{
  "source": "Fashion Week Venues",
  "title": "Commercial Space at Backavägen 2, Göteborg",
  "metaTitle": "Showroom Space Göteborg | Rent 54 sqm Backavägen",
  "description": "This 54-square-meter commercial space is located at Backavägen 2 in Göteborg, Sweden. The property is suitable for various uses, including events, retail, and showrooms. The interior is designed to be ready for immediate move-in and is equipped with essential amenities to support daily operations.\n\nPractical features include a kitchenette and a dedicated staff toilet. The facility is equipped with heating and integrated lighting systems, along with well-placed electrical sockets throughout the area. For retail support, the space includes a window display area suitable for product presentation. Security is maintained through the installation of security shutters.\n\nThe property also provides access to parking facilities. Spanning approximately 581 square feet, the layout is functional and accommodates diverse professional requirements. All listed amenities and categories are based on the current property configuration at this location. This professional environment offers a versatile setting for businesses seeking a showroom or retail presence in the Göteborg area.",
  "metaDescription": "Hire showroom in Göteborg | 54 sqm, window display, move-in ready | Request availability for this versatile retail rental.",
  "editorialTake": "```html Showroom presentations and retail activations will thrive in this Göteborg locale, thanks to its move-in readiness and amenities tailored for professional setups, like integrated lighting and security shutters. The window display is a standout feature, perfectly positioned to maximize the visibility of products to passers-by in an area offering a balance of foot traffic and tranquility. Suitable for mid-range contemporary fashion brands and independent designers, this space appeals to those aiming for a defined brand experience, particularly through product launches and experiential events. Given Göteborg's market trends, booking ahead of local cultural events is strategic, and our activation service enhances potential brand impact; those considering broader European activations might also explore options in Paris. ```",
  "activationIdeas": "This space is highly suitable for a seasonal showroom due to its ready-to-use setup and window display area. Brands running showrooms in 54-square-meter spaces like this can effectively showcase collections, thanks to the integrated lighting and accessible electrical sockets. It accommodates up to 30 guests at a time, allowing for an intimate and focused brand experience. For those looking to compare with other options across Europe, you might explore spaces in Paris. Sample Sale The integrated features of this space make it well-suited for a sample sale. The window display is strategically placed for product visibility, drawing in customers from the street. Utilizing the 54 sqm efficiently, brands can organize the layout to host up to 40 people in staggered sessions, maximizing turnover during the event. The available parking facilities add convenience for both staff and visitors. Press Day With its professional amenities including a kitchenette and staff toilet, this space is equipped for a successful press day. The layout facilitates product showcases while the security shutters ensure peace of mind for high-value items overnight. Ideal for mid-range to high fashion brands, it supports up to 25 media attendees comfortably. If you require more than the space alone, our activation service can handle additional logistical needs. Brand Activation The functional layout of this space is perfect for brand activation events. The window display can creatively be used to engage street-level traffic, while the interior supports interactive setups. Brands typically position displays near electrical outlets, leveraging the lighting system to focus on key products or brand messages. This setup suits brands aiming to connect intimately with their audience in a boutique-like setting. Product Launch For a product launch, the space offers a balance of style and functionality. The 54 sqm area allows for product displays and interactive zones, while the kitchenette supports catering setups for guest refreshments. With the capability to welcome around 30-40 guests intermittently, this environment is conducive to creating impactful brand storytelling experiences. Additional support, such as logistics or creative direction, can be found in our concept direction services. Editorial Shoot The integrated lighting and neutral color palette make this space practical for editorial photo shoots. Fashion brands can efficiently utilize the 54 sqm area to capture various angles and lighting conditions, essential for magazine spreads or campaign materials. The window naturally enhances daylight for softer shoots, while the parking access simplifies logistical arrangements for crews and equipment. Fashion Showroom Fashion brands seeking to establish a temporary retail presence will find this location meets several key requirements. The security shutters ensure overnight safety for collections, while the window display attracts foot traffic. This showroom holds potential for exhibiting curated selections during fashion weeks or special brand campaigns in Göteborg. To understand regulatory needs for this setup, consider our comprehensive permit guide. Workshop This compact yet versatile space fosters an educational or interactive atmosphere ideal for workshops. Equipped with a kitchenette and multiple power outlets, the venue can comfortably host small groups for creative classes or product demos. The security and functional layout ensure activities can proceed smoothly without hindrances. Brands seeking to enhance participant engagement will find this setup supportive.",
  "neighbourhoodMood": "Göteborg's Backavägen 2 is frequented by a diverse group of creative and commercial players catering to local fashion showrooms, independent designers setting up temporary retail experiences, and brands engineering experiential marketing campaigns. Just steps away from industrious areas often populated with pop-up stores and showroom presentations, this locale stands out as an ideal pick for those craving a functional yet intimate setup. The proximity of the Frihamnen area and Hjalmar Brantingsplatsen provides synergy with other industry players, allowing for spontaneous cross-pollination among brand activators seeking compact yet rich event settings. Throughout our experience in this sector, it's apparent that the area’s blend of closeness to industrial sites and creative happenings aligns well with brands that prioritize showroom splendor and pop-up sophistication over traditional retail operations. Brands favor this part of Göteborg primarily for more competitive sqm value and the opportunity to engage a local audience without oversaturation from the crowds often found in the city’s more popular Nordstan zone. While lacking Nordstan’s heavy tourist traffic, this offers a quieter, more authentic setting — perfectly suited for invite-only formats or targeted brand activations where impressions count more than numbers. Backavägen’s proximity to Göteborg’s central transit nodes like Hjalmar Brantingsplatsen ensures easy access for international attendees without the hustle seen in busier districts. In our experience working in Göteborg, the ability to combine affordability with the ease of movement makes spaces in Paris find a comparable niche to what exists here in Göteborg's locale. Arriving at Backavägen 2 feels like stepping into a neighborhood atmosphere where foot traffic finds balance with tranquility — perfect for a press day or a bespoke showroom appointment. The street rhythm here sways between locals on daily routines in the mornings to a quieter, contemplative flow in the afternoons — an ideal backdrop for intimate brand activations without distraction. The clientele tends to be industry insiders and informed consumers rather than casual tourists, emphasizing strategic engagement over chance encounters. However, this neighbourhood is not suited for those seeking high-volume foot traffic or spontaneous walk-ins, as the flow doesn't align with mass-market retail strategies. For those brands that require nuanced space with subtlety and intention, our activation service finds this setting particularly fitting.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, the commercial space at Backavägen 2, Göteborg, is available for pop-up shops. This 54-square-meter property is designed to cater to temporary retail setups, making it ideal for brand activations and pop-up stores. With integrated lighting, well-placed electrical sockets, and a window display area, it's a practical choice for presenting products. You can browse all spaces"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "Fashion Week Venues manages several aspects on your behalf when booking the space at Backavägen 2. In our experience handling bookings at addresses like this, we take care of everything from the initial inquiry to the final booking confirmation. Our service ensures that logistic details, such as layout arrangements and activation planning, are efficiently managed for a seamless experience. Our activation service"
    },
    {
      "question": "How can I request availability and pricing for the space?",
      "answer": "To request availability and pricing for the space at Backavägen 2, you should contact our team directly. While the daily price in EUR is available on request, our team will provide you with specific information based on your event needs and proposed dates. Early engagement is advisable, especially during peak periods in Göteborg. Understanding the process"
    },
    {
      "question": "What types of events is this space suitable for?",
      "answer": "This space is suitable for a variety of events, including showrooms, brand activations, product launches, and retail experiences. The functional layout and amenities like the window display and security shutters make it attractive for brands looking to create an impactful retail or showroom presence in Göteborg. For additional inspiration and to explore similar spaces, you may want to consider other spaces in Paris"
    },
    {
      "question": "What are the physical features of the space?",
      "answer": "The space spans 54 square meters (approximately 581 square feet) and features a move-in ready interior with a kitchenette, staff toilet, heating, and integrated lighting systems. Its layout is functional and supported by well-placed electrical sockets and security shutters, creating a versatile setup for various uses. These features support diverse professional requirements for events and retail setups."
    },
    {
      "question": "Is there parking available at the venue?",
      "answer": "Yes, parking facilities are available at the Backavägen 2 location. This convenience supports both the operational side of event management and facilitates ease of access for visitors and staff. Parking plays a vital role, especially during busy periods of event operations and setup days."
    },
    {
      "question": "Does the space provide any support for retail operations?",
      "answer": "The space does offer built-in support for retail operations, including a window display suitable for product presentation. The strategic amenity setup, like integrated lighting and heating, facilitates smooth daily operations. Security shutters add an additional layer of peace of mind for brands setting up temporary or longer-term retail presences."
    },
    {
      "question": "What is the neighbourhood atmosphere like at Backavägen 2?",
      "answer": "Backavägen 2 in Göteborg offers a unique neighbourhood atmosphere, frequented by local fashion showrooms and independent designers. The area is ideal for brands seeking a functional yet intimate setting, thanks to its synergy with nearby industry players. The location reflects a blend of creative vibrancy and accessibility, aligning with strategic brand engagement rather than mass-market retail strategies. This makes it particularly suitable for concept direction"
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, parking, well placed sockets, heating, kitchenette, window display, security shutters, staff toilet."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 8,
  "city": "Göteborg",
  "country": "SE",
  "postalCode": "417 05",
  "lat": 57.722862,
  "lon": 11.954842,
  "areaSqm": 54,
  "areaSqft": 581,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/commercial-space-at-backavagen-2-goteborg-aeabd9dd-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/commercial-space-at-backavagen-2-goteborg-aeabd9dd-2.jpg",
      "caption": "Commercial Space at Backavägen 2, Göteborg, 54 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/commercial-space-at-backavagen-2-goteborg-aeabd9dd-3.jpg",
      "caption": "Commercial Space at Backavägen 2, Göteborg, 54 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/commercial-space-at-backavagen-2-goteborg-aeabd9dd-4.jpg",
      "caption": "Commercial Space at Backavägen 2, Göteborg, 54 sqm, pop up store, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/commercial-space-at-backavagen-2-goteborg-aeabd9dd-5.jpg",
      "caption": "Commercial Space at Backavägen 2, Göteborg, 54 sqm, pop up store, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/commercial-space-at-backavagen-2-goteborg-aeabd9dd-6.jpg",
      "caption": "Commercial Space at Backavägen 2, Göteborg, 54 sqm, pop up store, additional interior view"
    }
  ],
  "amenities": [
    "lighting",
    "parking",
    "well placed sockets",
    "heating",
    "kitchenette",
    "window display",
    "security shutters",
    "staff toilet"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "product launch",
    "brand activation",
    "retail experience",
    "experiential marketing"
  ],
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