{
  "source": "Fashion Week Venues",
  "title": "Flexible Creative Space in Upper West Side",
  "description": "This versatile creative space features small rooms that can accommodate a variety of setups, making it ideal for diverse creative projects. The design includes exposed brick arches and graffitied walls, adding both functionality and historic charm. The layout allows for flexible configurations to support different creative endeavors. \n\nIncluded amenities enhance the workspace experience, offering essential features like internet access, air conditioning, a security system, and a stocked room. Additional items such as counters, fitting rooms, garment racks, and sound and video equipment are also available. The space is equipped with heating, electricity, and an elevator for convenience. A kitchen and parking facilities further enhance utility.\n\nWith flexible operating hours and support services, this workspace provides the resources needed to focus on your creative vision.",
  "idealBrandProfile": "This space fits an independent brand with a 5 to 25 person team, roughly 2 to 8 years of trading, and an existing wholesale book or DTC list of at least 10,000 engaged customers. At 117 sqm split into smaller rooms across a basement floor, it rewards brands that need zones rather than one open hall: a selling counter, a fitting area, a stock room and a shoot corner all working at once. Larger houses running a full runway adjacency or a 300 guest reception will find the occupancy ceiling of around 120 and the below grade entry limiting, and a pre revenue label with one capsule will overpay for rooms it cannot fill. Brands comparing options across other spaces in New York should weigh the compartmentalised layout as the deciding factor. Aesthetic Fit Raw, texture led and downtown adjacent identities read best here. Exposed brick arches and graffitied walls suit denim, streetwear, workwear, leather goods, sneaker drops, tattoo adjacent jewellery, and skincare or fragrance brands built on a gritty, subcultural story. The industrial shell gives free set dressing, so a brand presentation space with minimal build still photographs with depth. Where we see mismatches is when a quiet luxury or clean minimalist label books a room like this and then spends the entire budget flatting out the walls to erase the character they paid for. Soft pastel beauty, bridal, fine jewellery and gallery white cube aesthetics fight the room rather than use it, and a white box in Soho or Tribeca serves them better. Best Use Cases First choice: fashion showroom and wholesale appointment weeks, since the small rooms, garment racks, counters and fitting rooms let you run buyer meetings in parallel without visual bleed between collections. Second: content studio and photo or video production, supported by on site sound and video equipment, lighting, controllable basement light and a kitchen for crew. Third: press day and collection preview, where the 120 person capacity and elevator access handle staggered editor slots comfortably. Fourth: a short run pop-up shop or sample sale, with the stock room and counters already in place and lease terms from 1 to 28 days. Fifth: creative workshops and intimate influencer events, where the arches give a backdrop worth posting. Sixth: art exhibition or gallery showing, best with production and build support to hang cleanly on brick. Budget Signal This sits in the mid tier for Manhattan short-term commercial space and reads as good value for the Upper West Side, given the Columbus Avenue retail corridor around it with Lululemon, Club Monaco, Theory, Rag and Bone and Warby Parker within a few minutes walk. Compared with prime street level temporary retail space in Soho or on Fifth, you are paying materially less and trading window visibility for usable back of house. Against hotel event rooms you keep multi day continuity and avoid catering minimums, and against co-working or shared pop-up formats you get exclusive use, fitting rooms and a stock room rather than a shared shell. Brands at this stage typically find the numbers work once they model sell through and press value in the ROI estimator before committing to a full 28 day run.",
  "neighbourhoodMood": "Wardrobe stylists, casting directors, editorial photographers and contemporary fashion labels with a loyal uptown customer are the working population around Columbus Avenue in the low 70s. The commercial spine here runs from Lincoln Center up to West 72nd Street, and it is a genuine specialty retail corridor rather than a mall strip: Rag & Bone, Theory, Club Monaco, Reiss, Paige Denim and Malin+Goetz sit within a few hundred metres of this address, alongside Anne & Valentin for eyewear and a cluster of salons on West 72nd that quietly service half the talent booked in this part of Manhattan. The Juilliard and Lincoln Center orbit brings dancers, musicians and production crews through daily, and the side streets between Columbus and Amsterdam hold rehearsal rooms, framing workshops, private art dealers and small production offices that never advertise. In our experience placing brands across spaces in New York, teams underestimate how much creative labour is based uptown and commutes downtown only because that is where the venues historically were. Brands choose this block over SoHo, Tribeca and the Meatpacking District because the money goes into the build rather than the rent, and because the audience arriving is buying rather than photographing the facade. At roughly 117 sqm for a thousand dollars a day, this is a fraction of what a comparable Wooster Street or Howard Street footprint commands during market weeks, and you are not competing with four other pop-ups on the same corner. What you trade away is honest: you will not get the drifting international crowd that Broadway below Houston delivers, and press who base themselves in Lower Manhattan hotels will need fifteen to twenty minutes on the 1 train from Canal to 66th Street Lincoln Center. What you gain is a captive, high-spend residential catchment that shops locally, plus transport that actually works for international visitors, with 72nd Street on the 1/2/3, the B and C at Central Park West and Columbus Circle connecting almost everything. Run the numbers through our budget calculator before assuming downtown is the default. The fit is strongest for invite-only showroom rental, buyer appointment days, sample sales and content production where cost per usable hour matters more than street theatre. Arriving here for a press day feels calm in a way that downtown never does. The block moves in clear rhythms: a strong morning wave between eight and ten as school runs and gym crowds pass Epices Bakery and Blank Street, a genuine lunch trade from the surrounding restaurants, then a quieter mid-afternoon that is ideal for scheduled buyer appointments, before the Lincoln Center and AMC crowd rebuilds around six. Guests arrive on foot or by car with parking available, and the elevator makes load-in for garment racks, counters and lighting straightforward. The space itself is a basement with exposed brick arches and graffitied walls, which reads exceptionally well as a content studio or brand shoot location and gives an unexpected texture for a fashion presentation space this far uptown, and our production and build team has used similar shells to good effect. Be clear on the limitation: below street level on a residential-leaning avenue, this is not the address for high-volume tourist retail, spontaneous walk-in traffic or brands who need a shopfront visible from thirty metres away. It rewards invitations, appointments and cameras.",
  "faq": [
    {
      "question": "Is Flexible Creative Space in Upper West Side available for pop-up shops?",
      "answer": "Yes — Flexible Creative Space in Upper West Side is a vetted pop-up ready space in New York, 117 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$1,000 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "US",
  "lat": 40.77605982,
  "lon": -73.98031426,
  "areaSqm": 117,
  "areaSqft": 1255,
  "priceLabel": "$1,000 / day",
  "priceEur": 871,
  "coverImage": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-1.jpg",
  "gallery": [
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      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-3.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-4.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-5.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-6.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-7.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-8.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-9.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, further detail view"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-10.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-11.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, second interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-12.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, third interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-13.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, additional interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-14.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, further interior view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-15.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, detail view 2"
    },
    {
      "url": "https://fashionweekvenues.com/i/flexible-creative-space-in-upper-west-side-bd522c85-16.jpg",
      "caption": "Flexible Creative Space in Upper West Side, 117 sqm, pop up store in New York, further detail view 2"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "workshop",
    "creative workshop",
    "private event"
  ],
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}