{
  "source": "Fashion Week Venues",
  "title": "Flexible Creative Space in Upper West Side",
  "metaTitle": "Showroom Space New York 117 sqm | Upper West Side Rental",
  "description": "This versatile creative space features small rooms that can accommodate a variety of setups, making it ideal for diverse creative projects. The design includes exposed brick arches and graffitied walls, adding both functionality and historic charm. The layout allows for flexible configurations to support different creative endeavors. \n\nIncluded amenities enhance the workspace experience, offering essential features like internet access, air conditioning, a security system, and a stocked room. Additional items such as counters, fitting rooms, garment racks, and sound and video equipment are also available. The space is equipped with heating, electricity, and an elevator for convenience. A kitchen and parking facilities further enhance utility.\n\nWith flexible operating hours and support services, this workspace provides the resources needed to focus on your creative vision.",
  "metaDescription": "Rent 117 sqm creative space in New York with exposed brick. Book now for flexible retail or showroom use. Concierge included. Enquire now.",
  "tldr": "A 117 sqm (1,255 sq ft) basement creative space for rent on Columbus Avenue in the Upper West Side, New York, built as a series of small connected rooms with exposed brick arches and graffitied walls. Vetted by Fashion Week Venues and suited to brands wanting industrial texture uptown rather than a white box downtown. Best For Strongest fit is a fashion showroom running parallel wholesale appointments and buyer previews across separate rooms, followed by content studio and brand shoot production, then press days and collection previews for up to 120 guests. Also available for short-run pop-up shop and sample sale activations booked by the day, and for creative workshops or invite-only influencer events. Standout Features Compartmentalised small rooms let you run concurrent buyer appointments without visual bleed between collections, and fitting rooms, selling counters and garment racks are already installed so the space is move-in ready. Further differentiators include a lockable stock room, elevator access for rack and lighting load-in, on-site sound, video and lighting equipment, a kitchen suitable for catering setup, and parking for crew vehicles. Location 66th Street Lincoln Center on the 1 line is a 4 minute walk, 72nd Street on the 1, 2 and 3 is 6 minutes, and the B and C at 72nd Street Central Park West is 8 minutes, in the Lincoln Square district of the Upper West Side. The immediate stretch is a specialty retail corridor with Rag and Bone, Theory, Club Monaco, Reiss and Lululemon within a few minutes walk, calm enough for daytime load-in and legible for guests arriving by car or on foot. Availability Day rate is 1,000 USD (approximately 871 EUR), with a one day minimum and a 28 day maximum on this short-term rental. Allow six to eight weeks lead time in New York and twelve weeks or more for the February and September fashion week windows and the November to December retail peak, when spaces at this address typically book first. How to Book Send your dates, format and build requirements and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, event staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your window.",
  "editorialTake": "```html An ideal fit for creative workshops and content studio projects due to its flexible room layouts and aesthetic character. The exposed brick arches and graffitied walls provide a raw, industrial backdrop that supports gritty, texture-led branding. Mid-scale brands in streetwear, denim, or downtown aesthetic spaces will find the 117 sqm split-level layout suits their identity and operational needs. Allow a lead time of six to eight weeks to secure slots, with greater demand during the February and September fashion week windows; spaces in New York generally fill quickly during these periods. ```",
  "idealBrandProfile": "This space fits an independent brand with a 5 to 25 person team, roughly 2 to 8 years of trading, and an existing wholesale book or DTC list of at least 10,000 engaged customers. At 117 sqm split into smaller rooms across a basement floor, it rewards brands that need zones rather than one open hall: a selling counter, a fitting area, a stock room and a shoot corner all working at once. Larger houses running a full runway adjacency or a 300 guest reception will find the occupancy ceiling of around 120 and the below grade entry limiting, and a pre revenue label with one capsule will overpay for rooms it cannot fill. Brands comparing options across other spaces in New York should weigh the compartmentalised layout as the deciding factor. Aesthetic Fit Raw, texture led and downtown adjacent identities read best here. Exposed brick arches and graffitied walls suit denim, streetwear, workwear, leather goods, sneaker drops, tattoo adjacent jewellery, and skincare or fragrance brands built on a gritty, subcultural story. The industrial shell gives free set dressing, so a brand presentation space with minimal build still photographs with depth. Where we see mismatches is when a quiet luxury or clean minimalist label books a room like this and then spends the entire budget flatting out the walls to erase the character they paid for. Soft pastel beauty, bridal, fine jewellery and gallery white cube aesthetics fight the room rather than use it, and a white box in Soho or Tribeca serves them better. Best Use Cases First choice: fashion showroom and wholesale appointment weeks, since the small rooms, garment racks, counters and fitting rooms let you run buyer meetings in parallel without visual bleed between collections. Second: content studio and photo or video production, supported by on site sound and video equipment, lighting, controllable basement light and a kitchen for crew. Third: press day and collection preview, where the 120 person capacity and elevator access handle staggered editor slots comfortably. Fourth: a short run pop-up shop or sample sale, with the stock room and counters already in place and lease terms from 1 to 28 days. Fifth: creative workshops and intimate influencer events, where the arches give a backdrop worth posting. Sixth: art exhibition or gallery showing, best with production and build support to hang cleanly on brick. Budget Signal This sits in the mid tier for Manhattan short-term commercial space and reads as good value for the Upper West Side, given the Columbus Avenue retail corridor around it with Lululemon, Club Monaco, Theory, Rag and Bone and Warby Parker within a few minutes walk. Compared with prime street level temporary retail space in Soho or on Fifth, you are paying materially less and trading window visibility for usable back of house. Against hotel event rooms you keep multi day continuity and avoid catering minimums, and against co-working or shared pop-up formats you get exclusive use, fitting rooms and a stock room rather than a shared shell. Brands at this stage typically find the numbers work once they model sell through and press value in the ROI estimator before committing to a full 28 day run.",
  "neighbourhoodMood": "Stylists, casting agents, editorial photographers, performance costume departments and contemporary labels with a committed uptown clientele make up the working population on this stretch of Columbus Avenue between West 67th and West 72nd. The retail line here is specialty rather than chain-heavy: Rag & Bone, Theory, Reiss, Club Monaco, Paige Denim, Warby Parker and Malin+Goetz all trade within a five minute walk, with Anne & Valentin for eyewear and a dense run of salons and colour bars along West 72nd that quietly service a large share of the talent booked in Manhattan on any given week. The Lincoln Center and Juilliard orbit two blocks south pushes dancers, musicians, crew and production managers through these blocks from early morning, and the side streets toward Amsterdam hold rehearsal rooms, framing workshops, private art dealers and small production offices that never put a sign out. In our experience sourcing spaces in New York, brand teams consistently underestimate how much creative labour actually lives and works uptown and travels downtown only out of habit. Cost per usable square metre is the honest reason brands choose this address over SoHo, Tribeca, the Meatpacking District or the Lower East Side. At 117 sqm for a thousand dollars a day, you are paying a fraction of what a comparable Wooster Street, Howard Street or Gansevoort footprint commands during market weeks, and you are not sharing a corner with four competing pop-ups fighting for the same photographer. The tradeoffs are real and worth stating plainly. You lose the drifting international crowd that Broadway below Houston generates, and editors basing themselves at downtown hotels will need fifteen to twenty minutes on the 1 train to 66th Street Lincoln Center. In return you get a genuinely high-spend residential catchment that shops locally rather than photographing facades, strong transport for international visitors via the 1/2/3 at 72nd Street, the B and C at Central Park West and the interchange at Columbus Circle, plus hotel proximity at the Mandarin Oriental, The Empire and Hotel Beacon for buyers who prefer to stay uptown. Teams weighing this against Garment District showroom towers usually come to us for venue sourcing once they realise appointment-based formats do not need Midtown adjacency. The fit is strongest for invite-only showroom rental, buyer appointment days, sample sales and production. Arriving here for a press day feels orderly in a way downtown rarely does. The block runs on a clear rhythm: a firm eight to ten in the morning as school runs, gym traffic and coffee queues move past Epices Bakery, Blank Street and Magnolia, a real lunch trade from El Mitote and the surrounding restaurants, then a genuinely quiet mid-afternoon window that suits scheduled buyer appointments and shoots, before the Lincoln Center and AMC Lincoln Square crowd rebuilds from six. Guests arrive on foot or by car, parking is available, and the elevator makes load-in of garment racks, counters and lighting straightforward rather than a stairwell negotiation. The space itself sits below street level, with brick arches and graffitied walls that photograph with far more depth than the neighbourhood implies, which is why our activation service tends to route content studio and shoot briefs here. The honest limitation: a basement on a residential-leaning avenue will never deliver high-volume tourist retail, spontaneous walk-in footfall or shopfront visibility. It works on invitations, appointments and cameras.",
  "faq": [
    {
      "question": "Is Flexible Creative Space in Upper West Side available for pop-up shops?",
      "answer": "Yes — Flexible Creative Space in Upper West Side is a vetted pop-up ready space in New York, 117 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$1,000 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "US",
  "lat": 40.77605982,
  "lon": -73.98031426,
  "areaSqm": 117,
  "areaSqft": 1255,
  "priceLabel": "$1,000 / day",
  "priceEur": 863,
  "coverImage": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-2.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-3.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-4.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-5.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-6.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-7.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-8.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-9.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-10.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-11.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, second interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-12.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, third interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-13.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, additional interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-14.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, further interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-15.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, detail view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-16.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, further detail view 2"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "workshop",
    "creative workshop",
    "private event"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/flexible-creative-space-in-upper-west-side-bd522c85"
}