{
  "source": "Fashion Week Venues",
  "title": "2,500 Sq Ft Multi-dimensional Event Space in Tribeca",
  "description": "Located at 102 Franklin Street in New York, New York, this 2,500-square-foot multi-dimensional event space and showcase habitat provides a versatile environment in the Tribeca neighborhood. The property encompasses 232 square meters of space and is classified under several categories, including retail, gallery, showroom, photo, conference, meeting, and food. It is designed to accommodate various occasions such as private dinners, design showrooms, salons, cookbook photoshoots, and gatherings.\n\nThe interior is equipped with a comprehensive set of amenities to support operational needs. For climate control, the venue features both heating and air conditioning. Culinary and hospitality requirements are supported by a complete kitchen, a bar, and a counter. The space also includes bathroom facilities and a water closet. Additional features provided for user convenience include furniture and lighting. To support visual presentations, video equipment is available on-site. The property is also handicap accessible. This 102 Franklin Street location offers a professional setting for diverse commercial and event-based activities within the specified square footage and amenity profile.",
  "tldr": "A 2,500 sq ft (232 sqm) multi-dimensional event space and showcase habitat at 102 Franklin Street in Tribeca, New York, available for rent as a move-in ready showroom space, gallery or hosted dining environment with furniture and lighting already in place. Best For Strongest fit for fashion showroom and buyer preview weeks with wholesale appointments, followed by press day and collection preview events, seated private dinners and cocktail receptions for up to 240 guests, pop-up store and temporary retail runs, and ecommerce or cookbook content studio shoots. Standout Features A complete kitchen suitable for full catering production sits alongside a built-in bar and service counter, which removes the cost of hiring a mobile kitchen for dinners and press lunches. Also includes on-site video equipment for presentations, existing furniture and lighting packages, heating and air conditioning, step-free handicap accessible entry, and two separate bathroom and WC facilities for guest volume. Location Franklin Street subway is a 2 minute walk and Canal Street a 4 minute walk, with Chambers Street 6 minutes away in the 10013 postcode. The immediate stretch of Franklin Street is a low-traffic, pedestrian-heavy Tribeca block with 29 cafés and restaurants and fashion neighbours including Stadium Goods and Canada Goose within 600 m, so crew loading is straightforward and guests arrive on foot. Availability Book by the day with a one day minimum, and allow six to eight weeks lead time for New York bookings. Day rate is on request and brief-based, priced against build complexity and hours; February and September NYFW windows plus the December holiday retail period are the fastest to fill, and Tribeca addresses of this size typically book out first. How to Book Enquire with your dates, guest count and activation format and we reply within 24h with confirmed availability and a costed proposal, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by the Fashion Week Venues team on your behalf, so request availability for 102 Franklin Street to hold your dates.",
  "idealBrandProfile": "This space fits established independent brands and mid-market labels with a 10 to 60 person team, roughly 3 to 15 years of trading, and an existing wholesale book or a New York customer base they already know how to reach. At 2,500 sq ft with a complete kitchen, a bar, a counter, furniture and lighting already in place, it is built for brands that need to host rather than simply display, which means a team capable of staffing a multi day programme and filling an occupancy of around 240 across an evening. Brands at this stage typically find the Franklin Street address does credibility work for them with editors and buyers who will not travel above Canal for an unknown name. Where we see mismatches is at both ends: a first season designer with one rail of samples and no press list will pay for square footage they cannot activate, while a global house running a 500 guest show with heavy rigging will find the ceiling of this venue reached quickly and should be looking at larger footprints across spaces in New York. Aesthetic Fit Design led, material driven brands work best here: contemporary ready to wear, leather goods, ceramics and homeware, fragrance, jewellery, and food or beverage brands with a serious editorial angle. The venue reads as a gallery and habitat rather than a shop, so it flatters product that benefits from being placed like an object, with air around it and considered lighting rather than dense merchandising. The Tribeca context supports this, with the New York Academy of Art, several galleries and a Michelin starred restaurant within a two minute walk setting the tone for anyone arriving. What does not work is high volume fast fashion, loud primary colour brand worlds, or heavy sportswear drops that need queue management and a hard shopfront presence, because this is a room you enter for a reason rather than a window you pass. Equally, brands wanting a raw industrial shell to overwrite entirely will be fighting the existing finishes and fixed kitchen and bar, and would do better commissioning a shell fit out through branded store design. Best Use Cases First choice is a press day and collection preview, because the kitchen, bar and counter let you run editor appointments with proper hospitality from morning through to an evening cocktail reception without external catering infrastructure. Second is a fashion showroom for wholesale appointments, since 232 sqm divides comfortably into rail zones and seated buyer areas, and Franklin Street station is a two minute walk for buyers moving between market appointments. Third is a brand activation or product launch, supported by on site video equipment, lighting and furniture that cut build time significantly. Fourth is a content studio or ecommerce shoot, with gallery style walls and daylight that suit both stills and video across a multi day booking. Fifth is a pop-up shop or temporary retail space, strong on dwell time and neighbourhood quality but better suited to considered purchase than impulse footfall. Sixth is a trunk show or sample sale, viable with the counter as a till point and staffing arranged through our retail staffing support. Seventh is a private dinner, salon or exhibition opening, where the full kitchen genuinely earns its place. Budget Signal Expect upper mid tier pricing for downtown Manhattan, below prime SoHo or Meatpacking retail frontage but above raw loft and gallery hire in Brooklyn or the far west side. The value case rests on what you do not have to buy in: a complete kitchen, bar, counter, furniture, lighting, video equipment, climate control, accessible bathrooms and step free entry are all resident, which in our experience removes a meaningful slice of production spend from a press day or reception budget. Compared with a hotel event space you keep full control of the room and the catering narrative rather than paying a per head minimum. Compared with a co-working venue or a shared pop-up format you get address credibility and exclusivity for the duration. Compared with a prime commercial storefront you trade passing footfall for a Tribeca setting that buyers and editors will actually travel to. Model the total cost including build and staffing with our budget calculator before committing to a run length.",
  "neighbourhoodMood": "Independent designers, art dealers, photographers and quiet luxury labels are the working population of these blocks, and they operate here year round rather than parachuting in for market weeks. Within a few minutes of 102 Franklin Street you have the New York Academy of Art around the corner, The Print Room on White Street, Shrine and Andrew Kreps within a short walk east, and Todd Merrill Studio holding down the collectible design end. Push toward Lispenard and Walker and the tenant mix shifts to fashion and product: Stadium Goods, Blue In Green, Billionaire Boys Club, Canada Goose, Nordic Knots and a cluster of furniture and materials suppliers that make same-day build fixes genuinely possible. Casting agencies, post houses and e-commerce studios occupy the upper floors of the cast iron stock, which is why a Tuesday morning here looks like crew call rather than shopping. In our experience placing brands across spaces in New York, this pocket of Tribeca consistently attracts labels who want a showroom space that reads as an atelier rather than a storefront, plus editorial teams booking a content studio and brand shoot location in the same building footprint. Brands pick Tribeca over SoHo and the Meatpacking District because the guest list stays intact. SoHo below Houston delivers volume, but that volume is tourists, shopping bags and competing flagship noise, and your press day gets absorbed into it. Meatpacking gives you spectacle and nightlife adjacency at a premium you feel in the invoice. Chelsea puts you in gallery territory but strands you from downtown hotels. Tribeca sits between the Greenwich Hotel, Walker Hotel and the Soho House catchment, meaning press, stylists and international buyers can walk to an appointment rather than schedule a car, and Franklin Street station is two minutes away with Canal Street four, which matters when your Paris and Milan buyers are moving between three appointments before lunch. On square metre value you are not saving money against Brooklyn, but you are paying less than equivalent Meatpacking or Bond Street frontage for a considerably more controlled environment. What Tribeca does not give you is discovery. Nobody wanders in. Plan reach through outreach, not passing eyes, and use the ROI estimator to model that honestly before you commit. Arriving at this block feels closed and considered, which is precisely the point for buyer appointment formats. Franklin between Church and Broadway runs quiet cast iron frontage with restaurant traffic clustering at Da Mikele, Distilled and Petrarca, and the morning rhythm is deliveries, dog walkers, school drop-off and crew loading vans before nine. Between ten and two the street is workable and calm, ideal for back-to-back showroom appointments and press previews without queue management. From six onward the dinner crowd arrives from One White Street and Bâtard, which makes evening cocktail receptions, trunk shows and exhibition openings land well because your guests already have somewhere to continue. The 2,500 square feet with complete kitchen, bar and counter suits seated press dinners and sample sale formats equally, and what we consistently hear from brand teams who activate here is that load-in and neighbour relations are straightforward compared with SoHo. Honest limitation: this is not a location for high-volume tourist retail or spontaneous walk-in traffic, and street visibility is limited, so anything dependent on impulse footfall belongs elsewhere. Our venue sourcing team will say the same before you sign.",
  "faq": [
    {
      "question": "Is 2,500 Sq Ft Multi-dimensional Event Space in Tribeca available for pop-up shops?",
      "answer": "Yes — 2,500 Sq Ft Multi-dimensional Event Space in Tribeca is a vetted pop-up ready space in New York, 232 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, wc, handicap accessible, air conditioning, bar, bathroom, complete kitchen, counter."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "United States",
  "postalCode": "10013",
  "lat": 40.71855,
  "lon": -74.00549,
  "areaSqm": 232,
  "areaSqft": 2500,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/2-500-sq-ft-multi-dimensional-event-space-in-tribeca-fc75f723-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/2-500-sq-ft-multi-dimensional-event-space-in-tribeca-fc75f723-2.jpg",
      "caption": "2,500 Sq Ft Multi-dimensional Event Space in Tribeca, 232 sqm, pop up store in New York"
    },
    {
      "url": "https://fashionweekvenues.com/i/2-500-sq-ft-multi-dimensional-event-space-in-tribeca-fc75f723-3.jpg",
      "caption": "2,500 Sq Ft Multi-dimensional Event Space in Tribeca, 232 sqm, pop up store in New York, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/2-500-sq-ft-multi-dimensional-event-space-in-tribeca-fc75f723-4.jpg",
      "caption": "2,500 Sq Ft Multi-dimensional Event Space in Tribeca, 232 sqm, pop up store in New York, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/2-500-sq-ft-multi-dimensional-event-space-in-tribeca-fc75f723-5.jpg",
      "caption": "2,500 Sq Ft Multi-dimensional Event Space in Tribeca, 232 sqm, pop up store in New York, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/2-500-sq-ft-multi-dimensional-event-space-in-tribeca-fc75f723-6.jpg",
      "caption": "2,500 Sq Ft Multi-dimensional Event Space in Tribeca, 232 sqm, pop up store in New York, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/2-500-sq-ft-multi-dimensional-event-space-in-tribeca-fc75f723-7.jpg",
      "caption": "2,500 Sq Ft Multi-dimensional Event Space in Tribeca, 232 sqm, pop up store in New York, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/2-500-sq-ft-multi-dimensional-event-space-in-tribeca-fc75f723-8.jpg",
      "caption": "2,500 Sq Ft Multi-dimensional Event Space in Tribeca, 232 sqm, pop up store in New York, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/2-500-sq-ft-multi-dimensional-event-space-in-tribeca-fc75f723-9.jpg",
      "caption": "2,500 Sq Ft Multi-dimensional Event Space in Tribeca, 232 sqm, pop up store in New York, further detail view"
    }
  ],
  "amenities": [
    "lighting",
    "wc",
    "handicap accessible",
    "air conditioning",
    "bar",
    "bathroom",
    "complete kitchen",
    "counter",
    "furniture",
    "heating",
    "video equipment"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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}