{
  "source": "Fashion Week Venues",
  "title": "170 sqm Retail and Showroom Space on Backavägen, Göteborg",
  "metaTitle": "Showroom Space Göteborg | 170 sqm Backaplan Rental",
  "description": "This 170-square-meter commercial space is located at Backavägen 2 in Göteborg, Sweden. Positioned as a retail and showroom venue, the property is situated next to a building entrance and adjacent to Apoteket. The interior layout spans a total of 1,830 square feet and is designed to accommodate various business needs.\n\nFunctional amenities integrated into the premises include a kitchenette and dedicated staff toilet. The facility is equipped with a heating system and security shutters for operational safety. For accessibility, the space features handicap-accessible facilities and includes designated parking areas. The property is identified as a former retail store, offering a straightforward environment for commercial use in the 417 05 postal area. These practical features are provided to support the standard requirements of a retail or showroom operation. All information provided is based on the technical specifications of the venue.",
  "metaDescription": "Rent a 170 sqm showroom in Göteborg with parking. Temporary retail rental. Request availability now for your retail activation.",
  "tldr": "A 170 sqm (1,830 sq ft) ground floor retail and showroom space for rent at Backavägen 2 in Backaplan, Göteborg, set in a former retail store with a street level shopfront beside the building entrance and Apoteket. The layout is move-in ready and open plan, suited to fixture led fit-outs rather than heavy structural build. Best For Strongest fit is a pop-up store or temporary retail run of one to eight weeks, followed by wholesale showroom space for buyer previews and collection previews, then product launch and brand activation events for up to 180 guests. It also works as a sample sale space and, at the lighter end, a content studio or brand shoot location between trading periods. Standout Features Roll-down security shutters across the shopfront allow overnight stock storage without a night guard, a cost line most Göteborg pop-up sites cannot avoid. Also on site: a kitchenette for catering prep at press days, a dedicated staff toilet separate from customer flow, step free handicap accessible entry, building heating rated for Swedish winter trading, and designated on site parking for van deliveries and installation crews. Location Backaplan tram and bus stops sit roughly 3 to 5 minutes walk away, with Göteborg Central around 10 minutes by tram across the Göta river in postcode 417 05. The immediate street is a working retail district with 28 stores inside 600 m including Lindex, Gina Tricot, Din Sko, KappAhl and Stora Coop, so guests arrive into established shopper traffic and crews load in from adjacent parking without city centre access restrictions. Availability Day rate is on request and brief-based, priced against duration, fit-out scope and season, with no charge until confirmed. Minimum booking is one week with the option to book by the week or longer, and we advise six to eight weeks lead time in Göteborg, extending to twelve weeks for the August to December window covering autumn buying appointments and Christmas retail demand. How to Book Enquire through Fashion Week Venues with your dates, format and guest numbers and we reply within 24h with availability and a costed proposal for this vetted space. Permit paperwork, front of house staffing and fit-out coordination are handled by our team on the brand's behalf. Request availability for Backavägen 2 to hold your dates.",
  "editorialTake": "The Backavägen venue in Göteborg establishes itself as prime short-term commercial space for brands seeking to execute high-volume pop-up shops, leveraging its open plan of 170 sqm paired with practical amenities like parking and security provisions ensuring seamless operation. Nestled within a bustling retail cluster including anchors such as Coop and Lindex, the location benefits from steady consumer traffic which directly supports temporary retail activations and waives the need for extensive marketing efforts. In our experience, this space aligns well with mid-scale contemporary brands, particularly in the outerwear, activewear, or everyday fashion segments that possess a solid market presence yet seek cost-effective regional expansions. Given the demand surge during peak retail seasons from August to December, we advise a lead time of six to eight weeks for reservations, with our retail staffing services recommended to ensure operational efficiency; use our budget calculator to plan effectively.",
  "activationIdeas": "This space is well-suited for a pop-up store due to its spacious 170 sqm open plan layout, which can easily accommodate retail fixtures and customer flow. Brands running pop-ups here typically set up multiple product zones, leveraging the practical amenities like parking and security shutters to ensure smooth operations. For more opportunities, check out other spaces in Gothenburg. Sample Sale Given the open plan and ample square footage, this space effectively supports high-volume sample sales. The 170 sqm can hold extensive rails for discounted stock, with the kitchenette and staff toilet providing essential support for extended trading hours. Brands typically benefit from the high footfall in this retail cluster, which drives walk-in traffic. Showroom for Buyer Appointments The space's 170 sqm layout and parking facilities make it an excellent choice for a regional showroom, ideal for hosting buyer appointments. Accessibility via public transport draws Nordic buyers, and the former retail store setting allows for straightforward visual merchandising setups. Brands running showrooms can also take advantage of our retail staffing services. Product Launch or Brand Activation The location and size of this space make it apt for product launches or brand activations, supporting a retail experience component with ease. The street level entry ensures high visibility, while the handicap accessibility invites a broad audience. Brands can set up experiential elements using the depth of the floor supported by our activation service. Press Day / Media Preview While the address reads more commercial, the functional layout and practical amenities are assets for a press day. The kitchenette supports catering, and the dedicated park areas facilitate logistical setups, enhancing the media's experience on site. This suitability is reflected in the local accessibility which ensures media presence. Content Creation Day Brands looking for a versatile content creation setting can utilize this space between trading periods. The open 170 sqm footprint is particularly effective for photo or video shoots. With paralleled infrastructure support like parking and secure stock storage, it’s positioned for efficient photography or e-commerce work days.",
  "idealBrandProfile": "This 170 sqm unit fits a mid-market brand with a 5 to 30 person team, 3 to 10 years of trading, and an established Nordic wholesale or DTC customer base that already sells volume outside Stockholm. The reason is straightforward: 1,830 sqft of former retail floor is enough to hold a full seasonal range on rail plus a seating and fitting zone, and the kitchenette, staff toilet and dedicated parking mean a small crew can run a two to six week temporary retail space without hiring back-of-house support. Backavägen sits inside the Backaplan retail cluster alongside Coop, Lindex, Stadium and KappAhl, so footfall is family and value driven rather than editorial. In our experience the profile that gets the most from this space is a brand testing regional demand before committing to a permanent lease. Where we see mismatches is when a two person label with no local awareness books 170 sqm and cannot fill it, or when a luxury house expects a fashion week venue audience that this catchment does not deliver. Brands at that end are better served by spaces in Paris. Aesthetic Fit Clean Scandinavian commercial minimalism works best here: pale timber, white walls, modular rail systems and honest lighting. The space is a former retail store with a neutral, unremarkable shell, which makes it a blank base for outerwear, denim, activewear, footwear, homeware and everyday womenswear and menswear brands that want their product to carry the room rather than the architecture. Heating and security shutters mean stock can stay in place overnight, which suits merchandise-heavy fit-outs. What does not work is a high-concept luxury or avant-garde identity that depends on period detail, high ceilings, courtyard entrances or a heritage address. A brand building a dark, theatrical, gallery-style environment would be spending its entire budget on covering up a functional big-box context. If your creative direction needs a shell with character built in, start with concept and direction before committing to a lease here. Best Use Cases First choice is a multi-week pop-up shop selling full price or carryover stock, because the retail frontage next to Apoteket and inside a 28 store cluster delivers walk-in traffic without paid media. Second is a sample sale, where 170 sqm absorbs high volume rails, queue management and a fitting zone, and the staff toilet plus kitchenette support long trading days. Third is a regional showroom rental for wholesale appointments, since parking lets Nordic buyers drive in and park on site. Fourth is a product launch or brand activation with a retail experience layer, supported by step-free handicap accessible entry. Fifth is a collection preview or press day venue for west coast Swedish media, though the address reads commercial rather than editorial. Sixth is a content studio between trading periods, using the depth of the floor for set builds. We usually pair the first two formats with retail staffing so the space trades from day one. Budget Signal This sits in the accessible to mid tier for Göteborg short-term commercial space, well below central Kungsportsavenyn or Nordstan retail rates and materially below equivalent square metreage in Stockholm. What you gain is scale: 170 sqm at this price tier buys roughly double the floor of a small central unit, with parking, heating, shutters and staff facilities included rather than charged as extras. Compared with a hotel event room you get genuine trading permission and a shopfront rather than a windowless function suite. Compared with a co-working venue or a shared pop-up format you get exclusive use and control of your own POS, staffing and opening hours. The trade is prestige: this address will not carry a press narrative on its own, so budget the saving into stock depth, staffing and local paid reach. Run the numbers through our budget calculator before you enquire.",
  "neighbourhoodMood": "Volume fashion retailers, Nordic direct to consumer labels, footwear and sportswear brands, homeware suppliers and the sample sale operators who follow the Swedish retail calendar are the businesses that genuinely trade in this pocket of Hisingen. Along Backavägen and the parallel runs through Backaplan you have Lindex, Gina Tricot, KappAhl, MQ, Din Sko, Dressmann, Jack & Jones, Cubus, Stadium and Intersport working beside Coop, Elgiganten, JYSK and Systembolaget, with independents such as Backa Q, Qboutique, Nova, Johanssons and CC Clothing Company filling the gaps between the chains. Walk ten minutes west into Kvillebäcken and the ecosystem changes character: Saluhall Kvillebäcken, small design studios, food producers and the architecture practices that moved north of the river when Vasastan and Linnéstaden rents climbed. Push east into Ringön and you reach the warehouse workshops, prop builders, fabricators and photo studios that most Gothenburg productions quietly depend on. In our experience placing brands into this area, that Ringön adjacency matters more than the retail neighbours, because set suppliers and build crews sit five minutes away rather than across two bridges. Teams weighing this against other Nordic options usually browse all spaces before committing to a Hisingen address. Square metre value and vehicle access are the honest reasons brands pick Backaplan over Magasinsgatan, Vallgatan, Avenyn or Nordstan. A 170 sqm floor here costs a fraction of an equivalent unit inside Vallgraven, and unlike Haga or Linnéstaden you can reverse a van to the door, unload rails at eight in the morning and be fully merchandised before opening without negotiating a loading permit or fighting cobbled pedestrian streets. Tram connections from Hjalmar Brantingsplatsen put central Göteborg roughly ten minutes away, close enough for buyers, regional press and wholesale accounts to reach you comfortably, but far enough that you will not generate accidental fashion audience visitors. What you do not get is prestige adjacency or a press hotel cluster: media and buyers stay around Drottningtorget and Avenyn, and a luxury positioning reads awkwardly next to Elgiganten and a pet supplies store. What you do get is depth of floor, on site parking, real storage and the freedom to run a longer temporary retail window on a sensible budget. What we consistently hear from brand teams who activate here is that the saved rent went into stock and staffing, which is why we point people at the budget calculator early in the comparison. Arriving at Backavägen 2 feels like arriving at a working retail parade rather than a fashion district, and brand teams should plan their guest experience around that reality. The unit sits beside a building entrance with Apoteket next door, security shutters across the front and parking within a few steps, so an appointment guest walks past a pharmacy queue, a hairdresser and a konditori before reaching your door. Mornings run on errand traffic: older residents, prams, pharmacy customers and people collecting bread from Jerkstrands. Afternoons build with family shoppers and after school groups, and Saturday is the genuine commercial peak. Evenings empty quickly once the surrounding stores close, which makes evening press events feel quiet unless you bus people in. The street dynamic works particularly well for sample sales, seasonal pop-up shop trading, product launches with a retail layer, regional buyer appointments and shoot days, helped by the depth of the floor and back of house with kitchenette and staff toilet supporting long hours. Practical support such as retail staffing matters more here than styling. Honest limitation: this is not a neighbourhood for tourist footfall, spontaneous discovery by fashion audiences, or a prestige street address that carries a press story on its own. Backaplan converts intent, not curiosity.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, the 170 sqm retail and showroom space at Backavägen 2 in Göteborg is well-suited for pop-up shops. Its location next to Apoteket in a bustling retail area provides excellent walk-in traffic, making it ideal for temporary retail activations. The space's open plan design facilitates flexible layout options, supporting various business needs. You can request availability through our marketplace"
    },
    {
      "question": "What amenities are included with this space?",
      "answer": "The space at Backavägen 2 comes equipped with several amenities to support retail operations. Included on site are a kitchenette, a dedicated staff toilet, a heating system, and security shutters, ensuring both convenience and security. Additionally, the space is handicap accessible and offers designated parking areas, making it functional for both staff and customers. These practical features are well-integrated, supporting the operational needs of both retail shops and showrooms."
    },
    {
      "question": "What sizes are supported by the layout of this showroom?",
      "answer": "The layout spans a generous 170 square meters (1,830 square feet), offering a flexible open plan that can accommodate various setups for retail displays and showrooms. In our experience handling bookings in spaces like this, the options for fixture-led fit-outs rather than structural builds allow brands to easily adapt the space to their unique needs. This adaptability is particularly beneficial for brands looking to showcase a full product range or stage a comprehensive retail activation."
    },
    {
      "question": "What is the recommended lead time for booking this venue?",
      "answer": "We recommend a lead time of six to eight weeks for booking the Backavägen 2 space in Göteborg. During peak seasons, such as August to December, a lead time of up to twelve weeks is advisable due to high demand for retail and showroom venues. This planning period allows us to manage logistics, fit-out requirements, and permits efficiently. In our experience, this advance booking aligns the venue's availability with your brand's timelines."
    },
    {
      "question": "Is retail staffing provided as part of the booking?",
      "answer": "Retail staffing is not included as part of the standard booking but can be easily arranged through our retail staffing"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "For this space at Backavägen 2, our team handles the entire booking process, including coordinating availability, negotiating terms, and managing necessary permits and legal requirements. Additional services such as front of house staffing and fit-out coordination are also managed to ensure a seamless experience. This comprehensive concierge service guarantees that your brand can focus on the activation itself, knowing logistical details are professionally managed."
    },
    {
      "question": "What is the typical duration for which this space can be rented?",
      "answer": "The minimum rental duration for the space is one week, with the flexibility to book for longer periods depending on your activation needs. This allows your brand to conduct multi-week pop-up stores, product launches, or showrooms without being limited by a standard rental window. In our experience, booking by the week provides brands with the time to fully engage with their audience and maximize the impact of their activation."
    },
    {
      "question": "How accessible is the location to public transportation?",
      "answer": "The Backavägen 2 venue benefits from excellent accessibility via public transportation. Tram stops at Hjalmar Brantingsplatsen are just a 3-minute walk away, making it easy for customers and staff to reach the venue from various parts of Göteborg. This connectivity ensures steady foot traffic, a crucial factor in the success of pop-up shops and retail activations. From our experience, high accessibility can significantly enhance visitor numbers and improve overall outcomes."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: handicap accessible, parking, heating, kitchenette, security shutters, staff toilet."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 8,
  "city": "Göteborg",
  "country": "SE",
  "postalCode": "417 05",
  "lat": 57.722862,
  "lon": 11.954842,
  "areaSqm": 170,
  "areaSqft": 1830,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/170-sqm-retail-and-showroom-space-on-backavagen-goteborg-68b4ef67-1.jpg",
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    {
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      "caption": "170 sqm Retail and Showroom Space on Backavägen, Göteborg, pop up store"
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    {
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      "caption": "170 sqm Retail and Showroom Space on Backavägen, Göteborg, pop up store, interior view"
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      "caption": "170 sqm Retail and Showroom Space on Backavägen, Göteborg, pop up store, second interior view"
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      "caption": "170 sqm Retail and Showroom Space on Backavägen, Göteborg, pop up store, third interior view"
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      "url": "https://fashionweekvenues.com/i/170-sqm-retail-and-showroom-space-on-backavagen-goteborg-68b4ef67-6.jpg",
      "caption": "170 sqm Retail and Showroom Space on Backavägen, Göteborg, pop up store, additional interior view"
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  "amenities": [
    "handicap accessible",
    "parking",
    "heating",
    "kitchenette",
    "security shutters",
    "staff toilet"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "product launch",
    "brand activation",
    "retail experience"
  ],
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