{
  "source": "Fashion Week Venues",
  "title": "Elegant Penthouse Loft with Rooftop Terrace",
  "description": "This two-floor private loft penthouse features an outdoor rooftop terrace and encompasses 2,500 square feet of fully furnished space. The facility is equipped with state-of-the-art audio-visual equipment, comfortable lounge seating, a built-in bar, and a conference table. It also includes a full kitchen, passenger elevator, and two bathrooms. \n\nThis versatile space is ideal for intimate social gatherings, birthday parties, intimate weddings, public relations events, showrooms, cocktail parties, corporate meetings, and photo or film shoots. The amenities include internet, air conditioning, a security system, stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, and Wi-Fi.",
  "tldr": "A 232 sqm (2,500 sq ft) two-floor furnished penthouse loft with a private rooftop terrace, available for rent in Flatiron and NoMad, New York, with a warm residential interior of lounge seating, a built-in bar and a conference table. Vetted by Fashion Week Venues as a working fashion showroom rather than a decorated event room. Best For Press days and collection previews with back to back editor appointments, wholesale showroom weeks running buyer appointments and sell-in, cocktail receptions and launch parties using the rooftop terrace, content studio days and brand shoot bookings across two floors, and private sample sale space with controlled guest lists. Walk-in temporary retail is the weakest fit here as there is no street frontage to hire. Standout Features Private rooftop terrace with built-in bar for evening cocktail formats, fitting rooms plus garment racks and a lockable stock room for market week sell-in, passenger elevator for clean sample trunk movement, full kitchen suitable for catering setup, installed sound and video equipment with adjustable lighting, and two bathrooms plus CCTV and a monitored security system. The two-floor layout lets buyer appointments and a hosted press moment run simultaneously without a second venue rental. Location The N, R and W at 23rd Street sit roughly 4 minutes on foot, with the F and M at 23rd Street around 6 minutes and the 6 at 23rd Street about 7 minutes, in the Flatiron and NoMad district near Madison Square Park. Arrival is a doorman and elevator entry on a commuter-heavy block of design showrooms, cafés such as Devoción and Cha Cha Matcha, and the Ace and NoMad hotel cluster where visiting buyers stay, which makes load-in orderly and guest arrival discreet. Availability Day rate is USD 2,400 with a one day minimum and a 14 day maximum, so you can book by the day or hold the full fortnight for market week. Allow 6 to 8 weeks lead time in New York and 10 to 12 weeks for February and September Fashion Week windows, when spaces at this address typically book first; multi-day and production-heavy briefs are quoted on a brief-based basis. How to Book Send your dates, format and guest numbers through the enquiry form and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, door and event staffing, and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your preferred date.",
  "idealBrandProfile": "This 232 sqm two-floor penthouse suits an established independent or mid-market brand with a 10 to 40 person team, 3 to 10 years of trading, and an existing wholesale book or a US press list worth hosting. The reason is operational rather than aesthetic: fitting rooms, garment racks, counters, a stock room and a passenger elevator mean you can run buyer appointments upstairs and a seated press moment on the rooftop terrace on the same day without renting a second venue. Brands at this stage typically find that a 240 person capacity is more room than a first season label needs, and a very small studio showing 20 to 30 SKUs will pay for volume it cannot fill. At the other end, a global house running a 500 guest show with a full production build will outgrow the floorplate and the freight access. If you are unsure where you sit, the ROI estimator is a faster way to test the maths than a site visit. Aesthetic Fit Brands with a warm, residential, design-led visual identity get the most from this loft. It arrives fully furnished with lounge seating, a built-in bar, a conference table and a full kitchen, so contemporary ready-to-wear, tailoring, fine jewellery, leather goods, fragrance and premium home or wellness lines read naturally against the existing interior. The NoMad and Flatiron context, with Eleven Madison Park, Devoción and a cluster of design showrooms such as Timothy Oulton and Ethan Allen within a few hundred metres, reinforces that hosted, elevated register. Where we see mismatches is when a hard-edged streetwear or industrial-minimal brand books it and then spends most of the budget stripping out furniture that is the entire reason the venue is priced as it is. Equally, a high-gloss clinical beauty concept requiring white-box seamless walls will fight the architecture. If your identity demands a blank canvas, look at raw floors instead or scope a proper branded store design approach elsewhere. Best Use Cases First choice is a press day and collection preview, because fitting rooms, garment racks, a stock room and AV in one furnished envelope let you run editor appointments back to back with no build. Second is a wholesale showroom for market week, where the conference table, counters and two bathrooms support full buyer days and the elevator keeps sample trunk movement clean. Third is a cocktail reception or launch party, with the rooftop terrace and built-in bar carrying the social half of the evening. Fourth is a content studio or photo and film shoot, given the two-floor layout, controllable lighting and daylight terrace give you multiple backdrops in one booking. Fifth is a private sample sale, supported by fitting rooms, counters and a security system with CCTV. Sixth is a corporate or partner meeting and intimate dinner, which the kitchen and lounge handle without extra hire. As a pure walk-in pop-up shop it is weaker, since a basement-registered private penthouse has no street visibility. Compare it against other spaces in New York before committing to a retail-first format. Budget Signal This sits in the upper-mid tier for a short-term commercial space in NoMad and Flatiron, and it is priced fairly for what is included rather than cheaply. Against a prime Fifth Avenue or SoHo retail unit, you are paying materially less and giving up footfall you would not convert anyway during market week. Against a Manhattan hotel event suite, you get comparable hosting quality plus fitting rooms, garment racks and a stock room that no hotel ballroom offers, and no food and beverage minimum. Against a co-working event room you pay more but gain privacy, a rooftop terrace and a genuine brand presentation space. Shared pop-up formats undercut it on cost, though they dilute your identity. In our experience the brands that justify this tier are the ones stacking two or three formats into a single booking window of up to 14 days, and our venue sourcing team can benchmark it against comparable lofts before you commit.",
  "neighbourhoodMood": "Wholesale showrooms, PR consultancies, casting studios, interiors labels and photo agencies do the daily work in this stretch of Flatiron and NoMad, and most of them operate behind doors rather than shopfronts. The upper floors of Broadway between 22nd and 26th have housed apparel showrooms and sample rooms for decades, the Fifth Avenue design corridor south of the block runs past LoveSac, Villa & House, Wolfhome, Ethan Allen and Timothy Oulton, and Porcelanosa anchors the tile and materials trade just east. Add the studio and tech offices still clustered around Madison Square Park from the old Silicon Alley years and you have a working district rather than a shopping one. Buyers refuel at Devoción on Broadway or Cha Cha Matcha on 23rd, and appointments spill into Serra at Eataly or The Flatiron Room by evening. Having placed brands into spaces in New York across most of Manhattan, we rate this pocket as one of the few where a fashion presentation space, a homeware press day and a beauty content studio can run within one block without cannibalising each other's audience. Brands pick Flatiron and NoMad over SoHo, Tribeca and the Meatpacking District because the walk for editors, stylists and buyers is short while the rent, the noise and the crowd control problems are all lower. SoHo gives you tourist volume on Broadway and Spring, but you pay a premium for visibility that an invite-only press day never uses, and your guests arrive late because of it. The Chelsea gallery blocks in the West 20s empty out between openings, Tribeca reads private but is awkward for buyers coming from Midtown showrooms, and Hudson Yards still feels corporate to fashion press. This address sits inside the walking radius of the Ace, NoMad and Freehand hotel cluster where visiting international press and wholesale buyers stay during market weeks, with the N, R, W, F, M and 6 at 23rd Street and Penn Station a few minutes by cab. What you give up is spontaneous consumer discovery, because the surrounding footfall is office, errand and lunch traffic rather than fashion browsing. Teams weighing that tradeoff usually run the numbers through our budget calculator and find the value per square metre beats an equivalent SoHo ground floor by a wide margin. Arriving here for a showroom appointment means a lobby and passenger elevator rather than a street entrance, which changes the rhythm of the whole day in ways worth planning for. Mornings are commuter-dense and functional, with deliveries clearing before ten and office workers moving between Broadway and Sixth Avenue. Late morning softens, and by early afternoon the streets around Madison Square Park fill with a professional lunch crowd, which is the easiest window for press to slot in a visit between other appointments. Evenings favour cocktail formats, since the rooftop terrace and built-in bar sit above a district that stays active through dinner service without turning into a nightlife strip. In our experience placing brands in this neighbourhood, the elevator arrival works particularly well for controlled guest lists, though it does mean you need a named greeter at the door, which is where retail staffing earns its cost. Be honest with yourself on the limitation: this is not a location for walk-in temporary retail, volume-driven sample sales or any brand whose format depends on visible street frontage and passing trade.",
  "faq": [
    {
      "question": "Is Elegant Penthouse Loft with Rooftop Terrace available for pop-up shops?",
      "answer": "Yes — Elegant Penthouse Loft with Rooftop Terrace is a vetted pop-up ready space in New York, 232 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$2,400 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "US",
  "lat": 40.74181655,
  "lon": -73.98976786,
  "areaSqm": 232,
  "areaSqft": 2500,
  "priceLabel": "$2,400 / day",
  "priceEur": 2094,
  "coverImage": "https://fashionweekvenues.com/i/elegant-penthouse-loft-with-rooftop-terrace-2683e2a9-1.jpg",
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      "caption": "Elegant Penthouse Loft with Rooftop Terrace, 232 sqm, private event, pop-up rental in New York, interior view"
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      "caption": "Elegant Penthouse Loft with Rooftop Terrace, 232 sqm, private event, pop-up rental in New York, second interior view"
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      "caption": "Elegant Penthouse Loft with Rooftop Terrace, 232 sqm, private event, pop-up rental in New York, third interior view"
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      "caption": "Elegant Penthouse Loft with Rooftop Terrace, 232 sqm, private event, pop-up rental in New York, further detail view"
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  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Lounge",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "private event",
    "cocktail reception",
    "corporate event",
    "photo shoot",
    "video production",
    "showroom presentation",
    "retail activation"
  ],
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}