{
  "source": "Fashion Week Venues",
  "title": "3,640 sqft Flagship Store in Central, Hong Kong",
  "description": "This flagship store offers a spacious area of 3,640 square feet, perfect for various commercial uses. The facility is equipped with central air conditioning and a comprehensive electricity supply of 300 amp three-phase. Essential amenities include drainage and Towngas connection, ensuring operational efficiency. The store is supported by a range of interior features, such as Internet access, a security system, a stock room, counters, fitting rooms, garment racks, and appropriate lighting. Additional provisions include furniture, sound and video equipment, heating, parking, an elevator, and a kitchen area. This well-equipped space is ideal for businesses looking to establish a presence in a prominent location. Management fees are HK$20,749 per month.",
  "idealBrandProfile": "This space suits an established brand with 30 plus staff, five or more years of trading, and a committed Asia Pacific growth plan, typically supported by a Hong Kong distributor, franchise partner or in-market retail entity. The reason is the commitment structure rather than the size: 3,640 sqft over a basement mall floor with a 365 day minimum lease is a flagship retail decision, not a two week activation. Brands at this stage typically find that a full fit-out including stock room, fitting rooms, counters, garment racks, kitchen and 300 amp three-phase power removes six figures of build cost from a market entry. Where we see mismatches is when a 5 to 15 person DTC label with no local operations team enquires: the annual term, monthly management fee of HK$20,749 and staffing load will outrun their margin. Those brands should browse all spaces with shorter minimum terms before committing here. Equally, a global luxury house wanting street-level façade prominence on Queen's Road will find a basement mall floor wrongly positioned for their tier. Aesthetic Fit Contemporary apparel, athleisure, denim, footwear and accessible premium accessories fit this space most naturally, alongside beauty and lifestyle brands that trade on volume and clear merchandising. The existing interior is a neutral, functional retail shell with even lighting, counters and fitting rooms, which reads well for brands with a clean, product-forward visual language and a strong graphic or colour identity that can be layered on top. Sound and video equipment supports moving-image brand storytelling on the shop floor. What does not work is a heritage couture or gallery-quiet aesthetic that depends on daylight, high ceilings and architectural drama, because a basement mall floor cannot deliver natural light or a sculptural façade moment. Brands with a highly specific material world usually need branded store design to override the base finish rather than work with it, and should budget accordingly. Best Use Cases First choice is a long-term flagship or brand-owned retail experience, since the annual term, stock room, kitchen, parking and elevator access all point to sustained trading rather than a short residency. Second choice is a market-entry temporary retail space held for a season and refreshed by drop, using the full 3,640 sqft to test category depth in Central before signing street-level rent. Third choice is a hybrid retail and events floor, with an occupancy estimate around 350 supporting collection previews, press days and launch parties after trading hours. Fourth choice is a wholesale and showroom rental function in the rear zone, where the stock room and fitting rooms handle buyer appointments while the front trades. Fifth choice is a recurring sample sale space, well served by tram stops one minute away and the Central to Mid-Levels escalator. Sixth choice is a content studio and shoot space during closed hours, given controllable lighting and sound and video equipment on site. For anything trading daily, plan retail staffing early, as Central labour supply tightens around peak seasons. Budget Signal This sits in the mid tier for Central retail, materially below prime street-level frontage on Queen's Road Central or Pedder Street while holding the same postcode and transit access. What a brand gets for that positioning is scale and fit-out already paid for: 3,640 sqft, central air conditioning, heavy three-phase power, drainage, Towngas, security, parking and an elevator, at a cost per square foot that ground-floor Central simply does not offer. Compared with hotel event spaces, the rate is far better on a per-day basis once a run passes two weeks, and unlike a hotel or co-working venue you control fixtures, signage and trading hours. Shared pop-up formats and multi-brand concept floors cost less but split attention and cap merchandising control. Factor in the monthly management fee and staffing before comparing tiers, and run the numbers through our budget calculator to see how the annual term changes effective cost per selling day.",
  "faq": [
    {
      "question": "Is 3,640 sqft Flagship Store in Central, Hong Kong available for pop-up shops?",
      "answer": "Yes — 3,640 sqft Flagship Store in Central, Hong Kong is a vetted pop-up ready space in Hong Kong, 338 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$7,887 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.28474485,
  "lon": 114.1548291,
  "areaSqm": 338,
  "areaSqft": 3640,
  "priceLabel": "HK$7,887 / day",
  "priceEur": 876,
  "coverImage": "https://fashionweekvenues.com/i/3-640-sqft-flagship-store-in-central-hong-kong-44aa5812-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/3-640-sqft-flagship-store-in-central-hong-kong-44aa5812-2.jpg",
      "caption": "3,640 sqft Flagship Store in Central, Hong Kong, 338 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/3-640-sqft-flagship-store-in-central-hong-kong-44aa5812-3.jpg",
      "caption": "3,640 sqft Flagship Store in Central, Hong Kong, 338 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/3-640-sqft-flagship-store-in-central-hong-kong-44aa5812-4.jpg",
      "caption": "3,640 sqft Flagship Store in Central, Hong Kong, 338 sqm, pop up store, second interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "pop up store",
    "retail activation"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/3-640-sqft-flagship-store-in-central-hong-kong-44aa5812"
}