{
  "source": "Fashion Week Venues",
  "title": "Event Space and Pop-Up Storefront with Garden in Brooklyn",
  "description": "This 242-square-meter commercial space is located in Brooklyn, New York. Spanning 2,600 square feet, the property is the former site of a neighborhood bar in Williamsburg and features a restored bar along with custom interior creations. The layout is suitable for use as a gallery, showroom, photo studio, meeting space, or retail storefront.\n\nThe ground-floor unit is positioned at street level and includes a window display and a cargo entrance. The interior is equipped with functional furniture, a counter, and garment racks. Essential infrastructure includes air conditioning, heating, and wireless internet. Technical amenities consist of integrated lighting, video equipment, and access to natural daylight. For operational requirements, the space provides a fitting room, a water closet, and a bathroom.\n\nThe property features a raw aesthetic and is handicap accessible. It is configured to support food-related events and shared retail uses. The facility also includes a secret garden area. All amenities and features are provided as described to support the operations of the occupant within this professional setting.",
  "tldr": "A 242 sqm (2,600 sq ft) ground floor storefront and event space for rent in Williamsburg, Brooklyn, built inside a former neighbourhood bar with a restored bar counter, raw finishes, custom joinery and a rear secret garden. The unit holds up to 250 guests and is vetted by Fashion Week Venues for temporary retail and brand activation use. Best For Pop-up shop and temporary retail runs with street visibility, fashion showroom and buyer preview appointments with fitting room access, press days and influencer cocktail receptions using the restored bar, sample sales and trunk shows, and content studio or ecommerce shoot days. Available to book by the day or by the week depending on the run length. Standout Features Restored full working bar for service-led press events, a private rear garden that doubles the usable footprint in warm months, and a street level window display fronting the sidewalk. Also included in the rental: a cargo entrance for pallet and rail deliveries, an installed fitting room with garment racks and counter, integrated lighting plus video equipment, daylight throughout, and step-free handicap accessible entry. Location Metropolitan Avenue G train is roughly 6 minutes on foot, Lorimer Street L is around 7 minutes, and Bedford Avenue L sits about 10 minutes west, in Brooklyn 11211. The block runs on independent bars, cafes and vintage fashion retail including Stella Dallas and 10 Ft Single, so guests arrive into an established evening footfall corridor and crews can load in from the street with minimal disruption. Availability Minimum rental is one day, with brief-based pricing available on request rather than a published day rate. Book six to eight weeks ahead for standard dates and twelve weeks or more for September and February New York Fashion Week windows, when Williamsburg storefronts at this size typically commit early; holiday pop-up season from late October also books out fast. How to Book Send your dates, format and guest numbers to request availability and we reply within 24h with a costed proposal, with no charge until confirmed. Permit paperwork, licensed bar and event staffing, and fit-out coordination are handled by our team, so enquire now to hold your Williamsburg date.",
  "idealBrandProfile": "This space fits independent and mid-market brands with a 5 to 30 person team, roughly 2 to 8 years of trading, and an established DTC following or a growing US wholesale book. At 242 sqm across a single ground floor unit with a cargo entrance, a restored bar, a fitting room and a garden, it carries enough volume to host 250 people at an evening event yet stays manageable for a team of three or four running a daytime pop-up shop. Brands at this stage typically find that a space of this size lets them merchandise a full seasonal range on garment racks while keeping a bar zone and a garden for hospitality, without paying for square footage they cannot animate. Where we see mismatches is at both ends. A one-person label with a 30-piece capsule will feel swallowed by the footprint and would be better served by a smaller temporary retail space, while a global house planning a 500-guest fashion week venue moment with heavy build will hit capacity and structural limits here. If you are comparing footprints across the borough, it is worth reviewing other spaces in New York before committing. Aesthetic Fit Raw, character-led and downtown-adjacent brands work here without fighting the room. The former neighbourhood bar shell, restored bar counter, custom joinery and secret garden suit denim and workwear, vintage and archive resale, streetwear, natural-dye and slow fashion, skate and surf, functional outerwear, small-batch beauty, fragrance, ceramics and independent jewellery. Daylight, integrated lighting and video equipment mean product photography and a content studio setup can run alongside retail with minimal build. The aesthetic that does not work is polished luxury minimalism. A brand whose identity depends on gallery-white walls, seamless plaster, mirrored vitrines and controlled sightlines will spend most of its budget concealing the bar, the existing furniture and the texture of the shell, which defeats the point of taking the space. In our experience the profile that gets the most from this space leans into the existing patina and layers in fixtures and props rather than covering it, which is where furniture rental tends to do more work than a full build. Best Use Cases First choice is a multi-week pop-up shop or temporary retail space, because the street-level position, window display, counter, garment racks and fitting room give you a functioning store on day one in a Williamsburg block already trading on vintage and independent fashion. Second is a launch or brand activation with a hospitality element, since the working bar, food-event permission and garden let one venue carry a seated preview, a cocktail reception and an overflow outdoor zone. Third is a press day or collection preview with wholesale appointments, supported by daylight, a private fitting room, wifi and enough floor to separate a rail-based buying area from a press moment. Fourth is a sample sale or trunk show, where the cargo entrance and 2,600 sq ft of open floor handle high stock volume and queueing. Fifth is content creation, ecommerce shoots and video production, given the built-in lighting, video kit and multiple textural backdrops. Sixth is an art exhibition or gallery showing, and seventh is a workshop, masterclass or networking evening for smaller invited groups. Budget Signal This sits in the mid tier for North Brooklyn and well below comparable Manhattan retail or hotel event pricing on a per square metre basis. What you are buying is a space that arrives usable. Bar, counter, furniture, garment racks, fitting room, lighting, video equipment, heating, cooling and step-free access are already in place, which removes the build and hire lines that inflate the true cost of a bare white-box unit in SoHo or Tribeca. Against a hotel event room you gain a full trading day rhythm, a street-facing window and a garden rather than a windowless suite with an enforced catering minimum. Against co-working or shared pop-up formats you gain exclusivity, your own frontage and the right to run food and drink service. Brands comparing total landed cost across formats usually find the picture clearer once they run the numbers through our budget calculator rather than judging on headline rate alone.",
  "neighbourhoodMood": "Independent labels, vintage dealers, photographers and small product brands make up the working population of this stretch of Williamsburg, and most of them operate within a ten minute walk of this door. Along Metropolitan Avenue and the cross streets at Havemeyer and Roebling you find archive sellers like Stella Dallas and 10 Ft Single, which have been pulling stylists and casting directors east from Manhattan for years, alongside Flyrite Tattoo, Indian Larry Motorcycles and a dense layer of upstairs studios that never advertise. Knitting Factory and The Commodore anchor the evening rhythm on the block, Parlor Coffee and Oslo handle the morning one, and The Four Horsemen a few minutes west is where half the press dinners in this postcode actually happen. In our experience placing brands in this neighbourhood, clients arrive expecting a fashion district and find something closer to a working creative quarter, which is exactly why footwear labels, fragrance launches and DTC apparel teams keep returning here rather than to the more polished addresses among spaces in New York. Cost per square foot and creative credibility are the two reasons brands pick this block over Soho, Nolita or the Lower East Side. A 2,600 square foot ground floor storefront with a garden, cargo entrance and window display would sit at a materially higher day rate on Crosby Street or Elizabeth Street, and it would come with tourist footfall that rarely converts for a press day or a buyer appointment. North Williamsburg around Wythe Avenue and Bedford Avenue has become its own saturated zone with its own premium, so the Metropolitan Avenue corridor gives you a similar audience without paying for the hotel-adjacent postcode. Transport is genuinely strong: Lorimer Street on the L and Metropolitan Avenue on the G are a short walk, putting Union Square within about fifteen minutes for editors and buyers based in Manhattan. What it does not give you is the automatic legitimacy a Soho address still carries with international wholesale accounts, so factor that into your invitation strategy and run the numbers through our budget calculator before committing. Arriving here for a showroom appointment feels closer to visiting a neighbourhood bar than a retail unit, which is precisely what the space used to be. The block is low rise, commercial at street level and residential above, with delivery vans in the morning, a steady coffee and lunch flow through midday, and a distinct shift after six when the Knitting Factory and Commodore crowds fill the sidewalk. Mornings are quiet enough for a controlled buyer schedule, afternoons carry enough passing traffic for a public pop-up shop, and the garden at the back gives you a second act for a cocktail reception without needing a separate venue. What we consistently hear from brand teams who activate here is that load-in is painless thanks to the cargo entrance, and our production and build crews confirm it. Be honest with yourself on one point: this is not a high-volume tourist retail location, and brands needing maximum street visibility or heavy unplanned walk-in traffic should look at Broadway or Fifth Avenue instead.",
  "faq": [
    {
      "question": "Is Event Space and Pop-Up Storefront with Garden in Brooklyn available for pop-up shops?",
      "answer": "Yes — Event Space and Pop-Up Storefront with Garden in Brooklyn is a vetted pop-up ready space in Brooklyn, 242 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, lighting, raw, wc, cargo entrance, handicap accessible, air conditioning, bar."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Brooklyn",
  "country": "United States",
  "postalCode": "11211",
  "lat": 40.7139635,
  "lon": -73.9553301,
  "areaSqm": 242,
  "areaSqft": 2600,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-1.jpg",
  "gallery": [
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      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-3.jpg",
      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-4.jpg",
      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-5.jpg",
      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-6.jpg",
      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-7.jpg",
      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-8.jpg",
      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-9.jpg",
      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-10.jpg",
      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store, interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/event-space-and-pop-up-storefront-with-garden-in-brooklyn-0638c011-11.jpg",
      "caption": "Event Space and Pop-Up Storefront with Garden in Brooklyn, 242 sqm, pop up store, second interior view 2"
    }
  ],
  "amenities": [
    "daylight",
    "lighting",
    "raw",
    "wc",
    "cargo entrance",
    "handicap accessible",
    "air conditioning",
    "bar",
    "bathroom",
    "counter",
    "furniture",
    "garment rack",
    "heating",
    "video equipment",
    "wifi",
    "ground floor street",
    "fitting room",
    "window display"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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}