{
  "source": "Fashion Week Venues",
  "title": "120 sqm Bistro Space in Porte Maillot, Paris",
  "description": "This 120-square-meter commercial space is located in the Porte Maillot district of Paris, situated a short distance from Place Saint Ferdinand. The interior features a Parisian bistro decor composed of second-hand furniture and vintage objects. The property is positioned on the ground floor with street-level access and includes a terrace area.\n\nThe facility is equipped with a bar, a service counter, and a water closet. Furnishings are included, along with a garment rack. Technical amenities consist of integrated lighting, natural daylight, heating, and wireless internet access. For logistics and entry, the space offers multiple entrances, a cargo entrance, and is handicap accessible.\n\nThe venue is categorized for various professional uses, including bar and food services, meetings, and conferences. It is also suitable for events and photography sessions. This ground-floor property in the 75017 postal code provides a functional environment for activities requiring a traditional bistro setting. All listed features, such as the terrace and internal equipment, are provided to support the intended categories of use within the Île-de-France region.",
  "tldr": "A 120 sqm (1,292 sq ft) ground floor bistro space for rent in Porte Maillot, Paris 75017, finished in Parisian bistro decor with second-hand furniture and vintage objects. The room holds up to 130 standing guests and comes move-in ready with a bar, service counter and street-facing terrace. Best For Press days and collection previews with seated editor appointments, cocktail receptions and influencer events using the terrace for arrival flow, wholesale appointment and buyer preview showroom space during market weeks, ecommerce and content studio shoots that need textured set dressing, and short-run sample sale or pop-up shop activations. Standout Features Working bar and service counter already installed, so catering and hospitality need no build. Also included in the rental: a private street-level terrace, a cargo entrance plus multiple guest doors for separated load-in and arrivals, full furniture package with garment rack, daylight across the frontage backed by integrated lighting, and step-free handicap accessible entry vetted by Fashion Week Venues. Location Neuilly–Porte Maillot rail is 2 minutes on foot, Porte Maillot metro 4 minutes, Argentine 5 minutes and Charles de Gaulle–Étoile 9 minutes, with the Palais des congrès 300 metres away and the CDG coach link direct. The 75017 street around Place Saint-Ferdinand reads as a working residential Paris block of cafés, restaurants and hotels, so crews load in without crowd management and guests arrive on a calm pavement. Availability Day rate is on request and brief-based, priced against dates, guest numbers and production load, and you can book by the day or by the week with a one day minimum. Allow 4 to 6 weeks lead time in Paris, and longer for Paris Fashion Week and Palais des congrès congress weeks, when spaces at this address typically book first. How to Book Send your dates, format and guest count to request availability and we reply within 24h with hold options and a costed brief, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on your behalf, so enquire now to place a provisional hold on this Paris venue.",
  "activationIdeas": "This works as a press day venue because the bar and service counter are already installed, so hospitality for editors runs from hour one with no build. Across 120 sqm you can hold 40 to 60 press across a rolling morning, with the garment rack anchoring the collection wall and the bistro tables converting into seated one to one appointment corners. In practice the terrace absorbs arrivals and smokers so the main room never jams during peak hours between 10am and 1pm. SS/AW Seasonal Showroom Strong for a season-long showroom rental because the space is furnished, heated, wifi enabled and street level, which removes almost all of the fit-out normally carried into a market week booking. Brands typically run one main rail zone against the longest wall, a lookbook and order table in the bistro seating, and reserve the counter for tablets and line sheets. Compare the daily cost against comparable spaces in Paris before committing to a Marais address. Buyer Appointments Credible for wholesale appointments largely because of transit access, with Neuilly–Porte Maillot rail two minutes away and Charles de Gaulle–Étoile nine minutes on foot, plus hotels inside a ten minute walk for visiting buyers. The room comfortably runs 8 to 12 appointments a day at 45 minutes each, using two or three separate table zones so overlapping accounts do not see each other's selection. Multiple entrances let you stagger arrivals and departures cleanly. Product Launch A workable launch venue for a controlled guest list rather than a public reveal, since the frontage sits on a quiet residential block with no drop-in traffic. Standing capacity runs to 130, though a launch with a demo moment or short speech reads better at 70 to 90 so sightlines to the counter area hold. What makes this work specifically is the cargo entrance, which lets product, display units and catering load in while guests arrive through the street door. Influencer Event and Cocktail Reception The bistro decor does the creative work here, which is why influencer events in spaces like this photograph without a set build. Second-hand furniture and vintage objects give creators three or four distinct backdrops inside 120 sqm, and the terrace provides a daylight frame for arrival content. Plan for 80 to 110 guests for comfortable circulation with a bar service model, and pair the booking with influencer marketing if you need the list built and managed. Content Creation Day and Video Production A functional content studio for lifestyle and campaign work because you get natural daylight, integrated lighting and a fully dressed Parisian set in one booking. Crews of 8 to 15 fit without congestion, with the counter used as a styling and equipment station and the WC doubling as a quick change area. The constraint worth knowing is ceiling and wall texture, so plan lighting for a warm practical look rather than a clean cyclorama result. E-commerce Shoot Efficient for e-commerce shoots where the product needs environmental context rather than a white sweep, and the garment rack plus heating make full day apparel shooting practical in winter. A two person crew with a stylist can clear 40 to 60 looks in a day using the daylight side of the room in the morning and moving to lit setups after 3pm. Cargo entrance access means rail deliveries arrive without carrying stock through the guest door. Invite-Only Sample Sale Suited to a private, list-driven sample sale rather than a queue-forming public one, since this block generates no meaningful walk-in traffic. The 120 sqm layout supports roughly six to eight rails, a counter-based till point and a curtained changing corner, with 35 to 45 shoppers inside at once. Brands running this format usually schedule timed entry slots across two days and brief retail staffing to manage rail resets between waves. Workshop or Masterclass Genuinely good for workshops because the furniture is already in place and the bistro tables give you working surfaces without hiring trestles. Seated formats run best at 20 to 30 participants, or 14 to 18 if each person needs materials and elbow room for hands-on making. The bar handles refreshment service throughout, wifi supports streamed or hybrid sessions, and step-free access plus a ground floor WC keeps the space open to all attendees. Networking Event Positioned well for networking tied to the convention calendar, with the Palais des congrès 300 metres away and the CDG coach link close by for international attendees. A standing format holds up to 130, though conversation quality holds better at 60 to 80 with the terrace open as a second zone. In practice the bar and counter handle drinks service without bringing in a temporary structure, which keeps production spend down on a single evening booking.",
  "idealBrandProfile": "This space fits a brand with a 5 to 30 person team, roughly 2 to 8 years of trading, and an established wholesale book or a DTC business doing consistent seasonal drops. At 120 sqm across a single ground floor with a bar, a service counter, a garment rack and a terrace, it holds a seated buyer programme of 8 to 12 appointments a day or a standing reception of up to 130 guests without feeling either empty or oversubscribed. Brands at this stage typically find that they need hosting infrastructure more than raw square metres, and this venue already carries the furniture, heating, wifi and lighting that would otherwise sit as a production line item. Where we see mismatches is when a two person label with no press list books a full-service bistro layout and pays for hospitality capability it never activates, or when a major house needs 400 sqm of clear span for a runway-adjacent presentation. If you are between those poles, this works. If you are not, look wider across spaces in Paris before committing. Aesthetic Fit Brands with a warm, heritage-leaning or craft-driven visual identity get the most from this room. The Parisian bistro decor, second-hand furniture and vintage objects give an immediate sense of place that suits tailoring, denim, knitwear, leather goods, fragrance, natural skincare, eyewear, jewellery and any label whose story leans on provenance, workshop culture or French reference points. Natural daylight through the frontage plus the terrace makes it strong for a content studio setup where you want texture in the frame rather than a cyclorama. What does not work here is a minimalist gallery aesthetic, a clinical white-cube fashion showroom, hard-edged streetwear or a tech-forward brand presentation space that needs neutral walls and controlled blackout. Fighting the existing decor is expensive and rarely convincing, and if your brand book demands a blank shell you should be pricing a full production and build elsewhere rather than covering vintage detail with vinyl. Best Use Cases First choice is a press day or collection preview, because the bar, counter, included furniture and garment rack let you run editor and stylist appointments with hospitality built in from day one. Second is a cocktail reception or influencer event, where the terrace, multiple entrances and 130 person capacity handle arrival flow and give smokers and content creators somewhere to spill out. Third is a wholesale appointment showroom during market weeks, with Neuilly–Porte Maillot rail two minutes away and Charles de Gaulle–Étoile nine minutes on foot for buyers moving between Right Bank showrooms. Fourth is content creation, ecommerce shoots and video production, using daylight, integrated lighting and layered vintage set dressing. Fifth is a short-run pop-up shop or sample sale, helped by street-level access and a cargo entrance for stock. Sixth is a creative workshop, masterclass or intimate brand dinner. Seventh is a corporate offsite or networking event, given the Palais des congrès sits 300 metres away, though that is the least brand-expressive use of the room. Budget Signal Expect mid-market pricing for Paris, below Marais and Saint-Germain equivalents and well below a comparable footprint in the 1st or 8th, while sitting above generic short-term commercial space on the city fringe. The value case is what you do not have to buy: furniture, bar, counter, garment rack, heating, wifi and lighting are all in place, which typically removes a meaningful build and rental layer from a press day or pop-up concept budget. Against a hotel event space near Porte Maillot you get a full private frontage and street identity rather than a partitioned function room, and against a co-working venue or shared pop-up format you get exclusivity, a cargo entrance and control over the guest experience. In our experience the profile that gets the most from this space is the brand that reallocates saved build spend into staffing, catering and press outreach. Model that split with the budget calculator before you enquire.",
  "neighbourhoodMood": "Corporate communications teams, beauty and fragrance labels, golf and technical sportswear brands, and the press offices that orbit the convention economy are the operators who genuinely work this corner of the 17th. Walk Rue Saint-Ferdinand and Place Saint-Ferdinand and you find opticians, salons, florists, a butcher and a dense run of neighbourhood restaurants rather than concept stores, but three hundred metres west the Palais des congrès de Paris feeds the district a constant cycle of product launches, trade delegations, buyer meetings and international press. That has built a quiet service layer around it: photographers who shoot along Avenue des Ternes, caterers who know the loading rules on the side streets off Boulevard Gouvion-Saint-Cyr, and agency satellite offices holding a Paris address without Rue Saint-Honoré rents. Golfino sits two minutes north near Avenue de la Grande Armée, itself a long-established equipment and automotive retail spine. In our experience placing brands here, this is where teams land when they want a Paris press day location that reads professional and residential rather than fashion-adjacent, and it is a pocket we return to often when scouting spaces in Paris for launches tied to congress weeks. Access and cost per square metre are the two reasons brands pick Porte Maillot over the Marais, Saint-Germain or the Rue Saint-Honoré corridor, not street credibility. Line 1, the RER, the Neuilly–Porte Maillot rail stop two minutes from the door and the direct coach link to Charles de Gaulle mean buyers, speakers and international press arrive without crossing a congested Right Bank, which matters acutely during Paris Fashion Week. Hotel supply is unusually useful: Hyatt Regency Paris Étoile, Best Western Étoile Saint-Ferdinand, Hôtel Villa des Ternes and Hôtel Fertel Maillot are all inside a ten minute walk, so a buyer appointment venue here lets visiting teams walk from their room to your showroom space. What you surrender is the drop-in fashion crowd. Nobody wanders this district on a Saturday the way they do Rue de Turenne or Rue Charlot, and editors will never pass by accident. The tradeoff is clean: quieter footfall and far better negotiating room on short-term commercial space, weighed against the automatic cachet a Marais showroom rental confers. Run the numbers honestly with the budget calculator before you commit to either side. Arriving at this block feels like arriving at a working Paris street rather than an event address, which is precisely why it photographs so well. The bistro interior, with its second-hand furniture and vintage objects, hands you a Parisian set with no build required, while the terrace, ground floor street access, cargo entrance and multiple doors keep load-in and guest arrival separated. Mornings run steady from around eight with residents, hotel guests and the office crowd heading toward Ternes, helped along by The French Bastards and Brooklyn Café metres away. Afternoons soften considerably. Evenings lift again as Le Saint-Ferdinand, Timgad and the restaurant cluster around the square fill. What we consistently hear from brand teams who activate here is that the room performs best as a controlled environment: cocktail receptions of around 130, ecommerce and content studio shoots, creative workshops, intimate press days and invite-only dinners, all of which pair well with our activation service for guest management. One honest limitation. This is not a location for high-volume temporary retail, spontaneous pop-up shop walk-ins or brands needing maximum street visibility. Every guest here arrives because you invited them.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 120 sqm ground floor bistro in Porte Maillot is available for short-run pop-up shops, with street-level access, a cargo entrance for stock and a garment rack already installed. Be realistic about the format though: this corner of the 75017 near Place Saint-Ferdinand runs on invited guests rather than passing fashion traffic, so a pop-up shop here works when you are driving your own list rather than relying on walk-ins. In our experience handling bookings on streets like this one, brands do best with a three to seven day sample sale or an invite-led temporary retail moment supported by press and paid reach. The bar and service counter let you host while you sell, which is why the room converts better than a bare shell of the same size. If you need high-volume walk-in temporary retail instead, we will redirect you toward Marais or Saint-Honoré stock when you enquire."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from first enquiry to load-out, so your team only makes decisions rather than chasing paperwork. What we manage on your behalf at this Porte Maillot address specifically is the landlord negotiation and contract, the occupancy paperwork for your dates, insurance verification, load-in scheduling through the cargo entrance, catering and bar supplier coordination, retail staffing and on-site management. We also brief you on what the existing bistro decor will and will not photograph well with, so you do not pay for fit-out you do not need. Concierge included means one account contact for the whole booking, and you can layer in retail staffing"
    },
    {
      "question": "What is the day rate for this Porte Maillot space?",
      "answer": "The day rate here is on request and priced against your brief rather than published as a flat figure. Pricing at this address moves with your dates, guest numbers, whether you need the bar staffed, how many build and de-rig days you hold either side, and whether the week collides with Paris Fashion Week or a Palais des congrès congress week 300 metres away. Send your format and dates and we reply within 24h with a costed brief and hold options, with no charge until confirmed. Brands rentals in this pocket of the 17th typically land below equivalent 120 sqm Marais or Saint-Germain figures, which is a large part of why teams choose it. You can sanity-check your total spend against build, staffing and catering using our budget calculator"
    },
    {
      "question": "How many people does the space hold?",
      "answer": "Occupancy is estimated at 130 standing guests across the 120 sqm ground floor, and that figure assumes you use the terrace for overflow and arrival. For a seated or appointment-based format the working number is far lower and more useful: 8 to 12 buyer or editor appointments across a day, or a seated workshop and masterclass of roughly 25 to 35 depending on how you rearrange the bistro furniture. Brands running cocktail receptions in this room typically find 90 to 110 is the comfortable ceiling if you want guests to actually see product rather than each other. The multiple entrances help you separate arrivals from service flow, which matters at the top end of the capacity range. Confirm your exact headcount when you request availability so we can advise on layout and staffing ratios."
    },
    {
      "question": "Does it come furnished, or do I need a fit-out?",
      "answer": "It comes furnished and move-in ready, which is the main commercial argument for this space. The Parisian bistro interior is composed of second-hand furniture and vintage objects, and the rental includes a bar, a service counter, a garment rack, integrated lighting, heating and wifi. That removes most of a standard press day or showroom rental build line, so brands here spend on catering, staffing and press outreach instead of walls and tables. If you want to layer product plinths, additional seating or branded elements over the existing decor, we handle that through furniture rental"
    },
    {
      "question": "Is this suitable for a press day or collection preview?",
      "answer": "Yes, a press day or collection preview is arguably the strongest use of this space. The bar and service counter give you hospitality without hiring a mobile setup, the garment rack handles the collection, and the daylight across the ground floor frontage means editors see fabric properly. Three hotels sit within a ten minute walk, including Best Western Étoile Saint-Ferdinand 36 metres away and Hôtel Villa des Ternes, so visiting press and buyers can walk from their room to your door. Brands running press days in this district typically find the calm street is an advantage, because appointments start on time and nothing competes with your room. Request availability with your appointment schedule and we will build the day around it."
    },
    {
      "question": "Can I use it as a wholesale showroom during market weeks?",
      "answer": "Yes, this works well as a fashion showroom for wholesale appointments and buyer previews during Paris market weeks. Transit is the reason: Neuilly–Porte Maillot rail is two minutes on foot, Porte Maillot metro four minutes, Argentine five and Charles de Gaulle–Étoile nine, plus the direct coach link to Charles de Gaulle for buyers flying in. The 120 sqm holds a rack wall, a seated appointment area and a lookbook table without crowding, and the included furniture means you are showing on day one rather than building. Book by the week for market periods, since consecutive-day bookings are how most brands run this format here. Lead time matters, so enquire early if your dates fall inside Paris Fashion Week."
    },
    {
      "question": "Does the space work for photo and video shoots?",
      "answer": "Yes, this is a strong content studio option because the set already exists. You get natural daylight, integrated lighting, and a layered bistro environment of second-hand furniture and vintage objects that gives depth in frame without a build, which is why ecommerce shoots and video production are among the listed uses. The terrace adds an exterior Paris setup on the same booking, and the cargo entrance plus multiple entrances make it straightforward to bring in kit and wardrobe. Brands shooting here typically find they need lighting and wardrobe support rather than set construction, which shortens the schedule. If you need a blank white cyclorama or full blackout instead, this is not the room and we will source alternatives across spaces in Paris"
    },
    {
      "question": "What is the loading and access situation?",
      "answer": "Access is genuinely easy for a Paris ground floor: the space sits at street level with multiple entrances, a dedicated cargo entrance and step-free handicap accessible entry. That means you can run crew and stock through one door while guests arrive through another, which matters for a press day where fittings and deliveries overlap with appointments. The surrounding streets around Place Saint-Ferdinand are residential and low-traffic compared with the Right Bank fashion corridor, so load-in does not require crowd management or a road closure. We schedule delivery windows with the building on your behalf as part of the rental and confirm them in writing before your build day. Tell us your largest item and vehicle size when you enquire so we can check clearances."
    },
    {
      "question": "What permit or contract do I need to run an activation here?",
      "answer": "For a short-term brand activation in Paris you will normally occupy under a convention d'occupation précaire or a bail dérogatoire depending on duration, rather than a standard commercial lease. Because this 75017 space is already categorised for bar and food service, meetings, events and photography, most press days, receptions, workshops and shoots sit inside the existing use and need no change of use application. Selling stock in a pop-up shop or sample sale format, serving alcohol, or placing signage and any element on the terrace can each trigger separate City of Paris requirements, and we confirm which apply to your specific format before you sign. We prepare and file whatever your booking needs as part of the service, and you can read the background in our permit guide"
    },
    {
      "question": "Can I serve food and drinks?",
      "answer": "Yes, food and beverage service is one of the space's listed categories and the room is built for it, with a bar, a service counter and a water closet already in place. That is unusual in a 120 sqm short-term commercial space and it is why cocktail receptions and invite-only brand dinners work here without a catering build. You still need the correct authorisation for serving alcohol at a ticketed or public-facing event, which we arrange as part of your booking. Practically, the surrounding street helps: caterers know this block, and Le Saint-Ferdinand, The French Bastards and Brooklyn Café are all within 60 metres for crew and overflow. Confirm your service plan when you request availability so we can brief staffing numbers accurately."
    },
    {
      "question": "How much lead time should I allow?",
      "answer": "Allow four to six weeks for a straightforward booking in Paris, and longer if your dates fall inside Paris Fashion Week or a Palais des congrès congress week. The congress calendar is the specific pressure point at this address, because the Palais sits 311 metres away and pulls hotel and venue demand across the whole Porte Maillot pocket for much of the working year. Because the space is move-in ready, the production runway is short, so lead time is really about securing dates rather than building anything. Shorter turnarounds are sometimes possible when there is a gap in the calendar, and we hold provisional dates while you finalise internally. Map your own schedule backwards using our activation timeline"
    },
    {
      "question": "What is the minimum rental period?",
      "answer": "You can book by the day here, with a one day minimum, and most brands take between one and seven consecutive days. Single-day bookings suit a launch, an influencer event, a cocktail reception or an ecommerce shoot, while press days, collection previews and wholesale appointment blocks usually run three to seven days. Longer temporary rental periods are negotiable and priced differently, so tell us the shape you want rather than assuming a fixed structure. Note that build and de-rig days count as booked days at this address, so include them in your dates when you enquire. We confirm the exact terms in writing before any payment is due."
    },
    {
      "question": "Who else is nearby and does the location have footfall?",
      "answer": "This is a working Paris street rather than a shopping destination, so treat footfall as low and plan an invite-led activation. Within 600 metres you have around 29 restaurants, nine cafés, three hotels and a handful of fashion and retail names including Golfino, Tape à l'Œil, Optic 2000 and Eric Kayser, plus the Church of Saint-Ferdinand des Ternes and Avenue de la Grande Armée just north. The upside is what the neighbourhood delivers instead of drop-in traffic: the Palais des congrès at 311 metres, direct airport access, hotel supply on the doorstep and a strong negotiating position on your rental. In our experience placing brands in the 17th, teams pick Porte Maillot when arrival logistics for international press and buyers matter more than street credibility. If passing trade is your primary metric, say so early and we will look elsewhere."
    },
    {
      "question": "How do I book, and what happens after I enquire?",
      "answer": "Send your dates, format, guest count and budget range through the enquiry form and we reply within 24h with availability, hold options and a costed brief for this Porte Maillot space. If the space fits, we place a provisional hold while you review, then issue the occupancy agreement and a deposit schedule; there is no charge until your booking is confirmed. From there we move into permits, load-in scheduling, supplier coordination and staffing, with one account contact throughout. Every listing on our platform is vetted in person, so what you see in the images is what you get on site. If you want to compare this against other options first, tell us your brief and we will shortlist two or three alternatives alongside it."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, lighting, wc, cargo entrance, handicap accessible, multiple entrances, bar, counter."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "France",
  "postalCode": "75017",
  "lat": 48.8780876,
  "lon": 2.2874066,
  "areaSqm": 120,
  "areaSqft": 1292,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "120 sqm Bistro Space in Porte Maillot, Paris, product launch, pop-up rental"
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      "caption": "120 sqm Bistro Space in Porte Maillot, Paris, product launch, pop-up rental, interior view"
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      "caption": "120 sqm Bistro Space in Porte Maillot, Paris, product launch, pop-up rental, third interior view"
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      "caption": "120 sqm Bistro Space in Porte Maillot, Paris, product launch, pop-up rental, additional interior view"
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      "url": "https://fashionweekvenues.com/i/120-sqm-bistro-space-in-porte-maillot-paris-283798e8-7.jpg",
      "caption": "120 sqm Bistro Space in Porte Maillot, Paris, product launch, pop-up rental, further interior view"
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      "caption": "120 sqm Bistro Space in Porte Maillot, Paris, product launch, pop-up rental, detail view"
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      "caption": "120 sqm Bistro Space in Porte Maillot, Paris, product launch, pop-up rental, further detail view"
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    {
      "url": "https://fashionweekvenues.com/i/120-sqm-bistro-space-in-porte-maillot-paris-283798e8-10.jpg",
      "caption": "120 sqm Bistro Space in Porte Maillot, Paris, product launch, pop-up rental, interior view 2"
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    "video production",
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