{
  "source": "Fashion Week Venues",
  "title": "62 sqm Retail Space on Rue des Rosiers, Paris",
  "description": "Located at 20 Rue des Rosiers in the 4th arrondissement of Paris, this commercial space is situated in the Le Marais area. The property offers approximately 62 square meters of floor area, which is equivalent to 667 square feet. This retail unit is designed as a white box, featuring white walls and a white ceiling throughout the interior.\n\nThe commercial unit is a ground-floor property with direct street access. It is equipped with several internal amenities, including integrated lighting and a heating system. Functional features for retail use consist of a counter and a window display for visibility from the street. The space also includes a dedicated water closet. Safety measures for the premises are provided through an installed alarm and a comprehensive security system.\n\nThis 62-square-meter unit provides a modular environment suitable for a pop-up store. The professional layout and neutral white box finish facilitate various retail configurations. All listed equipment and safety features are integrated into the space to support its operation as a commercial retail unit. The property is located at 20 Rue des Rosiers, 75004 Paris, France.",
  "tldr": "A 62 sqm (667 sq ft) ground floor white box retail space for rent at 20 Rue des Rosiers in Le Marais, Paris 4th arrondissement, finished in white walls and white ceiling throughout for full brand overlay. The neutral shell and street level frontage make it move-in ready for pop-up shop and showroom space use. Best For Strongest fit for temporary retail pop-up stores selling directly to Marais footfall, followed by fashion showroom and buyer preview appointments, press days and influencer launch events, sample sales and trunk shows, then ecommerce and content studio shoots. Brands can book by the day or book by the week depending on the activation format. Standout Features Street facing window display on one of the most walked shopping streets in Le Marais, plus direct ground floor street access with no lift or stair handling during load in. Also included are a built-in retail counter, integrated ceiling lighting across the full white box floor, heating, a private WC on site, and a monitored alarm and security system for overnight stock storage, all vetted by Fashion Week Venues. Location Métro Saint-Paul is 2 minutes on foot, Pont Marie 5 minutes and Hôtel de Ville 7 minutes, in 75004 Paris. Rue des Rosiers is a pedestrianised retail street with 25 stores and 27 cafés and restaurants within 200 m, including COS, Dr. Martens and Bimba y Lola, so guests arrive on foot and crews load in without vehicle traffic conflict. Availability Day rate is on request with brief-based pricing set against your dates, build requirements and staffing needs. Minimum rental is one day, and we advise six to eight weeks lead time in Paris because ground floor Marais units at this address typically book out across the Paris Fashion Week windows in late February and late September. How to Book Send your dates and activation brief and our team will reply within 24h with confirmed availability, with no charge until confirmed. Permit paperwork, front of house staffing and fit-out coordination are handled by Fashion Week Venues on your behalf, so request availability for this Le Marais pop-up space now.",
  "idealBrandProfile": "This 62 sqm ground-floor unit fits a brand with a 4 to 25 person team, roughly 2 to 8 years of trading, and an existing wholesale book or a DTC base strong enough to pull its own audience to Le Marais. That is the scale the footprint supports: one clear merchandising story, a counter for transactions or check-in, a window display working the pedestrianised Rue des Rosiers, and enough floor to hold 15 to 25 people comfortably at a launch without queue management. Brands at this stage typically find 62 sqm is the point where a temporary retail space stops feeling like a stall and starts reading as a real store. Where we see mismatches is when a very early label with no press list or no local stockist takes the unit and cannot fill the calendar, and equally when a heritage house with a 300 person guest list and a full scenographic build books it, then discovers the room caps their production before it starts. If you are working at that upper scale, review other spaces in Paris with larger volume before committing here. Aesthetic Fit A clean, product-led visual identity works best here, because the interior is a genuine white box: white walls, white ceiling, integrated lighting, no competing architectural detail. That suits ready-to-wear with strong silhouettes, fine and demi-fine jewellery, eyewear, leather goods, fragrance and skincare, and any label whose art direction already leans Scandinavian minimal, Japanese quiet, or gallery-adjacent. The neighbouring retail set, COS, Nilaï, Dinh Van, Jimmy Fairly and Dr. Martens, tells you the shopper walking past this window is already reading that language. What does not work is a maximalist or heavily thematic identity that needs texture, colour saturation and immersive set to land. Streetwear built on grit and volume, or a hospitality-led concept requiring bar and kitchen infrastructure, will fight the room rather than use it. If your concept needs the shell transformed rather than dressed, budget for production and build from the outset rather than treating it as a finishing line item. Best Use Cases First choice is a retail pop-up shop of two to six weeks, because the counter, window display, alarm and security system mean you can trade from day one with minimal fit-out. Second is a fashion showroom or wholesale appointment room during market, with Saint-Paul metro two minutes away making buyer scheduling straightforward. Third is a press day or collection preview, where the white shell photographs cleanly and the 62 sqm keeps editor flow intimate rather than sparse. Fourth is a sample sale or trunk show, since street-level access and high pedestrian footfall on a pedestrianised street convert passing traffic. Fifth is a content studio, ecommerce or lookbook shoot, using the neutral walls and integrated lighting as a ready backdrop. Sixth is an art exhibition, gallery showing or pop-up exhibition, supported by the cultural density around Maison Européenne de la Photographie. Seventh is an influencer or launch event, capped by capacity but well served by the surrounding cafés and restaurants for overflow. Budget Signal Expect upper-mid Marais pricing, below Rue Saint-Honoré or Avenue Montaigne flagship rates but above quieter 4th arrondissement side streets and well above shared pop-up formats. The value case is specific: you are paying for a pedestrianised address with genuinely high organic footfall, an established fashion and beauty retail cluster within 200 metres, and a fully serviced shell with lighting, heating, WC, counter, alarm and security already installed, which removes several thousand euros of infrastructure spend common on raw units. Compared with a hotel event space, you get sustained daily trading rather than a single evening. Compared with a co-working venue, you get street presence and a window. In our experience the profile that gets the most from this space is one that stays two weeks or longer, because the setup cost amortises fast against the footfall. Run the numbers through our budget calculator before you enquire so your ask reflects a realistic total, not just the rental line.",
  "neighbourhoodMood": "Independent designers, jewellery labels, niche fragrance houses and contemporary womenswear brands make up the working population of this pocket of the 4th, and they operate at close quarters. Within a two minute walk of 20 Rue des Rosiers you have Jhin selling Japanese textiles by the metre, Nilaï's fine jewellery studio on Rue des Écouffes, The Different Company's perfume counter, and LePantalon a little further west, all sitting alongside COS, Dr. Martens and Bimba y Lola on the Vieille du Temple and Rue des Francs Bourgeois spine. Behind the shopfronts, the upper floors of these hôtels particuliers are full of PR agencies, casting offices and small production companies, which is why press days here fill their appointment sheets faster than the sqm would suggest. The Maison Européenne de la Photographie is 200 metres south and the Centre Culturel Suisse sits just north, so the cultural calendar feeds directly into the street. In our experience placing brands in this neighbourhood, the mix of gallery, atelier and concept store energy makes it one of the most credible fashion district addresses among spaces in Paris for a label that wants to be read as considered rather than commercial. Brands choose Le Marais over Avenue Montaigne and the Rue Saint-Honoré corridor because it delivers editorial credibility without the rent and without the luxury-house shadow. On Saint-Honoré or Faubourg Saint-Honoré your pop-up shop competes visually with maisons that have hundred year old façades and permanent flagship budgets; here, a 62 sqm white box on a pedestrianised street reads as intentional. Compared with the 1st or the 8th, the sqm value is materially better and the lead times are more forgiving. Against the 11th and Haut Marais around Rue de Poitou, this address wins on buyer convenience: Saint-Paul metro is two minutes on foot, Hôtel de Ville seven, and the press and buyer hotel clusters around the Marais and Rue de Rivoli mean international visitors can walk to your showroom space between appointments during fashion week. What it does not offer is the pure luxury adjacency of the Golden Triangle or the volume of Les Halles. If you are weighing this against Milan or London for the same season, our city compare tool is the faster way to settle it before you commit to dates. Arriving at 20 Rue des Rosiers for a press day feels calm in the morning and dense by mid afternoon. Before noon the street belongs to deliveries, shop staff opening up and locals heading to Florence Kahn or the bakeries, which makes it an easy window for buyer appointments, content studio work and ecommerce shoots with the window display curtained off. From around two o'clock the pedestrianised stretch fills steadily, with the falafel queue at L'As du Fallafel pulling a constant stream past the door until evening, and Saturdays running heavy all day. The block is genuinely mixed: residential above, retail and food at ground level, the Rosiers–Joseph Migneret Garden a few doors along giving the street a quieter middle section. The ground floor street access and existing counter make load-in and turnaround straightforward, and we usually pair a space like this with production and build to get the white box dressed in a day. Honest note: this is not a street for high-volume tourist retail or for brands whose model depends on maximum street visibility from a main artery. Footfall is qualified and walkable, not commercial-scale, and the afternoon crowd skews food-led. If your KPI is units sold to passing traffic, look at Rivoli or Les Halles instead.",
  "faq": [
    {
      "question": "Is 62 sqm Retail Space on Rue des Rosiers, Paris available for pop-up shops?",
      "answer": "Yes — 62 sqm Retail Space on Rue des Rosiers, Paris is a vetted pop-up ready space in Paris, 62 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, wc, whitebox minimal, counter, heating, ground floor street, window display, alarm."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Paris",
  "country": "France",
  "postalCode": "75004",
  "lat": 48.857082,
  "lon": 2.3596667,
  "areaSqm": 62,
  "areaSqft": 667,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/62-sqm-retail-space-on-rue-des-rosiers-paris-46fe4af0-1.jpg",
  "gallery": [
    {
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      "caption": "62 sqm Retail Space on Rue des Rosiers, Paris, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/62-sqm-retail-space-on-rue-des-rosiers-paris-46fe4af0-3.jpg",
      "caption": "62 sqm Retail Space on Rue des Rosiers, Paris, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/62-sqm-retail-space-on-rue-des-rosiers-paris-46fe4af0-4.jpg",
      "caption": "62 sqm Retail Space on Rue des Rosiers, Paris, pop up store, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/62-sqm-retail-space-on-rue-des-rosiers-paris-46fe4af0-5.jpg",
      "caption": "62 sqm Retail Space on Rue des Rosiers, Paris, pop up store, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/62-sqm-retail-space-on-rue-des-rosiers-paris-46fe4af0-6.jpg",
      "caption": "62 sqm Retail Space on Rue des Rosiers, Paris, pop up store, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/62-sqm-retail-space-on-rue-des-rosiers-paris-46fe4af0-7.jpg",
      "caption": "62 sqm Retail Space on Rue des Rosiers, Paris, pop up store, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/62-sqm-retail-space-on-rue-des-rosiers-paris-46fe4af0-8.jpg",
      "caption": "62 sqm Retail Space on Rue des Rosiers, Paris, pop up store, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/62-sqm-retail-space-on-rue-des-rosiers-paris-46fe4af0-9.jpg",
      "caption": "62 sqm Retail Space on Rue des Rosiers, Paris, pop up store, further detail view"
    }
  ],
  "amenities": [
    "lighting",
    "wc",
    "whitebox minimal",
    "counter",
    "heating",
    "ground floor street",
    "window display",
    "alarm",
    "security system"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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}