{
  "source": "Fashion Week Venues",
  "title": "1,670 Square Foot Apparel Showroom in Midtown Manhattan",
  "description": "Located on the eighth floor at 29 West 38th Street in the heart of Midtown Manhattan, New York, this commercial property offers 1,670 square feet of interior space. Currently configured as a luxury apparel showroom, the unit is designed as a functional environment for brands and business owners to showcase fashion lines or product samples. The property is categorized as both a showroom and a unique space.\n\nThe interior is equipped with several amenities to support professional operations, including integrated lighting and climate control through dedicated heating and air conditioning systems. The space comes provided with furniture and garment racks, making it suitable for immediate apparel display. For business connectivity and convenience, the unit includes wireless internet access and a private bathroom. Access to this eighth-floor location is facilitated by an elevator. This Midtown Manhattan property serves as a professional setting for presenting collections or samples in a specialized layout. The included features and equipment provide a comprehensive foundation for various showroom activities within New York City.",
  "tldr": "A 155 sqm (1,670 sq ft) eighth floor fashion showroom for rent at 29 West 38th Street in Midtown Manhattan's Garment District, New York, configured as a furnished white box apparel showroom with garment racks installed and standing capacity for 160. Best For Wholesale showroom and buyer appointment weeks during New York market, press days and collection previews for editors and stylists, trunk shows and private showroom sales, multi-brand agency sample presentations, and lookbook or e-commerce content studio days. Sample sales are workable but constrained by eighth floor queueing, so book the space by the week if volume is expected. Standout Features Garment racks and showroom furniture already installed, so the floor is move-in ready with no build spend before buyers arrive. Integrated showroom lighting for accurate fabric and colour reading, dedicated heating and air conditioning on the unit, a private bathroom not shared with other tenants, wifi throughout, and elevator access to the eighth floor for rail and crate deliveries. Location 42nd Street–Bryant Park is 3 minutes on foot, 5th Avenue 4 minutes, 34th Street–Herald Square and Times Square–42nd Street 5 minutes, and Grand Central 6 minutes, all within postcode 10018. West 38th between Fifth and Sixth is a working wholesale block of showroom staff, garment carts and freight, busy from 8am and quiet after 6pm, which makes evening invite-only formats easy to control and car drop-off manageable. Availability Day rate is on request and pricing is brief-based, quoted against your dates, headcount and fit-out requirements. Minimum rental is one day, with three to four months lead time recommended for New York February and September market weeks, since showroom floors at this address typically clear months ahead of the fashion week calendar. How to Book Submit an enquiry with your dates and activation format and we reply within 24h with confirmed availability and a costed proposal, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by the Fashion Week Venues team on your behalf, on a space already vetted by us. Request availability to hold your market week dates.",
  "activationIdeas": "This is the format the floor was configured for, and the installed garment racks across 155 sqm let a market team hang a full seasonal collection on day one with no build period eating into the calendar. Brands running February and September market weeks in spaces like this typically zone the floor into a hang wall, a seated review corner and a back of house pocket beside the private bathroom. Dedicated climate control keeps knitwear and outerwear presentable across a ten day window. Buyer Appointments and Wholesale Preview Strong for back to back wholesale appointments, because the address sits inside Garment District appointment density and buyers reach you in four minutes on foot rather than a cab ride downtown. In practice the 1,670 sq ft holds two to four buyer groups working at once without rails colliding, and the private bathroom removes the shared floor queue that slows turnarounds. We brief front of house through retail staffing so guests are never held in the lobby. Press Day and Collection Preview Works well as a full day press and stylist rotation, since elevator access supports steady arrivals and the neutral integrated lighting means garments read accurately when an editor shoots on the spot. Standing capacity is 160, but a press day venue of this size behaves better at 40 to 60 people at any one time with slots staggered across the day. The Refinery sits 92 metres away, which matters when an editor has a ninety minute gap. Sample Sale and Showroom Sale Workable as a sample sale space provided it runs invite led rather than walk in, because there is no street frontage and no consumer discovery from the pavement. Racks are already installed so setup takes hours rather than days, and the floor absorbs roughly 60 shoppers at a comfortable browse density. The elevator meters arrivals, so run timed entry slots and position point of sale and payments close to the door to keep the exit flow clean. Product Launch Suited to a trade and press facing launch rather than a consumer one, since the room converts nobody from the street but comfortably holds 160 standing for an evening reception. West 38th between Fifth and Sixth empties after 6pm, so car drop off stays manageable and guests arrive without competing with Midtown tourist volume. Set a presentation or demo zone at one end and retain part of the racking as product context rather than stripping the floor. Influencer Event Works as a controlled invitation only creator session, where the eighth floor privacy is exactly the point and nobody wanders in mid shoot. The realistic working number is 25 to 40 creators in rotation rather than a full 160, because content capture needs clear floor space around each rail. Wifi, climate control and the private bathroom cover changing and touch ups, and attendance can be built through influencer marketing rather than only managed on the door. Content Creation Day and Brand Shoot Doubles as a content studio between market appointments, with the eighth floor position removing street noise and passers by entirely from the frame. The interior reads as a clean white box that defers to the garments, so what makes this work for a brand shoot specifically is neutrality rather than character. Crews typically bring their own kit for hero frames and use the installed showroom lighting for rail and detail content, with the elevator handling flight cases without a stair carry. E-commerce and Lookbook Shoot Efficient for high volume packshot and on model days, because the garment racks keep the full run in sequence beside the set, which is the thing that usually slows an e-commerce shoot in a raw loft. Across 155 sqm you can hold one shooting bay, a steam and prep station and a live rail line at the same time. Even neutral lighting supports colour accuracy, and the air conditioning earns its place on an eight hour day under lamps. Networking Event Credible for an industry mixer or agency drinks during market week, given the 160 standing capacity and six subway stations inside a six minute walk for guests leaving other appointments. Density stays comfortable at 80 to 100 people once the racks are pushed to the perimeter. The constraint worth knowing is that there is no built in bar or catering kitchen, so budget for a hired bar setup and confirm the building's evening access window before you set the invite time.",
  "idealBrandProfile": "This space fits a contemporary or advanced-contemporary apparel brand with a 5 to 25 person team, 3 to 10 years of trading, and an active wholesale book or a DTC business generating repeat New York buyer and press attention. At 155 sqm on the eighth floor, with garment racks and furniture already installed, it is sized for a full seasonal collection hang plus a seated appointment area, which is what a brand running back to back wholesale appointments during market week actually needs. It is not a flagship-scale environment. Where we see mismatches is when a large house with a 40 person market team and three divisions books a single floor like this and ends up splitting appointments across two addresses. Equally, a first-season designer with one small capsule and no buyer list will find the square footage and the eighth-floor commitment heavier than their calendar justifies. Brands at this stage typically find a smaller street-level room or a shared showroom format more efficient, and you can compare those against other spaces in New York before committing. Aesthetic Fit The visual identity that works here is clean, neutral and product-led: tailoring, knitwear, outerwear, elevated basics, leather goods, modern womenswear and menswear that reads well on a rack under even integrated lighting. The interior is a professional white-box showroom shell rather than a design statement, which means it defers to the garments and holds up under buyer scrutiny where fabric, drape and colour accuracy matter more than set dressing. Minimalist Scandinavian, Japanese-influenced and quiet luxury identities sit naturally in it. What does not work is a maximalist experiential concept that depends on architectural drama, high ceilings, raw industrial texture or heavy structural build. Beauty and fragrance brands wanting an immersive scent environment, or streetwear labels chasing a gritty warehouse tone, will be fighting the room. If your concept needs the space to carry the story, invest in branded store design or look at a raw venue instead. Best Use Cases First choice is a wholesale showroom during New York market weeks, because the garment racks, furniture, climate control, private bathroom and wifi are already in place, meaning a market team can trade from day one with almost no build. Second choice is a press day or collection preview, with 160 standing capacity and elevator access supporting steady editor and stylist flow across a full day. Third choice is a buyer appointment base for a multi-brand agency representing three to six labels across one seasonal window. Fourth is a trunk show or private showroom sale to VIP clients, given the discreet upper-floor setting and Bryant Park adjacency. Fifth is a sample sale, workable but constrained by the eighth-floor queueing reality. Sixth is a content studio day for lookbook and e-commerce shoots between market appointments. Seventh is an influencer or product launch event, which the space handles cleanly but does not elevate. In our experience the profile that gets the most from this space treats it as a working sales and press environment first and a brand activation second. Budget Signal This sits in the mid tier of Manhattan short-term commercial space, priced meaningfully below prime street-level retail in SoHo or on Fifth Avenue but above shared showroom desks and co-working event rooms. The value case is the fit-out: racks, furniture, lighting and climate control are included, so you avoid the build spend that a raw loft or Chelsea gallery would demand before a single buyer walks in. Compared with a Midtown hotel event suite, you get a full trading week rather than an hourly block, no food and beverage minimum, and an address three minutes from Bryant Park with six subway stations inside a six minute walk. Compared with a shared pop-up format, you get exclusivity and a private bathroom, which matters when buyers are booked back to back. Run your numbers through the budget calculator before you enquire so you are comparing total landed cost, not headline rate.",
  "neighbourhoodMood": "Multi-line sales agencies, wholesale showrooms, sample rooms and the freight and fulfilment operators that keep them running occupy almost every upper floor within three blocks of 29 West 38th Street. This is the working end of the Garment District, and the tenancy tells you so: contemporary and advanced contemporary labels holding seasonal showroom space, agencies carrying six to twelve brands per floor, pattern makers and cutting rooms on West 37th and West 39th, trim and notions suppliers still trading along Sixth Avenue, and casting offices, retouchers and small content studios sharing the same elevator banks. Alice + Olivia trades a short walk north toward Bryant Park, the Lord and Taylor Building anchors Fifth Avenue at 38th, and the American Radiator Building marks the park edge two minutes away. In our experience placing brands across spaces in New York, this pocket is where wholesale genuinely transacts during market weeks, while SoHo and the Lower East Side handle the consumer-facing half of the same calendar. Nobody comes here to browse. They come with an appointment sheet. Appointment density is the reason brands take a Midtown showroom floor instead of SoHo, Tribeca, the Meatpacking District or Williamsburg. Buyers working New York market are already in the buildings either side of this one, which means your slot costs them four minutes of walking rather than a thirty minute cab across Canal. Press and international buyer hotel clusters sit within the same radius, with the Refinery on West 38th and Andaz Fifth Avenue three hundred metres east, and transport is the strongest argument of all: Bryant Park is three minutes on foot, Fifth Avenue four, Herald Square and Times Square five, Grand Central six, with Penn Station close enough for Amtrak and regional arrivals. Cost per square foot on an eighth floor here is materially better than an equivalent SoHo loft, and the fit-out is already in place, so the build line on your budget effectively disappears. The honest trade is identity. This address carries no neighbourhood cachet and no consumer discovery. Brands wanting the location itself to say something should look downtown, and brands wanting throughput should talk to our venue sourcing team early, because the good floors clear months before market. Arriving here is deliberately unceremonious: a lobby, a signed elevator, a floor, a door, and you are in the room. West 38th between Fifth and Sixth carries steady commercial movement from around 8am, with garment carts, freight handlers and showroom staff dominating the pavement, a heavy lunch peak as the Bryant Park cafés and Le Pain Quotidien absorb the office crowd, and a clear drop after 6pm and across weekends. There is almost no residential rhythm on this block, which is exactly why the evening works so well for invite-only formats: guests arrive without competing with Times Square overspill, and car drop-off on 38th stays manageable. What we consistently hear from brand teams who activate here is that the eighth floor reads as private and considered rather than remote, particularly with racking, lighting and climate control already installed. Plan your lead time against the market calendar using the activation timeline. Honestly, this is not an address for walk-in retail, street visibility or spontaneous footfall. An eighth floor showroom converts nobody from the pavement, and it should not be asked to.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 1,670 square foot eighth floor unit at 29 West 38th Street is available for pop-up shop use, though it performs best as an invite-led or appointment-based pop-up rather than a walk-in one. There is no street frontage and no consumer discovery from the pavement, so any pop-up here needs its own audience driver: a mailing list, a press invitation or an influencer push. What we consistently see with brands running temporary retail at Midtown Manhattan showroom addresses is that trunk shows, private sample sales and members-only shopping days convert strongly because the garment racks and furniture are already installed. If your brief depends on passing footfall, we would steer you toward downtown alternatives and can compare formats with you using our city compare tool"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle everything between your brief and your first buyer walking through the door on the eighth floor. For this address specifically that means negotiating the licence to occupy with the building, confirming elevator and loading windows with building management, coordinating any temporary certificate or permit paperwork required for a public-facing event in New York, arranging retail staffing, and managing the fit-out layout around the garment racks already in place. We also brief the front desk so your guests are not held in the lobby, which matters on a working Garment District floor where multiple showrooms share one bank of elevators. Pricing is brief-based and there is no charge until confirmed, so you see a costed proposal before committing. You can read how our process works"
    },
    {
      "question": "How much does it cost to rent per day?",
      "answer": "The day rate for this Midtown Manhattan showroom is on request and quoted against your specific dates, headcount and duration rather than published as a flat figure. Rates at 29 West 38th Street move significantly between quiet mid-season weeks and the February and September New York market windows, when demand across the Garment District tightens and holders release fewer dates. Because the space arrives furnished with garment racks, lighting and climate control, your total landed cost is usually lower than a raw loft of the same 155 sqm once build is priced in. Send us your dates and format and we reply within 24h with a confirmed rate and availability. Brands taking a full market week rather than single days generally see a better effective daily figure."
    },
    {
      "question": "What is the minimum rental period and how far ahead should I book?",
      "answer": "Minimum rental is one day, but three to four months of lead time is what we recommend if you are targeting New York market weeks in February or September. Showroom floors on West 38th between Fifth and Sixth are taken by multi-line agencies and seasonal wholesale teams well ahead of the fashion week calendar, and in our experience handling bookings at addresses like this the good eighth floor units clear before the schedule is even published. For off-peak dates, four to six weeks is usually workable and sometimes less. A press day or single shoot day can often be slotted at shorter notice. Map your build, install and trading days against the calendar with our activation timeline"
    },
    {
      "question": "How many people does the space hold?",
      "answer": "The showroom holds approximately 160 people standing across its 1,670 square feet, which is comfortable for a press day, collection preview or influencer event. For seated wholesale appointments you will realistically be working with a much smaller live number, typically two to four buyer groups rotating through while the rest of the floor stays given over to rail space. Brands running back to back market appointments here tend to zone the space into a hang area, a seated review corner and a small back-of-house pocket near the private bathroom. If you are planning an evening reception at full capacity, we will confirm the building's occupancy conditions with management as part of the booking. Request availability with your expected headcount and we will tell you straight away whether the format fits."
    },
    {
      "question": "What furniture and equipment comes with the space?",
      "answer": "The unit arrives furnished with garment racks, showroom furniture, integrated lighting, dedicated heating and air conditioning, wifi and a private bathroom that is not shared with other tenants on the floor. That combination is why brands choose this address over a raw Chelsea or Tribeca loft: you can hang a full seasonal collection on day one without commissioning a build. The integrated lighting is even and neutral, which matters when buyers are assessing fabric drape and colour accuracy rather than looking at a set. If you need additional seating, display plinths, mirrors or a bespoke rail configuration, we arrange that through furniture rental"
    },
    {
      "question": "How do I get stock and rails up to the eighth floor?",
      "answer": "Access is by elevator, which is standard for Garment District showroom floors and handles rolling rails, garment carts and crated stock without difficulty. West 38th between Fifth and Sixth is a working wholesale block where freight movement is routine, so kerbside unloading is normal practice rather than an exception, though delivery windows need to be agreed with building management in advance. We book those windows for you and confirm whether your install can run outside standard business hours. In our experience the install itself is fast at this address because racks are already in place and you are typically only moving garments, packaging and a small amount of dressing. Elevator access also means the floor is reachable for guests who cannot use stairs."
    },
    {
      "question": "Is this space suitable for a wholesale showroom during market week?",
      "answer": "Yes, and it is the format this floor is built for. The 155 sqm layout, installed garment racks, climate control and private bathroom mean your market team can trade from the first appointment with no build period eating into the schedule. The wider point is buyer efficiency: 29 West 38th Street sits inside the appointment density of the Garment District, where buyers are already moving between showroom floors on West 37th, 38th and 39th, so getting them into your room costs you far less friction than a downtown address would. Press and international buyer hotels including the Refinery and Andaz Fifth Avenue are within a few hundred metres, which helps when an editor has a ninety minute gap. This is a fashion showroom rental that earns its rate on appointment throughput."
    },
    {
      "question": "Can I run a press day or collection preview here?",
      "answer": "Yes, press days and collection previews work well in this Midtown Manhattan showroom, and it is one of the most common formats we place at this address. Elevator access supports steady editor and stylist flow across a full day, the 160 standing capacity absorbs a busy afternoon, and the neutral integrated lighting means garments photograph accurately for anyone shooting on the spot. The street quietens noticeably after 6pm, which brand teams tell us is a genuine advantage for evening invite-only formats because guests arrive without competing with Midtown tourist volume and car drop-off on 38th stays manageable. We can layer influencer marketing"
    },
    {
      "question": "Does the space work for content shoots and lookbooks?",
      "answer": "Yes, the showroom doubles as a content studio for lookbook, e-commerce and social capture, particularly on days between market appointments. The integrated lighting and climate control give you a controlled interior, the private bathroom serves as a changing and touch-up space, and the eighth floor position keeps you away from street noise and passers-by. The interior reads as a clean professional white-box shell rather than a design statement, which makes it a neutral backdrop that defers to the garments. Brands shooting here typically bring their own lighting kit for hero shots and use the installed setup for flat-lay and rail content. Book by the day for a single shoot or add shoot days onto a longer showroom rental at a better effective rate."
    },
    {
      "question": "What permits do I need for an activation at this address?",
      "answer": "For a private appointment-based showroom, press day or buyer preview you generally need no city permit, because the use sits within the building's existing commercial classification and the activity is invitation-only. Where permits enter the picture is public-facing temporary retail, ticketed events, alcohol service or anything involving exterior signage, all of which carry specific New York City requirements and building consent on top. Signage at 29 West 38th Street is limited in any case, since this is an upper floor in a working commercial building rather than a shopfront. We assess your format against the requirements and handle the filings as part of the booking, and you can read the general position in our permit guide"
    },
    {
      "question": "What contract type applies to a short-term rental here?",
      "answer": "You take the space on a short-term licence to occupy rather than a commercial lease, which means no long-term liability, no fit-out reinstatement obligation beyond returning the floor as found, and a defined start and end date. This is the standard temporary use agreement structure for Garment District showroom floors and is what allows brands to take a single market week without committing to a season. Insurance certificates naming the building are typically required and we coordinate those with your broker. Deposit terms and payment schedule are set out in the proposal, and there is no charge until confirmed. We review the paperwork with you before signature so there are no surprises on install day."
    },
    {
      "question": "How close is the space to transit?",
      "answer": "Transit access is one of the strongest arguments for this address: 42nd Street–Bryant Park is a three minute walk, 5th Avenue four minutes, 34th Street–Herald Square and Times Square–42nd Street five minutes, and Grand Central six minutes. Penn Station is close enough for buyers arriving from the regional network or on Amtrak, which matters during market weeks when out-of-town retailers are compressing several New York appointments into one day. For international press and buyers, the Refinery is 92 metres away and Andaz Fifth Avenue around 300 metres, so overnight guests can walk to you. That density of options is why brands running tight appointment schedules choose Midtown over downtown loft space. Six subway stations inside a six minute walk removes most of the excuses for a missed slot."
    },
    {
      "question": "What is the surrounding neighbourhood like for a fashion brand?",
      "answer": "This is working Garment District infrastructure: wholesale showrooms, sales agencies, pattern rooms and production studios fill the upper floors around 29 West 38th Street, with fabric and trim suppliers still trading along Sixth Avenue. Alice and Olivia trades a block north toward Bryant Park, the Lord and Taylor Building anchors Fifth Avenue at 38th, and there are thirteen fashion operators within 600 metres. Foot traffic on the block is commercial rather than consumer, heaviest at lunch when the cafés around Bryant Park fill up, and thin after 6pm and at weekends. For appointment-led activity that pattern is an advantage; for walk-in retail it is not, and we will say so before you book. If your brief calls for consumer discovery instead, we can point you to other spaces in New York"
    },
    {
      "question": "Can Fashion Week Venues provide staff for my showroom days?",
      "answer": "Yes, we provide vetted retail and showroom staff for bookings at this address, including greeters, sales associates, dressers and market assistants briefed on your collection before day one. On an eighth floor showroom the front-of-house role is slightly different from street retail: your team is managing an appointment book, escorting guests from the lobby and keeping rail order between buyer groups rather than converting passing shoppers. Brands running full market weeks here typically staff two to four people per day depending on appointment density. We also handle point of sale setup if you are selling directly during a trunk show or showroom sale. Staffing is quoted inside the same brief-based proposal as the space itself, so you see one number rather than several."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send an enquiry with your dates, activation format and expected headcount, and we reply within 24h with confirmed availability for 29 West 38th Street and a costed proposal. If the dates are held, we will offer the nearest alternatives at the same standard in the Garment District so you are not left restarting your search. From there we agree the licence to occupy, confirm elevator and install windows with building management, and lock any staffing, furniture or permit workstreams into the timeline. Nothing is charged until the booking is confirmed. Most brands go from first enquiry to signed paperwork inside a week for this type of short-term rental."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, elevator, air conditioning, bathroom, furniture, garment rack, heating, wifi."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 16,
  "city": "New York",
  "country": "United States",
  "postalCode": "10018",
  "lat": 40.7518051,
  "lon": -73.9843828,
  "areaSqm": 155,
  "areaSqft": 1670,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "1,670 Square Foot Apparel Showroom in Midtown Manhattan, 155 sqm, pop up store in New York"
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      "caption": "1,670 Square Foot Apparel Showroom in Midtown Manhattan, 155 sqm, pop up store in New York, interior view"
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      "caption": "1,670 Square Foot Apparel Showroom in Midtown Manhattan, 155 sqm, pop up store in New York, second interior view"
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      "caption": "1,670 Square Foot Apparel Showroom in Midtown Manhattan, 155 sqm, pop up store in New York, third interior view"
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      "url": "https://fashionweekvenues.com/i/1-670-square-foot-apparel-showroom-in-midtown-manhattan-7c470490-6.jpg",
      "caption": "1,670 Square Foot Apparel Showroom in Midtown Manhattan, 155 sqm, pop up store in New York, additional interior view"
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      "url": "https://fashionweekvenues.com/i/1-670-square-foot-apparel-showroom-in-midtown-manhattan-7c470490-7.jpg",
      "caption": "1,670 Square Foot Apparel Showroom in Midtown Manhattan, 155 sqm, pop up store in New York, further interior view"
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      "caption": "1,670 Square Foot Apparel Showroom in Midtown Manhattan, 155 sqm, pop up store in New York, further detail view"
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      "caption": "1,670 Square Foot Apparel Showroom in Midtown Manhattan, 155 sqm, pop up store in New York, interior view 2"
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