{
  "source": "Fashion Week Venues",
  "title": "Air-Conditioned Event and Booth Space with Lounge Seating",
  "description": "This expansive, air-conditioned space features a premium carpeted area, ideal for hosting booths and various events. Situated within a sports club, it accommodates large crowds comfortably, thanks to cafe-style lounge sofas and ample seating options. The atmosphere is particularly vibrant during weekends, attracting youthful, upmarket crowds, while offering a cozy vibe throughout the day. For convenience, an outdoor parking area is located at the front of the venue, making access straightforward. Additional amenities include internet access, a security system, a stock room, counters, fitting rooms, a garment rack, adequate lighting, sound and video equipment, electricity, heating, an elevator, and a kitchen. This versatile space is perfect for wellness-related activities and gatherings of any scale.",
  "tldr": "Air-Conditioned Event and Booth Space with Lounge Seating is a 20 sqm (215 sq ft) carpeted basement unit inside a sports club and mall complex in Simei, eastern Singapore, for hire as a compact showroom space, booth or pop-up shop. The fit-out is retail ready with cafe style lounge sofas, counters and full climate control, and the address has been vetted by Fashion Week Venues. Best For Booth-format temporary retail and pop-up store trading, wholesale appointments and buyer previews in a seated showroom setting, small product launches and press day previews for up to 20 guests, intimate cocktail receptions and networking sessions, and short content studio or brand shoot days. Book by the day for single-format activations or run consecutive days for a trading pop-up. Standout Features Fitting rooms, a garment rack and a lockable stock room are already installed, which removes the usual retail fit-out spend on a space this size. Also included are fixed sales counters, in-house sound and video equipment, a complete kitchen suitable for catering setup, lift access for basement load-in, CCTV with a monitored security system, and free outdoor parking directly at the venue entrance, making the unit move-in ready. Location Simei MRT on the East West Line is roughly a 6 minute walk, bus stops on Simei Street 3 are within 2 minutes, and Changi Airport is about 10 minutes by car, with the Eastpoint Mall retail cluster 350 m away. The immediate district in eastern Singapore is a dense residential and mall environment with 25 restaurants and 15 cafes inside 350 m, so crews setting up and guests arriving have parking, food and a hotel at 190 m all available on foot. Availability Day rate is SGD 105.60 (approximately EUR 71) with a one day minimum rental and bookings accepted up to 168 consecutive days, so you can book by the week for longer temporary retail runs. Allow 3 to 4 weeks lead time in Singapore and longer across the October to December peak and Singapore Fashion Week windows, when spaces at this address typically book first; staffing, catering and custom fit-out are quoted on request under brief-based pricing. How to Book Send your dates, activation format and guest numbers through the enquiry form and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, on-site staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your dates.",
  "activationIdeas": "This works as a trading pop-up with almost no build spend, because the fitting rooms, garment rack, counters and lockable stock room are already installed in the unit. At 20 sqm we would plan for 40 to 60 SKUs on the floor with daily replenishment from the stock room, and two staff covering the counter and fitting area. Card acceptance is straightforward to add through our point of sale and payments setup, and the 168 day maximum term allows a multi-week trading run rather than a weekend only test. SS/AW Seasonal Showroom A credible showroom rental for a single line or capsule rather than a full multi-brand wholesale operation, mainly because the garment rack, counters and fitting rooms remove the need for temporary rail hire. In practice 20 sqm carries two rails plus a seated corner on the existing cafe style sofas, which is enough for one buyer or press appointment at a time. Air conditioning matters more than brands expect in Singapore, since samples stay presentable across a full appointment day. Buyer Appointments and Collection Preview Genuinely strong for one-to-one wholesale appointments, because the lounge seating creates a seated review setting without any furniture hire and the outdoor parking sits directly at the venue entrance. We would schedule appointments in 45 minute slots for two to four people each, using the kitchen for coffee service between meetings. Changi Airport is roughly 10 minutes by car, which is a practical advantage when regional buyers are flying in for a compressed appointment day. Sample Sale A workable sample sale space provided you manage entry, since 20 sqm holds around 12 shoppers at a time and the rest of the queue waits in the mall walkway outside. The stock room is the operational key here, letting you hold deep backstock off the floor and refill rails hourly rather than crowding the selling area. Weekend traffic through the sports club and the Eastpoint retail cluster 350 m away supports walk-in volume, and our retail staffing team can cover door control and fitting rooms. Press Day and Media Preview Suited to a staggered press day for small editor and stylist groups rather than a single large call, with 15 to 20 people the realistic comfortable ceiling. What makes this work for a press day venue specifically is the combination of installed lighting, sound and video equipment and a kitchen for catering prep, so you brief on a screen and serve refreshments without bringing in AV or a mobile bar. Book 20 minute viewing slots across a half day to keep the room from feeling tight. Product Launch Works for an intimate launch built around one hero product, because the sound and video equipment is already in place and the carpeted floor plus lounge sofas give you a seated audience without a furniture order. We would set 12 to 15 seated guests around a single display counter, keeping the stock room as a back-of-house area for staff and boxed stock. The lift handles load-in to the basement level, so display units and screens arrive without a stair carry. Influencer Event A sensible choice for a creator preview of 15 to 20 guests, given the weekend crowd through the club skews young and upmarket and the lounge seating reads well on camera without additional dressing. Brands running influencer events in spaces like this typically build one photo moment against the carpeted wall zone and keep the rest of the floor clear for movement. Guest lists, content briefs and posting schedules can be coordinated through our influencer marketing team. E-commerce and Content Shoot Day Functions as a compact content studio for e-commerce and lookbook work, mainly because the fitting rooms double as changing and hair and makeup stations and the stock room holds garments and kit off camera. Be realistic on scale: 20 sqm suits tight-crop on-model shots, flat lay and detail work with a crew of four to six, not wide sets or moving camera. Basement level means no daylight, so plan a full artificial lighting package and use the lift and front parking for kit load-in. Workshop or Masterclass Well matched to a seated workshop for 12 to 15 participants, and the sports club setting gives wellness, activewear and beauty brands a contextually consistent host environment. In practice the lounge furniture and counters handle seating and demonstration surface without additional hire, while the kitchen covers refreshment service for a two hour session. Air conditioning and heating control keeps a full room comfortable, which matters for any format where guests stay seated for longer than 30 minutes.",
  "neighbourhoodMood": "Activewear labels, sports nutrition importers, wellness practitioners and homegrown SME retail brands are the businesses that actually operate around Simei, and they are joined by a genuine design and engineering population from SUTD on Somapah Road, ITE College East on Simei Avenue and Temasek Polytechnic one stop up the line at Tampines. Walk the block between Simei Street 3 and Simei Street 1 and the commercial texture is clear: sports club facilities, physiotherapy and TCM clinics, tuition and dance studios on upper floors, and the Eastpoint Mall cluster 350 m away where Lacoste, Skechers, Onitsuka Tiger, Bata and Cotton On trade to a steady local catchment. Behind it sits the distribution reality of the east, with brand offices, showrooms and warehousing spread across Changi South Lane, Loyang and Changi Business Park, plus Singapore EXPO as the trade fair anchor a few minutes down the East West Line. In our experience placing brands in this part of the east, the labels that succeed here are the ones with a distributor, a clinic partner or a community programme already in the neighbourhood, which is a different profile entirely from the city fringe listings you will find when you browse all spaces. Cost per day and logistical simplicity are the honest reasons brands choose Simei over Orchard Road, Marina Bay or the Tanjong Pagar and Keong Saik belt. A day rate in this range buys a fitted, air-conditioned, carpeted unit with fitting rooms, garment rack, stock room and counters already installed, whereas the equivalent footprint in an Orchard atrium or a Duxton Hill shophouse can run many multiples of it before you have hung a single rail. The other advantage is airport proximity. Changi is roughly ten minutes by car, so incoming distributors, regional sales teams and visiting founders can land, run appointments and fly out without crossing the island, and Park Avenue Changi sits 190 m from the door for overnight stays. What you give up is fashion credibility and press convenience. Editors and stylists are clustered around the CBD, Tiong Bahru, Jalan Besar and Kampong Glam, and asking them to travel east for a 45 minute preview is a real ask. Brands weighing that tradeoff against Dempsey or Robertson Quay pricing usually run the numbers through our budget calculator first, and what we consistently hear from brand teams who activate here is that the maths works when the audience is local and the format is functional rather than aspirational. Arrivals here are car-and-MRT led rather than passing-trade led, and the block reads residential with a mall attached. The space sits at basement level inside a sports club and mall complex with outdoor parking at the front and lift access for load-in, which means a press day or buyer appointment starts with a directed arrival rather than a shopfront reveal. Mornings are quiet and heavily local, with club members, older residents and FairPrice Xtra shoppers moving through, then it lifts from late afternoon as students and post-work gym users appear, and weekends bring the youngest, most upmarket crowd of the week. The 25 restaurants and 15 cafes inside 350 m make hosting straightforward, and the street dynamic works particularly well for appointment-based wholesale previews, sampling sessions tied to wellness programming and small seated launches of around 20 guests. Be clear about the limitation: this is not an address for high-volume tourist retail, spontaneous walk-in discovery or brands that need street visibility, because a basement unit in a suburban mall generates almost no incidental footfall. If maximum visibility is the brief, tell us at the venue sourcing stage and we will point you elsewhere in the city.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 20 sqm carpeted basement unit in Simei, eastern Singapore, is available for pop-up shops and short trading runs. Because the fitting rooms, garment rack, sales counters and lockable stock room are already installed, you can open a pop-up shop here without the usual retail fit-out spend that a bare white box demands. In our experience handling bookings at mall and club addresses like this in Singapore, brands running a compact temporary retail format use the lounge sofas as a seated try-on zone rather than adding more rail. The one day minimum means you can test a weekend of trading before committing to a longer run of up to 168 consecutive days."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from enquiry to open door at this address, with concierge included as standard. That covers checking live availability with the venue, negotiating your dates and terms, preparing the temporary use agreement, coordinating the permit and mall management paperwork Singapore venues require, and briefing the on-site team on your load-in through the lift. What we manage on your behalf at this address specifically is the basement access schedule, so your build crew, stock delivery and any catering arriving through the kitchen do not collide on the same morning. You can see the full sequence in how our process works"
    },
    {
      "question": "How much does it cost to rent this space per day?",
      "answer": "The published day rate is SGD 105.60, roughly EUR 71, for the 20 sqm unit as it stands. That figure covers the space with its existing furniture, lighting, air conditioning, wifi, security system and parking access, which is why brands find the all-in cost here lower than a comparable Singapore mall atrium booth. Extras such as retail staff, catering through the kitchen, custom graphics and additional furniture are quoted separately once you brief us on the format. You can model the total activation cost including build, staff and stock handling using the budget calculator"
    },
    {
      "question": "What is the minimum and maximum booking length?",
      "answer": "The minimum is one day and the maximum is 168 consecutive days, so you can book by the week or run a full season. Single day hires suit press previews, buyer previews and cocktail receptions, while brands trading product usually take a two to four week block so the local mall audience has time to discover the unit. Longer holds at this Simei address are negotiated as a single agreement rather than repeated daily bookings, which normally improves the rate. Tell us your window when you enquire and we will confirm what the venue can protect for you."
    },
    {
      "question": "How many guests can the space hold?",
      "answer": "The working occupancy estimate for this unit is 20 people, which is the number we would plan any seated or standing event around. At 20 sqm with cafe style lounge sofas already in place, a comfortable brand presentation or wholesale appointment session runs at 10 to 14 guests, while a standing cocktail reception with the sofas repositioned reaches the full 20. If your guest list is larger, brands who hire this space often run appointments in timed waves across the day rather than a single opening, using the wider sports club and mall circulation as an overflow area. Send us your headcount and running order and we will tell you honestly whether the footprint works."
    },
    {
      "question": "Does the space already have fitting rooms, counters and a stock room?",
      "answer": "Yes, fitting rooms, a garment rack, fixed counters and a lockable stock room are all part of the space and included in your booking. That combination is unusual at this size and price point in Singapore and it is the single biggest reason this unit is genuinely move-in ready for a fashion or wellness product activation. The stock room keeps backstock and packaging off the shop floor, and the counters give you a fixed point for point of sale and gifting. Brands running a sample sale here typically bring nothing beyond stock, signage and a card reader."
    },
    {
      "question": "How does load-in work for a basement unit, and is there parking?",
      "answer": "Load-in runs through the building lift, and there is an outdoor parking area directly at the front of the venue for unloading. In practice that means a van or two cars can park at the entrance, trolley stock and fixtures a short distance inside, then take the lift down to the basement level without street permits or timed kerbside restrictions. Because the unit sits inside a sports club and mall complex, we agree your load-in window with building management as part of the rental so you are not competing with club members arriving. Lift dimensions and any oversized fixture concerns are worth flagging to us early, as flat-pack builds always move faster here than pre-assembled units."
    },
    {
      "question": "Is this space suitable for a showroom, buyer appointments or a press day?",
      "answer": "Yes, the layout is well matched to showroom rental, wholesale appointments, buyer previews and press days for a small guest list. The carpeted floor, controlled air conditioning and lounge seating create the quiet, seated environment buyers expect, and the garment rack plus fitting rooms let you show and fit a collection in the same room. Brands using this format in this type of Singapore space typically schedule appointments across weekdays, when the club is calmer, and keep weekends for consumer facing trading. Request availability with your appointment schedule attached and we will map the day against the venue's own programme."
    },
    {
      "question": "Do I need a permit to run a pop-up or event in this space?",
      "answer": "Your booking here operates under a licence to occupy issued through the venue, and most brand activations need no separate retail licence in Singapore. Where additional approval does come into play is signage on the mall side, food and beverage service if you are catering through the kitchen, and any temporary structure or electrical work beyond plugging into the existing supply. Before you book we tell you exactly which of those applies to your format and we prepare the paperwork with building management on your side. Our permit guide"
    },
    {
      "question": "Can you provide staff to run the pop-up?",
      "answer": "Yes, trained retail and hosting staff are available on request for any booking at this address. For a 20 sqm unit with fitting rooms we normally recommend two people on a trading day, one on the counter and one on the floor and fittings, rising to three across a busy weekend when the club draws its heaviest crowds. We brief the team on your product, price points and capture script so the data you collect is usable afterwards. You can review roles, rates and briefing standards under retail staffing"
    },
    {
      "question": "What internet, sound and AV equipment is included?",
      "answer": "Internet and wifi, sound and video equipment, adequate lighting, electricity and heating are all part of the space, with air conditioning and a CCTV monitored security system running throughout. That means music, a looping brand film and card payments over wifi all work from day one without hired kit. If your activation needs a specific screen size, a professional audio source or additional lighting for a content studio setup, that is straightforward to add for hire and we bring it in with the build. Tell us your technical rider when you send dates and we will confirm what the room already covers."
    },
    {
      "question": "Where exactly is the space and what is the surrounding area like?",
      "answer": "The venue sits in Simei in eastern Singapore, with Simei MRT on the East West Line about six minutes on foot and Changi Airport roughly ten minutes by car. The immediate area is a dense residential and mall district with around 25 restaurants and 15 cafes inside 350 metres, plus a hotel at 190 metres, so guests and crew have food and accommodation within walking distance. The Eastpoint retail cluster 350 metres away includes Lacoste, Cotton On, Skechers, Bata, Crocs and Onitsuka Tiger, along with FairPrice Xtra and Watsons, which gives you a genuine mainstream shopper audience nearby. Weekends bring a younger, upmarket sports club crowd through the building, and we will talk you through the daily rhythm honestly when you enquire."
    },
    {
      "question": "How far ahead should I book, and are some dates more expensive?",
      "answer": "Allow three to four weeks lead time for a straightforward booking here and six or more if you want a custom build. From October to December and across Singapore Fashion Week windows this address moves faster, and in our experience venues in this eastern Singapore cluster confirm their peak dates well before brands finish internal sign off. The base day rate is published, while staffing, catering and fit-out sit under brief-based pricing because they scale with your format. If your dates are fixed, send them early and we will hold what we can while your budget is approved."
    },
    {
      "question": "Can I brand the space and change the fit-out?",
      "answer": "Yes, you can brand the space within the venue's guidelines, and the existing carpet, counters and lounge seating give you a workable base to dress rather than rebuild. Vinyl graphics, freestanding walls, backdrop panels, plinths and additional furniture are all achievable in a 20 sqm basement unit, and we handle approvals with building management as part of the booking. Anything touching fixed electrics, fire routes or permanent fixings needs written sign off first, which we obtain before your build crew arrives. Concept work, drawings and build quoting all happen before you commit, with no charge until confirmed."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, activation format and expected guest numbers through the enquiry form on this listing and we reply within 24h with availability and a costed outline. From there we confirm the day rate and any extras, issue the temporary use agreement and licence to occupy, then take a deposit to lock the dates. Once the paperwork is signed we move into scheduling load-in, permits, staffing and build so you have a single point of contact through to opening. If this footprint turns out to be too small for your brief, we will say so and put alternative Singapore options in front of you rather than push the booking through."
    },
    {
      "question": "What is the day rate?",
      "answer": "S$106 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Singapore",
  "country": "SG",
  "lat": 1.337548728,
  "lon": 103.9630968,
  "areaSqm": 20,
  "areaSqft": 215,
  "priceLabel": "S$106 / day",
  "priceEur": 72,
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  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Lounge",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
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    "showroom presentation",
    "product launch",
    "brand activation",
    "networking event",
    "corporate event",
    "private event",
    "cocktail reception"
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