{
  "source": "Fashion Week Venues",
  "title": "212 sqm Commercial Space in Boulogne-Billancourt",
  "metaTitle": "Showroom for Hire Boulogne-Billancourt | 212 sqm Jean Jaurès",
  "description": "Located on Boulevard Jean Jaurès in Boulogne-Billancourt, near Route de la Reine, this 212-square-meter commercial property is available for rent. The space features a 25-meter street-facing façade and is suitable for various activities, including retail, showrooms, galleries, and events, with the exception of restaurant use.\n\nThe interior is equipped with essential facilities, including integrated lighting, a water closet, and a staff toilet. For operational support, the layout includes a window display for merchandising and a cargo entrance for logistics. Safety features include a built-in alarm system. The versatile floor plan allows for modifications to suit specific business requirements. Spanning approximately 2,282 square feet, the property provides a functional environment for commercial operations in a established professional setting. All mentioned amenities are provided to support the daily functions of the occupant.",
  "metaDescription": "Showroom for hire in Boulogne-Billancourt. 212 sqm ground floor with 25 m window façade and cargo entrance. Vetted by FWV, reply within 24h. Enquire now.",
  "tldr": "212 sqm (2,282 sq ft) ground-floor commercial space for rent on Boulevard Jean Jaurès in Boulogne-Billancourt, western Paris, with a 25 metre street-facing façade and an open, modifiable floor plan. The unit holds 220 standing and functions as a blank retail shell suited to showroom space, pop-up store and brand activation builds. Best For Strongest fit for temporary retail and pop-up shop takeovers using the long window run, followed by fashion showroom and wholesale appointment setups, sample sale and showroom sale weekends, press day and collection preview events, then gallery style exhibition openings and content studio or brand shoot days. Restaurant and food service use is not permitted under the rental terms. Standout Features A 25 metre continuous street-facing façade with dedicated window display frontage, rare at this size in the Boulogne retail corridor, plus a cargo entrance that allows rail rolling and crate delivery without crossing the shopfront. Also included: integrated ceiling lighting throughout, a separate changing area for fittings and buyer appointments, customer WC plus a dedicated staff toilet, a built-in alarm system, and a partition-free plan our team has confirmed can be reconfigured for the hire period. Location Boulogne–Jean Jaurès metro is a 2 minute walk and the Route de la Reine bus stop for lines 72 and 123 is 1 minute from the door, Hauts-de-Seine 92100. The immediate street is a working retail parade with 29 shops and 16 fashion operators inside 600 metres, including Sandro, Maje, Claudie Pierlot, Zadig & Voltaire and Comptoir des Cotonniers, so guests arrive into an established shopping stretch and crews get straightforward kerbside load-in. Availability Day rate is on request and pricing is brief-based, set against activation length, build complexity and dates. Minimum booking is one day with weekly rates available, and we advise six to eight weeks lead time for Paris; spaces at this address typically book out around Paris Fashion Week in late February and late September, and again across the November and December retail peak. How to Book Send your dates and brief and Fashion Week Venues will reply within 24h with confirmed availability and a costed proposal, with no charge until confirmed. Permit paperwork, on-site staffing and fit-out coordination are handled by our team from booking through to derig. Request availability for this Boulogne-Billancourt space now.",
  "editorialTake": "Book this one for a sell-through format, meaning a sample sale space, an outlet-style pop-up concept or a multi-week temporary retail run, because 212 sqm of unbroken ground floor with a cargo entrance and standing capacity for 220 is built for volume rather than ceremony. The 25-metre street-facing façade on Boulevard Jean Jaurès is the working asset here, giving you enough continuous glazing to run a full merchandising story across the frontage while the separate goods entrance keeps rail deliveries and stock replenishment entirely off the customer floor, which is the operational detail that decides whether a busy sale weekend runs cleanly or collapses at the door. In our experience this address rewards established contemporary and premium-contemporary labels in ready-to-wear, knitwear, footwear and accessories, brands in the Sandro, Claudie Pierlot and Éric Bompard register that already trade a few doors down, rather than a luxury maison seeking a rarefied fashion presentation, since the surrounding catchment of 16 fashion operators reads as prosperous neighbourhood commerce and not Rue Saint-Honoré theatre, and if that is your brief you should instead be looking at spaces in Paris proper. Boulogne is a short-term lease market that moves later than central Paris, so eight to ten weeks is usually workable outside the March and late-September windows, though the fortnight either side of Paris Fashion Week gets absorbed by press day venue and showroom rental overflow from the 16th, and the practical quirk worth flagging before you enquire is the restaurant-use exclusion, which means any food or drink element needs external catering and a compliant setup handled through our production and build team.",
  "activationIdeas": "This works as temporary retail primarily because of the 25 metre street-facing façade, which is a rare amount of frontage for a 212 sqm ground floor unit. Brands running pop-up concepts here typically dedicate the first 40 sqm behind the glass to the window display and impulse product, then push fitting and payment to the rear near the change space and staff toilet. With 29 retail stores and 16 fashion operators trading within 600 metres, and Boulogne–Jean Jaurès metro two minutes away, walk-in volume is real rather than theoretical for a brand comparing this against spaces in Paris proper. Sample Sale Strong fit, and the cargo entrance is the reason. Sample sales live or die on how fast you can move rails in and stock out, and having a dedicated loading point separate from the shop front means you can restock through trading hours without breaking the queue. At 212 sqm you can run roughly 30 to 40 double rails plus a till bank and still hold 80 to 100 shoppers comfortably, well below the 220 standing ceiling. Budget for door management and floor cover through retail staffing if you expect a queue on day one. SS/AW Seasonal Showroom A credible showroom rental for a brand running a Paris season without central Paris pricing. The 212 sqm takes three to four separate collection zones plus a central meeting table, and the integrated lighting means you are not building a full lighting rig just to show fabric colour accurately. The existing change space handles fit checks and model changes. The honest constraint is location: buyers already scheduled in the Marais or Sentier will need a deliberate reason to travel, so book appointments in blocks rather than expecting drop-ins. Buyer Appointments and Wholesale Preview Works well for appointment-led wholesale because the depth of the floor lets you keep the buyer meeting area visually separate from the racked collection. In practice teams set up two seated appointment stations toward the rear, each with its own rail wall, so two buyers can be in the building without overlapping. Ten to fifteen appointments a day is realistic with one showroom manager and one assistant. The alarm system and lockable single entry point matter when full sample sets stay in the space overnight across a two week collection preview. Press Day and Media Preview Suits a half-day or full-day press day for 40 to 60 journalists and stylists rotating through, rather than a single-sitting seated format. The layout supports a clear loop: arrival and coats at the front, product tables through the middle, one-to-one editor conversations at the back. Note there is no kitchen and restaurant use is excluded, so catering has to arrive prepped and be run from a dressed trestle station. The cargo entrance keeps caterers and couriers out of the guest sightline. Product Launch The 220 standing capacity and the 25 metre glazed run make this a workable launch venue, particularly for evening events where the lit façade does the advertising for you along Boulevard Jean Jaurès. What makes it work for launches specifically is that you can stage a hero product installation directly in the window and still keep 150 to 180 sqm clear for circulation. Bus routes 72 and 123 stop within 60 metres and the metro is a two minute walk, which keeps guest drop-off simple without a car plan. Influencer Event Good fit for a 50 to 80 guest creator event, which is the size this floor handles best when you need seating, a product moment and a shooting corner all at once. The change space doubles as a talent holding room, which removes the usual problem of creators getting changed in a toilet. Integrated lighting gives usable baseline exposure, though most teams bring two supplementary heads for the content wall. Pair the guest list with paid amplification through influencer marketing if reach targets are attached to the activation. Art Exhibition or Gallery Showing The floor plan is described as modifiable, and that combined with 212 sqm of ground level space and a long glazed frontage makes this a genuine gallery option rather than a compromise. Temporary walls typically yield 45 to 60 linear metres of hanging surface while retaining a clear central circulation spine. Musée des Années Trente sits 470 metres away, so there is an existing cultural audience in the catchment. Freestanding wall systems, plinths and track lighting are all standard scope for production and build. E-commerce and Content Shoot Days Functions as a short-term content studio because the essentials are already in place: change space for talent, integrated lighting, two toilets and a cargo entrance for grip and rail deliveries. The 25 metre façade gives strong side daylight along one full edge, which suits e-commerce and lookbook work in the morning, while the deeper rear zone can be blacked out for controlled setups. Realistic throughput is 60 to 120 e-commerce looks per day with one photographer, one stylist and a steamer station near the changing area.",
  "idealBrandProfile": "This space fits an established mid-market brand with a 10 to 40 person team, 3 to 10 years of trading, and a proven wholesale book or a French DTC customer base already worth servicing outside central Paris. At 212 sqm with standing capacity for 220 and a 25 metre street façade, it is too much floor for a first-season label running a two-rail capsule, and the frontage alone demands enough product depth and enough visual merchandising budget to fill it credibly. Brands at this stage typically find the cargo entrance and the flexible floor plan let them run a full retail fit plus a back-of-house stock and appointment zone in one lease, which is where the economics start working. Where we see mismatches is when a luxury house wants a Rue Saint-Honoré address for a press moment; Boulogne-Billancourt is a residential and professional catchment, not a Paris Fashion Week runway corridor, and those brands should be looking at central spaces in Paris instead. Equally, a global brand needing 500 sqm for a multi-room experiential build will find the footprint short. Aesthetic Fit Clean contemporary retail identities work best here: French premium contemporary womenswear, knitwear and cashmere, tailored menswear, footwear, homeware, eyewear and accessible design objects. The immediate neighbours set the register, with Sandro, Maje, Claudie Pierlot, Comptoir des Cotonniers, Éric Bompard, Paraboot and Le Slip Français all trading within a few minutes' walk, so a brand landing in that same considered, well-made, quietly premium territory reads as native to the street. The integrated lighting and open floor plate take a neutral gallery-style fit or a warm domestic set equally well, and the 25 metre window is a merchandising asset rather than a decorative one. What will not work is a loud club-culture streetwear drop, a hype-driven sneaker release, or a raw industrial concept that relies on exposed brick and patina for its mood. This is a tidy, modern commercial shell in a family-oriented neighbourhood, and brands chasing subcultural credibility or grit will find the setting fights them. A distinctive interior identity here comes from the build, which is where our branded store design team usually adds the most value. Best Use Cases First choice is a multi-week pop-up shop or temporary retail space, because 212 sqm of ground floor with a 25 metre window façade, a window display, integrated lighting and a change space gives you a genuine store rather than a booth, in a catchment holding 29 retail and 16 fashion operators within 600 metres. Second is a fashion showroom for wholesale appointments and collection preview, where the flexible floor plan splits cleanly into rail zones, a fitting area and a seated buyer table, with the cargo entrance handling sample trunk logistics. Third is a sample sale, since high local footfall, two bus stops within a minute and Boulogne–Jean Jaurès metro at two minutes walk deliver volume without a central Paris rent. Fourth is a press day or influencer event, with 220 standing capacity, a staff toilet and an alarm system covering an evening format. Fifth is an art exhibition or gallery showing, given the daylight frontage and the Musée des Années Trente sitting 470 metres away. Sixth is a content studio or product launch shoot between activation phases. Restaurant use is excluded, so food must stay ancillary. Budget Signal This sits in the accessible tier for greater Paris, materially below any comparable ground floor footprint in the 1st, 3rd or 8th arrondissements, and well below what a 200 sqm street-level unit on a Marais or Saint-Germain corridor commands. What you buy at this tier is square metres, frontage and dwell time rather than postcode prestige. Against a hotel event space you gain a full trading licence, a cargo entrance and the ability to hold the site for weeks rather than days, without per-hour room charges. Against a co-working venue or a shared pop-up format you gain complete brand control of the window, the interior and the customer journey, with no neighbouring brand diluting the read. In our experience the profile that gets the most from this space is a brand trading the difference: spending less on rent and reinvesting it into fit-out, staffing and local marketing. Model that split before you commit using the budget calculator, because the fit-out line, not the rent line, decides whether this address performs.",
  "neighbourhoodMood": "Contemporary French ready-to-wear labels, post-production houses, media groups and design studios make up the working population around Boulevard Jean Jaurès and Route de la Reine. Walk the stretch between Boulogne–Jean Jaurès metro and Avenue Jean-Baptiste Clément and the retail mix reads clearly: Zadig & Voltaire, Sandro, Maje, Claudie Pierlot, Comptoir des Cotonniers, Éric Bompard, Le Slip Français and Paraboot all trade within a few hundred metres, which tells you the buying profile here is Parisian, informed and unhurried. Behind the shopfronts sit the less visible occupiers that actually matter for brand teams: audiovisual and post houses clustered towards Billancourt, architecture and interior practices, PR consultancies that moved out of the 8th for floor area, and photographers holding studio leases they could never justify inside the périphérique. The Musée des Années Trente and the Art Deco civic architecture around the Hôtel de Ville give the area a design-literate backdrop that suits gallery formats and product launches. In our experience placing brands across spaces in Paris, Boulogne is where the production side of the industry already lives, even when the presentation happens elsewhere. Brands come here when they need real square metres and a controlled arrival, rather than the pedestrian volume of Le Marais, the rue Saint-Honoré corridor or the Haut Marais gallery blocks. The honest tradeoff is straightforward: you get roughly double the floor area for comparable spend against a comparable ground-floor unit in the 3rd or 1st, plus a cargo entrance and kerbside access that Marais courtyards physically cannot offer, and you give up the casual editorial footfall that makes those districts work for walk-in discovery. Line 10 puts you at Odéon in around fifteen minutes and the 72 bus runs the Seine into the centre, so buyers staying in the 1st, 6th or 8th can reach a morning appointment without complaint, though international press arriving from Right Bank hotels will treat it as a deliberate journey rather than a stop on a circuit. What we consistently hear from brand teams who activate here is that the address filters the guest list in a useful way for invite-only press days, sample sales with a controlled queue, and showroom rental across a full buying season. It is a poor choice if your KPI is impressions from passing tourists. Our venue sourcing team will usually pitch Boulogne against the 11th when a brand wants space over spectacle. Arriving on this block feels like arriving in a functioning Parisian commercial street rather than a fashion district, which is precisely its value for appointment-based formats. Boulevard Jean Jaurès at this point carries steady local movement: residents, office workers from the surrounding media and corporate buildings, parents heading past Natalys and Carrefour City, and a lunchtime flow towards Le Bougainvillier and the restaurants near Route de la Reine. Mornings are quiet and clean, ideal for buyer appointments and content capture with a 25 metre façade pulling consistent daylight into the room. Afternoons and Saturdays lift noticeably as the Sandro and Maje end of the strip draws local shoppers, so a window display here is genuinely seen by a purchasing audience rather than a photographing one. The cargo entrance and metro two minutes away make load-in and crew logistics unusually painless for a ground-floor unit of this size, and production and build schedules tend to run tighter here than in central arrondissements with restricted vehicle access. Be clear on the limitation: this is not a street for high-volume tourist retail or for brands that need international press to stumble across them. Nobody is discovering you here by accident. Everything depends on how well you drive people to the door.",
  "faq": [
    {
      "question": "Is 212 sqm Commercial Space in Boulogne-Billancourt available for pop-up shops?",
      "answer": "Yes — 212 sqm Commercial Space in Boulogne-Billancourt is a vetted pop-up ready space in Boulogne-Billancourt, 212 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: change space, lighting, wc, cargo entrance, window display, alarm, staff toilet."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Boulogne-Billancourt",
  "country": "FR",
  "lat": 48.8403379,
  "lon": 2.239388,
  "areaSqm": 212,
  "areaSqft": 2282,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "212 sqm Commercial Space in Boulogne-Billancourt, pop up store"
    },
    {
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      "caption": "212 sqm Commercial Space in Boulogne-Billancourt, pop up store, interior view"
    },
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      "url": "https://fashionweekvenues.com/i/212-sqm-commercial-space-in-boulogne-billancourt-6a4526a5-4.jpg",
      "caption": "212 sqm Commercial Space in Boulogne-Billancourt, pop up store, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/212-sqm-commercial-space-in-boulogne-billancourt-6a4526a5-5.jpg",
      "caption": "212 sqm Commercial Space in Boulogne-Billancourt, pop up store, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/212-sqm-commercial-space-in-boulogne-billancourt-6a4526a5-6.jpg",
      "caption": "212 sqm Commercial Space in Boulogne-Billancourt, pop up store, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/212-sqm-commercial-space-in-boulogne-billancourt-6a4526a5-7.jpg",
      "caption": "212 sqm Commercial Space in Boulogne-Billancourt, pop up store, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/212-sqm-commercial-space-in-boulogne-billancourt-6a4526a5-8.jpg",
      "caption": "212 sqm Commercial Space in Boulogne-Billancourt, pop up store, detail view"
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  "amenities": [
    "change space",
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    "wc",
    "cargo entrance",
    "window display",
    "alarm",
    "staff toilet"
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  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
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    "influencer event",
    "showroom sale",
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    "pop up exhibition",
    "retail experience",
    "experiential marketing"
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