{
  "source": "Fashion Week Venues",
  "title": "Entire Floor Production and Event Space in New York",
  "metaTitle": "Showroom Space New York | 400 sqm East Harlem for Rent",
  "description": "This 400-square-meter commercial space is located at 345 East 104th Street in New York, New York. Situated on the second floor of the building, the property offers 4,300 square feet of industrial area suitable for short-term rentals, including use as a studio, event space, or production facility. The layout encompasses an entire floor and is equipped with two bathrooms and a dedicated water closet.\n\nThe interior features integrated lighting and essential climate control systems, including air conditioning and heating. For security, the premises are fitted with a security system. The space is categorized for a variety of uses such as conferences, galleries, meetings, offices, retail showrooms, and photo shoots. Additional units are also available within the same building. This professional environment provides the necessary infrastructure to support diverse operational needs in a central New York location. All features mentioned are documented within the property specifications to ensure a functional setting for commercial activities.",
  "metaDescription": "Showroom space for rent in New York. 400 sqm private floor in East Harlem with lighting, AC and security. Concierge included. Request availability.",
  "editorialTake": "Take this address as a multi-day content studio and market-week showroom rather than a passing-trade pop-up, because holding the entire second floor at 400 sqm with integrated lighting, heating, air conditioning and a security system means you can leave a set rigged and a rail plan standing overnight, which is precisely what hourly Manhattan studios refuse to allow. What makes this floor work for that use is the uninterrupted 4,300 square foot plate with no shared corridor and no neighbouring tenant on the level, so a brand shoot can run in one corner while buyers are seen in another, and the two bathrooms plus separate water closet mean a press day at the upper end of the 420 occupancy figure does not queue through your set. Aesthetically this is territory for established contemporary and mid-market labels around four years in, specifically streetwear, denim, technical outerwear, sneaker, eyewear and object-led design brands whose industrial vocabulary needs no dressing, and we would honestly redirect fine jewellery, bridal and classical maisons elsewhere, since covering this shell into a salon finish costs more than the saving on rate, as our production and build team will tell you before you sign. In our experience the September window locks roughly ten weeks out while February holds availability later, so book autumn early, confirm elevator dimensions and kerbside load-in hours on East 104th Street before you commit to a build drawing, and ask us about the additional units in the same building if you need stock or hair and makeup overflow; if East Harlem sits too far uptown for your guest list, weigh it against other spaces in New York first.",
  "activationIdeas": "This New York space excels as a seasonal showroom thanks to its expansive 400 sqm on a private floor, accommodating rails, seating, and sample areas seamlessly. Brands running showrooms here benefit from a single, open floor plan, allowing for easy reconfiguration between appointments, crucial for seasonal previews. With integrated lighting, climate control, and a lack of internal partitions, the space supports long market days without reconfiguring. Photo Shoot The industrial character and open space design make it excellent for photo shoots, especially for streetwear and design brands. Integrated lighting and climate control mean no interruptions for set changes. It allows for a lockable, private 4,300 square foot shooting environment, ideal for capturing both content and campaign shots across multiple days without hourly pressures. Video Production This space supports video production efficiently, offering full-floor usage on East 104th Street with controllable integrated lighting. The uninterrupted floor plan facilitates versatile set builds without dismantling each day. The industrial appeal naturally complements brands focused on utility and streetwear, optimizing creative outputs for diverse visual content. Press Day / Media Preview Holding a press event here is effective due to a spacious 400 sqm area supporting up to 420 guests with seamless circulation and integrated security systems. Two bathrooms handle guest numbers with ease, and the open floor allows you to set up distinct areas for presentations and guest activities, crafting a cohesive media-focused experience. Product Launch The full-floor capability on 345 East 104th Street suits product launches where total control of the environment is essential. Brands can create impactful experiences with dedicated zones for product displays and guest interaction without breaking attention for footfall. The space is well-equipped with climate and lighting control to maintain optimal conditions during the entire event. Influencer Event This address works for influencer events due to its large 4,300 square foot area, which facilitates diverse setups and influencer interactions. Brands frequently find the industrial and malleable layout advantageous for creating experiences that engage influencers directly, taking advantage of the integrated systems for seamless executions. Need help with marketing? We offer influencer marketing services. Art Exhibition or Gallery Showing Hosting an art exhibition or gallery showing here takes advantage of the expansive wall runs and industrial shell that naturally highlight artwork. At 400 sqm, it provides ample space for installations and visitor flow without constriction. The integrated security system ensures a safe environment for valuable pieces during showings. Networking Event Perfect for networking events, the 400 sqm space accommodates up to 420 guests comfortably. The open-plan design facilitates free movement and interactions, while two bathrooms streamline guest comfort. The full amenities of this industrial space support a variety of networking arrangements without additional infrastructure overheads. Workshop or Creative Workshop For brands conducting workshops, the space offers an extensive open layout with integrated climate control, making long sessions comfortable for participants. Its 4,300 square feet handle multiple table setups, breakout areas, and interactive zones effectively. Considering logistics and build? Check our production and build services.",
  "idealBrandProfile": "This 400 sqm full floor suits established mid-market and contemporary brands with a 15 to 60 person team, 4 or more years of trading, and either a functioning wholesale book or a DTC business turning over seven figures. The reason is operational rather than aspirational: 4,300 square feet across an entire private floor with two bathrooms, a separate water closet, integrated lighting, air conditioning and heating is more infrastructure than a small label needs and more square footage than a small label can fill convincingly. In our experience the profile that gets the most from this space is a brand running two or three functions at once, for example a showroom rental zone for wholesale appointments alongside a content studio corner and a press reception area. A one to five person label with a single capsule drop will feel exposed here and should look at smaller footprints across spaces in New York instead. Global heritage houses seeking a Madison Avenue or SoHo address for a flagship-level statement will find East Harlem wrongly positioned for that specific objective, though not for production. Aesthetic Fit Industrial, raw and utility-led design languages work here with almost no intervention. The building is a working commercial second floor with industrial character and integrated lighting, which reads naturally for streetwear, technical outerwear, denim, sneaker and skate labels, workwear-adjacent menswear, unisex contemporary, eyewear, and design or object brands presenting in a gallery register. It also holds sculptural set builds and matte or monolithic staging well, because the floor plate is open and the shell does not compete. What does not work is delicate classical luxury: gilt, silk, marble, boiserie and pale salon staging will look imported rather than intentional against an industrial East Harlem floor, and the cost of covering the shell to reach that finish is rarely justified. Bridal, fine jewellery and traditional couture presentations are better served elsewhere. If you want to push this shell toward a more finished retail language, that is a branded store design conversation before you commit to dates. Best Use Cases First choice is content creation, photo shoot and video production, because a private full floor with controllable integrated lighting, climate control and a security system gives you a lockable set for multi-day shoots without studio hourly pressure. Second choice is a fashion showroom for market appointments and collection preview, since 400 sqm absorbs rails, seating, a buyer lounge and a back-of-house sample area without reconfiguration between wholesale appointments. Third is press day venue and product launch, where the open plan supports a single circulation loop and two bathrooms plus a WC handle a guest list at the 400 to 420 occupancy range. Fourth is art exhibition or gallery showing, given the uninterrupted wall runs and the neutral industrial shell. Fifth is a pop-up shop or temporary retail space, strong for a destination drop with owned audience but not reliant on passing footfall at this address. Sixth is influencer event and workshop programming, and seventh is corporate or private event use where a full private floor matters more than a prestige street. Budget Signal Expect this to sit in the mid tier for Manhattan short-term commercial space, and toward the lower end on a cost-per-square-metre basis for anything that includes a private full floor. You are trading street prestige for volume and control. Against a prime SoHo, Nolita or Meatpacking retail unit you are paying a fraction per square metre, and you receive several times the floor area, though you lose organic footfall and address recognition. Against a hotel event space you gain multi-day exclusivity, install freedom and no food and beverage minimum, while losing turnkey service. Against co-working event rooms and shared pop-up formats you gain a genuinely private, brandable envelope rather than a slot in someone else's programme. Where we see mismatches is when brands price this as retail rather than as production plus presentation infrastructure, so run the numbers through our budget calculator before enquiring, with subway access four minutes away and additional units in the same building if you need overflow.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 400 sqm second floor at 345 East 104th Street is available for pop-up shops and temporary retail, and it works best as a destination pop-up rather than a footfall-driven one. Because you take the entire floor, you can build a full retail environment with a till point, fitting area, stock room and event zone without sharing circulation with another tenant. In our experience handling bookings at addresses like this in East Harlem, brands who bring their own audience through email, paid social or influencer activity convert far better here than brands relying on people walking past on 104th Street. The open industrial plan, integrated lighting and climate control mean you are not fighting the shell to make retail read properly. If you want to compare this against street-level units, you can browse all spaces"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from first enquiry to load-out at this address, so your team only makes decisions rather than chasing suppliers. Specifically for 345 East 104th Street, that means negotiating the day rate and licence to occupy with the landlord, confirming second floor load-in windows and elevator or stair access, coordinating fit-out and furniture, arranging retail staffing, and briefing the building on your security and after-hours requirements. We also advise on which New York City permits your format actually triggers, since a private second floor showroom and a public-facing pop-up with signage are treated differently. Our concierge is included in the engagement and there is no charge until confirmed, so you can test dates and budgets without commitment. You can read how our process works"
    },
    {
      "question": "How big is the space and what is the layout?",
      "answer": "The space is 400 square metres, or 4,300 square feet, and it comprises an entire second floor rather than a subdivided suite. That gives you an open industrial plan with uninterrupted wall runs, which is why it works for gallery showings, showroom rental with long rails, and set builds that need clear sightlines. Facilities include two bathrooms plus a dedicated water closet, integrated lighting throughout, air conditioning and heating, and a security system on the premises. Because there are no fixed internal partitions to work around, brands running a fashion showroom here typically split the floor into a buyer lounge, a rail zone and a back-of-house sample area in a single install day."
    },
    {
      "question": "What is the day rate for this space?",
      "answer": "The day rate at 345 East 104th Street is on request rather than published, which is standard for full-floor Manhattan short-term commercial space where pricing moves with duration and season. We price on brief, so the number you receive reflects your dates, whether you need install and de-rig days, and whether you are taking the floor for a weekend or several weeks. In our experience this address sits in the mid tier for Manhattan overall but toward the lower end on a cost-per-square-metre basis, because you are trading a prestige street for volume and exclusivity. Send us your dates and format and we reply within 24h with a rate and an availability position. Running your total through our budget calculator"
    },
    {
      "question": "Can I book by the day or is there a minimum rental period?",
      "answer": "You can book by the day, and multi-day and multi-week bookings are also available at this address. The landlord has not set a published minimum, so the practical floor is whatever makes the install worthwhile for your format. Brands doing a one-day press event or a two-day photo shoot regularly take it short, while showroom and market appointment bookings usually run one to three weeks so the fit-out cost spreads across more selling days. A 4,300 square foot floor takes a day to dress properly, so we normally quote you install and strike days alongside your live days rather than leaving you to discover the gap later."
    },
    {
      "question": "How much lead time do I need to book this space?",
      "answer": "Four to eight weeks is comfortable for this space, and two weeks is workable if your fit-out is light and you do not need street signage. The variables that stretch the timeline in New York are permits for public-facing retail, any temporary electrical or rigging work, and staffing recruitment if you need a trained team on the floor. Because 345 East 104th Street is move-in ready with lighting, heating, air conditioning and bathrooms already in place, you avoid the base-build delays that push timelines out at raw shell venues. New York Fashion Week windows in February and September book earliest, so if your dates fall there, request availability well ahead. Our activation timeline"
    },
    {
      "question": "How many people can the space hold for an event?",
      "answer": "Occupancy is estimated at around 420 people, which comfortably covers a press day, product launch or influencer event on a 400 sqm open floor. With two bathrooms and a separate water closet, the facilities hold a guest list at that scale without queuing becoming the story of the evening. In practice brands running a launch here plan for a single circulation loop with an arrivals moment, a bar or activation point and a product wall, which keeps 250 to 350 guests moving rather than clustering. If you are planning a seated brand presentation or a workshop instead, the same floor plate takes rows or tables with room for camera positions at the back."
    },
    {
      "question": "Is the space suitable for photo shoots and video production?",
      "answer": "Yes, and content creation is one of the strongest uses for this floor. You get a private, lockable 4,300 square foot second floor with integrated lighting, air conditioning and heating, which means multi-day shoots without hourly studio pressure and without breaking down your set overnight. The industrial character reads well for streetwear, denim, technical outerwear and object or design brands, so you spend less on covering the shell and more on the actual set. Brands running this format in this type of space typically take the floor for three to five days and shoot campaign, e-commerce and social assets in one block. Combining a shoot block with a showroom week on the same rental is the most efficient way we see brands use this address."
    },
    {
      "question": "Does the space work as a showroom for wholesale appointments?",
      "answer": "Yes, 400 sqm across a private floor is well suited to a fashion showroom running buyer previews and wholesale appointments. The open plan absorbs rails, a seated buyer lounge, a steaming and back-of-house sample area and a collection preview wall without reconfiguring between appointments. Because the whole floor is yours, buyers arrive into your environment rather than a shared lobby, which matters when you are presenting a full season rather than a capsule. Climate control is genuinely relevant here, since a heated and cooled floor keeps garments and buyers in reasonable condition through long market days. We can arrange furniture rental"
    },
    {
      "question": "What permits do I need for a pop-up or event at this address?",
      "answer": "What you need depends on your format, and for most private uses at 345 East 104th Street you will not need a public assembly permit. A private showroom, buyer preview, shoot or invited press day on a second floor commercial unit generally runs under the terms of your temporary use agreement with the landlord. Where permitting enters the picture is public-facing retail with exterior signage, alcohol service at an event, or filming that involves equipment or vehicles on the street, which falls under the Mayor's Office of Media and Entertainment. If you are selling product, you also need New York State sales tax registration in place before you open the doors. We confirm which of these apply to your specific brief as part of the booking, and our permit guide covers the New York categories in more detail."
    },
    {
      "question": "What contract type will I be signing?",
      "answer": "For a short-term rental of this kind in New York you will normally sign a licence to occupy or a temporary use agreement rather than a commercial lease. That structure gives you defined dates, agreed access hours and clear fit-out permissions without the obligations of a long-term tenancy, which is exactly what you want for a pop-up shop or a market-week showroom. We negotiate the terms that brands actually get caught by, meaning install and strike windows, permitted alterations, insurance levels and reinstatement condition at the end of the booking. Deposit and payment terms are confirmed alongside the day rate, and there is no charge until confirmed."
    },
    {
      "question": "What is the loading and access situation for a second floor install?",
      "answer": "Access is via the building on East 104th Street to the second floor, and we confirm elevator dimensions, stair access and permitted load-in hours in writing before you commit to a build. This matters because a 4,300 square foot floor usually means multiple truck deliveries, so knowing whether a plinth or rail unit fits the lift changes your build drawings. In our experience handling second floor installs in Manhattan, the fix is designing in flat-pack or sectional elements from the start rather than discovering the constraint on install morning. Street loading on 104th Street is kerbside, so we schedule staggered delivery slots rather than stacking suppliers at the same hour. Our production and build"
    },
    {
      "question": "How do guests and staff get here on public transport?",
      "answer": "Transit access is straightforward, with the 106th Street subway station four minutes on foot and 103rd Street seven minutes away. 96th Street and 110th Street are both around nine minutes walking, giving you four station options within a short radius. The M106 bus stops at East 105th Street and 1st Avenue one minute from the door, and the M15 on 1st Avenue at East 102nd Street is a two-minute walk. For a press event or influencer evening in East Harlem, that spread of options is a genuine advantage because guests coming from Midtown, the Upper East Side or downtown all have a direct route rather than relying on car service."
    },
    {
      "question": "What is the neighbourhood like around 345 East 104th Street?",
      "answer": "This is East Harlem, a working residential and commercial district rather than a luxury retail corridor, and the character is practical and low-key. Immediate surroundings include the East River Houses, Metro North Plaza and the former St Lucy's Church across the street at 344 East 104th Street, with the 105th Street and 106th Street stations within a few hundred metres. You should treat this as a production and presentation address rather than a passing-trade retail one, which is precisely why the cost per square metre is favourable. Brands who want an address that does the marketing for them should look at downtown or Madison Avenue instead, and we are happy to send comparable options across spaces in New York"
    },
    {
      "question": "Can I run more than one function at the same time here?",
      "answer": "Yes, and that is where a full 400 sqm floor earns its keep compared with a smaller unit. Brands who get the most from this address typically zone it into three parts, for example a showroom area for wholesale appointments, a content studio corner with lighting set up permanently, and a press or retail reception at the front. Because there are no shared corridors or other tenants on your floor, you can run a buyer appointment and a shoot simultaneously without either intruding on the other. A one-to-five person label with a single drop will feel exposed in this footprint, so it suits teams of roughly 15 to 60 people running a real season programme."
    },
    {
      "question": "Are additional units available in the same building if I need more space?",
      "answer": "Yes, additional units are available within the same building, which gives you an overflow option without changing address. Brands typically use a second unit for storage and stock, a green room or hair and makeup for shoot days, or a separate private appointment room during market. Combining units also lets you split public and private functions cleanly, for example a public pop-up shop on the second floor and buyer appointments held away from customers. Availability and pricing on those additional units change independently of this floor, so tell us your total square metre requirement when you enquire and we will check the whole building in one pass."
    },
    {
      "question": "Can I staff the space and take payments if I am selling product?",
      "answer": "Yes, we arrange both, and for a 4,300 square foot floor you should plan on a larger team than a small unit would need. For a retail-facing booking here we typically recommend a floor manager plus three to five brand-trained hosts on peak days, scaled up for launch nights and sample sale weekends. On payments, we set up card terminals, stock reconciliation and reporting so you have clean sales data rather than a spreadsheet at the end of the run. Our retail staffing"
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send us your dates, format and rough guest or appointment numbers through the enquiry form on this listing and we reply within 24h. From there we confirm availability with the landlord for 345 East 104th Street, come back with brief-based pricing including any install and strike days, and flag anything about the second floor access or permits that affects your plan. If you want to proceed, we issue the licence to occupy and deposit terms, and there is no charge until confirmed. If the fit is wrong, we will say so and put two or three alternative New York options in front of you rather than pushing this floor."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: industrial, lighting, wc, air conditioning, bathroom, heating, security system."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 18,
  "city": "New York",
  "country": "United States",
  "postalCode": "10029",
  "lat": 40.788747,
  "lon": -73.9415389,
  "areaSqm": 400,
  "areaSqft": 4300,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/entire-floor-production-and-event-space-in-new-york-a77dac29-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/entire-floor-production-and-event-space-in-new-york-a77dac29-2.jpg",
      "caption": "Entire Floor Production and Event Space in New York, 400 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/entire-floor-production-and-event-space-in-new-york-a77dac29-3.jpg",
      "caption": "Entire Floor Production and Event Space in New York, 400 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/entire-floor-production-and-event-space-in-new-york-a77dac29-4.jpg",
      "caption": "Entire Floor Production and Event Space in New York, 400 sqm, pop up store, second interior view"
    }
  ],
  "amenities": [
    "industrial",
    "lighting",
    "wc",
    "air conditioning",
    "bathroom",
    "heating",
    "security system"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "art exhibition",
    "gallery showing",
    "product launch",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "workshop",
    "corporate event",
    "private event"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/entire-floor-production-and-event-space-in-new-york-a77dac29"
}