{
  "source": "Fashion Week Venues",
  "title": "Contemporary Showroom in a Quiet Courtyard",
  "description": "The showroom is situated at 5 Via Bernardino Lanino, within a modern building that features exterior lighting and is set in a tranquil, secluded courtyard. The property benefits from vehicle access for loading and unloading, facilitating the movement of collections, samples, and materials with ease.\n\nDesigned as a contemporary workspace, the showroom is organized, professional, and ready for customization to align with your brand's identity. The bright interior boasts white walls and wooden flooring, making it suitable for both showroom displays and digital content creation. \n\nThis open space can be easily configured with display racks, tables, and temporary setups to accommodate various needs. The quiet, private setting allows for focused work while being conveniently located in the fashion district, providing streamlined access for buyers, press, and clients.",
  "editorialTake": "Book this one as a buyer-facing sales showroom and press appointment room rather than a public-facing pop-up, because a 50 sqm basement floor set behind a private courtyard gives you controlled, appointment-only access with none of the street noise or walk-in interruption that derails a wholesale week. The vehicle access into the courtyard is the operational detail that seals it: collections, trunks and rails come off the van and straight in, which in our experience saves a full half day of handling on turnaround compared with kerbside loading in central Milan. What makes this address work for showroom rental and content days at once is the interior specification itself, with white walls and warm wooden flooring that hold colour accurately under the installed lighting rig, so a brand can shoot lookbook and e-commerce stills in the morning and reset the same footprint into rails, counters and fitting rooms for afternoon buyer appointments without repainting or rebuilding anything, and we often pair that flexibility with furniture rental to switch the room between the two modes in under an hour. The brand fit here is contemporary and advanced-contemporary rather than luxury maison: independent ready-to-wear, knitwear, leather goods, jewellery and eyewear labels at the stage where they are servicing thirty to eighty accounts and need a credible Milan base, plus emerging designers presenting a first commercial collection to Italian and Japanese buyers, and the honest read is that a below-ground 50 sqm room will not carry a heritage house wanting scale, ceiling drama or a street window, so those briefs belong elsewhere among spaces in Milan. On booking, the September womenswear window and the January men's plus MICAM overlap are the two periods that go first, typically committed six to eight months out by returning showrooms holding the same weeks year on year, so treat February and June as your realistic entry points; also confirm lift dimensions and stair access for the basement level before you enquire, since oversized crates, plinths and any heavy build elements need measuring against that route rather than the courtyard, and factor Milan's residential quiet hours into evening press day timings.",
  "faq": [
    {
      "question": "Is Contemporary Showroom in a Quiet Courtyard available for pop-up shops?",
      "answer": "Yes — Contemporary Showroom in a Quiet Courtyard is a vetted pop-up ready space in Milano, 50 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "€588 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Milano",
  "country": "IT",
  "lat": 45.45769088,
  "lon": 9.160791189,
  "areaSqm": 50,
  "areaSqft": 538,
  "priceLabel": "€588 / day",
  "priceEur": 588,
  "coverImage": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-2.jpg",
      "caption": "Contemporary Showroom in a Quiet Courtyard, 50 sqm, showroom presentation, pop-up rental in Milano"
    },
    {
      "url": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-3.jpg",
      "caption": "Contemporary Showroom in a Quiet Courtyard, 50 sqm, showroom presentation, pop-up rental in Milano, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-4.jpg",
      "caption": "Contemporary Showroom in a Quiet Courtyard, 50 sqm, showroom presentation, pop-up rental in Milano, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-5.jpg",
      "caption": "Contemporary Showroom in a Quiet Courtyard, 50 sqm, showroom presentation, pop-up rental in Milano, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-6.jpg",
      "caption": "Contemporary Showroom in a Quiet Courtyard, 50 sqm, showroom presentation, pop-up rental in Milano, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-7.jpg",
      "caption": "Contemporary Showroom in a Quiet Courtyard, 50 sqm, showroom presentation, pop-up rental in Milano, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-8.jpg",
      "caption": "Contemporary Showroom in a Quiet Courtyard, 50 sqm, showroom presentation, pop-up rental in Milano, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-9.jpg",
      "caption": "Contemporary Showroom in a Quiet Courtyard, 50 sqm, showroom presentation, pop-up rental in Milano, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/contemporary-showroom-in-a-quiet-courtyard-e447d775-10.jpg",
      "caption": "Contemporary Showroom in a Quiet Courtyard, 50 sqm, showroom presentation, pop-up rental in Milano, interior view 2"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi"
  ],
  "useCases": [
    "showroom presentation",
    "fashion showroom",
    "product launch",
    "brand activation",
    "press event",
    "content creation",
    "photo shoot",
    "video production",
    "workshop",
    "creative workshop",
    "retail experience"
  ],
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}