{
  "source": "Fashion Week Venues",
  "title": "Fully Furnished Commercial Space for Rent in Singapore",
  "description": "This fully furnished commercial unit, located at 970 Geylang Road in the Tristar Complex, offers 350 square feet of move-in-ready space suitable for various businesses. The unit is available for a short-term lease of six months or a one-year lease. It is conveniently situated near Paya Lebar MRT and Eunos MRT stations, providing easy commuting options. \n\nThe space includes a range of amenities such as air conditioning, internet access, a security system, and a kitchen. Additionally, it features furniture, lighting, counters, fitting rooms, garment racks, stock room, sound and video equipment, as well as heating and electricity. Parking is also available for convenience. This unit is designed to accommodate diverse business needs, making it a versatile choice for your operational requirements. Contact us for more details and to schedule a viewing.",
  "tldr": "A 349 sqm (3,757 sq ft) fully furnished basement commercial space for rent at 970 Geylang Road in the Tristar Complex, on the Geylang and Katong border in District 14, Singapore. The unit arrives move-in ready with an existing retail and showroom fit-out rather than a bare shell. Best For Strongest fit is a temporary retail pop-up store or multi-week pop-up shop trading directly to walk-in customers. It also works for a fashion showroom running buyer previews and wholesale appointments, a two or three day sample sale with stock held on site, a press day or collection preview for local media, and corporate conference or brand training sessions for up to 360 people. Standout Features Retail fit-out already installed, including sales counters, enclosed fitting rooms and garment racks, so brands hire the space without building infrastructure. A separate stock room sits behind the trading floor, in-house sound and video equipment supports presentations, a kitchen handles catering prep, lift access serves the basement for load-in, and on-site parking plus full air conditioning and a monitored security system cover the whole unit. Location Paya Lebar MRT (East West and Circle lines) and Eunos MRT are both reachable in roughly 12 to 15 minutes on foot or one short bus ride along the Geylang Road corridor in District 14, with parking available on site for crew vehicles. The immediate street is a dense mixed retail and dining stretch with more than 20 restaurants and 20 shops inside 250 metres, including Nando's, Tim Hortons, CS Fresh and GV Katong cinema, so guests arrive into steady daytime and evening footfall. Availability Day rate is SGD 66 (approximately EUR 45), with a minimum rental period of six months (168 days) and a one year lease option; shorter activation windows are brief-based pricing on request. Allow 8 to 12 weeks lead time in Singapore, and book earlier for the Q4 retail season, Lunar New Year trading and Singapore Fashion Week, when furnished units at this address typically commit first. How to Book Send your dates, format and expected guest numbers through the enquiry form and our Singapore team will confirm availability and hold terms within 24 hours, with no charge until confirmed. Fashion Week Venues handles permit paperwork, on-site staffing and fit-out coordination on the brand's behalf, so request availability now to secure your window.",
  "activationIdeas": "This unit trades from day one because the counters, fitting rooms and garment racks are already installed, so a pop-up concept needs merchandising rather than construction. Across 349 sqm you can run roughly 200 sqm of shop floor while the stock room absorbs replenishment stock off the sales area. The basement position means you should budget for street-level signage and wayfinding from Geylang Road, and plan two to three people per shift, which our retail staffing team places locally. Sample Sale One of the strongest uses here, because sample sales fail on fitting room capacity and stock flow and this space solves both before you arrive. In practice the stock room handles size replenishment and pre-tagging without eating into the trading floor, and the existing counters give you two or three cash points. Comfortable at 120 to 180 shoppers in the room at once with a managed queue outside the lift, and our point of sale and payments setup covers card and PayNow on the day. SS/AW Seasonal Showroom Works well as a season-long showroom rental because the six month minimum term matches a full buying calendar rather than fighting it. Garment racks and full air conditioning are the two things that matter most for holding samples in Singapore humidity, and both come with the unit. Brands running a seasonal showroom in a footprint this size typically split it into three rail zones plus a presentation corner, with the stock room used for archive and carry-over rails. Buyer Appointments and Wholesale Previews Credible for back-to-back wholesale appointments because the basement level gives you a closed environment with no passing distraction and no shopfront to manage. At 349 sqm you can run three concurrent appointments in separate rail zones without buyers overhearing each other, with the kitchen handling coffee and light refreshment in-house. On-site parking and lift access matter here, as buyers and agents arriving with sample trunks do not need to carry them far. Press Day and Collection Preview A workable press day venue because the AV equipment, lighting and furniture are already in place, so a preview reduces to styling the rails and briefing the room. Editors and stylists are best handled in staggered 30 minute slots of 10 to 15 people rather than a single open session, which keeps the fitting rooms free for on-body shots. Nearby cafes and restaurants on Geylang Road cover press hospitality if you would rather not cater on site. Product Launch and Brand Activation Suited to an evening product launch because the sound and video equipment is installed and the basement gives you acoustic separation from the street. Occupancy stretches to 360, but a launch with a bar, seating and a product display reads better at 120 to 150 standing guests. The kitchen handles catering prep and the security system covers stock overnight if you are trading the following morning, while our influencer marketing team can build the guest list around the Katong and Paya Lebar audience. E-commerce and Lookbook Shoot Genuinely useful for an e-commerce shoot because a basement gives you complete light control, so your set output stays identical from the first frame to the last regardless of the time of day. Existing lighting is a working base for flat lay and on-model shooting, though most teams bring their own key lights for product accuracy. Fitting rooms double as talent changing, the stock room becomes styling and steaming, and parking plus lift access keeps kit load-in straightforward. Content Creation and Video Production Day Works as a content studio for multi-set social and video days, mainly because 349 sqm lets you build three or four looks and shoot them in rotation without striking sets between takes. What makes this work for video specifically is the basement acoustics and the in-house sound and video equipment, which cut most street noise problems out of the edit. Air conditioning is essential for full-day talent comfort in Singapore, and it covers the whole unit. Workshop, Masterclass or Brand Training Adequate to strong for workshops because the furniture, AV and kitchen are already on site, so a masterclass needs a facilitator and materials rather than a rental list. Seated at tables the room handles 60 to 90 comfortably, and 150 theatre style using the installed sound system. The kitchen supports catering breaks, and the enclosed basement layout suits paid ticketed sessions where you want a controlled room rather than a passing audience.",
  "idealBrandProfile": "This space fits an independent or mid-market label with a 5 to 25 person team, 2 to 8 years of trading, and either an established Singapore wholesale base or a DTC business ready for a physical trading window. The six month minimum lease is the qualifying factor: 349 sqm of furnished, fitted floor at this rate only makes commercial sense if you are running a season of trading, a standing fashion showroom, or a rolling programme of press days and wholesale appointments rather than a three day activation. Brands at this stage typically find the counters, fitting rooms, garment racks and stock room remove most of the capital they would otherwise sink into fit-out. Where we see mismatches is with two profiles. Global houses briefing a flagship moment need a prestige address and street frontage this basement unit cannot provide. Very early stage brands with under 18 months of trading and no local distribution should browse all spaces for shorter commitment formats instead of signing a half year term. Aesthetic Fit Practical, product-led brands work best here: contemporary ready-to-wear, denim and workwear, streetwear, modest fashion, footwear, accessories, beauty and skincare, and small-batch or craft-led labels that share DNA with the Katong and Joo Chiat neighbours. The existing interior is functional commercial rather than architectural, so it responds well to strong merchandising, bold graphics, modular rails and a confident colour or lighting treatment layered over a neutral base. Brands that treat the unit as a canvas do well, which is why we usually pair a lease here with branded store design work. What does not work is luxury positioning that depends on daylight, high ceilings, heritage detail or a visible facade. If your brand story is built on natural light, garden views or a shophouse frontage, a basement floor will undercut the presentation before a guest reaches the rail. Best Use Cases First choice is a multi-month pop-up shop or temporary retail space trading to a pre-promoted local audience, because the counters, fitting rooms, garment racks and separate stock room let you open with stock on day one. Second is a permanent-feeling fashion showroom for buyer previews and wholesale appointments, supported by lift access, parking for visiting buyers and a controlled entry point. Third is a recurring sample sale space, where the stock room and 349 sqm floor absorb high volume and queue management underground. Fourth is a press day or collection preview, using the sound and video equipment and kitchen for catering and playback. Fifth is a content studio and shoot base, with the styling, storage and changing infrastructure already installed. Sixth is corporate use for conferences, training and brand presentations at scale, given the room capacity and full air conditioning. Budget Signal This sits in the accessible tier for Singapore commercial space and represents strong value per square metre against anything comparable in Orchard Road, Marina Bay or the Tanjong Pagar shophouse belt. What you buy at this level is scale and existing fit-out rather than address prestige: roughly three and a half thousand square feet of furnished retail infrastructure for less than the shell rent on a fraction of that floorplate in a prime mall. Against hotel event spaces you gain a continuous trading licence rather than day hire, against co-working venues you gain fitting rooms, stock storage and security, and against shared pop-up formats you gain full control of the environment and merchandising. The trade-off is honest and worth modelling in our budget calculator: savings on rent and build must be reinvested into driving footfall, because a basement location earns no passing discovery.",
  "neighbourhoodMood": "Independent labels, beauty operators, music schools and small-batch retailers make up the working fabric of this stretch of Geylang Road where it runs into Katong and Joo Chiat. Within a few minutes of the Tristar Complex you have Rumah Bebe still producing Peranakan beadwork and kebaya by hand, Cat Socrates trading books and design objects, Gnee Hong Classic Furniture, Wolfgang Violin Studio, and a cluster of salons and skin studios along the Joo Chiat Road junction that keep steady appointment traffic through the week. The Gallery House and the shophouse rows behind Sin Hoi Sai attract photographers and small creative studios who use the two-storey facades as backdrop. This is not a formal fashion district in the way Orchard or Marina Bay present themselves, but it is where a lot of Singapore's independent product actually gets made, styled and shot. In our experience placing brands in this neighbourhood, the crossover between heritage craft businesses and younger F&B operators is what gives an activation here credibility with a local audience. Teams comparing districts often start by looking at spaces in Singapore across both central and eastern corridors before landing here. Cost per square foot is the honest first reason brands choose this corridor over Orchard Road, Marina Bay Sands or the Tanjong Pagar shophouse belt. At 349 sqm with a full retail fit-out already installed, counters, fitting rooms, garment racks and a separate stock room, the effective build cost drops close to zero against an Orchard mall unit where you are paying premium rent and still constructing everything from a bare shell. The second reason is dwell behaviour. Orchard delivers volume but the crowd is transitory and heavily tourist-weighted; Katong and Geylang Road deliver a resident and repeat-visit audience with genuine local spending patterns, which matters for brands testing product-market fit rather than chasing impressions. Paya Lebar MRT sits on both the East West and Circle lines, putting Changi within twenty minutes for international buyers and press, and there is on-site parking, which Tanjong Pagar and Duxton simply cannot offer. What this area does not give you is prestige adjacency. If your brief requires a Marina Bay postcode for regional stakeholders, this is the wrong address, and we would say so before you commission venue sourcing work. Arriving here for a press day means walking past a working commercial parade rather than a curated retail street. The block around 970 Geylang Road carries constant activity: CS Fresh and Wine Connection pull grocery traffic from mid-morning, Nando's, Canton Paradise and The Chop House fill from noon, and GV Katong drives an evening and weekend cinema crowd that peaks around 7pm. Mornings are quieter and better suited to buyer appointments and controlled press slots; afternoons get denser and noisier as school-out traffic and the food court rhythm take over. The unit itself is basement level with lift access, which is a genuine advantage for load-in and for controlling who enters, and a genuine limitation for anyone expecting street visibility. What we consistently hear from brand teams who activate here is that appointment-led formats and pre-promoted pop-up trading both perform, but passing discovery does not happen from below ground. Be clear on this: the space is not suited to brands relying on spontaneous walk-in traffic or shopfront signage impact, and driving attendance will require paid or organic pre-promotion, which is where influencer marketing tends to carry the load in this district.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 349 sqm basement unit at 970 Geylang Road in the Tristar Complex is set up for pop-up shop use and is one of the easier Singapore addresses to trade from quickly. The retail fit-out is already installed, so your brand can rent the floor with sales counters, enclosed fitting rooms and garment racks in place rather than building from a shell. Because the unit sits on the Geylang and Katong border in District 14, walk-in traffic is a mix of daytime office and residential footfall plus evening diners heading to the restaurants and GV Katong cinema within 250 metres. In our experience handling bookings at furnished addresses like this one, brands moving into a ready-fitted retail floor cut two to three weeks off their build schedule."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from first enquiry to the day your team walks out, with concierge included as standard on every Singapore booking. What we manage on your behalf at 970 Geylang Road specifically is landlord negotiation on the lease term, permit and licence paperwork with the relevant Singapore authorities, basement load-in scheduling through the building lift, fit-out coordination on top of the existing counters and racks, and on-site staffing for your trading or appointment days. We also brief the building's security and management office so your crew and couriers are cleared in advance. If you need commercial layers such as payment terminals, sell-through reporting or local press and creator outreach, we scope those into the same contract so you deal with one team rather than five suppliers."
    },
    {
      "question": "How much does it cost to rent this space in Singapore?",
      "answer": "The published day rate is SGD 66, which is roughly EUR 45 per day at current rates, calculated across the lease term rather than charged as a one-off daily hire. That figure covers the furnished unit itself, and additional costs such as utilities top-ups, custom fit-out, security staffing and cleaning are quoted separately once you share your format. Because activation budgets vary widely between a two-day press day and a six-month retail run, anything outside the standard lease is brief-based pricing, so send us your dates and objectives and we will return a full cost breakdown. You can also sanity-check your total spend against comparable Singapore activations using our budget calculator"
    },
    {
      "question": "What is the minimum rental period?",
      "answer": "The minimum commitment on this unit is six months, or 168 days, with a one-year lease also offered by the landlord. That makes it a strong fit for a sustained temporary retail run, a seasonal flagship or a standing Singapore showroom rather than a single weekend takeover. If your brand only needs a shorter window, we can put a sublet or shared-term structure to the landlord, and pricing for that arrangement is on request once we know your dates. Brands running multi-month formats in this type of furnished space typically find that the six-month floor works in their favour, since the rate per trading day falls well below a comparable short-term rental in Orchard or Marina Bay."
    },
    {
      "question": "How large is the space and how many guests can it hold?",
      "answer": "The unit measures 349 sqm, or 3,757 sq ft, over a single basement floor, with an occupancy estimate of 360 people. That gives you enough room to hire the space as one open retail and event floor, or to zone it into a front-of-house trading area, a seated presentation area and a private appointment corner behind the counters. For a standing brand presentation or launch, 360 is the working ceiling; for a seated conference or buyer session, plan on a considerably lower number once you allow for staging and catering. The separate stock room behind the main floor means you are not sacrificing sellable or guest-facing area to inventory."
    },
    {
      "question": "Does this work as a fashion showroom for buyer and wholesale appointments?",
      "answer": "Yes, the existing furniture, garment racks, fitting rooms and stock room make this a functional showroom rental with almost no additional build. You can book the floor as a permanent Singapore base for wholesale appointments and collection previews across a full season, hanging your range on the installed racks and holding samples securely in the back room. Air conditioning throughout is important for a Singapore showroom, since sample garments and leather goods suffer in unconditioned space. The Santa Grand Hotel sits 170 metres away, which our clients use for visiting buyers and regional sales agents flying in for appointment blocks."
    },
    {
      "question": "Can I run a sample sale here?",
      "answer": "Yes, this is one of the more practical sample sale floors for hire in eastern Singapore, largely because the infrastructure a sample sale needs is already fitted. You get counters for multiple till points, enclosed fitting rooms so customers can try before buying, garment racks for volume merchandising and a stock room for replenishment stock held off the shop floor. The basement level and lift access mean pallets and rail stock come in without crossing a public retail frontage, and on-site parking takes your vans. In our experience running sample sales in mixed retail and dining streets like this stretch of Geylang Road, the evening restaurant crowd delivers a second daily footfall peak that brands often underestimate."
    },
    {
      "question": "What fit-out and furniture is already in place?",
      "answer": "The unit arrives move-in ready with sales counters, fitting rooms, garment racks, general furniture, installed lighting, a stock room and a kitchen, alongside air conditioning, heating, electricity, internet and a monitored security system. That means your spend goes into brand identity rather than base infrastructure, which is unusual for a commercial unit at this rate in Singapore. Most brands layer in vinyl and window graphics, a feature merchandising plinth, brand-correct seating and a lighting refresh over the existing grid. If you want additional pieces for a press day or launch layout, we source them locally through our furniture rental"
    },
    {
      "question": "How does load-in work for a basement unit?",
      "answer": "Load-in runs through the Tristar Complex lift, which serves the basement level directly, so rail stock, crates and flat-packed fixtures do not need carrying down stairs. We schedule delivery windows with the building management office in advance, because shared service lifts in Singapore complexes are usually allocated by slot rather than first come first served. Measure your largest fixture against the lift car before you fabricate, since that is the single most common cause of delays we see on basement temporary rental projects. On-site parking allows your crew vehicles to stay close during build and strike rather than circulating on Geylang Road."
    },
    {
      "question": "How do guests and staff get here by public transport, and is there parking?",
      "answer": "Paya Lebar MRT, served by the East West and Circle lines, and Eunos MRT are both roughly 12 to 15 minutes on foot or one short bus ride along the Geylang Road corridor. Parking is available on site, which matters for stock deliveries, styling teams arriving with kit and VIP guests during a press day. For guest-facing events we usually recommend directing arrivals to Paya Lebar and providing a simple walking map, as the Circle line interchange makes it easy to reach from the CBD and Orchard. Given the day rate on this unit, the transport position is well above what brands normally get at this price point in Singapore."
    },
    {
      "question": "What internet, AV and catering facilities are included?",
      "answer": "Internet, sound and video equipment, installed lighting, electricity and a kitchen are all included in the unit, so a brand presentation or conference can run without hiring in a full technical package. The in-house sound and video setup is available for playback, screen content and speech reinforcement at moderate scale, and we advise a technical check on site before you finalise a show file. The kitchen supports caterer prep and drinks service for launches and buyer lunches, which removes the need for an external prep unit. For anything more ambitious, such as a multi-screen collection film or a live-streamed presentation, we bring in a specified rig and crew and integrate it with the house system."
    },
    {
      "question": "What permits do I need to run a retail activation at this address?",
      "answer": "Singapore governs temporary retail and events through change of use and licensing approvals rather than a single pop-up permit, and the requirements depend on whether you are selling, serving food or hosting a ticketed audience. For this unit the usual items are confirmation that the approved use covers your activity, a temporary fair or retail permit if you are trading, food and beverage clearance if you cater, and landlord consent for any signage or fit-out changes to the Tristar Complex frontage. Your occupancy will typically sit under a lease or a licence to occupy for the six or twelve month term, and we review that document with you before signature. We prepare and lodge the paperwork as part of the booking, and you can read the country-by-country breakdown in our permit guide"
    },
    {
      "question": "What is the neighbourhood like around 970 Geylang Road?",
      "answer": "The immediate stretch is a dense, working mixed-use street on the Geylang and Katong border, with 21 restaurants and 21 retail units inside about 250 metres. Direct neighbours include Nando's, Canton Paradise, CS Fresh, Wine Connection, City Chain, Tim Hortons and GV Katong cinema, plus independents such as Cat Socrates and Chin Mee Chin Confectionery a little further along. It is not a luxury corridor, so it suits contemporary, streetwear, beauty and lifestyle brands better than heritage luxury, and it rewards formats that trade on discovery. Brands that book by the week here tend to pair the retail floor with local creator content, since the Katong backdrop reads as authentically Singaporean rather than mall-generic."
    },
    {
      "question": "How far ahead should I book, and are there peak periods?",
      "answer": "Allow eight to twelve weeks from brief to opening for a Singapore activation, which covers licensing, fit-out fabrication, staff recruitment and stock clearance through customs if you are importing samples. Furnished units at this address commit earliest ahead of the Q4 retail season, Lunar New Year trading and Singapore Fashion Week, so request availability well before those windows if your calendar is fixed. Because the lease starts at six months, the practical question is usually which month you want to open rather than which weekend. We can also arrange retail staffing"
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format and expected guest numbers through the enquiry form on this listing and our Singapore team will reply within 24h with confirmed availability and lease terms. There is no charge until confirmed, so an enquiry costs you nothing and gives you a firm position on the unit while you finish internal approvals. From there we arrange a viewing at the Tristar Complex or send a walkthrough video if your team is overseas, then issue a scope and cost sheet covering fit-out, staffing and permits alongside the landlord paperwork. You can see the full sequence, including deposit and sign-off stages, in how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "S$66 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Singapore",
  "country": "SG",
  "lat": 1.3051627,
  "lon": 103.9061218,
  "areaSqm": 349,
  "areaSqft": 3757,
  "priceLabel": "S$66 / day",
  "priceEur": 45,
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    "Garment Rack",
    "Lighting",
    "Furniture",
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    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
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    "showroom presentation",
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