{
  "source": "Fashion Week Venues",
  "title": "F&B Unit for Lease Near PMQ in Tai Ping Shan",
  "description": "This food and beverage unit is located in Tai Ping Shan, just a short distance from PMQ and Mid-Levels. The space encompasses 1,030 square feet and offers essential amenities, including internet access, air conditioning, a security system, and a stock room. It is equipped with counters, fitting rooms, and a garment rack. Additional features include lighting, furniture, sound and video equipment, electricity, heating, and parking facilities. An elevator and kitchen are also available for convenience.",
  "tldr": "A 96 sqm (1,030 sq ft) basement food and beverage unit for rent in Tai Ping Shan, Hong Kong Island, minutes from PMQ and the Mid-Levels. The layout is an enclosed single floor with street frontage signage, a fitted kitchen behind the service counter and standing capacity for 100 guests. Best For Cocktail receptions and collection launch parties for up to 100 guests, temporary retail and pop-up shop runs, press day and buyer preview appointments, experiential marketing builds, and seated corporate dinners using the in-house kitchen. Fitting rooms and garment rails are already available on site, so fashion formats need minimal added fit-out. Standout Features Full commercial kitchen with front-of-house counters, capable of supporting catered service rather than warming only, which is rare at this footprint in Sheung Wan. Also installed and vetted by Fashion Week Venues: fitting rooms and a garment rack for showroom use, a lockable stock room for inventory and cases, house sound and video equipment, passenger elevator plus on-site parking for equipment drops, and a monitored security system with full air conditioning and heating. Location Sheung Wan MTR is roughly 8 minutes on foot, Central MTR roughly 12 minutes, and the Central Mid-Levels Escalator around 3 minutes, with PMQ under 5 minutes away in the Tai Ping Shan district of Hong Kong Island, where street addresses carry no postcode. The immediate streets are sloping, low traffic and dense with independent restaurants, cafes and galleries, which keeps crew access on hire days simple and gives guests a walkable arrival from Hollywood Road. Availability Minimum term is 365 days, with an indicative day rate of HK$2,100 (approximately EUR 233) used as the reference for shorter activation windows quoted on request. Hong Kong briefs at this address typically need 8 to 12 weeks of lead time, and demand tightens around Art Basel Hong Kong in March and CENTRESTAGE in September, so shorter windows carry brief-based pricing. How to Book Send a brief with your dates, format and guest count and we reply within 24h with confirmed availability and a costed proposal, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability for this Tai Ping Shan unit to start the hold.",
  "activationIdeas": "This unit is close to move-in ready as a seasonal showroom because the fitting rooms, garment rack and lockable stock room are already installed, which is unusual in a food and beverage conversion. Across 96 sqm you can run two rail walls, a fitting bench and a client seating cluster without crowding the floor. Brands running a collection preview in spaces like this typically hold six to ten appointments a day, using the stock room for backstock and cases so the sales floor stays clean between slots. Buyer Appointments and Wholesale Previews Works well for scheduled wholesale appointments because the enclosed basement footprint gives you a private, distraction free room five minutes from PMQ, where visiting buyers are already taking other meetings. In practice the existing counters handle order writing and laptop setup without requiring additional furniture, and the single entry point makes appointment control simple. Plan for two buyers plus one agent per slot at a comfortable working pace, with the kitchen covering coffee and lunch service in house. Press Day / Media Preview A strong press day venue for Hong Kong editorial and stylist audiences, mainly because the working kitchen behind the counters means catering is plated on site rather than trucked in cold. At 96 sqm we would run rolling press attendance of 25 to 35 at any one time rather than a single mass call, keeping rail access and photography sightlines usable. Air conditioning, house lighting and internet are in place, and the stock room doubles as a press pack and coat store. Sample Sale This is a credible sample sale space for an invite or mailing list led sale rather than a queue driven public one, since the frontage is modest and the unit sits below street level. What makes it work operationally is the combination of fitting rooms, garment rails, counters for a till bank and a secure stock room for replenishment. We would cap the floor at around 40 shoppers with a managed queue outside, and layer in point of sale and payments across two counter positions to keep transaction times down. Product Launch Suited to an evening product launch at up to 100 standing guests, with the kitchen and house sound and video equipment doing the heavy lifting on hospitality and AV. In practice we advise brand teams to plan for 60 to 70 guests in the room at once and stagger arrivals across two hours, which keeps circulation around the counters and product plinths workable. The enclosed volume gives full control over lighting states, so the reveal moment can be directed properly with concept and direction input ahead of the build. Influencer Event Works well for a creator focused evening because the Tai Ping Shan address reads as considered rather than commercial, and guests arrive on foot from the Mid-Levels Escalator in small groups. The basement layout means every content backdrop is yours to build and light, with no daylight or street reflection to fight. For 30 to 50 invited creators we would allocate two dedicated shooting corners, keep the fitting rooms for changes and use the kitchen for a short seated moment mid event. Temporary Retail Pop-Up A workable short-term commercial space for a pop-up concept aimed at a known audience, given that counters, fitting rooms, rails and a stock room already exist and cut fit-out cost significantly. The honest constraint is visibility: this is a basement unit on a side street, so budget for frontage signage and wayfinding rather than relying on walk-in volume from Hollywood Road. Most brands here invest in the frontage and the first three metres inside, which our production and build team handles alongside reinstatement. E-commerce and Content Studio Day Good value as a content studio because a windowless 96 sqm basement gives you consistent light control across a full shoot day, which a glass fronted retail unit cannot. Fitting rooms function as talent changing, the stock room holds steamed and tagged product, and parking plus the elevator make kit load in manageable on narrow sloping streets. A typical e-commerce shoot here runs a crew of eight to twelve with one lit cyc area and a second styling station, comfortably inside the footprint. Workshop or Masterclass The in-house kitchen makes this a practical workshop venue for scent, craft, culinary or styling formats where participants need work surfaces and running water rather than just seating. We would run 18 to 25 people at a long table configuration using the existing furniture, with the counters acting as the demonstration station so all sightlines face one direction. Sound equipment is already installed for a mic led masterclass, and the stock room stores materials and finished pieces between sessions.",
  "neighbourhoodMood": "Independent designers, ceramicists, gallerists and small-batch fragrance and jewellery labels make up the working population of Tai Ping Shan, and they operate out of ground-floor shophouse units along Tai Ping Shan Street, Upper Station Street and Po Hing Fong rather than out of glass towers. The creative spine runs from PMQ on Aberdeen Street down through Square Street and Bridges Street, where you will find atelier studios sharing a stairwell with a photography rental, a vintage dealer and a natural wine importer. Hollywood Road anchors the gallery side of the ecosystem, with antiques houses giving way to contemporary spaces as you move west toward Sheung Wan, and the streets in between carry a steady population of art directors, stylists and freelance producers who live and work within the same six blocks. In our experience placing brands in this neighbourhood, the tenant mix is what sells it: a showroom space here sits among people who are themselves building brands, which means neighbours turn up to your opening. Fashion Week Venues has run press days, cocktail receptions and temporary retail here, and the same short list of local caterers, florists and AV crews service the whole district, which materially shortens build timelines. For comparable creative-district stock elsewhere, our team also handles venue sourcing across parallel neighbourhoods. Brands choose Tai Ping Shan over Central and Causeway Bay because the format they want is invite-led, not footfall-led, and the cost difference is severe. A comparable footprint on Queen's Road Central, in Landmark or IFC, or anywhere in the Causeway Bay retail corridor around Hysan and Times Square will run several multiples of this rate, and you are paying for walk-in volume that a press day or buyer appointment schedule does not need. Tsim Sha Tsui carries similar issues with mainland tourist traffic and mall-locked leasing. What Tai Ping Shan gives you instead is genuine address credibility with Hong Kong's editorial and buying community, a short walk from the Central Mid-Levels Escalator, roughly eight minutes to Sheung Wan MTR and twelve to Central MTR, so international press and buyers staying around Central hotels arrive without a car. It is also a district where a brand activation reads as intentional rather than commercial. What it does not give you is scale of passing audience or the prestige signalling of a Central flagship address, and if your KPI is impressions from strangers, this is the wrong postcode. Run the numbers honestly first using our budget calculator before comparing this against a Central quote. Arriving at this block feels residential in the morning and social from late afternoon onward, which shapes how you schedule a press day here. The immediate streets are sloping and narrow, with a Wellcome and a Watsons within a minute for crew supplies, and the surrounding density of restaurants and bars means the area quietens between roughly 10am and 3pm before filling with a dinner and drinks crowd heading toward Ho Lee Fook, Quinary and the Peel Street cluster. That rhythm works particularly well for morning buyer appointments followed by an evening cocktail reception in the same fit-out, and the in-house kitchen and 100-guest standing capacity make that changeover practical. What we consistently hear from brand teams who activate here is that guests arrive on foot in small groups and stay longer than they would in a mall environment. The honest limitation is visibility: this is a basement unit on a side street with modest frontage, so it is not suited to high-volume tourist retail, spontaneous walk-in traffic or any brand whose success depends on being seen from the pavement. Plan for a guest list and a clear wayfinding plan, and consider influencer marketing to drive the arrivals the street will not.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 1,030 sq ft Tai Ping Shan unit is regularly put forward for hire as a temporary retail and pop-up shop location, and it is already fitted with counters, fitting rooms and a garment rack. Because the original use is food and beverage, your brand inherits a service counter that converts cleanly into a till point and a kitchen that supports guest hospitality during launch days. In our experience handling pop-up bookings in Sheung Wan and Tai Ping Shan, the basement level works in your favour because the enclosed footprint lets you control lighting and the customer journey rather than fighting daylight from a glass shopfront. The street frontage still carries your signage at pavement level, so passing traffic from Hollywood Road and PMQ can find you."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle landlord negotiation, contract structuring, permit paperwork, fit-out coordination, staffing and on-site production for this address, with concierge included from brief to derig. What we manage on your behalf at this Tai Ping Shan unit specifically is the conversion of a licensed food and beverage premises into a brand-ready environment, which means checking what the existing kitchen licence permits, agreeing signage changes with the landlord and scheduling deliveries around a basement floor level. We also brief and place your front of house team, so you are not recruiting locally from scratch. You can see the full sequence of milestones in how our process works"
    },
    {
      "question": "How large is the unit and how many people does it hold?",
      "answer": "The unit measures 96 sqm (1,030 sq ft) across a single basement floor and holds up to 100 guests standing. That capacity suits a cocktail reception, a collection launch or an experiential build, while seated corporate dinners and buyer appointments run comfortably at a lower headcount using the kitchen for service. Brands that hire this size of space in Hong Kong Island typically plan for around 60 to 70 guests at any one time and stagger arrivals across an evening, which keeps circulation around the counters workable. The enclosed layout also means one clear entry point, which makes guest list management and door control straightforward."
    },
    {
      "question": "What is the day rate and what is the minimum term?",
      "answer": "The indicative day rate is HK$2,100, roughly EUR 233, and the landlord lists a minimum term of 365 days for a standard lease. Shorter activation windows are quoted separately on a brief-based pricing model, because the commercial terms for a two week pop-up differ materially from a twelve month commitment and we negotiate those directly with the landlord for you. Send your dates, format and guest numbers and we come back with a costed figure that includes fit-out, staffing and permits rather than a headline rent that hides the real budget. You can pressure test your numbers first with the budget calculator"
    },
    {
      "question": "Is there a working kitchen for catering and cocktail receptions?",
      "answer": "Yes, the unit includes a full kitchen behind the front of house counters, which is the main reason brands book this address over a bare retail shell in the same district. That means your caterer can plate and serve on site rather than working from warming boxes, which matters for a press dinner or a cocktail reception at the 100 guest capacity. Air conditioning, heating, electricity and a stock room are all in place, so glassware, dry goods and cases can be held securely between service periods. We confirm the scope of the existing food licence for your specific menu before contracts are signed, since that determines whether you can serve prepared food or beverages only."
    },
    {
      "question": "Does it work as a showroom for wholesale appointments?",
      "answer": "Yes, and it is closer to move-in ready for showroom use than most food and beverage units in Hong Kong because fitting rooms, a garment rack and a lockable stock room are already installed. For a fashion showroom or buyer preview you would use the enclosed basement volume to control lighting on the collection, keep the stock room for backstock and cases, and run wholesale appointments in scheduled slots against the counters. Brands running collection previews at this type of address in Hong Kong typically add a rail run, a fitting bench and a seating cluster, which is a light one day build. Proximity to PMQ means visiting buyers and press are already in the neighbourhood for other appointments."
    },
    {
      "question": "What lighting, sound and AV equipment is included?",
      "answer": "Lighting, sound and video equipment, furniture and full internet access are all included at this Tai Ping Shan address, along with a monitored security system. For a product launch or a content studio day you will usually supplement the house lighting with a directional rig on the merchandising wall, since the base install is set up for restaurant ambience rather than product visibility. Furniture on site gives you a starting layout, and where the look needs to match a brand world we source additional pieces through our furniture rental"
    },
    {
      "question": "How does access and loading work for a basement unit?",
      "answer": "An elevator serves the unit and on site parking is available, which is the practical difference between a manageable load in and a difficult one on the sloping streets of Tai Ping Shan. Deliveries come to street level and then travel down by lift, so palletised or oversized set pieces should be broken into liftable modules and flat packed before they arrive. In our experience handling bookings in this part of Hong Kong Island, the streets around Hollywood Road are narrow and restricted for long vehicle waits, so we schedule vehicle slots and crew arrivals in sequence rather than letting suppliers turn up freely. Share your heaviest and largest item dimensions in your brief and we confirm lift and access clearances before you build anything."
    },
    {
      "question": "What permits do I need to run a brand activation here?",
      "answer": "Hong Kong does not require a single blanket pop-up permit, but a temporary rental in a licensed food and beverage unit involves three checks: the existing food business licence and whether your activity falls inside it, a liquor licence or temporary function permission if you are serving alcohol at a reception, and landlord consent for any signage or non structural fit-out. Because this address sits at basement level, fire safety and means of escape provisions apply to your layout and guest numbers, so we review the floor plan against the 100 person capacity before the build is finalised. We prepare and file the paperwork with the landlord and the relevant authorities as part of the booking rather than leaving it with your team. Our permit guide"
    },
    {
      "question": "Can I brand the frontage and change the interior?",
      "answer": "Yes, the street frontage carries signage and the wall treatment shown in the listing images can be reskinned, subject to landlord consent that we negotiate as part of the deal. Non structural work such as vinyl, rail systems, plinths, freestanding walls and lighting positions is generally straightforward here, while anything touching the kitchen extraction, electrics or fire provisions needs approval and lead time. Brands that book this unit for a retail activation usually invest most of the fit-out budget in the frontage and the first three metres inside, because that is what converts foot traffic descending from PMQ. Our branded store design"
    },
    {
      "question": "Where exactly is it and how do guests reach it?",
      "answer": "The unit sits in Tai Ping Shan on Hong Kong Island, under five minutes on foot from PMQ, around three minutes from the Central Mid-Levels Escalator, roughly eight minutes from Sheung Wan MTR and about twelve minutes from Central MTR. Hong Kong street addresses carry no postcode, so we share the exact address and a pinned arrival point with your guest list once a hold is placed. Taxi drop off works on the surrounding streets, and most guests arriving from Central will simply walk down through Hollywood Road. Request availability with your event date and we will send the location pack alongside the proposal."
    },
    {
      "question": "What is the surrounding neighbourhood like for footfall?",
      "answer": "Tai Ping Shan is a dense independent district with around 60 places within 600 metres, including 30 restaurants, 21 retail units and eight cafes, which gives you steady evening and weekend footfall rather than commuter volume. Immediate neighbours include Watsons and Wellcome within 60 metres, with Ho Lee Fook, Quinary, Kau Kee and Grassroots Pantry a short walk away and PMQ pulling design and fashion audiences through the area daily. The character is low traffic, sloping streets, galleries and owner run restaurants, which suits a brand presentation or press day where you want a considered arrival rather than mall footfall. Convenience anchors such as multiple 7-Eleven branches and Market Place are available within a few minutes for last minute production supplies."
    },
    {
      "question": "How much lead time do I need, and are there busy periods?",
      "answer": "Plan on eight to twelve weeks from brief to opening for a fully built activation at this address, and four to six weeks for a lighter format using the existing counters, fitting rooms and furniture. Demand across Hong Kong Island tightens sharply around Art Basel Hong Kong in March and CENTRESTAGE in September, so holds during those windows are priced and confirmed on request and should be secured earlier. Permit and landlord consent timelines are usually the constraint rather than the build itself, particularly where alcohol service or signage changes are involved. Map your own dates against the build sequence with the activation timeline"
    },
    {
      "question": "Do you provide staff for the activation?",
      "answer": "Yes, we recruit, brief and manage front of house teams, brand ambassadors, door hosts and stockroom support for this unit, all vetted and trained on your brand story before opening day. Given the 100 guest standing capacity and the kitchen on site, a typical evening reception here runs with a host at the entrance, two floor staff and a stock or fitting room attendant if you are selling. For a longer temporary retail run we build a rota that covers trading hours across the week and manage timesheets and cover on your behalf. Full scope and rates for retail staffing"
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send us your dates, format, guest numbers and budget for this Tai Ping Shan unit and we reply within 24h with confirmed availability, indicative commercial terms and a costed proposal. There is no charge until confirmed, so the sourcing, landlord approach and initial permit review carry no cost while you are still deciding. If the address works we place a hold, issue the agreement and move straight into the build schedule and staffing plan; if it does not, we put two or three comparable Hong Kong Island alternatives in front of you the same week. Deposit and payment terms are set against the agreed term length and confirmed in writing before anything is signed."
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$2,100 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.28273962,
  "lon": 114.1508624,
  "areaSqm": 96,
  "areaSqft": 1030,
  "priceLabel": "HK$2,100 / day",
  "priceEur": 234,
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      "caption": "F&B Unit for Lease Near PMQ in Tai Ping Shan, 96 sqm, private event, pop-up rental in Hong Kong"
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      "caption": "F&B Unit for Lease Near PMQ in Tai Ping Shan, 96 sqm, private event, pop-up rental in Hong Kong, interior view"
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      "caption": "F&B Unit for Lease Near PMQ in Tai Ping Shan, 96 sqm, private event, pop-up rental in Hong Kong, second interior view"
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      "caption": "F&B Unit for Lease Near PMQ in Tai Ping Shan, 96 sqm, private event, pop-up rental in Hong Kong, third interior view"
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  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "private event",
    "cocktail reception",
    "corporate event",
    "retail activation",
    "experiential marketing"
  ],
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