{
  "source": "Fashion Week Venues",
  "title": "F&B/Retail Unit Available Adjacent to PMQ",
  "description": "This Food and Beverage/Retail unit offers a total area of 980 square feet, with the option to extend to 9,910 square feet by combining it with two additional units. The space is well-equipped with essential amenities including internet access, air conditioning, a security system, a stock room, counters, fitting rooms, a garment rack, lighting, furniture, sound and video equipment, electricity, heating, parking, an elevator, and a kitchen. Located in a bustling area, this unit is ideally positioned near various dining and entertainment options.",
  "idealBrandProfile": "This unit suits a brand with a 5 to 30 person team, three or more years of trading, and an existing Hong Kong or Greater China customer base, whether through wholesale accounts, DTC shipping volume or a regional distributor. The 91 sqm footprint holds one full seasonal collection with room for fitting rooms and a stock room behind, and the 365 day minimum commitment means this is a retail base rather than a four day fashion week venue. Brands at this stage typically find a basement unit beside PMQ works because the Hollywood Road creative crowd already walks the block. Too small for a global house planning a flagship, and wrongly positioned for a first time market tester who needs a short lease before committing capital. Aesthetic Fit Design led independents work best here: contemporary womenswear and menswear, workwear and utility labels, Japanese or Scandinavian minimal, jewellery and accessories, plus craft driven homeware and beauty that reads well against a raw lower ground shell. The basement level, existing counters, garment rack and full lighting rig favour a controlled, gallery style hang rather than a daylight dependent concept, and the fitted kitchen supports a café or tasting element inside the retail experience. Where we see mismatches is when a heritage luxury maison or a mass market high street label takes a basement unit and expects street level visibility it will never get. If your identity relies on a large glazed frontage, look elsewhere or plan for branded store design that builds the drama internally. Best Use Cases First choice is a long run pop-up shop or temporary retail space of six to twelve months, since the minimum lease, stock room and fitting rooms support genuine trading rather than a weekend stunt. Second, a permanent fashion showroom and wholesale appointment base for a brand entering Asian retail, with the counters and secure entry already in place. Third, a press day venue and collection preview space, helped by proximity to PMQ, Hollywood Road and the Central editorial circuit. Fourth, a content studio, given the sound and video equipment, controllable lighting and lack of daylight variance. Fifth, a hybrid retail and F&B concept using the kitchen. Sixth, a sample sale space during quieter trading months. Our activation service covers the sequencing across all of these. Budget Signal This sits in the mid tier for Sheung Wan and Central, meaningfully below prime ground floor retail on Queen's Road or in Causeway Bay, and below what a Central hotel would charge for equivalent square metres of event space over any sustained period. The discount is the basement level, and the trade is location: you are 109 metres from PMQ and steps from Man Mo Temple and Bridges Street Market. Against a shared pop-up format or a co-working showroom slot you pay more, but you gain exclusive use, a kitchen, air conditioning, parking, lift access and a fit out that removes most build cost. In our experience the profile that gets the most from this space is one amortising fit out across a full lease, which the budget calculator will make obvious quickly.",
  "faq": [
    {
      "question": "Is F&B/Retail Unit Available Adjacent to PMQ available for pop-up shops?",
      "answer": "Yes — F&B/Retail Unit Available Adjacent to PMQ is a vetted pop-up ready space in Hong Kong, 91 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$2,600 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.28410955,
  "lon": 114.1511869,
  "areaSqm": 91,
  "areaSqft": 980,
  "priceLabel": "HK$2,600 / day",
  "priceEur": 289,
  "coverImage": "https://fashionweekvenues.com/i/f-b-retail-unit-available-adjacent-to-pmq-27ed8533-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/f-b-retail-unit-available-adjacent-to-pmq-27ed8533-2.jpg",
      "caption": "F&B/Retail Unit Available Adjacent to PMQ, 91 sqm, retail activation, pop-up rental in Hong Kong"
    },
    {
      "url": "https://fashionweekvenues.com/i/f-b-retail-unit-available-adjacent-to-pmq-27ed8533-3.jpg",
      "caption": "F&B/Retail Unit Available Adjacent to PMQ, 91 sqm, retail activation, pop-up rental in Hong Kong, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/f-b-retail-unit-available-adjacent-to-pmq-27ed8533-4.jpg",
      "caption": "F&B/Retail Unit Available Adjacent to PMQ, 91 sqm, retail activation, pop-up rental in Hong Kong, second interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "retail activation"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/f-b-retail-unit-available-adjacent-to-pmq-27ed8533"
}