{
  "source": "Fashion Week Venues",
  "title": "Counters for Rent in Shared Space on Broadway",
  "description": "This commercial space offers three counters for rent, strategically located in the heart of Broadway. The area is shared with a watch store and a perfume store, providing a unique opportunity for collaboration. The space is equipped with essential amenities, including Internet access, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, a kitchen, and Wi-Fi. This setup creates a functional environment suitable for various retail purposes.",
  "idealBrandProfile": "This suits a small accessories, jewellery, eyewear or beauty brand with a 2 to 10 person team, 2 or more years of trading, and an existing wholesale or DTC base that now wants a permanent New York counter without signing a full store lease. You are renting counters inside a 186 sqm shared retail floor, not the whole floor, so the operational logic is concession style: one or two staff, tight SKU count, high units per square metre. The minimum term of roughly eleven months also matters. Brands at this stage typically find that workable because it amortises fit out to almost nothing, but a brand planning a one week fashion week venue moment should look at short lease options among spaces in New York instead. Where we see mismatches is when a mid market apparel label with a 40 person team and a full seasonal range tries to run a counter footprint. There is not enough hanging capacity or brand adjacency control for that. Aesthetic Fit Product led, display case driven identities work here: fine and costume jewellery, watches, fragrance, K beauty and skincare, sunglasses, hair accessories, small leather goods and gifting. The counters, lighting, garment rack and fitting rooms support compact merchandising where the product does the talking and your graphics, tray styling and case props carry the brand. The neighbours are a watch store and a perfume store, so the room reads as a multi brand market floor rather than a single brand environment. That is the honest limit. A minimal luxury house that needs a white cube, controlled sightlines and no competing signage will not get what it needs, and a heavily art directed streetwear concept that relies on full wall and window takeover will feel constrained by the basement level and shared visual field. If your identity depends on owning the whole room, this is the wrong branded store design canvas. Best Use Cases First choice is a long running counter concession for accessories, jewellery or fragrance, because the fixed counters, stock room, security system and existing furniture let you trade from day one with almost no build. Second is a US market entry test for an international brand, since the Koreatown and Herald Square catchment delivers steady mixed local and visitor traffic without Fifth Avenue commitment. Third is a beauty or skincare retail experience with sampling and consultation, supported by lighting, air conditioning and a kitchen for staff. Fourth is an outlet or ongoing sample sale space for archive and carry over stock, where the stock room and fitting rooms carry the volume. Fifth is a small scale temporary retail space for a capsule or collaboration drop shared with the existing tenants. Sixth is limited wholesale appointment use, viable but secondary given the shared floor. Content studio use ranks last because basement daylight is absent. Budget Signal This sits at the accessible end of the Midtown South retail market and is materially below a standalone Broadway or Fifth Avenue storefront, where entry costs run several multiples higher before fit out. Against a hotel event space you trade prestige and daylight for continuous trading days and real point of sale conditions. Against a shared pop up format in SoHo you pay less per day but commit to a far longer term, so judge it as an annual channel cost rather than a campaign spend. What you get for the tier is a fitted, powered, secured and staffed ready environment with counters, fitting rooms, stock and back of house already in place, which is where most of the saving actually sits. In our experience brands underestimate that build avoidance, so model it properly with the budget calculator before comparing headline rates.",
  "neighbourhoodMood": "Accessory importers, jewellery wholesalers, watch and eyewear distributors, Korean beauty labels and licensed merchandise operators are the businesses that actually trade on this stretch of Broadway between 31st and 32nd. Walk the block and the ecosystem reads clearly: Revolution Accessories and Lofty Trading on the lower corner, P&K Jewelry and Byzade a minute south, Phantom of Broadway and Kpop Nara handling merchandise and fan culture volume directly next door, H Mart and the Korea Way restaurant row on West 32nd feeding constant daytime and late night traffic. Garment District showrooms sit a few blocks north on Broadway and Seventh, and their sample and overflow stock frequently ends up moving through counter concessions exactly like this one. In our experience placing brands around Herald Square and Koreatown, the operators who succeed here are product-led rather than story-led, and they treat a counter as a distribution point rather than a stage. If you are weighing this against other spaces in New York, understand the commercial logic of the block first. Cost per square metre against raw pedestrian volume is the single reason brands take space here instead of SoHo, Nolita, the Meatpacking District or the Fifth Avenue flagship corridor. A counter position at this daily rate buys exposure to the Herald Square and Penn Station commuter flow, Empire State Building visitor traffic and the Koreatown dining crowd, none of which a Crosby Street or Wooster Street address delivers at anything close to the same number. What you give up is editorial credibility. SoHo and Tribeca carry press and buyer association that this block simply does not, and international showroom guests staying in Downtown or Chelsea hotels will not read a Broadway counter as a fashion presentation space. The tradeoff works for temporary retail, sample sale space, accessory launches and volume-driven brand activation. It works less well for invite-only formats. Teams weighing the maths usually run the numbers through our ROI estimator before committing, because the payback case here is transactional rather than reputational. Arrival is the detail most brands underestimate on this block. The counters sit on a basement level within a shared retail floor alongside a watch store and a perfume store, reached by elevator, which means no shop window and no street frontage of your own. Foot traffic on Broadway itself is heavy from mid morning, thickens sharply between noon and two as office and hotel crowds move toward 34th Street, then shifts after six into the Koreatown dinner rhythm, when the demographic skews younger and more merchandise-driven. Buyers arriving for appointments will find the location easy to reach and unglamorous to enter. What we consistently hear from brand teams who activate here is that conversion depends almost entirely on counter staffing and signage discipline, which is why we usually pair this format with retail staffing. Be clear on the limitation: this is not a press day location, and with a minimum term measured in months rather than days, it does not suit short fashion week showroom rental at all.",
  "faq": [
    {
      "question": "Is Counters for Rent in Shared Space on Broadway available for pop-up shops?",
      "answer": "Yes — Counters for Rent in Shared Space on Broadway is a vetted pop-up ready space in New York, 186 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$200 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "US",
  "lat": 40.74771521,
  "lon": -73.98810613,
  "areaSqm": 186,
  "areaSqft": 2000,
  "priceLabel": "$200 / day",
  "priceEur": 174,
  "coverImage": "https://fashionweekvenues.com/i/counters-for-rent-in-shared-space-on-broadway-8f7f496e-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/counters-for-rent-in-shared-space-on-broadway-8f7f496e-2.jpg",
      "caption": "Counters for Rent in Shared Space on Broadway, 186 sqm, pop up store in New York"
    },
    {
      "url": "https://fashionweekvenues.com/i/counters-for-rent-in-shared-space-on-broadway-8f7f496e-3.jpg",
      "caption": "Counters for Rent in Shared Space on Broadway, 186 sqm, pop up store in New York, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/counters-for-rent-in-shared-space-on-broadway-8f7f496e-4.jpg",
      "caption": "Counters for Rent in Shared Space on Broadway, 186 sqm, pop up store in New York, second interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi"
  ],
  "useCases": [
    "pop up store",
    "retail activation"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/counters-for-rent-in-shared-space-on-broadway-8f7f496e"
}