{
  "source": "Fashion Week Venues",
  "title": "Dessous des Berges Pop Up Boutique in Paris",
  "description": "This 19-square-meter commercial space is located at 78 Rue du Dessous des Berges in the 75013 district of Paris. Described as a luminous art gallery, the property is suitable for various uses including events, retail, and showroom purposes. The interior features a total area of approximately 205 square feet.\n\nThe space is equipped with several functional amenities to support operations. Technical installations include lighting, heating, and wireless internet connectivity. The layout features integrated shelving for product placement and a window display for street-facing visibility. Additionally, the premises include a staff area with a dedicated staff toilet. All features mentioned are available to accommodate the requirements of professional and creative activations within this compact Paris location. The property is designed to provide a functional environment for short-term and ephemeral retail or gallery projects while maintaining a professional standard through its provided equipment and structural features. All information regarding this listing is based on the technical details provided.",
  "tldr": "Dessous des Berges is a 19 sqm (205 sq ft) luminous gallery style pop-up shop for rent at 78 Rue du Dessous des Berges in the Tolbiac quarter of Paris 75013, with a street-facing window display and white-walled interior. The compact footprint suits single-brand temporary retail and collection preview formats rather than large seated events. Best For Strongest fit is a short-term pop-up store or capsule launch for a single label, followed by fashion showroom and wholesale appointment use, small-scale art exhibition or gallery showing, press day and influencer previews for up to 20 guests, and sample sale or showroom sale runs booked by the week. Standout Features Full street-facing window display sized for a single hero product or mannequin group, integrated wall shelving already fitted for product placement, gallery-grade lighting across the main floor, heating and wifi installed, and a separate back staff area with dedicated staff toilet. The space is move-in ready and vetted by Fashion Week Venues, so no structural fit-out is required for a standard retail or showroom install. Location Bibliothèque François Mitterrand metro and RER is a 4 minute walk, Olympiades metro 6 minutes, and Maryse Bastié tram 8 minutes, all within Paris 75013. The immediate street is pedestrianised with 47 businesses inside 200 metres including a gallery bookstore next door, giving easy kerbside unloading for crews and steady daytime footfall for guests. Availability Day rate is on request and pricing is brief-based, set against activation dates, guest numbers and fit-out scope. Minimum hire is one day with a two to four week lead time recommended in Paris, extending to eight weeks or more around Paris Fashion Week in late February and late September when spaces at this address typically book first. How to Book Send your dates, format and budget through the enquiry form and we confirm availability within 24h, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on your behalf, so request availability now to hold your Paris window.",
  "idealBrandProfile": "This 19 sqm space fits independent and early-growth brands with a 2 to 12 person team, roughly 1 to 6 years of trading, and an existing DTC audience or a small wholesale book of 10 to 40 stockists. The footprint holds one focused product story, not a full seasonal range, and the integrated shelving plus single window display means merchandising decisions are made once and stay fixed for the run. With an occupancy estimate of around 20 people, it works for appointment-led and small-group formats rather than open-door volume trade. Where we see mismatches is when a brand with a 40 plus person team books a space this size for a multi-category launch and then discovers there is no back of house beyond a staff area and staff toilet, no stockroom depth, and no room for a seated press lounge. Larger houses running a full Paris Fashion Week schedule should look at bigger footprints across spaces in Paris instead. Aesthetic Fit Gallery-minded, pared-back brands fit here most naturally. The space reads as a luminous white-walled art gallery, so it flatters jewellery, eyewear, ceramics, small leather goods, fragrance, art books, limited-edition ready-to-wear capsules and any product that benefits from being treated as an object on a shelf rather than a rail. Neutral surfaces, controlled lighting and a clean street-facing window suit editorial minimalism, Scandinavian and Japanese-influenced design language, and contemporary art-adjacent brand worlds. What will not work is a maximalist heritage build, a heavy timber or marble-clad concept, or a streetwear drop that needs volume, sound and a queue management system. Anything requiring a bar, a DJ booth or dramatic set construction will fight the room. Brands wanting a stronger physical identity within a compact shell should plan the shell treatment properly through branded store design rather than layering fixtures into 19 sqm. Best Use Cases First choice is a fashion showroom or wholesale appointment room, because the shelving, wifi and staff area support a buyer-by-buyer schedule with samples on permanent display. Second is a press day or collection preview, where the gallery light and controlled capacity of around 20 make one-to-one editor walkthroughs straightforward. Third is a small-format pop-up shop or showroom sale, supported by a pedestrianised street, 28 stores and 27 cafés and restaurants within 200 m, and a four minute walk from Bibliothèque François Mitterrand. Fourth is an art exhibition or pop-up exhibition, which the room was effectively built for. Fifth is a content studio or lookbook shoot, using the daylight and blank walls between activation days. Sixth is an influencer or exhibition opening event, workable but capacity-limited and best run in timed waves. Seventh is a product launch for a single SKU or capsule, where the window display carries the message to the street. Budget Signal This sits in the accessible tier for Paris temporary retail space, well below Marais, Saint-Honoré or Saint-Germain street-level rates and materially below hotel event space in the central arrondissements. Brands at this stage typically find that the 13th trades location prestige for budget control, and the trade is a real one: you will not get luxury-corridor address value, but you get a private, fully fitted, street-facing shell with lighting, heating, wifi and its own staff toilet, which co-working venues and shared pop-up formats rarely provide without shared-space compromises. Against a hotel suite showroom, the cost per day is lower and the space is yours for the full run rather than a fixed block of hours. In our experience the profile that gets the most from this space is a brand redirecting the saving into product presentation, staffing and press outreach. Model the full picture with the budget calculator before you commit to a booking length.",
  "neighbourhoodMood": "Independent designers, artist collectives, small publishers and digital studios make up the working population around Rue du Dessous des Berges, and the mix is more studio than storefront. Les Frigos on Rue des Frigos still holds the largest concentration of ateliers in the 13th, with painters, ceramicists, photographers and set builders operating out of the old refrigerated rail depot a short walk north. Galerie Itinerrance and the mural corridor along Boulevard Vincent Auriol pull a steady art audience into the quarter, while Station F, INALCO and the BULAC library bring a young, international daytime crowd across Avenue de France and Place Jean-Michel Basquiat. On the block itself, Yellow Cube Gallery Bookstore sits metres from the door, which tells you what kind of retail survives here: curated, low volume, appointment friendly. In our experience placing brands in this part of the city, the businesses that thrive here are ones selling an idea rather than impulse volume. Teams comparing this against other spaces in Paris should read the 13th as a production and presentation district rather than a shopping one. Cost per square metre and calendar availability are the two reasons brands take a space here instead of Le Marais, Saint-Germain-des-Prés or the Rue Saint-Honoré corridor. During fashion week those zones are booked eighteen months out at rates that assume tourist footfall you may not actually need, and a press day in the 3rd competes with forty other press days within a five minute walk. The 13th gives you exclusivity of attention. Line 14 runs from Bibliothèque François Mitterrand to Châtelet, Gare de Lyon and Saint-Lazare in minutes, so buyers staying in the 1st or 8th arrive faster than they expect, and RER C plus tram T3a cover the rest. What you give up is honest: no ambient luxury crowd, no neighbouring flagship halo, and no journalist wandering in between two other appointments. That trades well for invite-only showroom rental, sample sale space or a press event with a controlled guest list, and badly for anything relying on discovery. Model both scenarios with the budget calculator before you commit to a postcode. Arriving here feels residential and workaday rather than commercial theatre. The street runs quietly off the Tolbiac axis, lined with a nail salon, an optician, a Leonidas, small Asian restaurants and the tabac on the corner, and the rhythm follows local life: school runs and errands in the morning, a genuine lunch surge from nearby offices and students between noon and two, then a slower residential evening. At 19 sqm with a single window display, integrated shelving, heating, wifi and a staff toilet, this is a compact gallery-format room that photographs cleanly and works as a content studio, micro showroom or one-product launch. What we consistently hear from brand teams who activate here is that the guest experience feels private and unhurried, which suits buyer appointments and influencer previews. Our production team can dress a room this size in a day, and production and build matters more than location at this scale. Be clear on the limitation: this is not a street for high-volume tourist retail, spontaneous walk-in traffic, or brands who need to be seen from fifty metres away.",
  "faq": [
    {
      "question": "Is Dessous des Berges Pop Up Boutique in Paris available for pop-up shops?",
      "answer": "Yes — Dessous des Berges Pop Up Boutique in Paris is a vetted pop-up ready space in Paris, 19 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, heating, shelves, wifi, window display, staff toilet."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Paris",
  "country": "FR",
  "postalCode": "75013",
  "lat": 48.82887,
  "lon": 2.3728702,
  "areaSqm": 19,
  "areaSqft": 205,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/dessous-des-berges-pop-up-boutique-in-paris-8f6c89c6-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/dessous-des-berges-pop-up-boutique-in-paris-8f6c89c6-2.jpg",
      "caption": "Dessous des Berges Pop Up Boutique in Paris, 19 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/dessous-des-berges-pop-up-boutique-in-paris-8f6c89c6-3.jpg",
      "caption": "Dessous des Berges Pop Up Boutique in Paris, 19 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/dessous-des-berges-pop-up-boutique-in-paris-8f6c89c6-4.jpg",
      "caption": "Dessous des Berges Pop Up Boutique in Paris, 19 sqm, pop up store, second interior view"
    }
  ],
  "amenities": [
    "lighting",
    "heating",
    "shelves",
    "wifi",
    "window display",
    "staff toilet"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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}