{
  "source": "Fashion Week Venues",
  "title": "Brooklyn Botanic Ballroom on Sterling Place in Brooklyn",
  "metaTitle": "Showroom Brooklyn | 1,533 sqm Crown Heights Space for Hire",
  "description": "Located at 563 Sterling Place in Brooklyn, New York, the Brooklyn Botanic Ballroom provides 1,533 square meters of commercial space. Spanning 16,500 square feet, the property is suitable for events, galleries, meetings, offices, photo shoots, and retail use. The venue features an industrial, white-box minimal design with a raw aesthetic. Positioned at the ground floor street level, the layout includes a terrace and a dedicated parking area.\n\nThe interior is equipped with essential utilities, including heating, lighting, and wifi. Functional spaces within the venue consist of a living area, a complete kitchen, a bar, and bathroom facilities. For professional and technical requirements, the space offers office equipment and video equipment. Retail-specific amenities include a window display, fitting rooms, and a stock room, along with furniture, counters, and garment racks. The property is designed with multiple entrances, a cargo entrance, and elevator access, ensuring the facility is handicap accessible. Natural daylight is present throughout the space, and views are available from the premises. Security is provided via an integrated security system. This expansive floor area is intended to accommodate various event and organizational needs that require significant space.",
  "metaDescription": "Showroom for hire in Brooklyn. 1,533 sqm ground floor white box with terrace, parking and window display in Crown Heights. Request availability.",
  "tldr": "Brooklyn Botanic Ballroom is a 1,533 sqm (16,500 sq ft) ground floor white box venue on Sterling Place in Crown Heights, Brooklyn, available for short-term rental with a raw industrial shell, full daylight and a private terrace. Best For Large scale brand activation space and experiential launches for up to 1,590 standing guests, multi day pop-up shop and temporary retail runs, high volume sample sale space and showroom sale trading, fashion showroom weeks built around buyer preview and wholesale appointment schedules, and content studio or ecommerce shoot days. Brands book by the day or by the week depending on build length. Standout Features Cargo entrance with elevator access and dedicated on site parking for freight heavy load in, a complete kitchen and fitted bar that remove external catering restrictions, retail fittings already installed including window display, fitting rooms, stock room, counters and garment racks, full daylight across the entire ground floor plate, and a private terrace usable for receptions. Multiple entrances, step free access, video equipment and an integrated security system are all vetted on site by Fashion Week Venues. Location Park Place subway sits a 2 minute walk from this Crown Heights rental at postcode 11238, the B45 stops at Sterling Place and Classon Avenue 1 minute from the door, and Botanic Garden, Franklin Avenue and Eastern Parkway Brooklyn Museum stations are all within 6 minutes. Sterling Place between Classon and Franklin is low rise, tree lined and quiet through the morning, which keeps crew load in simple, while Franklin Avenue two blocks east supplies the cafés and bars guests use before an evening opening. Availability Day rate is on request and pricing is brief-based, calculated against build days, guest numbers and total run length. Minimum rental is one day, we advise six to eight weeks lead time for New York activations, and floorplates at this scale in Brooklyn typically book out across the September and February fashion week windows and the November to December peak, so request availability early. How to Book Send your brief through the enquiry form and we reply within 24h with confirmed dates, a costed day rate and a floorplan for your format. Permit paperwork, staffing and fit out coordination are handled by our team, with no charge until confirmed, so enquire now to hold your dates.",
  "activationIdeas": "This works as a marketing-driven pop-up rather than a footfall play, because the window display, fitting rooms, stock room, counters and garment racks are already installed at ground floor street level. Sterling Place stays residential and quiet until late afternoon, so build traffic through guest lists, paid social and local press instead of assuming walk-in. Brands running temporary retail across a footprint this size typically operate two or three tills, which our point of sale and payments team configures alongside the existing counters. Sample Sale One of the strongest formats this space supports, because the cargo entrance, elevator and dedicated parking let pallets come off a truck at the door with no street permit gymnastics. At 1,533 sqm you can run 50 to 70 rails, a dedicated cash and wrap bank, and still hold 300 or more shoppers on the floor at once. The stock room handles replenishment, the fitting rooms are already built, and door and floor teams come through retail staffing for multi-day runs. SS/AW Seasonal Showroom and Buyer Appointments The open white box floorplate divides cleanly into separate buyer rooms, which is what makes it credible as a showroom rental across a full wholesale appointment calendar. In practice brands set up six to eight appointment stations with rails, a central sample library in the stock room, and the living area as a waiting and coffee zone. Daylight throughout means buyers see fabric and colour accurately, and office equipment plus wifi cover order writing on site. Buyers reach it from Manhattan hotels in around 25 minutes. Press Day / Media Preview A workable press day venue because the scale lets you show a full collection as a walkthrough rather than a single rail, and the terrace gives editors somewhere to step out between appointments. Teams typically sequence 40 to 60 editors and stylists across a morning, with the complete kitchen handling catering in house and the living area doubling as an interview and filming corner. Multiple entrances keep press arrivals separate from crew and delivery movement through the cargo door. Product Launch Strong for a launch that needs scale, because the fitted bar and complete kitchen remove the catering restrictions a hotel ballroom of comparable capacity would impose. Standing capacity reaches around 1,590, but be realistic: 400 to 600 guests fills the volume convincingly without a large set budget, while anything under 200 needs the floorplate reduced with drape or build. Load-in through the cargo entrance with parking on site means a full production can go in over one or two days. Large Scale Brand Activation What makes this work for experiential brand activation specifically is a raw industrial shell that accepts fixings, rigging and full-height structures without landmark restrictions. Multiple entrances allow a controlled entry route, a separate exit and a back-of-house corridor, which matters for ticketed or timed-entry runs across several days. The integrated security system covers overnight product storage, and the terrace extends the experience outdoors in warmer months. Concept, build and run logic are usually resolved together through our activation service. Influencer Event Works well because you can dress two or three content stations in daylight and still keep a separate hosting zone at the bar, rather than forcing everything into one room. For influencer formats we normally cap a dressed zone at 80 to 150 guests so the space reads full on camera, using drape or product build to close down the remaining floor. The terrace gives a second backdrop, and fitting rooms let guests change into product on site. E-commerce and Content Day A credible content studio option, mainly because consistent daylight across the ground floor plate lets two shoot teams work in parallel without lighting conflict. Brands running e-commerce shoots here typically clear 4 to 6 looks an hour per set, using the stock room for sample management, the fitting rooms as changing areas and the complete kitchen for crew catering. Dedicated parking takes the kit van off the street, and the cargo entrance means flats and rails come in without hand-carrying. Video Production Suits video work because the industrial raw shell reads on camera as a location in its own right, and on-site video equipment reduces what you need to bring. The quiet residential street keeps ambient noise low through the morning, which matters for sync sound. One constraint worth planning for: daylight is extensive, so budget blackout drape if you need full lighting control. Cargo access plus elevator handles grip and lighting trucks, and the kitchen supports long crew days. Art Exhibition or Gallery Showing The white box minimal treatment and daylight make this a straightforward gallery hang, and the neighbourhood supports it with FiveMyles Gallery 150 metres away and the Brooklyn Museum six minutes on foot. At this square metreage you can hang a substantial body of work or stage large sculptural pieces with genuine circulation space, then host 300 to 400 at an opening using the bar and terrace. Handicap accessible entry and the security system cover the practical requirements lenders ask about.",
  "idealBrandProfile": "This space fits established brands with 30 or more staff, eight figure annual revenue, and an existing budget line for large format experiential work. At 1,533 sqm with a standing capacity near 1,590, this is a venue you programme rather than simply occupy, and filling it credibly takes a marketing team that can commission a build, staff a multi day run, and drive attendance to Crown Heights rather than assume it. In our experience the profile that gets the most from this footprint is a global sportswear, streetwear, or lifestyle label running a New York moment, or a heritage house needing an off calendar venue with cargo entrance, elevator and dedicated parking for freight heavy production. Where we see mismatches is when a brand with a 5 to 20 person team and one collection to show books this scale, then spends its entire budget dressing empty square metres. Those brands are better served by a compact space in New York sized to a single room presentation. Aesthetic Fit Industrial white box with raw finishes and full daylight, so this reads best for brands whose visual identity is built on material honesty and scale. Technical outerwear, denim, footwear, streetwear, contemporary womenswear with an art world lean, furniture and object design, and beauty brands working a clinical minimal palette all sit naturally against raw walls and neutral volume. The daylight and ceiling volume also make it a strong container for large scale set builds, sculptural merchandising and gallery style hangs. What does not work is a brand identity dependent on inherited period detail, gilt, boiserie, or the intimacy of a townhouse salon. Classic luxury jewellery and formal couture presentations tend to look underdressed here unless the budget covers a full interior treatment, which is a conversation worth having through production and build before committing. Best Use Cases First choice is a large scale brand activation or experiential launch, because the volume, bar, complete kitchen, terrace and 1,590 standing capacity support a full evening programme without external catering compromises. Second is a multi day pop-up shop or temporary retail space, supported by the window display, fitting rooms, stock room, counters and garment racks already in place at ground floor street level. Third is a sample sale or showroom sale, where the cargo entrance, elevator, parking and stock room handle high volume stock turnover and queue management. Fourth is a fashion showroom or collection preview across a wholesale appointment calendar, with the floorplate easily divided into buyer rooms. Fifth is an art exhibition or pop-up exhibition, given the raw gallery character and proximity to FiveMyles Gallery and the Brooklyn Museum. Sixth is content studio use for ecommerce shoots and video production, using consistent daylight and the on site video equipment. Seventh is a press day or influencer event, and eighth a corporate offsite or networking reception. Budget Signal Expect mid tier pricing for the footprint, which is materially below what an equivalent 16,500 sqft raw venue commands in Manhattan or Williamsburg. Brands at this stage typically find the value sits in what is already installed. A hotel ballroom of similar capacity charges a premium and then restricts catering, branding and load in hours, while a prime commercial location in SoHo delivers a fraction of this area for comparable spend. Here you get a full kitchen, bar, terrace, parking, security system, cargo access and retail fittings inside the base rate, which meaningfully reduces production cost. The trade off is honest: Crown Heights delivers a strong local catchment of 36 stores and 23 food venues within walking distance, plus five subway stations within ten minutes, but it does not deliver Manhattan passing footfall, so budget for audience acquisition. Model the full picture with our budget calculator before you enquire.",
  "neighbourhoodMood": "Set builders, ecommerce photographers, independent designers and small-batch beauty founders are the working population on this stretch of Sterling Place, and they have been for well over a decade. FiveMyles Gallery sits roughly 150 metres away on St Johns Place and has run a serious exhibition programme since long before the restaurant openings arrived. Two blocks east on Franklin Avenue you find Calabar Imports, Franklin's Makers and Amani Market trading beside Bien Cuit, Little Zelda and a run of barbers and salons, which is the retail signature of a neighbourhood where creative people actually live rather than commute in for the day. Washington Avenue on the western side carries Cafe Mado, Lincoln Station and a constant flow of freelancers. Warehouse stock across Classon and Bedford absorbs prop storage and build work, and stylists source locally because the trade infrastructure here is quietly capable. Across the spaces in New York we scout, this pocket consistently reads as a production and studio quarter rather than a shopping destination, and briefs should be built on that assumption. Square metre value is the honest reason brands land in Crown Heights instead of SoHo, Tribeca, Chelsea or the Meatpacking District. A 1,533 sqm ground floor white box with cargo entrance, elevator, on site parking and a terrace does not exist below Houston Street at any rate a showroom or activation budget survives, and where something comparable appears it usually arrives with landmark restrictions on rigging, load-in windows and street presence. What you give up is the automatic press familiarity of a Wooster Street address and the walk-by prestige that comes with it. What you gain is a fashion presentation space where a 1,500 guest reception, a full kitchen, a fitted bar and a truck at the kerb are all possible on the same afternoon. Measured against Bushwick or East Williamsburg, the argument is access and comfort. Park Place is two minutes on foot, Eastern Parkway and the Brooklyn Museum six, and buyers travelling from Manhattan press hotels arrive in around twenty five minutes without a car. Teams weighing this against a Manhattan shortlist usually resolve it faster once our venue sourcing team puts real load-in schedules and comparable rates side by side. Arriving here for a press day or buyer appointment feels residential first and commercial second, which catches out brand teams who have only seen the postcode on a map. Sterling Place between Classon and Franklin is low-rise, tree-lined and calm through the morning, with school runs, dog walkers and delivery vans rather than shoppers, and the B45 stops at the corner which genuinely helps crew arriving with kit. Activity lifts sharply after four in the afternoon and again across weekends, when Franklin Avenue fills for Chavela's, Mayfield and Barboncino, so evening openings and cocktail receptions land well while daytime appointments stay controllable and private. Daylight across the floorplate is usable for ecommerce and content studio work without heavy supplementary lighting, and the raw shell takes a build cleanly, which is where our production and build crews spend most of their time on this block. One honest limitation: this is not a walk-in retail street. Brands needing spontaneous footfall, tourist volume or maximum street visibility should be looking at SoHo or Williamsburg. This address rewards guest lists, appointments and invited audiences.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, 563 Sterling Place is available for pop-up shops and is already fitted for temporary retail rather than needing a retail conversion from scratch. The ground floor street level position gives you a window display, and inside you have fitting rooms, a stock room, counters and garment racks in place before your fit-out even begins. At 1,533 sqm you can run a full pop-up shop floor and still hold back space for a stock operation, a styling area and a seated bar zone. In our experience handling bookings at addresses like this in Brooklyn, brands running multi day retail here plan for an invited audience and a paid media push rather than relying on walk-in traffic, because Sterling Place is a quiet residential and creative street rather than a shopping strip. You can book by the day or by the week depending on how long your run needs to be."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full chain from first enquiry to strike at this address, so your team briefs once and we run the rest. What we manage on your behalf at 563 Sterling Place specifically is landlord negotiation and the temporary use agreement, New York City permit paperwork for your format, load-in scheduling through the cargo entrance, fit-out and build coordination, furniture and fixture supply, retail staffing, point of sale setup and post-event reporting. Because this is a large 16,500 sqft floorplate with a complete kitchen and bar, we also coordinate catering, bar service and security rostering against your guest numbers. Concierge included means one account manager owns the timeline and you get a single point of contact for the whole run. You can see the wider list of what we deliver across all services"
    },
    {
      "question": "What is the day rate for the Brooklyn Botanic Ballroom?",
      "answer": "The day rate here is on request and priced against your brief rather than published as a flat figure. Pricing at 563 Sterling Place moves with the number of build days you need ahead of opening, your guest count against the 1,590 standing capacity, whether you are using the kitchen and bar, and the total length of your run. Send us your dates and format and we reply within 24h with a costed rate, a floorplan and a hold on the calendar, with no charge until confirmed. Brands sizing a Brooklyn activation before they commit usually run their numbers through our budget calculator"
    },
    {
      "question": "How much space is there and how many guests can it hold?",
      "answer": "The venue offers 1,533 sqm, or 16,500 sqft, all on the ground floor, with an estimated standing capacity of 1,590 guests. That makes it one of the larger single level white box floorplates available for short-term rental in Crown Heights, and it comfortably supports a retail floor, a bar zone, a press area and a back of house stock operation running at the same time. For seated formats such as a workshop, masterclass or buyer preview the working number drops considerably once you add tables, staging and circulation, so we build a capacity plan against your actual layout. Brands running large receptions in this type of space typically find they need to zone the floor deliberately, otherwise 16,500 sqft reads as empty even with several hundred guests inside. Ask us for the floorplan when you enquire and we will mark the zones for your format."
    },
    {
      "question": "What does the space look like and can I build in it?",
      "answer": "It is an industrial white box with a raw finish, full natural daylight and views from the premises, which means it takes a build cleanly without you having to fight inherited decoration. The raw shell is the reason technical outerwear, denim, footwear, streetwear, object design and beauty brands photograph well here, and it is equally suited to a gallery style hang or a sculptural merchandising scheme. Fit-out is permitted subject to landlord sign off on rigging, wall fixings and any structural elements, and we confirm the exact scope in writing before you commit. Our production and build"
    },
    {
      "question": "What loading and freight access does the venue have?",
      "answer": "Loading here is straightforward: there is a dedicated cargo entrance, elevator access, multiple entrances and on site parking, all at ground floor street level. That combination is the practical reason production heavy brands choose this address over a Manhattan alternative, because a truck can sit at the door on a low rise, tree lined stretch of Sterling Place without competing for kerb space. You can separate crew and freight movement from your guest entrance during a live run, which matters on a sample sale where stock is being replenished through trading hours. In our experience handling load-ins at addresses like this in Brooklyn, a 16,500 sqft build here needs fewer crew hours than the same build in SoHo purely because of vehicle access. Tell us your truck sizes and delivery windows when you request availability and we will schedule the load-in around them."
    },
    {
      "question": "Is the venue accessible for guests with reduced mobility?",
      "answer": "Yes, the space is handicap accessible, with ground floor street level entry, elevator access and multiple entrances into the floorplate. Because the entire 1,533 sqm is on one level there are no internal stairs between your retail floor, bar and back of house, which removes the routing problems that come with multi floor townhouse venues. Bathroom facilities are on site, and the terrace is reachable from the main floor. For press days and buyer appointments we will confirm the accessible route from Park Place subway, a two minute walk away, so your invitation copy is accurate. If you need a specific access provision for a guest or talent, flag it when you enquire and we will verify it with the landlord in advance."
    },
    {
      "question": "What is already installed so I do not have to hire it in?",
      "answer": "The venue arrives close to move-in ready, which is unusual for a raw industrial floorplate of this size. Installed already are heating, lighting, wifi, a complete kitchen, a fitted bar, bathrooms, a living area, office equipment, video equipment, an integrated security system, furniture, counters and garment racks, plus the retail set of window display, fitting rooms and stock room. Having a full kitchen and bar on site is a real budget saver, because you are not building a catering position or paying a venue premium for restricted supplier lists. Where brands still add spend is bespoke fixtures, plinths, seating and lighting design tuned to the collection, and we cover that through furniture rental"
    },
    {
      "question": "Is this space suitable for a showroom or wholesale appointments?",
      "answer": "Yes, this works well as a fashion showroom because the open 16,500 sqft plate divides easily into separate buyer rooms without permanent construction. Garment racks, counters, fitting rooms and a stock room are already installed, so a wholesale appointment calendar can run from day one, and the office equipment on site supports a sales team working from the venue across the week. Daylight through the floor helps buyers read colour and fabric accurately during a collection preview, which is a genuine advantage over basement showroom space. Buyers travelling from Manhattan hotels reach Park Place in around twenty five minutes without a car, and the B45 stops one minute from the door at Sterling Place and Classon Avenue. Brands running showroom weeks in this type of space typically book by the week and use the terrace for an evening reception on the busiest appointment day."
    },
    {
      "question": "Can I run a sample sale here?",
      "answer": "Yes, and the logistics at 563 Sterling Place suit a high volume sample sale better than most Brooklyn venues of this size. The stock room, garment racks, counters and fitting rooms handle fast stock turnover, the cargo entrance and elevator let you replenish through trading hours, and the on site parking gives you somewhere to hold a van. With 1,533 sqm you have room for a queue management system inside the building rather than a long line on a residential street, which keeps the landlord and neighbours comfortable. We add card terminals, queue staffing and till points through point of sale and payments"
    },
    {
      "question": "Does the terrace work for a reception or event?",
      "answer": "Yes, the terrace is part of the rental and it is the natural spot for a cocktail reception, exhibition opening or influencer event attached to your main floor programme. Paired with the fitted bar and complete kitchen indoors, you can run a served evening event without importing a full catering build. Activity on Franklin Avenue two blocks east lifts sharply after four in the afternoon, so evening openings land well and guests have somewhere to continue afterwards. In our experience running receptions in this pocket of Brooklyn, an indoor and outdoor combination reads more generously than a single large room and gives photographers a second look for content. Confirm outdoor amplified sound and finish times with us when you enquire, as those sit under the venue's own house rules on a residential block."
    },
    {
      "question": "Can I use the space for photo shoots and content production?",
      "answer": "Yes, the venue is listed for photo shoots, video production and ecommerce shoots, and video equipment is already on site. Daylight runs through the ground floor plate, which is the practical reason stylists and production companies use this stretch of Sterling Place as a content studio, and the raw industrial walls give a neutral backdrop that does not date your assets. Fitting rooms, garment racks and a stock room mean a full look rotation can be managed on site rather than in a corridor, and the kitchen covers crew catering. Parking and the cargo entrance make lighting and grip load-in simple, which shortens the shoot day. If you are combining a shoot with a live activation, we will schedule the closed shoot hours around your public opening times."
    },
    {
      "question": "What permit do I need to run a pop-up at this address in Brooklyn?",
      "answer": "For a short-term commercial occupation of this ground floor space you will typically need a temporary use agreement or licence to occupy with the landlord rather than a conventional lease, plus New York City sign off depending on your format. Temporary retail selling goods requires a Certificate of Authority for sales tax collection, a place of assembly permit becomes relevant once your guest numbers push toward the 1,590 standing capacity, and any exterior signage, awning change or sidewalk use needs separate approval. Because Sterling Place sits close to the Park Place Historic District, we always check whether your external branding plan triggers additional review before you print anything. Our team files this paperwork as part of the booking and you can read the format by format breakdown in our permit guide"
    },
    {
      "question": "How much lead time do I need, and when does this space book out?",
      "answer": "We advise six to eight weeks lead time for a New York activation at this scale, and longer if you are commissioning a bespoke build. Minimum rental is one day, but floorplates of 16,500 sqft in Brooklyn get taken across the September and February fashion week windows and through the November to December retail peak, so those dates need to be held early. Shorter turnarounds are possible when the build is light and the format is a straightforward showroom or shoot, and we will tell you honestly at enquiry stage whether your date is realistic. Peak season pricing applies during fashion week and the holiday run, which is another reason to request availability well ahead. Send your target window and we will confirm what is still open within 24h."
    },
    {
      "question": "What is the neighbourhood like and how do guests get here?",
      "answer": "Sterling Place between Classon and Franklin is low rise, tree lined and quiet through the morning, sitting on the Crown Heights and Prospect Heights border in postcode 11238. Transport is the strength: Park Place is a two minute walk, Botanic Garden and Franklin Avenue are five minutes, Eastern Parkway Brooklyn Museum is six, and the B45 stops at the corner one minute from the door. Within 600 metres you have 36 stores and 23 cafés and restaurants including Bien Cuit, Chavela's, Mayfield, Cafe Mado and Little Zelda, with FiveMyles Gallery 150 metres away anchoring the local art programme. Independent designers, photographers, set builders and small batch beauty brands work in the surrounding warehouse stock, so your crew and suppliers are close by. Be clear that this is not a walk-in retail street, so brands needing spontaneous footfall should compare it against spaces in New York"
    },
    {
      "question": "Can you staff the space for me during the run?",
      "answer": "Yes, retail staffing is something we arrange for bookings at this address, from brand ambassadors and sales associates to stock runners, door and guest list management. A 1,533 sqm floor with fitting rooms, a stock room and a bar needs more heads than brand teams first estimate, particularly on a sample sale or a launch evening running to the 1,590 capacity. All staff are vetted and briefed on your product, tone and till process before doors open, and we supply a floor manager who reports back to your team daily. Security is supported by the integrated system on site, and we roster human security separately for high value stock or ticketed events. Tell us your trading hours and expected volumes and we will build the rota into your quote."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your brief through the enquiry form on this listing with your dates, format and rough guest numbers, and we reply within 24h. Our response includes confirmed availability for the Brooklyn Botanic Ballroom, a costed day rate against your brief, a floorplan marked for your layout and a realistic load-in schedule using the cargo entrance and parking. If the dates work we issue a temporary use agreement and a deposit schedule, and there is no charge until confirmed, so nothing is committed while you are still comparing options. From there your account manager takes over permits, build, staffing and supplier coordination against a dated timeline. If this footprint turns out to be larger than your format needs, we will suggest alternatives rather than push the booking."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, industrial, lighting, living space, raw, stunning view, wc, whitebox minimal."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 17,
  "city": "Brooklyn",
  "country": "United States",
  "postalCode": "11238",
  "lat": 40.6739988,
  "lon": -73.9594941,
  "areaSqm": 1533,
  "areaSqft": 16500,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/brooklyn-botanic-ballroom-on-sterling-place-in-brooklyn-219342c1-1.jpg",
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    {
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      "caption": "Brooklyn Botanic Ballroom on Sterling Place in Brooklyn, 1533 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/brooklyn-botanic-ballroom-on-sterling-place-in-brooklyn-219342c1-3.jpg",
      "caption": "Brooklyn Botanic Ballroom on Sterling Place in Brooklyn, 1533 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/brooklyn-botanic-ballroom-on-sterling-place-in-brooklyn-219342c1-4.jpg",
      "caption": "Brooklyn Botanic Ballroom on Sterling Place in Brooklyn, 1533 sqm, pop up store, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/brooklyn-botanic-ballroom-on-sterling-place-in-brooklyn-219342c1-5.jpg",
      "caption": "Brooklyn Botanic Ballroom on Sterling Place in Brooklyn, 1533 sqm, pop up store, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/brooklyn-botanic-ballroom-on-sterling-place-in-brooklyn-219342c1-6.jpg",
      "caption": "Brooklyn Botanic Ballroom on Sterling Place in Brooklyn, 1533 sqm, pop up store, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/brooklyn-botanic-ballroom-on-sterling-place-in-brooklyn-219342c1-7.jpg",
      "caption": "Brooklyn Botanic Ballroom on Sterling Place in Brooklyn, 1533 sqm, pop up store, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/brooklyn-botanic-ballroom-on-sterling-place-in-brooklyn-219342c1-8.jpg",
      "caption": "Brooklyn Botanic Ballroom on Sterling Place in Brooklyn, 1533 sqm, pop up store, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/brooklyn-botanic-ballroom-on-sterling-place-in-brooklyn-219342c1-9.jpg",
      "caption": "Brooklyn Botanic Ballroom on Sterling Place in Brooklyn, 1533 sqm, pop up store, further detail view"
    }
  ],
  "amenities": [
    "daylight",
    "industrial",
    "lighting",
    "living space",
    "raw",
    "stunning view",
    "wc",
    "whitebox minimal",
    "cargo entrance",
    "elevator",
    "handicap accessible",
    "multiple entrances",
    "parking",
    "bar",
    "bathroom",
    "complete kitchen",
    "counter",
    "furniture",
    "garment rack",
    "heating",
    "office equipment",
    "video equipment",
    "wifi",
    "ground floor street",
    "terrace",
    "fitting room",
    "stock room",
    "window display",
    "security system"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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