{
  "source": "Fashion Week Venues",
  "title": "Brand New Retail on 5th Avenue, New York",
  "description": "This 158-square-meter commercial space is located at 178 5th Avenue in New York, New York. The property is suitable for retail and event use and features approximately 1,700 square feet on the ground floor and an additional 1,700 square feet in the basement. The interior is characterized by 16-foot ceiling heights and a column-free layout. A skylight is positioned in the rear of the space.\n\nThe storefront includes window displays and the ground-floor entrance is situated at street level. Essential amenities provided include air conditioning, heating, and lighting. The facility is equipped with a water closet and is designated as handicap accessible. All uses are considered for this property. The architectural design and available equipment support diverse commercial requirements in a professional setting. All factual details are derived from the property's specific data to ensure accurate representation.",
  "tldr": "Brand New Retail on 5th Avenue is a 158 sqm (1,700 sq ft) ground floor pop-up shop and brand activation space for rent at 178 5th Avenue in the Flatiron district of New York, with a column-free white box layout under 16 foot ceilings. A further 1,700 sq ft of basement is included in the rental for stock, styling and back of house. Best For Strongest fit is a street level pop-up store or temporary retail takeover trading directly off 5th Avenue footfall, followed by product launch events for up to 160 guests, buyer preview and wholesale appointment showroom space, press days with a seated presentation area, and content studio or brand shoot use under the rear skylight. All five formats can be booked by the day or by the week. Standout Features 16 foot ceiling heights with a fully column-free floor plate, allowing free-standing rigging, plinths and runway layouts without working around structure. Other differentiators vetted by Fashion Week Venues include a skylight over the rear of the ground floor, a full width 5th Avenue storefront with window display bays, a second 1,700 sq ft basement level for stockroom and dressing use, step-free street level entry with ADA access, and installed lighting, air conditioning, heating and a WC in a move-in ready condition. Location 23rd Street subway stations serving the N, R, W, F, M and 6 lines are within a 4 to 6 minute walk of 178 5th Avenue, postcode 10010, with Madison Square Park two minutes north. The immediate stretch is a wide, high traffic retail corridor with loading access from the sidewalk and cafes including WatchHouse, Blue Bottle and Starbucks within 250 metres, so crews can load in and guests can arrive on foot without a car. Availability Day rate is on request and brief-based, priced against duration, build complexity and season, with no charge until confirmed. Minimum rental is one day, and we recommend 6 to 8 weeks lead time in New York; 5th Avenue ground floor spaces at this address typically book out first for February and September NYFW, the pre-holiday November window and sample sale season. How to Book Enquire with your dates, format and guest numbers and Fashion Week Venues will reply within 24h with availability, a costed day rate and a floor plan. Permit paperwork, front of house and security staffing, and fit-out coordination are handled by our team on the brand's behalf. Request availability now to hold your NYFW dates.",
  "idealBrandProfile": "This space fits an established mid-market to premium brand with a 15 to 60 person team, five or more years of trading, and either a proven DTC business doing seven figures or a wholesale book that already includes US accounts. The reason is operational rather than aspirational: 1,700 square feet on the ground floor plus a matching 1,700 square feet of basement means you are staffing two levels, merchandising a full ground-floor sell-through offer, and running stock, steaming, fitting and back-of-house below. Brands at this stage typically find the basement becomes the thing that justifies the rate, because it removes the storage compromise that kills smaller Manhattan units. A three person label testing its first US activation will overspend on fit-out and understaff the floor. Conversely, a global house wanting a 400 square metre flagship-scale takeover will find the ground floor footprint limiting. If the scale sits wrong, it is worth reviewing other spaces in New York before committing. Aesthetic Fit Clean, architectural, gallery-leaning brand identities work best here, because the space gives you a column-free box with 16-foot ceilings and a rear skylight and asks you to do something with the volume. That suits contemporary ready-to-wear, elevated denim and outerwear, technical sportswear, footwear, eyewear, fragrance and skincare, and design-adjacent product where vertical display, plinths and a single strong central installation carry the concept. The skylight gives natural daylight at the rear, which photographs well for a content studio corner or a styled fitting area. Where we see mismatches is when a heavily decorative, maximalist heritage aesthetic lands in a raw new-build retail shell: the brand ends up spending its entire budget cladding surfaces that fight the architecture. Small-item, dense-density formats such as fine jewellery also underuse the ceiling height. If you need the volume dressed properly, our branded store design team scopes it against the shell rather than against a moodboard. Best Use Cases First choice is a multi-week pop-up shop with full transactional retail, because the street-level entrance on 5th Avenue, the window displays and the basement stockroom give you everything a real trading store needs. Second is a product launch or brand activation with an evening opening, since the 160 person occupancy and column-free floor let you clear the shop fit and host without moving to a second venue. Third is a fashion showroom and wholesale appointment residency during market, using the ground floor for the collection wall and the basement for private buyer meetings. Fourth is a press day and collection preview, where the daylit rear under the skylight becomes the editor-facing set. Fifth is an experiential retail experience or brand presentation space combining installation and sampling. Sixth is a sample sale, which the space handles comfortably given the accessible entrance, air conditioning and downstairs replenishment. Seventh is a standalone content studio booking during quieter weeks. Budget Signal Expect upper-mid Manhattan pricing for a short-term commercial space: below the SoHo and Meatpacking flagship corridors, above secondary Brooklyn and Lower East Side retail, and broadly in line with comparable Flatiron and NoMad temporary retail space. What you are paying for is a brand new retail shell on 5th Avenue with a real address, a genuine trading storefront, and 3,400 total square feet across two levels. Against a hotel event space you gain daily footfall and sell-through rather than a single evening. Against a co-working or shared pop-up format you gain full brand control of the window, the entrance and the visitor journey. Against a prime commercial lease you avoid a multi-year commitment for a market test. In our experience the profile that gets the most from this space models the full cost including staffing and fit-out, which our budget calculator is built to structure before you enquire.",
  "neighbourhoodMood": "Direct-to-consumer brands, design showrooms, photo studios and agency offices make up the working population of this stretch of Fifth Avenue, and they are here year round rather than seasonally. Within a five minute walk you have the Herman Miller and Ligne Roset flagships on Park Avenue South, ABC Carpet & Home down at 19th, the loft showroom floors of 200 Fifth Avenue, and the media and marketing floors that fill the older commercial buildings between 21st and 26th. The School of Visual Arts campus sits just east on 23rd, which puts a steady stream of design students, photographers and freelance retouchers on these sidewalks. Fotografiska pulls a cultural crowd up Park Avenue South in the evenings, and Madison Square Park functions as the de facto lunch room for the entire district. In our experience placing brands here, this is a neighbourhood of practitioners rather than shoppers, which makes it a strong fit for a press day location, a buyer appointment venue, or a product launch where the audience arrives by invitation. Anyone comparing options across the city can review spaces in New York alongside this one. Cost per square foot is the honest headline reason brands take Flatiron over SoHo, and the second reason is that your guests can actually get here. A comparable ground floor on Broadway between Houston and Prince, or anything in the Meatpacking District, will run considerably higher and hand you a tourist crowd that photographs the storefront and keeps walking. This block sits on top of the 23rd Street stations for the N, R, W, F, M and 6 lines, with PATH at Sixth Avenue for anyone coming from Jersey City, so international press and wholesale buyers arriving from JFK or Newark reach you without a car service argument. The press and buyer hotel cluster is unusually tight: the Ned NoMad, the Ace, the Freehand, Hotel Giraffe and The Marcel are all inside a ten minute walk. What this area does not give you is the automatic fashion week gravity of SoHo or Tribeca, where editors already have three appointments on the same street. You will work harder on the invite and the calendar placement, which is where venue sourcing and a properly sequenced appointment schedule earn their keep. Foot traffic on this block of Fifth between 22nd and 23rd runs on an office rhythm, and knowing that rhythm is the difference between a busy activation and an empty one. Mornings from eight to ten bring a heavy commuter push from the subway entrances toward the surrounding towers, moving fast and not browsing. Midday between twelve and two is the genuine peak, with park spillover, WatchHouse and Blue Bottle queues, and enough dwell time for a window display to register. Afternoons soften, and by seven the block quiets noticeably. The space itself suits this pattern well: the sixteen foot ceilings and column-free plan carry a full fashion presentation set, the rear skylight gives you usable daylight for content capture, and the matching basement footprint absorbs stock, steaming and back of house so the ground floor stays clean. What we consistently hear from brand teams who activate here is that the address reads seriously to buyers without the SoHo price. Be clear on the limitation: this is not a neighbourhood for high volume tourist retail or spontaneous weekend discovery, since Saturday and Sunday footfall drops sharply once the offices empty. Model that honestly with the ROI estimator before committing to a long run.",
  "faq": [
    {
      "question": "Is Brand New Retail on 5th Avenue, New York available for pop-up shops?",
      "answer": "Yes — Brand New Retail on 5th Avenue, New York is a vetted pop-up ready space in New York, 158 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, wc, handicap accessible, air conditioning, heating, ground floor street, window display."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "United States",
  "postalCode": "10010",
  "lat": 40.73977,
  "lon": -73.98526,
  "areaSqm": 158,
  "areaSqft": 1700,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/brand-new-retail-on-5th-avenue-new-york-22e08116-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/brand-new-retail-on-5th-avenue-new-york-22e08116-2.jpg",
      "caption": "Brand New Retail on 5th Avenue, New York, 158 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/brand-new-retail-on-5th-avenue-new-york-22e08116-3.jpg",
      "caption": "Brand New Retail on 5th Avenue, New York, 158 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/brand-new-retail-on-5th-avenue-new-york-22e08116-4.jpg",
      "caption": "Brand New Retail on 5th Avenue, New York, 158 sqm, pop up store, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/brand-new-retail-on-5th-avenue-new-york-22e08116-5.jpg",
      "caption": "Brand New Retail on 5th Avenue, New York, 158 sqm, pop up store, third interior view"
    }
  ],
  "amenities": [
    "lighting",
    "wc",
    "handicap accessible",
    "air conditioning",
    "heating",
    "ground floor street",
    "window display"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "product launch",
    "brand activation",
    "retail experience",
    "experiential marketing"
  ],
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}