{
  "source": "Fashion Week Venues",
  "title": "Counters for Rent in Shared Space on Broadway",
  "description": "This commercial space offers three counters for rent, strategically located in the heart of Broadway. The area is shared with a watch store and a perfume store, providing a unique opportunity for collaboration. The space is equipped with essential amenities, including Internet access, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, and Wi-Fi. This setup creates a functional environment suitable for various retail purposes.",
  "tldr": "Three fitted retail counters for rent inside a 186 sqm (2,000 sq ft) shared basement retail floor on Broadway between 31st and 32nd, Koreatown and Herald Square, New York, trading alongside a watch store and a perfume store. The character is a product led multi brand market floor with display case merchandising rather than a single brand white box. Best For Long running counter concessions for accessories, jewellery, watches and fragrance are the strongest fit, followed by US market entry tests for international brands, then beauty and skincare retail with sampling and consultation. It also works as an ongoing sample sale space for archive and carry over stock, and as a capsule or collaboration pop up store shared with the existing tenants. Standout Features Three built in glass counters, fitting rooms and a garment rack are already installed, so the space is move-in ready with close to zero build cost. Also included: a lockable stock room with back of house access, a monitored security system across the shared floor, sound and video equipment, a full kitchen for staff and catering setup, elevator access for stock deliveries, and on site parking. Note the honest limitation, vetted by Fashion Week Venues: basement level with no street frontage or shop window of your own. Location 34th Street Herald Square (N, Q, R, W, B, D, F, M) is roughly a 3 minute walk, 28th Street (R, W) about 5 minutes, and Penn Station around 8 minutes on foot in the Midtown South and Koreatown district. The immediate street is heavy commuter and visitor traffic from mid morning, thickening between noon and 2pm, then shifting into the Korea Way dinner crowd after six, so it is easy to reach for set up and unglamorous to enter for guests. Availability Minimum term is 336 days (approximately eleven months) with a maximum of 2,016 days, at a day rate of USD 199.99, so treat this as an annual retail channel cost rather than short-term rental. Allow 8 to 12 weeks lead time in New York, and note that the long minimum term rules this out for February and September fashion week windows; counter positions on this block typically book fastest ahead of the Q4 holiday trading period. How to Book Enquire with your brand, category and intended start date and we confirm counter availability within 24 hours, with no charge until confirmed. Permit paperwork, retail staffing and fit-out coordination with the shared floor operator are handled by our team on the brand's behalf. Request availability for this Broadway counter space now.",
  "activationIdeas": "This is the strongest use of the space because the three counters, fitting rooms, garment rack and lockable stock room are already installed, so a brand trades from day one with almost no build spend. In practice one or two staff per counter is enough, and the shared 186 sqm floor with a watch store and perfume store already draws browsing traffic you inherit rather than generate. Most brands taking counter positions like this bring their own tills or run through point of sale and payments set up ahead of opening. Ongoing Sample Sale and Outlet Trading Works well as a sample sale space because the stock room, garment rack and fitting rooms handle volume merchandising without additional fit out, and Herald Square commuter flow delivers the price-led shopper this format needs. Elevator access and on site parking mean pallet and box deliveries land cleanly on the basement level. The honest constraint is no shop window of your own, so brands running this format typically budget for street-level signage and extra rails through furniture rental rather than relying on frontage. Accessory, Jewellery or Fragrance Product Launch A credible launch venue for product-led categories specifically, because the glass counters function as display cases and the adjacent watch and perfume tenants pre-qualify the walk-in audience. Trading peaks between noon and 2pm with the office and hotel crowd, then again after six with the Koreatown dinner flow, so plan staffing and stock replenishment around those two windows. What makes this work is transactional volume rather than press coverage, so treat it as a sell-through launch instead of an editorial moment. Sampling-Led Brand Activation Strong fit for beauty, skincare and fragrance sampling because the kitchen supports decanting and prep, air conditioning keeps product stable, and the counters give staff a working surface at the point of conversation. Expect to engage a steady trickle of shoppers rather than a crowd, so brief two staff on a scripted approach instead of planning a queue moment. Brands running this format on Broadway usually track redemption and units per counter using data and analytics to justify the annual channel cost internally. Wholesale Buyer Appointments Adequate for buyer appointments given Garment District showrooms sit a few blocks north on Broadway and Seventh, and the stock room plus garment rack let you pull and present a range quickly. Realistically this suits two to four buyers at a time rather than a scheduled appointment day, because the floor is shared and there is no private room. Arrival is by elevator to basement level, which is easy to reach and functional rather than presentational, so set expectations with international guests in advance. E-commerce and Catalogue Shoot The basement level is an advantage here rather than a drawback, because with no daylight there are no changing light conditions to fight across a full shooting day. Installed lighting, electricity, fitting rooms for changes, a garment rack for steaming and the stock room for kit and reshoots cover a two to four person crew comfortably. Schedule before opening or during the mid afternoon lull, since the shared floor keeps trading around you and clear sightlines cannot be guaranteed at peak. Small-Group Masterclass or Consultation Workshop Viable for intimate beauty consultations or accessory styling sessions because the counters double as work surfaces and the sound and video equipment covers demonstration playback without hired AV. Capacity is the limiting factor: this suits 10 to 14 attendees seated or standing around the counters, not 40, and it works far better as a booked session than an open invitation. Run these outside the noon to 2pm trading peak so staff can hold attention on the group.",
  "idealBrandProfile": "This suits a small accessories, jewellery, eyewear or beauty brand with a 2 to 10 person team, 2 or more years of trading, and an existing wholesale or DTC base that now wants a permanent New York counter without signing a full store lease. You are renting counters inside a 186 sqm shared retail floor, not the whole floor, so the operational logic is concession style: one or two staff, tight SKU count, high units per square metre. The minimum term of roughly eleven months also matters. Brands at this stage typically find that workable because it amortises fit out to almost nothing, but a brand planning a one week fashion week venue moment should look at short lease options among spaces in New York instead. Where we see mismatches is when a mid market apparel label with a 40 person team and a full seasonal range tries to run a counter footprint. There is not enough hanging capacity or brand adjacency control for that. Aesthetic Fit Product led, display case driven identities work here: fine and costume jewellery, watches, fragrance, K beauty and skincare, sunglasses, hair accessories, small leather goods and gifting. The counters, lighting, garment rack and fitting rooms support compact merchandising where the product does the talking and your graphics, tray styling and case props carry the brand. The neighbours are a watch store and a perfume store, so the room reads as a multi brand market floor rather than a single brand environment. That is the honest limit. A minimal luxury house that needs a white cube, controlled sightlines and no competing signage will not get what it needs, and a heavily art directed streetwear concept that relies on full wall and window takeover will feel constrained by the basement level and shared visual field. If your identity depends on owning the whole room, this is the wrong branded store design canvas. Best Use Cases First choice is a long running counter concession for accessories, jewellery or fragrance, because the fixed counters, stock room, security system and existing furniture let you trade from day one with almost no build. Second is a US market entry test for an international brand, since the Koreatown and Herald Square catchment delivers steady mixed local and visitor traffic without Fifth Avenue commitment. Third is a beauty or skincare retail experience with sampling and consultation, supported by lighting, air conditioning and a kitchen for staff. Fourth is an outlet or ongoing sample sale space for archive and carry over stock, where the stock room and fitting rooms carry the volume. Fifth is a small scale temporary retail space for a capsule or collaboration drop shared with the existing tenants. Sixth is limited wholesale appointment use, viable but secondary given the shared floor. Content studio use ranks last because basement daylight is absent. Budget Signal This sits at the accessible end of the Midtown South retail market and is materially below a standalone Broadway or Fifth Avenue storefront, where entry costs run several multiples higher before fit out. Against a hotel event space you trade prestige and daylight for continuous trading days and real point of sale conditions. Against a shared pop up format in SoHo you pay less per day but commit to a far longer term, so judge it as an annual channel cost rather than a campaign spend. What you get for the tier is a fitted, powered, secured and staffed ready environment with counters, fitting rooms, stock and back of house already in place, which is where most of the saving actually sits. In our experience brands underestimate that build avoidance, so model it properly with the budget calculator before comparing headline rates.",
  "neighbourhoodMood": "Accessory importers, costume and fine jewellery wholesalers, watch and eyewear distributors, fragrance houses and Korean beauty labels are the businesses that actually trade this stretch of Broadway between 31st and 32nd. Walk the block properly and the ecosystem is legible within five minutes: Revolution Accessories and Lofty Trading sit just south, Byzade and P&K Jewelry hold the corner positions, Beadkraft and J&D Costume Jewelry supply the small makers, and Phantom of Broadway and Kpop Nara run merchandise volume next door. Turn onto West 32nd and Korea Way delivers H Mart, BCD Tofu House and a dinner crowd that keeps the pavement busy well past ten. Garment District showrooms are four blocks north on Broadway and Seventh, and their overflow, carry over and sample stock regularly finds its way into counter concessions of exactly this kind. In our experience placing brands across Herald Square and Koreatown, the operators who do well here are product led rather than narrative led, and they treat a counter as a distribution point. Compare it honestly against other spaces in New York before you shortlist. Cost against raw pedestrian volume is the only real reason a brand takes counter space here instead of SoHo, Nolita, Meatpacking or the Fifth Avenue corridor. At this day rate you are buying exposure to Herald Square commuters, Penn Station flow, Empire State Building visitors and the Koreatown dining crowd, and no Crosby Street or Wooster Street address gets close on that arithmetic. What you surrender is editorial standing. SoHo and Tribeca carry press and buyer association that this block does not, and an international buyer staying downtown or in Chelsea will not read a shared Broadway floor as a fashion presentation space. So the fit is strong for temporary retail, accessory and fragrance launches, sample sale space and volume-driven brand activation, and weak for invite-only showroom formats or a press day location. What we consistently hear from brand teams who activate here is that the numbers only work if the payback case is transactional, which is why most run the model through our ROI estimator rather than judging it on prestige. Arrival is the detail brands underestimate on this particular block. The three counters sit on a basement level within a shared retail floor alongside a watch store and a perfume store, reached by elevator, which means no window of your own and no street frontage to art direct. Broadway itself is heavy from mid morning, peaks hard between noon and two as office, hotel and 34th Street shopping traffic converges, then turns over after six into a younger, merchandise-hungry Koreatown dinner crowd. Buyers and press arriving for an appointment will find it simple to reach and plain to walk into, so signage discipline and counter presentation carry the entire impression. The street dynamic works particularly well for impulse categories priced under a hundred dollars, and we usually pair this format with retail staffing because conversion here lives or dies on who is behind the case. Be clear on the limitation: this is not suited to brands needing maximum street visibility, and with a minimum term measured in months it does not serve short fashion week showroom rental at all.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, the three counters on this shared Broadway floor are available for pop-up shop and temporary retail use, but the commitment is longer than most pop-up briefs assume. The minimum term here is 336 days, roughly eleven months, with a maximum of 2,016 days, so this works as a rolling counter concession rather than a two week drop. In our experience placing accessories, jewellery and fragrance brands around Herald Square and Koreatown, teams take this format when they want a permanent New York selling point without signing a full store lease. If your brief is genuinely short-term, tell us at enquiry stage and we will point you toward other spaces in New York"
    },
    {
      "question": "How much does it cost to rent the counters on Broadway?",
      "answer": "The day rate is USD 199.99, approximately EUR 174, for the counter position inside this 186 sqm shared retail floor. Because the minimum term is 336 days, you should model this as an annual retail channel cost rather than a campaign line, which puts it materially below a standalone Broadway or Fifth Avenue storefront in Midtown South. Anything beyond the base rental, such as counter graphics, case props or additional staffing, is quoted on a brief-based pricing model once we understand your category and SKU count. There is no charge until confirmed, so you can get a full landed figure from us before committing."
    },
    {
      "question": "What is the minimum rental term and how far ahead should I plan?",
      "answer": "The minimum is 336 days and the maximum is 2,016 days, so plan around a term of eleven months upward. For New York counter concessions like this one we advise 8 to 12 weeks of lead time between enquiry and first trading day, which covers paperwork, staffing recruitment and any counter branding you want produced. Brands running this format on this stretch of Broadway typically want to be live before Q4 holiday trading, which means counter positions here move fastest in late summer. Enquire with your intended start date and we will confirm what is available against your window."
    },
    {
      "question": "How large is the space and how many counters do I actually get?",
      "answer": "You get three fitted counters within a 186 sqm (2,000 sq ft) shared retail floor, not the whole floor. The occupancy estimate for the full room is around 190 people, so the space handles busy trading periods comfortably, though your own footprint is the counter zone rather than the entire area. That footprint suits a tight SKU count with high units per square metre, which is why jewellery, watches, eyewear, fragrance and small leather goods perform better here than full seasonal apparel ranges. If you need hanging capacity for a broad collection, this counter rental is likely to feel constrained."
    },
    {
      "question": "What floor is the space on and is there a shop window?",
      "answer": "The counters sit on the basement level of the building, reached by elevator, and there is no street frontage or shop window of your own. That is the honest tradeoff for the price point on Broadway between 31st and 32nd: you buy exposure to Herald Square and Koreatown foot traffic without paying storefront rates. What we consistently see at addresses like this is that conversion depends on signage discipline at the point of arrival and on how well the counter is staffed, not on passing glances. There is also no natural daylight at basement level, so treat content studio or lookbook shoot use as a secondary option at best."
    },
    {
      "question": "What amenities and equipment are included?",
      "answer": "The space is move-in ready and includes Wi-Fi and wired internet, air conditioning, heating, electricity, a monitored security system, lighting, furniture, sound and video equipment, fitting rooms, a garment rack, a stock room and a kitchen. Because the three glass counters and back of house are already installed, most brands spend close to nothing on structural fit-out and put budget into merchandising instead. The kitchen matters more than it sounds for a long term counter: it gives your staff a proper break area and lets you run small sampling or client hospitality moments. In our experience the build avoidance is where the real saving sits when brands compare this against an empty short-term commercial space."
    },
    {
      "question": "Is there stock storage and somewhere for customers to try product?",
      "answer": "Yes, there is a dedicated stock room plus fitting rooms and a garment rack on the shared floor, which is what makes this workable as an ongoing retail position rather than a display-only counter. For accessories and jewellery brands the stock room usually carries backup depth so the counters stay clean and tightly merchandised. For brands using the space as an outlet or continuous sample sale channel, the combination of stock room and fitting rooms is the operational backbone of the format. Confirm your expected stock volume at enquiry so we can check the storage allocation available to you specifically."
    },
    {
      "question": "How do deliveries, loading and parking work at this address?",
      "answer": "Deliveries come in via the building elevator, which also serves as your access route to the basement retail floor, and there is on site parking, which is not common on this part of Broadway. Elevator-only access means you should plan stock and any counter fixtures in dimensions that fit a lift car rather than expecting straight street-level roll-in. Loading windows on Broadway between 31st and 32nd are easiest before mid morning, since pedestrian and vehicle traffic thickens sharply from noon toward 34th Street. We coordinate delivery slots with the floor operator on your behalf so your first stock drop does not collide with trading hours."
    },
    {
      "question": "What permit or agreement do I need to trade from a counter here?",
      "answer": "You operate under a licence to occupy or temporary use agreement with the floor operator rather than a full commercial lease, which is what keeps the entry cost at this level. Because you are a concession inside an existing retail floor, the operator's own certificate of occupancy and store permissions carry most of the compliance load, but you will still need your own New York sales tax registration and, depending on category, product-specific compliance for cosmetics or fragrance. Signage is limited to your counter zone and shared floor positions agreed in advance, so a full wall or window takeover is not on the table. Our team prepares and reviews this paperwork as part of the booking, and you can read the wider rules in our permit guide"
    },
    {
      "question": "Who else trades on the shared floor, and can I control adjacency?",
      "answer": "You share the floor with a watch store and a perfume store, so the room reads as a multi brand market environment rather than a single brand space. Adjacency is fixed by the operator, which means you cannot black out neighbouring signage or own the sightlines, and that is the main reason a minimal luxury house needing a white cube should look elsewhere. Where it works well is complementary categories: jewellery, eyewear, K beauty, hair accessories and gifting all sit naturally next to watches and fragrance and benefit from shared browsing traffic. We will confirm exactly which counter positions are for rent relative to the existing tenants when we check availability for your dates."
    },
    {
      "question": "Is this space suitable for a showroom, press day or buyer appointments?",
      "answer": "It works for limited wholesale appointment and buyer preview use but it is not a press day location, and we would rather be direct about that than have you waste a trip. A basement counter position on a shared floor does not carry the editorial association that a SoHo or Tribeca fashion showroom does, and international guests staying downtown will not read it as a brand presentation space. What it does deliver is a real point of sale environment with fitting rooms, lighting and stock on hand, which is genuinely useful when a buyer wants to see product sell rather than sit on a rail. For invite-only formats and collection previews we would source a different type of venue for your brief."
    },
    {
      "question": "Does this work as a sample sale or outlet channel?",
      "answer": "Yes, this is one of the strongest uses for the space, because the stock room, fitting rooms, garment rack and existing counters let you run archive and carry over stock continuously rather than in a single weekend burst. The Herald Square, Penn Station and Koreatown catchment brings high volume value-driven traffic from mid morning, which is exactly the audience profile a sample sale needs. Brands running this format at addresses like this typically find that a fixed counter position outperforms a repeated pop-up shop cycle once you factor in repeat build and permit costs. Ask us for the traffic pattern breakdown by hour when you enquire so you can set trading hours against it."
    },
    {
      "question": "Can I use this space during New York Fashion Week?",
      "answer": "Not in the way most brands mean, because the 336 day minimum term rules out a February or September fashion week venue booking on its own. If you already hold the counters as an annual channel, you can absolutely activate them during fashion week with a capsule drop or collaboration moment, and the sound and video equipment supports a small in-store moment. But if fashion week is the reason you are looking, this address is the wrong tool and we will say so at first reply. We hold short-term rental options across Midtown, SoHo and Tribeca that suit a one week showroom rental instead."
    },
    {
      "question": "Where exactly is it and how do guests and customers get there?",
      "answer": "The space is on Broadway between 31st and 32nd Street in Midtown South, on the edge of Koreatown and Herald Square in New York. 34th Street Herald Square (N, Q, R, W, B, D, F, M) is roughly a 3 minute walk, 28th Street (R, W) is about 5 minutes, and Penn Station is around 8 minutes on foot. Traffic on the block is heavy from mid morning, peaks between noon and 2pm as office and hotel crowds move toward 34th Street, then shifts after six into the Korea Way dinner rhythm with a younger, more merchandise-driven crowd. Immediate neighbours include H Mart, Phantom of Broadway, Kpop Nara, P&K Jewelry and Revolution Accessories, with Zara, H&M, Levi's, Sephora and Timberland within 250 metres."
    },
    {
      "question": "Can you provide staff to run the counters?",
      "answer": "Yes, and for this format we strongly recommend it, because a basement counter with no street window converts almost entirely on the quality of the person standing behind it. We recruit, brief and manage vetted sales staff who understand concession selling on this block, including bilingual English and Korean staff where your category benefits from the Koreatown catchment. One or two people per shift is the normal pattern for a three counter footprint at this address. Our retail staffing"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "What we manage on your behalf at this Broadway address specifically is the licence to occupy negotiation with the floor operator, permit and compliance paperwork, counter fit-out coordination, delivery scheduling through the building elevator, point of sale setup, staffing and weekly sales reporting. Because you are entering a shared floor alongside a watch store and a perfume store, we also agree your signage footprint and counter positions in writing before you commit, which avoids the adjacency disputes we have seen catch brands out on concession floors. Concierge included means you have one contact for the operator, your staff and your production suppliers rather than three separate relationships. To enquire, send your brand, category, SKU count and intended start date, and we reply within 24h with counter availability and a landed cost; you can see the full sequence in how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "$200 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 16,
  "city": "New York",
  "country": "US",
  "lat": 40.74771521,
  "lon": -73.98810613,
  "areaSqm": 186,
  "areaSqft": 2000,
  "priceLabel": "$200 / day",
  "priceEur": 173,
  "coverImage": "https://fashionweekvenues.com/i/counters-for-rent-in-shared-space-on-broadway-8f7f496e-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/counters-for-rent-in-shared-space-on-broadway-8f7f496e-2.jpg",
      "caption": "Counters for Rent in Shared Space on Broadway, 186 sqm, pop up store in New York"
    },
    {
      "url": "https://fashionweekvenues.com/i/counters-for-rent-in-shared-space-on-broadway-8f7f496e-3.jpg",
      "caption": "Counters for Rent in Shared Space on Broadway, 186 sqm, pop up store in New York, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/counters-for-rent-in-shared-space-on-broadway-8f7f496e-4.jpg",
      "caption": "Counters for Rent in Shared Space on Broadway, 186 sqm, pop up store in New York, second interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi"
  ],
  "useCases": [
    "pop up store",
    "retail activation"
  ],
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}