{
  "source": "Fashion Week Venues",
  "title": "Charming Brooklyn Restaurant and Lounge in DUMBO",
  "description": "This 204-square-meter commercial space is located in the DUMBO neighborhood of Brooklyn, New York. Spanning two floors, the property functions as a restaurant and bar, featuring multiple bars and furniture throughout. The layout is situated on the ground floor at street level and includes a window display for retail support.\n\nThe interior is equipped with a complete kitchen, a bathroom, and a water closet. Technical amenities include air conditioning, heating, wifi, and video equipment. For security, the premises are fitted with a security system. The space also benefits from natural daylight and integrated lighting. Accessibility is supported by handicap-accessible features. This versatile venue is categorized for use as a bar, conference center, event space, food service location, gallery, meeting room, or photo studio. All mentioned equipment and amenities are available to support operational needs within this professional environment.",
  "tldr": "A 204 sqm (2,200 sq ft) two floor restaurant and lounge for hire in DUMBO, Brooklyn, sitting at street level with a working window display. The character is warm and bar led, with fitted furniture, multiple bar counters and daylight across the ground floor. Best For Cocktail receptions and press day launches are the strongest fit, followed by pop-up shop and temporary retail runs using the street level window, influencer and exhibition opening nights, content studio or brand shoot days across two floors, and buyer previews or wholesale appointments on the upper level. Brands book by the day or by the week depending on activation length. Standout Features Multiple built-in bars across two floors remove the cost of hiring temporary bar structures, and a complete commercial kitchen supports full catering production on site rather than drop-off only. Other differentiators vetted by Fashion Week Venues include a ground floor street entrance with retail window display, in-house video equipment and integrated lighting, step-free handicap accessible access, and an installed security system with air conditioning, heating and wifi throughout. Location York Street F is roughly a 4 minute walk, High Street A and C roughly 5 minutes, and the NYC Ferry landing at Fulton Ferry roughly 7 minutes, all inside Brooklyn 11201. The immediate block is cobbled DUMBO gallery and cafe territory with John Fluevog, west elm, Janet Borden and Klompching Gallery within 50 metres, so guests arrive on foot and crews can request availability for kerbside load in windows. Availability The day rate is on request and brief-based, priced against activation length, guest numbers and catering scope. Minimum rental is one full day, with six to eight weeks lead time recommended in New York and earlier commitment advised for September and February fashion week windows plus the November and December holiday retail peak, when spaces at this address typically book first. How to Book Send your dates and brief to enquire and we confirm availability with an indicative quote, with a reply within 24h and no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability for this DUMBO space now to hold your window.",
  "activationIdeas": "This works well as a press day venue because the two floor split lets you run seated editor appointments upstairs while the ground floor bar handles arrivals and coffee. In practice the complete kitchen removes the need for external catering hire, which is usually the largest hidden line on a press day budget. Plan for 12 to 20 editors in rotation across a day rather than a single mass call, since DUMBO rewards scheduled attendance over drop-in traffic. Buyer Appointments and Seasonal Showroom The upper floor makes this a credible wholesale appointment space, because you can hold private buyer previews away from street level activity while keeping the ground floor as a hosted arrival area. Brands running SS or AW showroom rental in spaces like this typically clear one zone for rails and keep the existing furniture for seated linesheet review. Realistically it suits three to six concurrent appointments, not a twenty rail multi brand showroom floor. Product Launch with Cocktail Reception Strong fit, primarily because multiple bars and a licensed kitchen mean the hospitality infrastructure is already in the room. At 204 sqm across two floors the space carries a standing evening crowd comfortably, with an occupancy estimate of 210 giving headroom for a 120 to 150 guest launch without pressure on circulation. Use the window display as the pre-event teaser for the week leading up, then reveal the product on the ground floor at doors. Influencer Event This space performs for influencer programming because the restaurant and lounge fit-out gives creators warm, textured backdrops that need almost no additional set build. Natural daylight suits daytime seated formats, while integrated lighting and the bar carry evening content. We usually recommend capping these at 40 to 60 creators so the upper floor can hold a shoot corner without queueing, and pairing the booking with influencer marketing support to control the invite list. Pop-Up Store and Temporary Retail Ground floor street access and a window display make this a workable pop-up concept location, with the caveat that DUMBO delivers a design-aware, lower volume audience rather than SoHo walk-in numbers. The upper floor becomes stockroom and fitting space, which most short-term commercial space in this neighbourhood does not offer. Two to four staff cover a full retail day, and briefing them properly through retail staffing matters more here than raw headcount. Brand Shoot and Content Day A genuinely efficient content studio option, because you get daylight, integrated lighting, on-site video equipment and two distinct floors of set within one booking fee. What makes this work for a brand shoot specifically is the variety of backgrounds already built in: bar, banquette, kitchen pass, window and stair. A crew of eight to twelve moves comfortably, with the kitchen and bathroom covering crew catering and talent changing without additional trailers. Video Production Suits interview, tabletop and lifestyle video capture well, since video equipment is already on site and the security system allows overnight kit storage across a multi-day shoot. The second floor gives you a controllable low noise room for audio while the ground floor stays dressed. Be aware that this is a hospitality interior rather than an acoustically treated stage, so budget for blankets and a portable sound blanket rig on dialogue-heavy days. E-commerce Shoot Adequate rather than exceptional for e-commerce, and the reason is honest: daylight and 204 sqm give you room for a cyc-style corner and a styling station, but the fixed restaurant furniture means you are shooting on-figure lifestyle rather than clean packshot. Teams shooting here usually clear the upper floor, run one camera position against a plain wall and use the ground floor for editorial crossover frames in the same day. Art Exhibition or Gallery Showing Credible for a pop-up exhibition, largely because Janet Borden and Klompching sit within fifty metres and the audience for openings already circulates on this block. The bar handles the opening night reception without external hire, and daylight plus integrated lighting covers daytime viewing hours. The constraint is wall space, so most shows here need plinths and freestanding panels, which is straightforward to solve through furniture rental rather than a full build. Workshop and Masterclass One of the better fits on this list, because a complete commercial kitchen turns the format into the product rather than a fixed overhead. Fragrance blending, ceramics, food and drink pairings and craft sessions all run cleanly here. Seated at tables the upper floor holds roughly 20 to 30 participants per session, which is the right size for a paid or invite-only masterclass, and wifi plus AC support longer three hour formats. Networking Event This works for industry drinks and community programming because the bar, kitchen and existing furniture mean setup is close to zero and turnaround is fast. DUMBO's weekday population of agencies, product studios and design teams sits directly above street level, so attendance rates for evening networking here are consistently high. Plan 80 to 120 standing guests using both floors, with the ground floor as the main room and upstairs as the quieter conversation space.",
  "idealBrandProfile": "This space suits a brand with a 10 to 40 person team, roughly 3 to 10 years of trading, and an established DTC base plus some wholesale or retail distribution in the US market. At 204 sqm across two floors with a full commercial kitchen and multiple bars, this is not a space you fill with a rail of samples and a laptop. It carries hosting overhead, which means it rewards brands with the budget and staffing to run a programmed calendar rather than a static shop. In our experience the profile that gets the most from this space is a brand launching into the New York market for the first time, using the ground floor and window display for daytime retail and the upper level for evening press and community programming. Where we see mismatches is when a solo designer or a two person studio books it for a weekend sample sale and ends up paying for a kitchen, a bar and a second floor they never activate. Equally, a global house needing 600 sqm of controlled runway adjacency should look at larger industrial options among spaces in New York rather than this one. Aesthetic Fit Brands with a warm, material-led, hospitality-adjacent identity fit here without fighting the room. The existing restaurant and lounge fit-out, the furniture already in place and the natural daylight favour categories where texture and comfort sell the story: contemporary ready-to-wear, denim and workwear, footwear, homeware, ceramics, fragrance, skincare, natural wine adjacent food brands and independent publishing. DUMBO's neighbours signal the audience clearly, with John Fluevog, west elm and two photography galleries within a minute's walk. What will not work is a minimal white cube identity. If your brand book calls for seamless gallery walls, cold gallery lighting and zero visual noise, you would be paying to conceal an interior you are also paying for, and that build cost is better spent elsewhere unless you commission proper branded store design to reskin it. Hard-edged streetwear drops that need queue management and raw concrete equally sit awkwardly against a bar and dining layout. Best Use Cases First choice is a press day and influencer event combined into a single multi-day format, because the bar, complete kitchen and two-floor split let you run appointments upstairs while hosting at street level. Second choice is a product launch or collection preview with a cocktail reception, where the bars and 210 person capacity carry an evening crowd without external catering infrastructure. Third choice is a hosted pop-up shop or temporary retail space using the ground floor street frontage and window display to pull DUMBO's weekend foot traffic. Fourth is a content studio or ecommerce shoot day, supported by daylight, integrated lighting and on-site video equipment. Fifth is a gallery showing or pop-up exhibition, given the neighbourhood's existing gallery cluster and the natural crossover audience. Sixth is a workshop, masterclass or brand-hosted dinner series, where the kitchen becomes the point of the format rather than a fixed cost. Seventh is a corporate offsite or networking event, which the space handles competently but which underuses its retail frontage. Budget Signal Expect mid-market Brooklyn pricing that reads as strong value against equivalent Manhattan square footage, and as a premium against bare-shell Bushwick or Greenpoint alternatives. What you are buying is infrastructure you would otherwise rent in separately: a licensed bar setup, a complete kitchen, furniture, air conditioning, wifi, video equipment and a security system, all in a handicap accessible ground floor with street presence. Compared with a hotel event room in Midtown, you keep full brand control over the space and avoid catering minimums that often exceed the venue fee itself. Compared with a shared pop-up format or a co-working event room, you get exclusivity, a window display and a two-floor footprint that supports two concurrent activities. Brands at this stage typically find the total cost lands well once the furniture and catering line items disappear from the production budget, and it is worth modelling that properly with our budget calculator before enquiring.",
  "neighbourhoodMood": "Design studios, photography galleries, homeware labels and post-production houses form the working spine of DUMBO, and most of them operate within a three block radius of this address. Janet Borden and Klompching hold down the gallery end of Water Street, PowerHouse Arena programmes book launches and cultural evenings toward Front Street, and St. Ann's Warehouse draws a theatre and arts crowd west past the Tobacco Warehouse. At street level the retail mix is deliberately design-literate rather than mass market: west elm, The Shade Store, John Fluevog, Fishs Eddy, Alo, with independents like Berl's Poetry Shop filling in the edges toward Pearl Street. Above ground floor, the converted Gair buildings house agency teams, product design studios and independent creative practices, which is why the weekday daytime rhythm here reads professional rather than recreational. In our experience placing brands in this creative quarter, DUMBO signals considered and craft-led to a New York audience, which is precisely why material-driven labels do better here than logo-driven ones. Teams weighing boroughs usually shortlist it alongside other spaces in New York before locking a fashion week venue. Brands pick DUMBO over SoHo, the Meatpacking District and Nolita because they get architectural character and real cultural adjacency without SoHo's Broadway crowd noise or Meatpacking's rental premium and nightlife baggage. The tradeoff is volume, and it is worth stating plainly. SoHo delivers thousands of qualified walk-ins daily; DUMBO delivers a smaller, wealthier, more design-aware weekday audience plus a weekend Brooklyn Bridge Park influx that is firmly in leisure mode rather than purchase mode. For a press day location, buyer appointment venue or invite-only fashion presentation space, that exchange usually favours the brand, because editors and buyers reach this block in around fifteen minutes from Manhattan via the F at York Street, the A and C at High Street, the East River Ferry at Fulton Ferry Landing, or a short car ride over either bridge. What we consistently hear from brand teams who activate here is that RSVP conversion runs high and last-minute drop-off runs low, because guests treat the trip as worthwhile rather than a chore. Showroom rental value also beats comparable Manhattan frontage by a meaningful margin, which matters across a two-week temporary retail run or a multi-day content studio booking. Model it honestly with our budget calculator before committing. Arriving on this block feels calm and intentional rather than commercial, which sets the tone for an appointment before anyone reaches the door. One Girl Cookies and Atrium sit within ten metres, Almondine and Maman a minute west, Evil Twin just south, so the pattern runs coffee and laptop traffic from around eight until eleven, a genuine lunch peak driven by surrounding offices, a quieter mid-afternoon, then gallery and restaurant traffic building after six. The two-floor layout with street-level window display, full bar and complete kitchen maps neatly onto that rhythm: daytime buyer appointments and shoots behind the scenes, evening cocktail receptions and exhibition openings using the ground floor and window as the public face. The street dynamic works particularly well for press previews and influencer events where you want guests to stay past the first hour rather than clear out. Weekends swing entirely toward park visitors and bridge photographers, which brings numbers but weak intent. Be clear on the limitation: this is not a location for high-volume tourist retail or reliable spontaneous walk-in conversion, and if maximum street visibility is your leading KPI, our venue sourcing team will steer you toward Manhattan instead.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 204 sqm DUMBO restaurant and lounge is available for pop-up shops, and the ground floor street-level position with a window display is what makes the format work here. Your brand gets a public-facing retail frontage on one of Brooklyn's cobbled core blocks, with the upper floor free for stock, styling or private appointments. In our experience handling bookings at addresses like this, the strongest results come from a hosted pop-up rather than a passive shop, because DUMBO's audience is design-literate but lower in volume than SoHo. Furniture is already in place, so your fit-out spend goes into brand identity rather than basic infrastructure. Day rate is on request and depends on your dates and duration, so send your brief and we will come back with numbers."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle everything between your brief and your opening day, and at this DUMBO address specifically that means landlord negotiation, the temporary use agreement, insurance requirements, fit-out coordination around the existing bar and kitchen, staffing and on-site management. Because the space is a working restaurant and lounge, we also manage the practical questions around food and beverage service, licensing for alcohol at your reception, and how your brand identity overlays a room that already has a strong interior. Concierge is included and there is no charge until your booking is confirmed. Brands new to Brooklyn usually lean on us most heavily for permits and neighbour relations on this block, which is residential above street level. You can see the full scope in how our process works"
    },
    {
      "question": "How big is the space and how is it laid out?",
      "answer": "The space is 204 sqm, roughly 2,200 sqft, arranged across two floors with the ground floor at street level. That ground floor carries the window display and the primary bar, giving you a public retail or reception face directly onto the street. The second level gives you a separate, controllable zone that brands typically use for buyer appointments, press interviews, stock or a styling area. Multiple bars and existing furniture are distributed throughout both floors. The two-floor split is the reason this venue is worth booking for multi-format days rather than a single-purpose activation."
    },
    {
      "question": "What is the capacity for an evening event or cocktail reception?",
      "answer": "Estimated capacity is around 210 people across the two floors, which comfortably carries a collection preview, exhibition opening or product launch with a cocktail reception. The multiple bars mean you are not building a temporary drinks station, and the complete kitchen removes the need for an external catering setup with all its associated equipment hire. Brands running press and influencer events in this type of space typically find guests spread naturally between the street-level bar and the upper floor, which keeps the room feeling active rather than crowded. Final capacity for your specific layout depends on whether you are seating guests or running standing reception format. Enquire with your guest numbers and we will confirm the working figure."
    },
    {
      "question": "What is the day rate and how do I get pricing?",
      "answer": "Pricing here is brief-based rather than a fixed published day rate, because the cost changes significantly depending on duration, whether you need bar and kitchen service, and which season you are booking. Expect mid-market Brooklyn pricing that reads as good value against equivalent Manhattan square footage, and as a premium against bare-shell Bushwick or Greenpoint options. What offsets the number is the infrastructure included: licensed bar setup, complete kitchen, furniture, air conditioning, wifi, video equipment and a security system. Model your total properly with our budget calculator"
    },
    {
      "question": "Can I book this space for a photo shoot or content production?",
      "answer": "Yes, the space is listed for photo studio and video production use, and it is genuinely equipped for it. You have natural daylight, integrated lighting and on-site video equipment, plus two floors of distinct backdrops in the bar, lounge and dining areas. Wifi and air conditioning are in place, and the complete kitchen doubles usefully as a crew catering base on a long shoot day. Brands running ecommerce shoots here often book by the day midweek, when DUMBO's rhythm quietens between the lunch peak and the evening restaurant traffic. If you need the space for consecutive shoot days, request availability early because the venue also trades as a restaurant."
    },
    {
      "question": "Is the space suitable for a showroom or wholesale appointments?",
      "answer": "Yes, and the two-floor layout is what makes it work as a fashion showroom rather than just an event venue. You can run wholesale appointments and buyer previews on the upper level with privacy and controlled sound, while the ground floor stays available for walk-in retail or a reception setup. Press and buyers reach DUMBO in around fifteen minutes from Manhattan via the F at York Street or the A and C at High Street, so attendance rates hold up well. What we consistently hear from brand teams who host appointments here is that cancellations are low because the neighbourhood is a destination people are happy to travel to. Rails, seating and dressing furniture beyond what is in place can be added through furniture rental"
    },
    {
      "question": "What permits do I need to run a pop-up or event at this address?",
      "answer": "For a temporary retail or event use in a space already operating as a licensed restaurant and bar, you are usually working under a licence to occupy or temporary use agreement with the operator rather than a new commercial lease. Where permits genuinely come into play in New York is temporary signage or window vinyl changes, any structural fit-out, and alcohol service if your event extends beyond the venue's existing licence conditions. We handle the permit pathway for you as part of the booking so your team is not navigating city departments on a two-week timeline. DUMBO's block also has residential units above street level, which means noise and load-in timing matter more than in a purely commercial district. Our permit guide"
    },
    {
      "question": "Is there a kitchen, and can I cater food and drinks in-house?",
      "answer": "Yes, there is a complete commercial kitchen plus multiple bars, which is unusual for a space you can hire short-term for a brand activation. That means brand dinners, workshop lunches, masterclasses and cocktail receptions are all deliverable without trucking in catering infrastructure. Compared with a Midtown hotel event room, you avoid catering minimums that often exceed the venue fee itself while keeping full control of the guest experience. Brands whose format centres on food, wine or hospitality-adjacent product find the kitchen becomes the point of the activation rather than a fixed cost. Tell us your service requirements at enquiry stage so we can confirm what the operator provides versus what your team brings in."
    },
    {
      "question": "Is the venue accessible and what are the facilities?",
      "answer": "Yes, the space is handicap accessible, which matters given the ground floor sits at street level with no entry step to negotiate. On-site facilities include a bathroom and a separate water closet, air conditioning and heating for year-round use, wifi throughout and a security system covering the premises. Integrated lighting supplements the natural daylight, so the space performs for both a daytime press day and an evening reception. For guests with mobility requirements attending events on the upper level, raise it at enquiry stage and we will confirm the vertical access arrangements before you commit. Accessibility is one of the details we verify directly rather than taking from a listing sheet."
    },
    {
      "question": "How do guests and deliveries reach the space?",
      "answer": "The venue sits on the cobbled core of DUMBO in postal code 11201, with the F train at York Street, the A and C at High Street, and the NYC Ferry at Fulton Ferry Landing all within a short walk. That combination is why press and editors reach this address from Manhattan in roughly fifteen minutes, or a short car ride over the bridge. For load-in, the ground floor street position means deliveries come straight in without freight elevator scheduling, though DUMBO's cobbles and narrow kerbside make timing important. In our experience handling load-ins on this block, early morning windows before the eight to eleven coffee traffic work best for trucks. We coordinate the schedule with the operator and neighbouring businesses as part of the booking."
    },
    {
      "question": "What kind of footfall and audience should I expect in DUMBO?",
      "answer": "Expect a smaller, wealthier, design-aware audience rather than high-volume tourist retail, and plan your KPIs accordingly. Weekdays bring professional traffic from the converted Gair buildings above street level, agency offices, product design teams and post-production studios, with a defined lunch peak and a quieter mid-afternoon. Weekends shift toward Brooklyn Bridge Park visitors and the Manhattan Bridge photo crowd, which delivers volume but lower purchase intent. Immediate neighbours signal the audience clearly: John Fluevog, west elm, The Shade Store, Alo, plus Janet Borden and Klompching galleries within a minute's walk. If maximum spontaneous walk-in conversion is your primary objective, our venue sourcing"
    },
    {
      "question": "Which brands and formats does this space suit best?",
      "answer": "This space suits brands with a warm, material-led identity and a team of roughly 10 to 40 people who can programme a calendar rather than staff a static shop. Contemporary ready-to-wear, denim and workwear, footwear, homeware, ceramics, fragrance, skincare and independent publishing all sit comfortably against the existing restaurant and lounge interior. The strongest formats are a combined press day and influencer event, a product launch with cocktail reception, a hosted pop-up shop using the window display, and a content studio booking. Where we see mismatches is a minimal white cube brand identity, because you would be paying to conceal an interior you are also paying for. Hard-edged streetwear drops needing queue management and raw concrete also sit awkwardly against a bar and dining layout."
    },
    {
      "question": "Can I brand the window display and the interior?",
      "answer": "Yes, the street-level window display is the primary branding surface and it is the reason this address works as temporary retail rather than only as an event venue. Interior branding is possible, though the existing restaurant fit-out with its bars and furniture means an overlay approach performs better than trying to strip the room back. Temporary window vinyl and external signage in New York can carry permit implications depending on size and method of fixing, and we clear that for you before install. Brands running this format in DUMBO typically find that leaning into the material character of the space costs less and photographs better than fighting it. If you need a full reskin, that is scoped as a build rather than a dressing."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send us your dates, format and guest numbers through the enquiry form on this listing and we reply within 24h with availability and a price for your specific brief. From there we confirm the operator's terms, put the temporary use agreement in front of you, and build a production and staffing plan around your opening date. There is no charge until your booking is confirmed, so the early conversation costs you nothing. Lead time varies with complexity, and for a DUMBO activation involving bar service, signage and staffing we would want four to six weeks where possible. If the dates you want are already taken, we will put two or three comparable Brooklyn and Manhattan alternatives in front of you the same week."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, lighting, wc, handicap accessible, air conditioning, bar, bathroom, complete kitchen."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Brooklyn",
  "country": "United States",
  "postalCode": "11201",
  "lat": 40.7034339,
  "lon": -73.990486,
  "areaSqm": 204,
  "areaSqft": 2200,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/charming-brooklyn-restaurant-and-lounge-in-dumbo-1363dd00-1.jpg",
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      "caption": "Charming Brooklyn Restaurant and Lounge in DUMBO, 204 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/charming-brooklyn-restaurant-and-lounge-in-dumbo-1363dd00-3.jpg",
      "caption": "Charming Brooklyn Restaurant and Lounge in DUMBO, 204 sqm, pop up store, interior view"
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      "caption": "Charming Brooklyn Restaurant and Lounge in DUMBO, 204 sqm, pop up store, second interior view"
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      "url": "https://fashionweekvenues.com/i/charming-brooklyn-restaurant-and-lounge-in-dumbo-1363dd00-5.jpg",
      "caption": "Charming Brooklyn Restaurant and Lounge in DUMBO, 204 sqm, pop up store, third interior view"
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      "url": "https://fashionweekvenues.com/i/charming-brooklyn-restaurant-and-lounge-in-dumbo-1363dd00-6.jpg",
      "caption": "Charming Brooklyn Restaurant and Lounge in DUMBO, 204 sqm, pop up store, additional interior view"
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      "caption": "Charming Brooklyn Restaurant and Lounge in DUMBO, 204 sqm, pop up store, further interior view"
    }
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