{
  "source": "Fashion Week Venues",
  "title": "Classic Pop-Up Store in Rambuteau",
  "description": "This 75-square-meter commercial property is located at 23 rue Michel le Comte in Paris. Functioning as both a retail space and a showroom, the boutique features a street-level frontage with display windows framed in white. The interior is designed with a minimal white-box aesthetic and is equipped with integrated lighting and a water closet.\n\nThe premises offer a variety of functional equipment, including air conditioning, heating, and wifi. Operational support is provided through a complete kitchen, a bar area, and office equipment. The layout includes multiple entrances and a dedicated cargo entrance to facilitate the movement of goods. For retail-specific requirements, the space is fitted with a stock room and a fitting room. This ground-floor unit on a street-facing position provides a professional environment suitable for pop-up stores, product launches, and showroom events. All features and amenities are included as specified within the professional layout of this Paris-based property.",
  "tldr": "Classic Pop-Up Store at 23 rue Michel le Comte is a 75 sqm (807 sq ft) ground-floor white-box retail and showroom space for rent in Rambuteau, Paris 3rd arrondissement, with street-level frontage and white-framed display windows. Standing capacity is 80, and the shell is move-in ready with integrated lighting throughout. Best For Strongest fit is a two to eight week trading pop-up shop or temporary retail run, followed by a fashion showroom for wholesale appointments and buyer previews, then press day and collection preview hosting. Also available for product launches and influencer evenings at 80 standing, and sample sales with high stock turnover. Standout Features Dedicated cargo entrance plus multiple entrances allow buyer flow and delivery flow to run separately on a narrow kerb street. Also included: an internal stock room and fitting room for functioning retail trade, a complete kitchen and bar area for hosted service without a catering build, white-framed street-facing window display, and office equipment with wifi, air conditioning and heating for full-day showroom use. Location Rambuteau metro is 128 metres and 2 minutes on foot, Arts et Métiers 4 minutes, Étienne Marcel 5 minutes and Hôtel de Ville 8 minutes, postcode 75003. The street is narrow and stone-fronted with residential upper floors, quiet for morning load-in and busy with pedestrianised Beaubourg flow from mid-afternoon. Availability Day rate is on request and pricing is brief-based, set by duration, build requirement and season. Book by the day or by the week, with six to ten weeks lead time advised for Paris Fashion Week and the September and March market windows, when spaces at this address typically book first. How to Book Enquire with your dates, format and guest numbers and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your window.",
  "activationIdeas": "This works as a full trading pop-up because every retail component is already installed: street-level frontage, white-framed window display, fitting room and stock room across 75 sqm. In practice the stock room handles daily replenishment without eating into merchandised floor area, which is the failure point in most white-box units of this size. Two or three staff run it comfortably during trading hours. Plan roughly 45 to 50 sqm of usable shop floor once rails, till point and a fitting queue are accounted for, and use the point of sale and payments setup to keep the counter footprint small. SS/AW Seasonal Showroom Strong fit for a seasonal showroom because the multiple entrances let buyer arrivals and sample deliveries run on separate routes, which matters on a narrow kerb street like rue Michel le Comte. Brands running showroom rental in this pocket of the 3rd typically hang two to three rails per wall, keep the centre of the room clear for a look table, and use the office equipment and wifi for order writing on site. Realistically it holds two concurrent buyer appointments without them overhearing each other, not four. Buyer Appointments and Wholesale Previews Credible as an appointment venue during market because Rambuteau metro is 128 metres away and the surrounding Haut Marais showroom density makes it a natural stop on a walking circuit. Mornings on this street are quiet, so 9am to noon is the window we book for back-to-back wholesale appointments. The complete kitchen covers coffee and light service without a caterer, and the stock room stores off-season or overflow samples out of sight. Budget 45 to 60 minutes per buyer and no more than eight appointments a day at this footprint. Press Day / Media Preview A functional press day venue, primarily because the white-box shell and integrated lighting let a collection be photographed by attending editors without supplementary kit. What makes this work for press specifically is the bar area and complete kitchen supporting hosted service in-room rather than in a corridor. For a rolling drop-in format expect 25 to 35 people in the space at any one time to remain comfortable, with the full 80 standing capacity reserved for evening events. Cafés such as Le Brelan sit within 100 metres for holding overflow. Sample Sale This handles a guest-list sample sale well because the cargo entrance and stock room absorb the stock volume that normally overwhelms a 75 sqm unit. In our experience the cargo entrance means you can restock mid-session without pushing trolleys through a queue, and the fitting room keeps conversion rates up on the higher-value pieces. Honest constraint: with rails at sale density, this suits a controlled entry of 25 to 40 shoppers at a time rather than an open-door, thousands-through-the-door sale. Queue management on a narrow residential street needs planning. Product Launch Works for an evening product launch at 80 standing, with the display windows doing the exterior communication job that a first-floor or courtyard venue cannot. The pedestrianised flow off Rambuteau and Beaubourg peaks mid-afternoon into evening, so a 6pm to 9pm launch catches passing attention as well as invited guests. Air conditioning and heating matter at that density in a room this size. The bar area supports a two-person service team without a temporary build, and production and build handles the load-in choreography given the kerb restrictions. Influencer Event Suits an influencer evening because the minimal white interior photographs cleanly under the integrated lighting and does not fight branded set pieces. Groups of 30 to 50 work best here: at full 80 standing there is limited room for a dedicated content corner, so decide early whether you are optimising for capture or for volume. The fitting room doubles as a changing or touch-up room during the event, and the stock room stores gifting inventory close to the door for controlled handout on exit. E-commerce and Lookbook Shoot This functions as a content studio between activations, mainly because the white-box walls and integrated lighting give you a neutral base and the fitting room and stock room cover wardrobe and rail storage on the same floor. In practice the cargo entrance handles kit load-in without carrying flight cases through the shop window frontage. A crew of six to ten works comfortably at 75 sqm for an e-commerce shoot; a full editorial shoot with hair, makeup and multiple looks will feel tight and should use the kitchen area as the styling station. Video and Content Production Day Adequate for a single-set video production day, with the caveat that this is a compact ground-floor room rather than a studio with height. What makes it viable is the combination of controllable interior light, air conditioning for long shoot days under lamps, and a street-facing frontage you can shoot both from and towards. Keep crew to eight or fewer and shoot the exterior work in the quiet 9am to noon window before pedestrian flow builds. Wifi and office equipment cover live client review and same-day upload. Trunk Show and Showroom Sale A trunk show sits naturally here because the space combines a fitting room, a stock room and a bar area, which is exactly the appointment-plus-hospitality mix the format needs. Brands running this in the Marais typically host 15 to 25 guests across a half day, with made-to-order consultations at a central table and stock held out of view. The Marais address carries recognition with Paris-based private clients, and if you are testing this against other markets the city compare tool is worth running before you commit dates. Workshop or Masterclass Viable for an intimate workshop because the complete kitchen and bar area support hands-on formats without hiring in a service unit, and the clear white-box floor can be reset between sessions. Seated at a long table this holds 12 to 18 participants comfortably; theatre style with a demonstration counter takes 30 to 35. The single water closet is the practical ceiling on longer sessions, so schedule breaks rather than running three unbroken hours. Multiple entrances allow tutor and materials access separate from participant arrival. Art Exhibition or Gallery Showing The white-box shell with integrated lighting is the correct base for a small exhibition, and the cultural context supports it: the Musée d'Art et d'Histoire du Judaïsme and Hôtel de Saint-Aignan are within 150 metres, and Galerie Joseph runs its takeover calendar minutes north. Expect to hang 12 to 20 works depending on scale across the available wall runs, with the window frontage functioning as the street-facing preview. Private view capacity is 80 standing, and the bar area covers opening night service in-room.",
  "idealBrandProfile": "This 75 sqm ground-floor unit fits independent and mid-tier brands with roughly 5 to 30 people, two to eight years of trading, and an established wholesale book or a DTC business turning over somewhere between one and fifteen million euros a year. The reason is operational rather than aesthetic: 75 sqm with a stock room, fitting room and cargo entrance is enough to merchandise a full seasonal drop, hold buying appointments and run consumer trading hours from the same footprint, without needing a build team of ten or a six-figure fit-out. Brands at this stage typically find they can staff it with two or three people and still hold 80 standing for an evening. Where we see mismatches is at both ends. A first-season designer with one rail of samples will rattle around here and overpay for storage they do not need, while a global house launching a flagship-scale spectacle for 300 guests will find the frontage and the internal volume constraining. Those brands are better served comparing other spaces in Paris at a larger scale. Aesthetic Fit A clean, contemporary, product-forward identity works best here: the interior is a white-box shell with integrated lighting and white-framed display windows, which means the space recedes and the collection carries the room. That suits ready-to-wear, contemporary tailoring, denim, footwear, eyewear, fine jewellery, skincare and fragrance, and any brand whose art direction leans minimal, gallery-adjacent or Scandinavian in feel. Marais-based creative and cultural traffic reads this visual language fluently. What does not work is a brand built on heritage panelling, dark clubby maximalism, or a deeply narrative period world, because delivering that here means concealing the entire shell and absorbing a build cost the space was never priced to carry. Similarly, high-volume mass fashion with dense rail density will fight the restraint of the room. If your identity needs texture and architecture rather than a blank canvas, our branded store design team will tell you honestly whether the conversion is worth it. Best Use Cases First choice is a trading pop-up shop of two to eight weeks, because the street-level frontage, window display, fitting room and stock room give you every component of a functioning temporary retail space with no retrofit. Second is a fashion showroom or wholesale appointment setup during market, since the office equipment, wifi and multiple entrances let you separate buyer flow from delivery flow. Third is a press day or collection preview, where the complete kitchen and bar area support hosted service without hiring a catering shell. Fourth is a product launch or influencer evening at 80 standing, helped by Rambuteau metro two minutes away and 36 cafés and restaurants within walking distance to extend the night. Fifth is a sample sale, where the cargo entrance and stock room handle high stock turnover cleanly. Sixth is a content studio or lookbook shoot between activations, using the white walls and integrated lighting. Seventh is a trunk show or showroom sale, which works but underuses the retail fittings. Budget Signal This sits in the mid-market band for central Paris short-term commercial space, below rue Saint-Honoré or Palais-Royal frontages and above peripheral arrondissement units of similar size. In our experience the profile that gets the most from this space is a brand comparing it against a hotel salon or a co-working event room and realising the difference: a hotel gives you a room for a night with no windows and no stock capacity, while this gives you a licensed retail frontage, a fitting room, a stock room and the ability to actually sell. Against a shared pop-up format or a marketplace concession, you gain full brand control and window presence, which is what makes a Marais activation memorable rather than incidental. Against a prime commercial location, you trade some luxury adjacency for a genuinely walked, pedestrianised, culture-heavy catchment. Run your numbers through the budget calculator before you enquire so the conversation starts at the right level.",
  "neighbourhoodMood": "Independent designers, jewellery ateliers, small press offices and Nordic and Japanese wholesale showrooms make up the working population of the streets around rue Michel le Comte, and have done for well over a decade. Walk the block between rue du Temple and rue Saint-Martin on a Tuesday morning and you pass sample trolleys being wheeled into courtyard buildings, gallery installers unloading on rue de Montmorency, and buyers moving between first-floor showroom appointments in Haut Marais hôtels particuliers. The Hôtel de Saint-Aignan and the Musée d'Art et d'Histoire du Judaïsme anchor the cultural end of the block, Maison de la Poésie and MK2 Beaubourg pull an evening crowd, and Galerie Joseph a few minutes north runs the rolling calendar of showroom and press week takeovers that trained this area's landlords to understand short-term commercial space. In our experience placing brands in this pocket of the 3rd, contemporary ready-to-wear, eyewear, fragrance, footwear and design-led homeware sit most comfortably here, and the density of other spaces in Paris within a five-minute radius means a multi-site press circuit is genuinely walkable rather than theoretical. Brands choose this stretch of the 3rd over rue Saint-Honoré, avenue Montaigne and the Palais-Royal arcades because the square metre cost buys a real ground-floor frontage with usable back-of-house instead of a compromised basement or a mezzanine with no cargo access. Le Marais proper, around rue des Francs-Bourgeois and rue Vieille du Temple, is saturated during fashion week and prices accordingly, with queue culture that works against an invite-only format. Four minutes north of that, you keep the Marais address and the editor familiarity without the crowd management. The tradeoff is honest: footfall volume is lower than rue de Rivoli or the Sentier retail spine, and you will not capture the impulse tourist spend Saint-Honoré delivers. What you gain is control over who walks in. Rambuteau metro sits 128 metres away, Arts et Métiers four minutes, Étienne Marcel five and Hôtel de Ville eight, which matters when international buyers are crossing between the Marais, Place Vendôme and Right Bank press hotels in one afternoon. What we consistently hear from brand teams who activate here is that appointment attendance holds better than in the 1st, because the walk from a taxi drop on rue Beaubourg is short and legible. Model the difference properly with our budget calculator before committing. Arriving at 23 rue Michel le Comte feels professional rather than commercial, which is precisely why the address works as a press day location and buyer appointment venue. The street is narrow and stone-fronted, largely residential above ground level, with Le Brelan and Cafe Mélia inside 120 metres for holding coffees between slots. Mornings are quiet: deliveries, residents, the occasional gallery courier, which makes 9am to noon the right window for controlled showroom appointments and content capture against the white-box interior. From mid-afternoon the pedestrianised flow off Rambuteau and the Beaubourg side pushes past the display windows, and evenings turn restaurant-led with the Halles Rambuteau and rue Saint-Martin dining crowd. The cargo entrance and stock room genuinely matter given the narrow kerb, and the street dynamic works particularly well for trunk shows, guest-list sample sales and product launches peaking between 6pm and 9pm. We handle load-in choreography on streets like this through production and build for exactly that reason. Honest limitation: this is not a location for high-volume tourist retail or brands whose model depends on unplanned walk-in traffic. If you need thousands of passing eyes daily and flagship-scale street visibility, look at Rivoli or Saint-Honoré instead.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 75 sqm ground-floor unit at 23 rue Michel le Comte is available for pop-up shops and is arguably better set up for trading than for anything else. You get street-level frontage with white-framed display windows, an internal stock room, a fitting room and a dedicated cargo entrance, which together mean you can merchandise a full seasonal drop and sell from day one without a retrofit. In our experience handling pop-up bookings in the Paris 3rd, brands running a two to eight week temporary retail window here staff it comfortably with two or three people. The white-box interior with integrated lighting takes branding quickly, so your fit-out spend goes into fixtures and windows rather than fixing the shell."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full chain from first enquiry to move-out, so your team only manages the brand side. What we manage on your behalf at this address specifically is the landlord negotiation and short-term occupancy contract, the permit paperwork for signage and window vinyl in the 75003, load-in scheduling through the cargo entrance given the narrow kerb on rue Michel le Comte, and supplier coordination for fit-out, furniture, staffing and payments. Concierge included means you get one point of contact rather than five, and you can add retail staffing"
    },
    {
      "question": "What is the day rate for 23 rue Michel le Comte?",
      "answer": "The day rate here is on request because pricing is brief-based rather than fixed. What moves the number at this address is duration, the season you are booking into, whether you need build works in the white-box shell, and how many staffed hours you want covered. Brands sending us dates, format and guest numbers get a full costed proposal back, and we reply within 24h during Paris market periods. If you want to sanity check your total before you enquire, run the figures through our budget calculator"
    },
    {
      "question": "How large is the space and how many guests can it hold?",
      "answer": "The unit is 75 sqm, or 807 sq ft, on a single ground floor with a standing capacity of 80 guests. That footprint is enough to hold a merchandised retail floor plus a separate stock room and fitting room, which is why it works for both trading and appointments rather than one or the other. For a press day or influencer evening we typically plan 60 to 70 guests at any one time so the bar area and window zone stay workable. If your launch needs 150 plus, you should be looking at larger spaces in Paris"
    },
    {
      "question": "Is the space suitable for a fashion showroom and wholesale appointments?",
      "answer": "Yes, and this is one of the strongest uses of the space during market. The multiple entrances let you separate buyer arrivals from stock and courier movement, the office equipment and wifi support a working showroom day, and the fitting room means buyers can see fit rather than just flat product. Rambuteau metro is 128 metres away and Arts et Métiers four minutes, so international buyers moving between the Marais, Place Vendôme and Right Bank hotels can slot you into a single afternoon. Brands running collection previews and buyer appointments in this pocket of the 3rd typically find attendance holds better than in the 1st because the walk from a taxi drop on rue Beaubourg is short and legible. The showroom rental is move-in ready, so you can be presenting within hours of load-in."
    },
    {
      "question": "What loading and delivery access does the unit have?",
      "answer": "There is a dedicated cargo entrance in addition to multiple standard entrances, which matters a great deal on this particular street. Rue Michel le Comte is narrow and stone-fronted with a tight kerb, so a delivery that would block traffic elsewhere in the Marais is manageable here because goods move straight through the cargo door into the stock room. Mornings between 9am and noon are the quietest window for load-in given the residential upper floors and light gallery courier traffic. Our team schedules the load-in choreography through production and build"
    },
    {
      "question": "Does the space have a kitchen and bar for hosting?",
      "answer": "Yes, the unit includes a complete kitchen and a bar area, so you can host a press day, product launch or influencer evening without building a catering shell. That saves the cost most brands absorb when they hire a bare retail box in Paris and then pay for a mobile bar, water supply and prep station. There is also a WC on site, air conditioning and heating, which makes full-day service viable in both September and March market windows. Brands running evening events here typically peak between 6pm and 9pm, which lines up neatly with the restaurant-led crowd on rue Saint-Martin and Halles Rambuteau for post-event dinners."
    },
    {
      "question": "What retail fittings are already in place?",
      "answer": "The unit comes with a stock room, a fitting room, a street-facing window display and integrated lighting throughout the white-box interior. That combination is what separates a functioning temporary retail space from an event room, because you can hold back stock, replenish the floor and let customers try product without improvising. Air conditioning, heating, wifi and office equipment are all included, so the space is move-in ready for a trading pop-up. Rails, plinths, seating and till furniture are not fixed to the space, and most brands add those through our furniture rental"
    },
    {
      "question": "What contract or permit do I need to run a pop-up here?",
      "answer": "For a short-term retail activation in Paris you will normally occupy under a bail dérogatoire or a convention d'occupation précaire, depending on how long you are booking and the landlord's position. On top of the occupancy agreement, exterior signage, window vinyl and any temporary frontage treatment in the 75003 fall under Paris signage rules and need clearing before install. In our experience handling bookings at addresses like this in the Marais, the landlords on this stretch already understand short-term commercial space because Galerie Joseph has trained the area on showroom and press week takeovers, which shortens the paperwork considerably. We prepare and file the documentation for you as part of the booking rather than leaving it as your problem."
    },
    {
      "question": "Can I brand the windows and change the interior?",
      "answer": "Yes, window branding and reversible interior fit-out are both possible here, subject to landlord sign-off and Paris signage consent. The white-framed display windows are the main asset on this frontage, and the minimal white-box interior means graphics, vinyl and freestanding structures read cleanly without you first having to hide existing decor. Structural changes, fixed wall removal and anything touching the shopfront frame are treated case by case, and we get a written answer before you commit budget. Brands with a heritage or maximalist identity should be aware that fully concealing this shell carries a build cost the space was never priced to absorb."
    },
    {
      "question": "How much lead time should I allow, especially around Paris Fashion Week?",
      "answer": "Allow six to ten weeks for a Paris Fashion Week or market period booking, and three to four weeks for a quieter month. September and March fill first at this address because the Haut Marais showroom circuit concentrates buyers within a walkable radius and units with a real ground-floor frontage are limited. If you are working to a tighter turnaround we can still often place you, because the shell is move-in ready and needs no structural work before you trade. Map your critical path with our activation timeline"
    },
    {
      "question": "What is the minimum rental period?",
      "answer": "You can book by the day or by the week, and the minimum depends on the landlord's position for the dates you want. For a press day, trunk show or single product launch, short bookings of one to three days are workable and common in this part of the 3rd. For trading pop-ups we usually recommend two to eight weeks, because a shorter window rarely recovers the cost of fit-out, staffing and window install in Paris. Tell us your dates when you request availability and we will confirm the minimum that applies rather than quoting you a generic figure."
    },
    {
      "question": "What is the footfall like on rue Michel le Comte?",
      "answer": "Footfall grades high for the immediate area, with 26 places within 200 metres, 19 stores and 36 cafés and restaurants nearby on a pedestrianised street pattern. Mornings are quiet with deliveries and residents, then from mid-afternoon the flow off Rambuteau and the Pompidou side of Beaubourg pushes past your display windows. Being honest about it, volume here is lower than rue de Rivoli or rue Saint-Honoré and the audience is Parisian rather than coach-tour, so this is not the address for brands whose model depends on impulse tourist spend. What you gain instead is control, editor familiarity and a genuine Marais address at a workable square metre cost."
    },
    {
      "question": "Which brands and cultural anchors are nearby?",
      "answer": "Your immediate neighbours include Maurice, Animalis, Maison Nicolas, Franprix, Naturalia and G20, with MK2 Beaubourg, Maison de la Poésie and Les Cahiers de Colette drawing the evening and cultural crowd. The Musée d'Art et d'Histoire du Judaïsme and Hôtel de Saint-Aignan sit within 150 metres, and Galerie Joseph is a short walk north on the showroom and press week circuit. Independent designers, jewellery ateliers, press agencies and Nordic and Japanese wholesale showrooms make up the working population of these streets, which is why press and buyers already know how to find you here. Cafés such as Le Brelan and Cafe Mélia are within 100 metres for holding coffees between buyer appointments."
    },
    {
      "question": "Can the space be used for content shoots or lookbooks?",
      "answer": "Yes, the white-box interior with integrated lighting works well as a content studio between or alongside activations. The quiet 9am to noon window on this street suits controlled capture, and the fitting room and stock room give you changing and rail space without importing a trailer. Air conditioning, heating and wifi mean a full production day is comfortable, and the cargo entrance handles lighting and grip cases without you carrying kit through the shopfront. Brands often stack a half day of shooting onto a showroom rental here rather than paying separately for a studio elsewhere in Paris."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format, guest numbers and any build requirement, and we reply within 24h with availability and a brief-based price for 23 rue Michel le Comte. From there you get a costed proposal covering the occupancy agreement, permit filing, load-in plan and any services you want layered on, and nothing is charged until the booking is confirmed. Once you approve, we hold the dates with the landlord, issue the contract and start the permit and install sequence. Every space we list is vetted in person before it reaches you, so what you see in the images is what you will trade in."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, wc, whitebox minimal, cargo entrance, multiple entrances, air conditioning, bar, complete kitchen."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 16,
  "city": "Paris",
  "country": "France",
  "postalCode": "75003",
  "lat": 48.86241,
  "lon": 2.35523,
  "areaSqm": 75,
  "areaSqft": 807,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "Classic Pop-Up Store in Rambuteau, 75 sqm, pop up store in Paris"
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      "caption": "Classic Pop-Up Store in Rambuteau, 75 sqm, pop up store in Paris, interior view"
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    "bar",
    "complete kitchen",
    "heating",
    "office equipment",
    "wifi",
    "ground floor street",
    "fitting room",
    "stock room",
    "window display"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "trunk show",
    "showroom sale",
    "retail experience",
    "experiential marketing"
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