{
  "source": "Fashion Week Venues",
  "title": "12,000 sq ft Industrial Studio and Event Venue in Brooklyn",
  "description": "This 12,000-square-foot industrial commercial space is located on Grand Street in Brooklyn, New York. The facility is a ground-floor unit with street-level access and multiple entrances. The interior features a white-box minimal design with raw industrial elements and integrated lighting. A central feature of the studio is a 54-foot by 50-foot cyclorama wall.\n\nTechnical specifications include 3,600-amp electricity drops and high-speed Fios internet with 300/300 Mbps capacity. The space is equipped with climate control systems, including air conditioning and heating. Functional areas consist of a client lounge, two hair and makeup rooms, a fitting room, and office space. Additional amenities include a water closet, bathroom facilities, furniture, and garment racks. For security, the premises are fitted with a security system. The layout is configured for multiple uses such as photography, galleries, showrooms, meetings, and retail. The property provides a professional environment supported by essential office equipment and wireless internet access throughout the 1,115-square-meter floor plan. The unit is handicap accessible and includes a dedicated load-in area.",
  "tldr": "A 1,115 sqm (12,000 sq ft) ground floor industrial studio and brand activation space for rent on Grand Street in East Williamsburg, Brooklyn, finished as a white box with raw structural elements and integrated lighting. The floorplate is column-light and move-in ready, built around a 54 ft by 50 ft cyclorama wall. Best For Strongest fit for large-format photo and video production and ecommerce content shoots using the cyclorama, followed by multi-room fashion showroom and buyer preview setups with wholesale appointments. Also suited to press days and influencer previews, sample sales and trunk shows with high garment volume, and gallery-format product launches or cocktail receptions for up to roughly 1,100 guests when hired as a full-floor rental. Standout Features A 54 ft by 50 ft cyclorama wall, 3,600 amp electricity drops for heavy lighting and production rigs, and symmetric 300/300 Mbps Fios for live streaming a collection preview. Two dedicated hair and makeup rooms, a separate fitting room, client lounge and office space sit off the main floor, with a dedicated load-in area, multiple street-level entrances, step-free accessible access, garment racks, furniture, full climate control and a monitored security system included in the day rate. Location Grand Street, Brooklyn 11211, with the Q54 and Q59 bus stop at Grand Street and Morgan Avenue 1 minute on foot, Grand Street subway 7 minutes, and Morgan Avenue and Montrose Avenue subways both 10 minutes. The immediate street is low-rise industrial and gallery territory, with Transfer Gallery, ISCP and Amant within a 300 m walk, wide kerbs for truck load-in, and cafes and restaurants for crew catering along the same block. Availability Book by the day or by the week with a one day minimum, and pricing is on request and brief-based, quoted against your production schedule, guest count and fit-out load. Allow four to six weeks lead time for New York bookings and eight to ten weeks for September and February NYFW windows, when spaces at this address typically book out first. How to Book Enquire with your dates, format and expected headcount and Fashion Week Venues will confirm availability and issue a costed proposal within 24 hours, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your production dates.",
  "idealBrandProfile": "This space fits established brands with 30 to 200 person teams, eight figure annual revenue, and an in-house or agency production capability that can fill 12,000 sq ft without it reading empty. The scale is the qualifier here. A 54ft by 50ft cyclorama, 3,600-amp electrical drops, two hair and makeup rooms, a fitting room, a client lounge and a dedicated load-in area are the infrastructure of a brand running multi-day campaign shoots alongside a public-facing activation, not a single-purpose rental. In our experience the profile that gets the most from this space is a heritage or contemporary label combining a press day, a lookbook shoot and a wholesale appointment schedule into one booked week, amortising the cost across three functions. Where we see mismatches is when a five to fifteen person brand with a single collection books this expecting intimacy. They spend more on build to fill the volume than the space itself costs, and would be better served by a smaller footprint among spaces in New York. Equally, mass-market retailers wanting Manhattan foot traffic should look elsewhere. East Williamsburg is a destination address, not a walk-in one. Aesthetic Fit Brands with a raw, industrial or gallery-minimal visual language will land in this space with almost no fighting against the architecture. The white-box interior with exposed industrial elements and integrated lighting reads as a neutral container, which suits streetwear, technical outerwear, denim, footwear, contemporary womenswear, eyewear, fragrance and design-led product. Sculptural or oversized product benefits most, because the ceiling volume and cyc wall give it room to be photographed and merchandised in the same footprint. Ground floor street access with multiple entrances supports separated public and press circulation. What does not work here is soft, decorative luxury. Brands built on gilt, boiserie, silk and salon intimacy will find the industrial shell fights their codes, and covering 1,115 sqm of raw surface to achieve a maison aesthetic is an expensive route to a compromised result. Those brands should either commit fully to a contrast-driven concept with proper concept and direction or select a townhouse format instead. Fine jewellery at high price points also tends to feel undersold in a space this scaled and this raw. Best Use Cases First choice is campaign and ecommerce production. The 54ft by 50ft cyclorama, 3,600-amp power, 300/300 Mbps Fios, climate control, two hair and makeup rooms and a fitting room make this a working content studio before it is anything else. Second is a multi-day press day and collection preview, where the client lounge, office space and separate entrances let editors, stylists and buyers move through without collision. Third is a fashion showroom and wholesale appointment run during market weeks, supported by garment racks, furniture and secure lock-up. Fourth is a large-format brand activation or product launch, with street-level load-in handling substantial set builds and an occupancy estimate above 1,000. Fifth is a sample sale, where the floor plate absorbs high volume and queue management without spilling into a residential street. Sixth is an art exhibition or gallery showing, credible given Transfer Gallery, Amant and ISCP within a few minutes walk. Seventh is a cocktail reception, exhibition opening or influencer event, and eighth is a corporate offsite or creative workshop. Brands stacking several of these should map sequencing early using the activation timeline. Budget Signal Expect upper-mid market pricing for Brooklyn and clear value against any comparable Manhattan footprint. On a cost-per-square-foot basis this sits well below SoHo, Tribeca or Meatpacking short-term commercial space, and the gap widens once you account for what is already installed. A prime downtown retail unit of this size would cost multiples more and arrive without a cyclorama, without 3,600-amp drops, without hair and makeup rooms and without a load-in bay. Hotel event spaces price per head and cap your build; co-working venues cannot take production power; shared pop-up formats do not offer the exclusivity a press day or wholesale schedule requires. Brands at this stage typically find the real saving is in production, since the white-box shell and studio infrastructure remove line items that would otherwise sit in the build budget. The trade is footfall. You are paying for capability and control, not passing traffic, so budget for marketing to drive attendance. Model the full picture before enquiring.",
  "neighbourhoodMood": "Production companies, photographers, independent labels and gallery programmes make up the working population of this stretch of East Williamsburg, and they are here because the buildings were built for work rather than display. Within a few minutes on foot you have the International Studio and Curatorial Program on Grand, Transfer Gallery around the corner, Amant down toward Maujer, and Vector Gallery further west, alongside FD Photo Studio and a cluster of camera, rigging and set fabrication suppliers that keep shoot days from collapsing when something breaks at 8am. Independent fashion sits alongside them rather than above them: Demolición, Cult Party and Ho Hos Hole in the Wall operate on the same blocks as marble yards, U-Haul, poultry wholesalers and Interboro Brewery. In our experience placing brands across spaces in New York, this is the corridor teams reach for when they need a genuine content studio and brand shoot location that can also convert into a showroom or press day location without a full rebuild. Nobody in this area is surprised by a lighting truck on the kerb. Brands choose this corridor over SoHo, Tribeca and the Meatpacking District because 12,000 square feet with 3,600-amp power and a 54 by 50 foot cyc simply does not exist in Manhattan at a rate that leaves budget for the actual production. That is the honest headline. What you buy here is scale, load-in, ceiling height and the freedom to build, rig and shoot on the same footprint you present in. What you give up is address prestige and casual discovery: no buyer wanders in from Wooster Street, and no tourist walks past. Editors and buyers will come, but they come because they were invited and because the car is booked, which is exactly why this works for invite-only formats, trunk shows, sample sales with a controlled guest list, and multi-day press schedules where privacy matters more than signage. Transport is workable rather than effortless, with Grand Street on the L about seven minutes away and Morgan Avenue and Montrose Avenue around ten, and most international press and buyer traffic arriving by car from Manhattan hotels in fifteen to twenty five minutes off-peak. Teams weighing this against a Manhattan alternative usually run the numbers through our budget calculator before committing. Grand Street here is a working commercial street with a truck rhythm rather than a shopping rhythm, and that is the single most useful thing to know before you book. Mornings are deliveries, contractors, school traffic toward the Grand Street Campus and crews loading in; by mid-afternoon it quietens considerably, and evenings belong to the bars and galleries a few blocks west. The building itself sits at ground floor with multiple entrances and a dedicated load-in, which means talent, clients and crew can arrive separately without crossing paths, something clients consistently mention when they run hair and makeup, fittings and buyer appointments concurrently. Arriving for an appointment feels industrial and discreet: raw façades, wide pavements, easy vehicle drop-off, no queue outside. The street dynamic works particularly well for shoots that run long and events that end late, and the neighbourhood does not police you for it. What it is not suited for is high-volume tourist retail or any pop-up shop model dependent on walk-in footfall or maximum street visibility. If your commercial case rests on passing traffic, look elsewhere and let us handle venue sourcing in a footfall-driven district instead.",
  "faq": [
    {
      "question": "Is 12,000 sq ft Industrial Studio and Event Venue in Brooklyn available for pop-up shops?",
      "answer": "Yes — 12,000 sq ft Industrial Studio and Event Venue in Brooklyn is a vetted pop-up ready space in Brooklyn, 1115 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: industrial, lighting, raw, wc, whitebox minimal, handicap accessible, multiple entrances, air conditioning."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Brooklyn",
  "country": "United States",
  "postalCode": "11211",
  "lat": 40.7131947,
  "lon": -73.9340074,
  "areaSqm": 1115,
  "areaSqft": 12000,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/12-000-sq-ft-industrial-studio-and-event-venue-in-brooklyn-c7b8b1df-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/12-000-sq-ft-industrial-studio-and-event-venue-in-brooklyn-c7b8b1df-2.jpg",
      "caption": "12,000 sq ft Industrial Studio and Event Venue in Brooklyn, 1115 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/12-000-sq-ft-industrial-studio-and-event-venue-in-brooklyn-c7b8b1df-3.jpg",
      "caption": "12,000 sq ft Industrial Studio and Event Venue in Brooklyn, 1115 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/12-000-sq-ft-industrial-studio-and-event-venue-in-brooklyn-c7b8b1df-4.jpg",
      "caption": "12,000 sq ft Industrial Studio and Event Venue in Brooklyn, 1115 sqm, pop up store, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/12-000-sq-ft-industrial-studio-and-event-venue-in-brooklyn-c7b8b1df-5.jpg",
      "caption": "12,000 sq ft Industrial Studio and Event Venue in Brooklyn, 1115 sqm, pop up store, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/12-000-sq-ft-industrial-studio-and-event-venue-in-brooklyn-c7b8b1df-6.jpg",
      "caption": "12,000 sq ft Industrial Studio and Event Venue in Brooklyn, 1115 sqm, pop up store, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/12-000-sq-ft-industrial-studio-and-event-venue-in-brooklyn-c7b8b1df-7.jpg",
      "caption": "12,000 sq ft Industrial Studio and Event Venue in Brooklyn, 1115 sqm, pop up store, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/12-000-sq-ft-industrial-studio-and-event-venue-in-brooklyn-c7b8b1df-8.jpg",
      "caption": "12,000 sq ft Industrial Studio and Event Venue in Brooklyn, 1115 sqm, pop up store, detail view"
    }
  ],
  "amenities": [
    "industrial",
    "lighting",
    "raw",
    "wc",
    "whitebox minimal",
    "handicap accessible",
    "multiple entrances",
    "air conditioning",
    "bathroom",
    "furniture",
    "garment rack",
    "heating",
    "office equipment",
    "wifi",
    "ground floor street",
    "fitting room",
    "security system"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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}