{
  "source": "Fashion Week Venues",
  "title": "Atypical Street Art Space in Paris 13",
  "description": "Located at 8 Quai d'Ivry in the 13th arrondissement of Paris, this unique 2,000-square-meter commercial property is situated in the Bibliothèque François Mitterrand district. The space is connected to street art culture and serves as a setting for filming and events. It functions as a gallery and photo studio with a street-level ground floor position.\n\nThe interior features an industrial and raw aesthetic with a white-box minimal design. Factual amenities included with the property are a cargo entrance, handicap accessibility, and on-site parking. The space is characterized by daylight and offers a view. Spanning 21,528 square feet, this versatile venue provides a large area for various professional uses in a city-center location. All information provided is based on the technical specifications of the property located within the Île-de-France region of France.",
  "idealBrandProfile": "This 2,000 sqm space is built for established brands with the production budget and headcount to fill volume: think a 40 to 200 person organisation, eight figures of annual revenue, and an in-house or agency events team that has already run at least one large-format activation. At this footprint you are not renting a room, you are renting a canvas, and the cargo entrance, on-site parking and ground-floor street access exist because tenants here arrive with trucks, rigging and multi-day build schedules. Sportswear houses, streetwear labels with global distribution, beauty groups and automotive or tech brands crossing into culture are the profile that gets the most from this square footage. Where we see mismatches is when a five to fifteen person independent label books 2,000 sqm for a press day and ends up dressing 400 sqm while paying to heat, light and staff the rest. Brands at that stage are better served by a compact showroom rental, and our team can talk through the trade-offs during venue sourcing before you commit to a footprint this large. Aesthetic Fit Raw industrial architecture with white-box flexibility, sitting inside the Paris 13 street art corridor, makes this a natural home for streetwear, sneakers, denim, technical outerwear, skate and music-adjacent brands, plus contemporary labels that want an art-world adjacency rather than a boutique one. The daylight and the view give photographers usable natural light, while the minimal white surfaces let scenography, graphics and mural work carry the identity. Nearby galleries including Itinerrance, Spot 13 and MathGoth mean the neighbourhood already reads as credible to a culture-literate audience, so the context works for you rather than against you. What does not work here is classical luxury: a heritage maison presenting fine jewellery, couture or high-end leather goods will fight the industrial shell, the periphérique-side setting and the arrival experience. If your brand codes are gilt, marble and hushed salon intimacy, this is the wrong address, and no amount of production and build will fully overwrite the building's character. Best Use Cases First choice is a large-scale brand activation or experiential marketing installation, because 2,000 sqm with a cargo entrance and parking absorbs a full custom build, zoned journeys and crowd flow without compromise. Second is a product launch or exhibition opening, where the gallery heritage and street-level frontage give the event immediate cultural framing and a credible guest arrival. Third is content creation, photo shoots, video production and ecommerce shoots, since the daylight, white-box surfaces and industrial texture deliver multiple backdrops in one booking and remove the need for a separate content studio. Fourth is a pop-up exhibition or art collaboration pairing your collection with local street art practitioners. Fifth is a press day or collection preview at scale, workable if you are showing several divisions and need parallel wholesale appointment areas. Sixth is a networking, corporate or private event, well supported by accessibility, parking and the tram five minutes away. Seventh is a sample sale, which the volume handles easily but which underuses the space's cultural positioning. Budget Signal Expect a mid-market total cost per square metre that sits well below Marais, Saint-Honoré or Palais-Royal venues of comparable scale, and materially below a hotel ballroom package once you factor in what you actually receive. The trade is location prestige for capability: you are paying for volume, ceiling, loading access, parking and permission to build hard, none of which a hotel event space or a co-working venue will give you. Compared with shared pop-up formats and short-term commercial space on prime retail streets, the headline figure looks larger but the cost per guest and cost per content asset usually lands lower, because one booking covers activation, press day and shoot in a single footprint. In our experience the brands that get value here are the ones treating the raw shell as a production saving rather than a compromise, and it is worth modelling the full build against alternatives using the budget calculator before comparing this to smaller Paris venues on day rate alone.",
  "neighbourhoodMood": "Street art galleries, production companies, photo studios and post houses make up the working population around Quai d'Ivry, and they set the tone for everything a brand does here. Galerie Itinerrance, the gallery behind the large scale murals on Boulevard Vincent Auriol, sits roughly 200 metres west on the same stretch, with Spot 13 on the riverside slope, Le Lavo // Matik, Scope and MathGoth all within a five minute walk. Behind them, Rue Watt and the Fabrique Artistique cluster host rehearsal spaces, set builders and small crews who service shoots across the east of the city. Push north towards the Grands Moulins and Bétonsalon and the mix shifts to university research labs, design students and independent curators. It is a genuine creative quarter rather than a retail one, which is why the brands we place here tend to be footwear, streetwear, sportswear, spirits, automotive and music adjacent labels looking for a raw Paris venue with cultural credibility rather than a boulevard address. Scale and build freedom are the two reasons brands take this address over the Marais, Saint Germain or the Rue Saint Honoré corridor. Two thousand square metres at street level with a cargo entrance and on site parking simply does not exist in the 3rd or the 1st, and where something comparable appears in the 11th or around Canal Saint Martin, the sqm rate and the loading restrictions make a heavy set build painful. In our experience placing brands in the 13th, this is the district you choose when the concept needs trucks, rigging, a full scenography or a multi day shoot running alongside a press day, and our production and build teams treat the cargo access here as a meaningful cost saver. The tradeoffs are real. You lose the passing luxury clientele of the Right Bank, you lose the walk between showrooms that buyers value during market week, and you will need to justify the journey in the invitation. What you gain is a tram stop at Avenue de France five minutes away, Bibliothèque François Mitterrand on Line 14 and RER C ten minutes on foot, and easy car and taxi access from Bercy and the Périphérique for international guests. Arriving at 8 Quai d'Ivry feels industrial and calm, with the Seine on one side and low rise workshop and gallery frontage on the other. Mornings are quiet, mostly delivery vans, crew load ins and gallery staff, which makes it a comfortable window for buyer appointments and ecommerce shoots without noise interference. From late afternoon the rhythm changes as students head down from Paris Diderot, cinema traffic builds towards Pathé Quai d'Ivry and the restaurants on the quai fill up, so evening openings land well and guests can eat within two minutes of the door. Daylight through the frontage and the river view give content teams a usable set without heavy lighting spend, and what we consistently hear from brand teams who activate here is that the white box interior photographs cleanly while the exterior context supplies the edge. Model your numbers early with the budget calculator, because the build carries more weight here than the rent. Honest limitation: this is not a walk in retail location. Spontaneous foot traffic is low, there is no shopping street pulling casual browsers past the door, and a brand needing maximum street visibility or high volume tourist retail should look elsewhere in Paris.",
  "faq": [
    {
      "question": "Is Atypical Street Art Space in Paris 13 available for pop-up shops?",
      "answer": "Yes — Atypical Street Art Space in Paris 13 is a vetted pop-up ready space in Paris, 2000 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, industrial, raw, stunning view, whitebox minimal, cargo entrance, handicap accessible, parking."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Paris",
  "country": "France",
  "postalCode": "75013",
  "lat": 48.8264444,
  "lon": 2.3862295,
  "areaSqm": 2000,
  "areaSqft": 21528,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-2.jpg",
      "caption": "Atypical Street Art Space in Paris 13, 2000 sqm, art exhibition, pop-up rental"
    },
    {
      "url": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-3.jpg",
      "caption": "Atypical Street Art Space in Paris 13, 2000 sqm, art exhibition, pop-up rental, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-4.jpg",
      "caption": "Atypical Street Art Space in Paris 13, 2000 sqm, art exhibition, pop-up rental, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-5.jpg",
      "caption": "Atypical Street Art Space in Paris 13, 2000 sqm, art exhibition, pop-up rental, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-6.jpg",
      "caption": "Atypical Street Art Space in Paris 13, 2000 sqm, art exhibition, pop-up rental, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-7.jpg",
      "caption": "Atypical Street Art Space in Paris 13, 2000 sqm, art exhibition, pop-up rental, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-8.jpg",
      "caption": "Atypical Street Art Space in Paris 13, 2000 sqm, art exhibition, pop-up rental, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-9.jpg",
      "caption": "Atypical Street Art Space in Paris 13, 2000 sqm, art exhibition, pop-up rental, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/atypical-street-art-space-in-paris-13-11aac143-10.jpg",
      "caption": "Atypical Street Art Space in Paris 13, 2000 sqm, art exhibition, pop-up rental, interior view 2"
    }
  ],
  "amenities": [
    "daylight",
    "industrial",
    "raw",
    "stunning view",
    "whitebox minimal",
    "cargo entrance",
    "handicap accessible",
    "parking",
    "ground floor street"
  ],
  "useCases": [
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "showroom presentation",
    "networking event",
    "corporate event",
    "private event",
    "exhibition opening",
    "pop up exhibition",
    "experiential marketing"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/atypical-street-art-space-in-paris-13-11aac143"
}