{
  "source": "Fashion Week Venues",
  "title": "1000 Sq Ft Boutique Space in SoHo",
  "description": "This versatile commercial space spans 1,000 square feet (gross) and is situated in the Central, SoHo area. The facility is equipped with essential amenities including internet access, air conditioning, and a security system. Additionally, it features a stock room, counters, fitting rooms, garment racks, and ample lighting. The inclusion of furniture enhances functionality, while sound and video equipment offer further utility. This space also benefits from essential utilities such as electricity and heating. Moreover, parking and an elevator are available for added convenience. A kitchen facility is included, making this space well-suited for a variety of commercial uses.",
  "idealBrandProfile": "This space fits a brand with a 5 to 25 person team, 3 or more years of trading, and either an established Hong Kong wholesale base or a DTC audience already buying into Asia. The 365 day minimum term is the deciding factor. At 93 sqm across a basement mall level with a stock room, counters, fitting rooms and garment racks already installed, this is a fitted flagship or long-run concept store rather than a two week fashion week venue. Brands at this stage typically find the fit out savings meaningful because the retail infrastructure is already in place. Where we see mismatches is when a young label with one season behind it treats this as a low commitment pop-up shop; it is not, and the annual exposure will outweigh the sales. Equally, a global house needing 300 sqm of ground floor frontage for a launch will find the footprint and basement position too modest. If you need a short-term commercial space instead, it is worth choosing to browse all spaces before enquiring here. Aesthetic Fit Contemporary ready to wear, denim, streetwear, accessories and independent beauty sit most naturally here. The room is a clean rectangular retail shell with even lighting, air conditioning and neutral counters, which means it takes brand identity applied on top rather than competing with existing architecture. Labels with a graphic, product led visual language do well, as do lifestyle brands that want a warm interior built from furniture, textile and signage. What does not work is a heritage luxury maison that trades on daylight, high ceilings and period detail. A basement mall unit gives you controlled light and no street facing window story, so anything that depends on natural light or a shopfront reveal will underperform. Brands in that position should invest in branded store design early or look elsewhere. Best Use Cases First choice is a long-run concept store or brand outpost in SoHo, because the fitting rooms, stock room, counters and security system support daily trading from day one. Second is a permanent fashion showroom running wholesale appointments and collection previews, with the elevator and parking making buyer and sample deliveries straightforward. Third is a retail experience anchored by seasonal resets, where the same shell carries three or four different pop-up concepts across a year. Fourth is a press day venue and brand presentation space, helped by the installed sound and video equipment and a working kitchen for hosting. Fifth is a recurring sample sale space, since the stock room absorbs volume that a bare unit cannot. Sixth is a content studio between trading periods, using the controlled lighting and lack of daylight variance. In our experience the profile that gets the most from this space runs two or three of these formats in parallel and layers retail staffing across them. Budget Signal This sits in the accessible mid tier for Central and SoHo, well below Queen's Road or Landmark ground floor rates and below what a comparable fitted unit on Hollywood Road would command. The basement position and mall setting are what buy that discount, and for a brand that values fit out savings over street frontage, the trade is a fair one. Compared with hotel event spaces charged nightly, the annual structure here is far cheaper per trading day. Compared with shared pop-up formats and co-working style retail, you get exclusivity, your own stock room and full control of the space, which shared floors never deliver. Against a raw shell elsewhere in Central, the installed racks, counters, fitting rooms and AV remove a five figure build line. Model the full year against expected sell through using the budget calculator before committing.",
  "faq": [
    {
      "question": "Is 1000 Sq Ft Boutique Space in SoHo available for pop-up shops?",
      "answer": "Yes — 1000 Sq Ft Boutique Space in SoHo is a vetted pop-up ready space in Hong Kong, 93 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$1,500 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.28130443,
  "lon": 114.1525111,
  "areaSqm": 93,
  "areaSqft": 1000,
  "priceLabel": "HK$1,500 / day",
  "priceEur": 167,
  "coverImage": "https://fashionweekvenues.com/i/1000-sq-ft-boutique-space-in-soho-d76e3946-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/1000-sq-ft-boutique-space-in-soho-d76e3946-2.jpg",
      "caption": "1000 Sq Ft Boutique Space in SoHo, 93 sqm, pop up store in Hong Kong"
    },
    {
      "url": "https://fashionweekvenues.com/i/1000-sq-ft-boutique-space-in-soho-d76e3946-3.jpg",
      "caption": "1000 Sq Ft Boutique Space in SoHo, 93 sqm, pop up store in Hong Kong, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/1000-sq-ft-boutique-space-in-soho-d76e3946-4.jpg",
      "caption": "1000 Sq Ft Boutique Space in SoHo, 93 sqm, pop up store in Hong Kong, second interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation"
  ],
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}