{
  "source": "Fashion Week Venues",
  "title": "120 sqm Industrial Event and Showroom Space on Rue de Paradis",
  "description": "Located at 34 Rue de Paradis in Paris, this 120-square-meter commercial space is designed for event, share, showroom, and unique category uses. The interior features a pop and industrial decor, spanning approximately 1,292 square feet. The property includes wooden and clean floors, along with clean, well-painted walls that provide a neutral background for various setups.\n\nThe venue is equipped with essential technical amenities, including air conditioning, heating, and an integrated sound system. Practical features include well-placed electrical sockets and a lighting system. For retail and showroom operations, a dedicated stock room and a garment rack are available. The layout also includes a water closet and a dedicated staff area with a separate staff entry.\n\nThe entire space is available for use and includes furniture to facilitate immediate configuration. For security, the premises are fitted with a security system. This versatile venue accommodates different configurations for professional gatherings and displays. All listed features are provided to support the operational needs of the occupant within this Paris location.",
  "tldr": "A 120 sqm (1,292 sq ft) industrial and pop decor showroom space for rent at 34 Rue de Paradis in the 10th arrondissement of Paris, with wooden floors, clean painted walls and standing capacity for 130. The whole floor is let as a single move-in ready unit with furniture included. Best For Fashion showroom hire for wholesale appointments and buyer previews during market weeks, press days and collection previews, pop-up shop and temporary retail runs, sample sales and showroom sales, and evening cocktail receptions or influencer events for up to 130 standing guests. Standout Features Dedicated stock room and fitted garment rack for rail-heavy showroom and sample sale formats, a staff area with its own separate entry so sales teams work independently of guest flow, and air conditioning plus heating for year-round appointment comfort. Also includes an integrated sound system, a lighting system with well placed sockets throughout, a WC and an installed security system, all vetted by Fashion Week Venues before listing. Location Poissonnière metro is a 3 minute walk, with Château d'Eau, Gare de l'Est and Cadet all 6 minutes and Gare du Nord 8 minutes on foot, making this rental straightforward for Eurostar and Thalys buyers. Rue de Paradis is a narrow, quiet commercial street in the 10th with residential floors above, calm for morning load-in and busier from midday when the Faubourg-Poissonnière restaurant trade fills the block. Availability Day rate is on request and pricing is brief-based, shaped by activation format, duration and build requirements. Book by the day or by the week with a one day minimum, allow 6 to 8 weeks lead time in Paris, and note that spaces at this address typically book out first for the March and September fashion week windows and January and June market weeks. How to Book Send your dates, format and headcount through the enquiry form and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on your behalf, so request availability now to hold your Paris dates.",
  "activationIdeas": "This works well as a season showroom because the dedicated stock room and fitted garment rack remove the rail and storage build that usually eats the first day of a showroom rental. Across 120 sqm we would hang 60 to 120 looks along the clean painted walls, keep the included furniture for a central seating and lookbook table, and hold backups and packaging out of sight. Air conditioning matters when September appointments run eight hours straight. Buyer Appointments and Wholesale Previews Strong for scheduled wholesale appointments, primarily because the staff area with separate entry lets your sales team prep, eat and take calls without crossing a buyer mid slot. Brands running buyer previews in spaces like this typically allocate two rails and one seated table per appointment and cap concurrent slots at three, which 120 sqm absorbs without noise bleed. Buyers walk from Gare du Nord in eight minutes, which protects attendance on early morning slots. Press Day and Media Preview A credible press day venue, largely because the installed lighting system and neutral painted walls let you present a collection cleanly without a full set build. In practice we schedule editors and stylists in waves of 15 to 20 from 9am, when Rue de Paradis is genuinely quiet, and hold the stock room for coats, press kits and courier returns. The sound system covers ambient audio, so no separate PA hire is needed. Sample Sale Operationally this is one of the better sample sale spaces we see at this size, since the stock room, change space, garment rack and security system already cover the four things sample sales fail on. We would run a one way flow from entrance to rails to a till bank near the door, replenishing from the stock room, and set up mobile point of sale and payments for two to three queue lanes. Be aware walk-in traffic is limited, so drive attendance from your own list. Pop-Up Store and Temporary Retail This suits an invite-led or campaign-driven pop-up concept rather than a footfall play, and the industrial shell takes fixtures well with no listed facade to negotiate. At 120 sqm you can hold 40 to 60 SKUs on the floor with real back of house depth, and the wooden floors and painted walls give a usable base for branded store design without a full repaint. Street visibility on Rue de Paradis is modest, so budget for paid and owned traffic. Product Launch Works for a single product or capsule launch because the integrated sound system, lighting rig and well placed sockets support a presentation moment followed by a reception in the same footprint. We would build a central display for the product, keep guest numbers to 90 or 100 rather than the 130 standing maximum so people can circulate, and use the separate staff entry for catering deliveries during the event without interrupting arrivals. Influencer Event The industrial and pop interior photographs well on phone cameras, which is the practical test for influencer formats, and the 130 standing capacity gives room for two content corners plus a drinks station. In our experience 50 to 70 guests in a two hour window works better here than a full room, and pairing the booking with influencer marketing support keeps attendance reliable. Change space doubles as a hair and makeup or fitting room. Content, E-commerce and Editorial Shoots Genuinely useful as a content studio because the wooden floors, clean walls and change space cover the three things an e-commerce shoot needs on site, with the garment rack handling look sequencing. Mornings before 11am are quiet enough to shoot without crowd noise from the street. Plan to bring your own lighting kit, as the installed system is ambient rather than photographic, and the sockets are well distributed for it. Networking Event and Cocktail Reception Works for a trade or industry evening because heating, air conditioning, sound and a WC are already fitted, so the room needs little beyond bar setup and a cloakroom plan. We would host 80 to 90 standing for comfort rather than pushing the 130 ceiling, with the stock room used as bar back of house. Thirty six restaurants and cafes within a few minutes give you dinner options for a smaller group afterwards. Workshop or Masterclass Adequate to good for a hands-on workshop, mainly because furniture is included, which removes the usual table and seating hire from a small format budget. At 120 sqm we would seat 30 to 40 at working tables with a demonstration point at the front, using the sound system for a facilitator mic. The WC, staff area and stock room handle materials and breaks, and load-in is straightforward before midday.",
  "idealBrandProfile": "This space fits independent and mid-market fashion brands with a 5 to 25 person team, roughly 2 to 8 years of trading, and an established wholesale book or a DTC audience large enough to fill a room. At 120 sqm with a standing capacity of 130, a stock room, a garment rack and a staff area with separate entry, it is built for a brand that runs a working showroom by day and hosts by night without renting a second venue. The tenth arrondissement location, three minutes from Poissonnière and six from Gare de l'Est, is practical for buyers arriving between Paris appointments. Where we see mismatches is at both ends: a solo designer with one rail and no press list will pay for square metres they cannot activate, while a heritage house presenting a full womenswear and menswear book across multiple buying teams will outgrow the single-floor layout within a season. Brands at this stage typically find the sizing right when they need 60 to 120 looks on rails plus seated appointment space, and we can help scope that through venue sourcing before you commit. Aesthetic Fit Industrial and pop decor with wooden floors and clean painted walls suits contemporary ready-to-wear, denim, streetwear, footwear, eyewear, technical outerwear and design-led accessory labels. The neutral painted walls take vinyl, hung graphics and projection without a full repaint, and the wooden floor photographs warm, which matters for brands shooting content alongside selling. Labels with a raw, utilitarian or graphic-forward identity will feel at home here with minimal build. What does not work is the opposite register: soft-luxury couture, fine jewellery and high-end beauty houses that rely on stucco, boiserie, marble and gallery-white neutrality will spend heavily fighting the existing character rather than using it, and the result usually reads compromised. If your brand world is closer to salon than workshop, look at Marais or Saint-Honoré alternatives among spaces in Paris instead of overbuilding here. Best Use Cases First choice is a fashion showroom for wholesale appointments during market weeks, because the garment rack, stock room, air conditioning and separate staff entry let a sales team work uninterrupted while buyers cycle through. Second is a press day and collection preview, since the 130 capacity, sound system and lighting rig carry an editor and stylist flow across a full day. Third is a pop-up shop or temporary retail space, supported by the neutral walls, stock room and a street with 18 retailers and 36 food and drink venues driving passing footfall. Fourth is a sample sale or showroom sale, where rail capacity and back-of-house storage do the heavy lifting. Fifth is an influencer or cocktail reception, helped by the industrial backdrop and integrated sound. Sixth is a content studio day between activations, using the wooden floors and painted walls as ready-made sets. Seventh is a trunk show or networking and corporate evening, where the furnished layout reduces setup time considerably. Budget Signal This sits in the mid tier of the Paris short-term commercial market, below Marais and rue Saint-Honoré ground-floor retail and meaningfully below a comparable hotel event package, while delivering more operational infrastructure than either. In our experience the profile that gets the most from this space is a brand that would otherwise book a hotel salon for press day and a separate storage-poor studio for showroom appointments, because the stock room, garment rack, heating, air conditioning, security system and included furniture collapse two hires into one and cut build spend before you begin. Against a co-working event room you gain a private street address and a staff entrance; against a shared pop-up format you gain full brand control of the whole floor. The tenth arrondissement location is the trade-off, so model the numbers with our budget calculator against a prime-address alternative and decide whether footfall or appointment efficiency matters more to this season.",
  "neighbourhoodMood": "Photo studios, casting agencies, independent labels and post-production houses form the working spine of the streets around Rue de Paradis, and most of them operate within a few minutes of this door. Studio Berçot on Rue des Petites Écuries has been feeding stylists, pattern cutters and young designers into the Paris system for decades, and a good share of that talent never leaves the arrondissement, which is why you find sample rails crossing the pavement at eleven in the morning and rental houses loading lighting kit outside unmarked doors. The crystal and porcelain trade that gave Rue de Paradis its tiled shopfronts has mostly given way to e-commerce studios, small press offices and showroom operators who wanted volume and ceiling height without paying Marais rates. Walk Rue d'Hauteville, the Cour des Petites Écuries and the stretch of Rue du Faubourg-Poissonnière that divides the 9th from the 10th and the ecosystem reads clearly on the street. In our experience placing brands across spaces in Paris, this pocket behaves like a working fashion district rather than a shopping destination, which is exactly why press day and showroom clients keep coming back to it season after season. Buyers and press reach this address from Gare du Nord and Gare de l'Est in under ten minutes on foot, and during a compressed market week that logistical reality outweighs the prestige of a Marais or Saint-Germain postcode. If your appointment book is full of London, Milan, Brussels and Amsterdam buyers arriving by Eurostar or Thalys, bringing them to Rue de Paradis is materially easier than sending them across the river to Saint-Germain-des-Prés or into the Rue de Turenne showroom cluster, where taxi times collapse the moment Fashion Week traffic sets in. The tradeoff is real and worth stating plainly. You do not get the automatic status signal of Place Vendôme, Avenue Montaigne or Rue Saint-Honoré, and you do not get the casual designer footfall of the Haut Marais. What you do get is far better value per square metre, a 120 sqm floor with stock room and garment rack already fitted, and an address international guests can find without three phone calls. What we consistently hear from brand teams who activate here is that appointment attendance holds up because nobody arrives late, and our venue sourcing team usually shortlists the 10th first for invite-only showroom formats with a tight buyer list. Arriving here for a press day feels calm before midday and noticeably busier afterwards, and we schedule appointments on this block accordingly. Rue de Paradis is a narrow commercial street with residential floors above, so the 9am to 11am window is genuinely quiet, which suits a first buyer slot, a controlled brand shoot or a content studio setup without crowd management. From lunchtime the rhythm shifts as the restaurant trade around Rue des Petites Écuries and the Faubourg pulls people through, and places like Neko Ramen a few doors down or the bakeries toward Rue de Chabrol give you somewhere credible to take a buyer between fittings. The industrial shell, wooden floors, air conditioning and separate staff entry make this a straightforward short-term commercial space to dress, and our production and build crews can install without negotiating a listed facade or heavy public access restrictions. Be clear on the limitation: this is not a street for high-volume tourist retail or spontaneous walk-in traffic. Street visibility is modest and the people passing are residents and workers, not shoppers, so a pop-up shop relying on organic discovery will underperform. Bring your own audience and the space delivers.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, the 120 sqm floor at 34 Rue de Paradis is available for pop-up shops and temporary retail runs of a day, a week or longer. The clean painted walls, wooden floors and included furniture mean your brand can install a retail concept without a full strip-out, and the stock room behind the shop floor keeps replenishment out of sight. One honest caveat from us: Rue de Paradis is a working commercial street in the 10th rather than a shopping street, so a pop-up relying purely on walk-in discovery will underperform. Brands that bring an audience through press, paid and community channels consistently get the stronger result here, and you can model that with our ROI estimator"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from enquiry to load-out, so your team only has to turn up with the collection. What we manage on your behalf at this address specifically is landlord negotiation, the temporary use agreement or licence to occupy, permit checks with the Mairie du 10e where your format requires them, load-in scheduling on a narrow street, fit-out coordination, retail staffing and the point of sale setup if you are selling. We also brief the building on your staff entry usage and security system access so your team is not locked out at 8am on install day. Concierge included means one account manager owns the timeline, and you can see the full scope across all services"
    },
    {
      "question": "How big is the space and how many people does it hold?",
      "answer": "The space is 120 sqm, roughly 1,292 square feet, and holds up to 130 people standing. That capacity works comfortably for a cocktail reception, an influencer evening or a launch party, while a seated or appointment-led format such as a buyer preview will run closer to 40 to 60 people at any one time. You rent the entire floor rather than a shared portion, so there is no other occupant crossing your guest flow. In our experience handling bookings at addresses of this size in Paris, 120 sqm is the sweet spot for a brand running showroom appointments by day and hosting press or influencers the same evening."
    },
    {
      "question": "What does it cost to rent per day?",
      "answer": "The day rate here is on request because pricing is brief-based and moves with your dates, duration and build requirements. A three day press day in a quiet month prices very differently from a ten day pop-up bridging Paris Fashion Week, so we quote against your actual brief rather than publishing a single number. Send us your dates, format and headcount and we come back with a firm figure, and there is no charge until confirmed. If you are still shaping the budget, our budget calculator"
    },
    {
      "question": "Is it suitable for a wholesale showroom during market week?",
      "answer": "Yes, this is one of the stronger showroom rental options in the 10th for wholesale appointments, and it is the format we place here most often. The fitted garment rack, dedicated stock room and staff area with its own separate entry mean your sales team can work, steam and re-rail without cutting across buyer appointments. Air conditioning and heating matter more than brands expect during a full day of back-to-back appointments in March or September. Buyers arriving by Eurostar or Thalys reach the door in under ten minutes on foot from Gare du Nord or Gare de l'Est, which is the practical reason brands with international appointment books keep choosing this pocket of Paris."
    },
    {
      "question": "What is already fitted so I do not need to build it?",
      "answer": "The space is move-in ready with furniture, a lighting system, well placed electrical sockets, an integrated sound system, air conditioning, heating, a WC, a stock room, a garment rack and an installed security system. That combination removes the two costs that usually inflate a Paris activation budget: bringing in a sound and lighting rig, and hiring furniture for a bare shell. Your build spend can therefore go into brand-specific elements such as vinyl, hung graphics, plinths and a merchandising system rather than base infrastructure. If you do want a fully dressed environment, our branded store design"
    },
    {
      "question": "Do the walls and floors work as a backdrop for content and photography?",
      "answer": "Yes, the clean well-painted walls and wooden floors give you a neutral industrial base that shoots well without additional set build. The wooden floor reads warm on camera, which suits ready-to-wear, denim, footwear and accessory brands shooting lookbook or social content alongside a selling day. The lighting system and well placed sockets support additional heads and continuous lighting where you need them, and the space is quiet from 9am to 11am, which is the window we usually protect for content studio use. Brands running this format in this type of space typically find they can shoot in the morning and flip to buyer appointments after lunch without a second venue hire."
    },
    {
      "question": "What permit or contract do I need to run a temporary activation here?",
      "answer": "For most short-term brand activations in Paris you will occupy under a temporary use agreement, a convention d'occupation précaire or a bail dérogatoire, depending on duration and whether you are selling. A private press day, showroom or invite-only event generally sits within the existing commercial use and does not require a separate City of Paris permit, whereas exterior signage, street-facing banners or anything that occupies the pavement on Rue de Paradis needs authorisation from the Mairie du 10e. Selling to the public also triggers standard French retail obligations around receipts, pricing display and, for sample sales, the regulated soldes calendar if you use that wording. We check all of this against your brief before contract, and our permit guide"
    },
    {
      "question": "How do staff and guests enter separately?",
      "answer": "There is a dedicated staff area with a separate staff entry, so your team, deliveries and stock movement stay independent of the guest or buyer route. That matters more than it sounds during a press day where editors are arriving at the front while your team is re-rocking rails and steaming samples behind. The staff area also gives you somewhere to put coats, laptops, catering trays and personal bags rather than losing floor space to back-of-house clutter. In our experience running press days and trunk shows in the 10th, a separate staff entry is the single feature that most reliably keeps a busy appointment day looking controlled."
    },
    {
      "question": "How do buyers, press and guests get here on public transport?",
      "answer": "Poissonnière metro is a three minute walk from the door, with Château d'Eau, Gare de l'Est and Cadet all about six minutes and Gare du Nord roughly eight minutes on foot. That makes this rental unusually easy for London, Amsterdam and Brussels buyers arriving by Eurostar or Thalys, who can go from train to appointment without a taxi. During Paris Fashion Week, when traffic across the river collapses, that walkability is worth more than a prestige postcode to an appointment book running on thirty minute slots. If you are weighing this against a Marais or Saint-Germain address, it is worth comparing the full shortlist of spaces in Paris"
    },
    {
      "question": "What is the neighbourhood like around Rue de Paradis?",
      "answer": "This part of the 10th is a working fashion district rather than a shopping one, populated by independent designers, casting agencies, photo studios, rental houses and showroom operators. Studio Berçot sits around 175 metres away on Rue des Petites Écuries, which is why pattern cutters, stylists and young labels have clustered here for decades. There are roughly 18 retailers and 36 cafés and restaurants within a short walk, including Neko Ramen Green almost next door and Le Martel and Pedzouille within a few minutes, so you have credible places to take a buyer between appointments. Four hotels including Le Milie Rose sit within 300 metres, which helps when your sales team or visiting buyers need to stay close to the showroom."
    },
    {
      "question": "Can I run a sample sale or showroom sale here?",
      "answer": "Yes, the stock room, garment rack and 130 person standing capacity make this a practical sample sale venue for hire in central Paris. Rail capacity and back-of-house storage are what determine whether a sample sale runs smoothly, and both are already built in rather than needing to be trucked in. You will want a queue management plan given Rue de Paradis is a narrow street with residential floors above, and we brief that with the building before your dates are locked. We can also set up card and contactless terminals through our point of sale and payments"
    },
    {
      "question": "How far in advance should I book, especially for fashion week?",
      "answer": "Allow six to eight weeks of lead time for a standard Paris activation, and considerably more for the fashion week and market week windows. Spaces at this address are typically committed first for the March and September ready-to-wear weeks and the January and June market periods, so brands targeting those dates should be in conversation three to five months out. Shorter turnarounds are possible outside peak windows because the space is move-in ready and needs little base build. Map your own critical path with our activation timeline"
    },
    {
      "question": "Can you provide staff for my activation?",
      "answer": "Yes, we place brand ambassadors, sales associates, greeters and showroom assistants for bookings at this address, briefed on your product and tone before day one. For a pop-up shop at 120 sqm we usually recommend two to three staff on the floor at any time, rising for launch evenings and the opening day of a sample sale. Because the venue has a staff area with a separate entry, your team has somewhere proper to brief, break and store belongings, which keeps performance consistent across a long day. We handle contracts, scheduling and cover for no-shows, so retail staffing is not a line item you have to manage from another city."
    },
    {
      "question": "What happens after I enquire and when will I hear back?",
      "answer": "Send your dates, format and headcount through the enquiry form and we reply within 24h with availability and an indicative figure for the space. If the dates hold, we issue a brief-based quote covering rental, fit-out, staffing and production, then move to contract and deposit once you approve it. There is no charge until confirmed, so an enquiry costs you nothing and does not commit your brand. From there your account manager takes over permits, load-in scheduling on Rue de Paradis and supplier coordination through to load-out."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: change space, entire, lighting, wc, well placed sockets, air conditioning, furniture, garment rack."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "FR",
  "lat": 48.8753817,
  "lon": 2.3513368,
  "areaSqm": 120,
  "areaSqft": 1292,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris"
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris, interior view"
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris, second interior view"
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris, third interior view"
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris, further interior view"
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris, detail view"
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris, further detail view"
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris, interior view 2"
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris, second interior view 2"
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      "caption": "120 sqm Industrial Event and Showroom Space on Rue de Paradis, pop up store in Paris, third interior view 2"
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  "amenities": [
    "change space",
    "entire",
    "lighting",
    "wc",
    "well placed sockets",
    "air conditioning",
    "furniture",
    "garment rack",
    "heating",
    "sound system",
    "clean floor",
    "wooden",
    "stock room",
    "security system",
    "staff separate entry",
    "clean walls",
    "well painted"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "retail experience",
    "experiential marketing"
  ],
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