{
  "source": "Fashion Week Venues",
  "title": "F&B/Retail Space for Lease in Soho",
  "description": "This Food and Beverage/Retail space offers a prime location in the Soho area, situated within a well-known residential building at the intersection with Tai Ping Shan. The space spans 1,380 square feet and can be combined with two additional units for a total area of 9,910 square feet, including a terrace. The unit is surrounded by a variety of restaurants and bars, enhancing its appeal as a vibrant commercial location. Amenities include internet access, air conditioning, a security system, a stock room, counters, fitting rooms, garment racks, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen.",
  "editorialTake": "Treat this Soho address as a long-run concept store or hybrid retail and F&B flagship rather than a short-term commercial space, because the 365 day minimum term paired with an already fitted kitchen, stock room, counters and fitting rooms is configured for continuous trading instead of a two-week fashion week venue booking. The feature that does the real work is scalability at a fixed address: the 1,380 sqft basement unit can be joined to two neighbouring units for 9,910 sqft including a terrace, which means a brand can trade small on the Tai Ping Shan corner and later expand into a multi-room retail experience with outdoor programming space without renegotiating a new lease or rebuilding a frontage. In our experience the right occupant is a design-led independent fashion, accessories or lifestyle label at least three years into trading, with a material-forward identity in concrete, raw timber or gallery white, and we would be honest that this favours mid-scale contemporary names over heritage maisons, who will always want street level visibility and daylight that a basement floor plate cannot supply for leather goods or fine jewellery. Hong Kong operational note: plan four to six months from first enquiry to opening because basement change of use, licensing and ventilation sign-off move slowly here, the adjacent terrace-facing units are always claimed first so raise the combined footprint in your opening conversation, and if your concept needs a fitted interior fast our branded store design team can compress the build while the budget calculator tells you whether a twelve month amortisation actually works.",
  "idealBrandProfile": "This space fits a brand with a 10 to 40 person team, 3 or more years of trading, and enough Asia-Pacific revenue to justify a year-long commitment rather than a two-week test. The 365 day minimum lease is the qualifier that matters most here: at 1,380 sqft across a basement level in Soho, this is a standing retail base or regional flagship, not a fashion week venue booked for a season. Brands at this stage typically find the option to expand into the adjacent units for a combined 9,910 sqft with terrace is what makes the deal worth signing, because it allows a phased rollout from single store to multi-unit concept without relocating. Where we see mismatches is when a DTC label with no Hong Kong entity, no local staffing, and a single-city customer base treats this as a short-term commercial space. If you need four to eight weeks for a collection preview or a press day venue, this is the wrong structure and you should browse all spaces for shorter commitments instead. Aesthetic Fit Design-led independent fashion, lifestyle, and accessories brands with a raw or material-forward visual identity work best in this shell. A basement level in the Tai Ping Shan and PMQ corridor reads as intentional for concrete, dark timber, gallery-white, or industrial-utility interiors, and the existing counters, garment racks, fitting rooms, and lighting rig mean a fitted retail experience can be layered in rather than built from nothing. The on-site kitchen also supports a hybrid café and retail concept, which suits brands whose identity extends into food, ceramics, homeware, or community programming. What does not work is heritage luxury requiring street-level frontage visibility and natural daylight for leather goods or jewellery presentation, or a high-gloss mass-market fit-out that fights the neighbourhood's low-rise, craft-orientated character. If your concept needs a specific spatial language executed properly, our branded store design team will tell you early whether a basement footprint carries it. Best Use Cases First choice is a permanent or year-round concept store, because the lease term, fitting rooms, stock room, security system, and counters are already configured for continuous trading. Second is a hybrid retail and F&B concept, given the kitchen and the surrounding density of Soho bars and restaurants including Coa and Kau Kee within 100 metres. Third is a fashion showroom and wholesale appointment base for a brand building Greater China distribution, with the elevator and parking easing sample movement. Fourth is a temporary retail space or pop-up shop staged inside a longer lease, using the expandable 9,910 sqft footprint to rotate seasonal takeovers. Fifth is a content studio and brand presentation space, supported by the sound and video equipment, lighting, and air conditioning. Sixth is a sample sale space, where basement positioning is an advantage for queue management. Budget Signal This sits in the mid tier for Soho and Sheung Wan, materially below street-level Hollywood Road or Central prime frontage on a per square foot basis, and priced as a working retail lease rather than an event rate. What you are buying is fitted infrastructure and duration: garment racks, counters, fitting rooms, stock room, kitchen, AV, heating, air conditioning, parking, and lift access, all included, which removes most of the capital expenditure a bare shell in this district would demand. Compared with hotel event spaces or co-working venues in Central, the cost per trading day is far lower, though those alternatives allow short bookings this one does not. Compared with shared pop-up formats, you gain full brand control and a fixed address. In our experience the profile that gets the most from this space is a brand amortising fit-out across twelve months or more, and the budget calculator is the fastest way to test that against your Asia-Pacific revenue forecast.",
  "faq": [
    {
      "question": "Is F&B/Retail Space for Lease in Soho available for pop-up shops?",
      "answer": "Yes — F&B/Retail Space for Lease in Soho is a vetted pop-up ready space in Hong Kong, 128 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$3,600 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.28410085,
  "lon": 114.1515939,
  "areaSqm": 128,
  "areaSqft": 1380,
  "priceLabel": "HK$3,600 / day",
  "priceEur": 400,
  "coverImage": "https://fashionweekvenues.com/i/f-b-retail-space-for-lease-in-soho-91f5753c-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/f-b-retail-space-for-lease-in-soho-91f5753c-2.jpg",
      "caption": "F&B/Retail Space for Lease in Soho, 128 sqm, retail activation, pop-up rental in Hong Kong"
    },
    {
      "url": "https://fashionweekvenues.com/i/f-b-retail-space-for-lease-in-soho-91f5753c-3.jpg",
      "caption": "F&B/Retail Space for Lease in Soho, 128 sqm, retail activation, pop-up rental in Hong Kong, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/f-b-retail-space-for-lease-in-soho-91f5753c-4.jpg",
      "caption": "F&B/Retail Space for Lease in Soho, 128 sqm, retail activation, pop-up rental in Hong Kong, second interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "retail activation"
  ],
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}