{
  "source": "Fashion Week Venues",
  "title": "Ground-Floor Retail Space on Rue Marguerite de Rochechouart",
  "description": "This renovated 25-square-meter retail space is located at 83 Rue Marguerite de Rochechouart in the 9th arrondissement of Paris, situated between Avenue de Trudaine and Rue Rochechouart. The ground-floor property features a street-level position and provides a total area of 269 square feet.\n\nThe interior layout is equipped with functional retail support and facilities, including garment racks and storage solutions. The premises contain a complete kitchen and a dedicated stock room for inventory management. Integrated lighting is installed throughout the unit to support commercial operations. Technical amenities provided within the space include wireless internet access. This professional environment is designed to accommodate retail activities and is maintained to support immediate use. All features mentioned, including the specific street address and interior equipment, are derived directly from the property details.",
  "tldr": "A 25 sqm (269 sq ft) ground-floor retail space for rent at 83 Rue Marguerite de Rochechouart in the 9th arrondissement of Paris, sitting between Avenue de Trudaine and Rue Rochechouart. The unit is renovated, street-level and move-in ready, with a compact single-room commercial layout suited to intimate brand activations. Best For Strongest fit is a small-format pop-up shop or temporary retail run selling directly from the street frontage, followed by a fashion showroom for wholesale appointments and buyer previews. Also available to hire for press days and influencer previews, single-rail sample sales and trunk shows, and ecommerce or lookbook content shoots using the space as a brand shoot location. Standout Features Direct street-level entry with no stairs or lift, which cuts crate handling time on build days for short-term rental clients. Garment racks are already installed, a separate stock room holds backstock and packing out of customer sightlines, a complete kitchen supports catering setup or press day refreshments, integrated ceiling lighting runs throughout the unit, and wifi covers the floor for card payments and live content upload. Location Anvers (Line 2) is roughly 4 minutes on foot, Barbès Rochechouart (Lines 2 and 4) around 7 minutes, and Gare du Nord approximately 10 minutes, all within postcode 75009. The immediate street is a working Paris retail parade below Montmartre with independent fashion boutiques, cafés and restaurants at the door, so guests arrive on an active pavement and crews can unload kerbside on a normal trading street. Availability Book by the day or by the week, with a one day minimum and brief-based pricing on request rather than a published day rate. Fashion Week Venues advises six to eight weeks lead time in Paris, extending to twelve weeks or more for the late February and late September ready-to-wear windows when ground-floor units in the 9th are held early. How to Book Send your dates, format and headcount and our Paris team will confirm availability and return a costed proposal within 24 hours, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by Fashion Week Venues on the brand's behalf, so enquire now to request availability and hold your window.",
  "activationIdeas": "This works as a pop-up concept because the unit sits at street level on a working Paris retail parade, so customers walk in directly with no stairs, lift or buzzer to negotiate. At 25 sqm you are selling a capsule or a single category rather than a full range, with roughly 8 to 10 shoppers inside at once before it feels tight. The stock room keeps replenishment and packing off the shop floor, and wifi covers card readers reliably, which is why we normally specify a tablet till and point of sale and payments setup here rather than a fixed counter build. SS/AW Seasonal Showroom Strong fit for a single-collection seasonal showroom because the garment racks are already installed, which removes the largest line item from a short-term showroom rental. In practice 25 sqm holds two to three rails of a full look range plus a small table for accessories and linesheets, and the integrated lighting is even enough to read fabric and colour accurately. Brands who want a second location during market week often pair this with other spaces in Paris to split menswear and womenswear across the same dates. Buyer Appointments and Wholesale Previews Adequate to strong for scheduled buyer appointments, and the reason is scale: this is a two buyers at a time room, not a walk-in market space. Book 45 minute slots for a maximum of four people including your sales agent, hang the range on the fixed rails and use the stock room to swap looks between appointments so each buyer sees a clean presentation. The complete kitchen handles coffee and water service without an external caterer, which matters on a five day market run. Sample Sale Works well for a controlled single-rail sample sale, with the street-level entrance allowing you to queue outside and admit in waves rather than overcrowding the floor. Plan on 10 shoppers inside at a time and one door host managing flow. What makes this credible as a sample sale space is the dedicated stock room: sizes and backstock stay hidden, and staff restock the rails continuously instead of dragging boxes past customers. Budget for a portable fitting curtain, as no changing room is listed. Press Day and Media Preview A credible press day venue for an intimate, appointment-based format rather than an open house. Editors and stylists arrive individually or in pairs, so the room comfortably handles 12 to 15 people across a full day if you stagger arrivals in 30 minute windows. The rails carry the collection, the kitchen supports refreshments and a small catering drop, and the 9th arrondissement location keeps you within a short taxi ride of most Paris press offices and the Gare du Nord press arrivals. Product Launch Suited to a focused single-product or capsule launch where intimacy is the point. The honest constraint is headcount: this is a 20 to 25 guest room at standing capacity, so run the launch as timed sessions across an evening rather than one large reception. Street frontage lets you treat the window as the primary announcement surface, integrated lighting removes the need to rig additional fixtures, and the stock room doubles as a discreet staging area for gifting and product reveals. Influencer and Creator Event Works well for a small creator preview because the format naturally suits 15 to 20 people arriving in waves rather than a single mass call time. Creators need a clean backdrop, good light and somewhere to change, and the installed lighting plus stock room covers two of those. Brands running influencer events in spaces like this typically build one strong branded corner for content capture and leave the rest of the floor open for circulation, with wifi handling live upload during the session. E-commerce and Lookbook Shoot Efficient as an e-commerce shoot location because everything a small crew needs is already in the room. Twenty five square metres accommodates a photographer, stylist, one model and a digital operator with space for a seamless backdrop against the rear wall, though a longer lens or full-length group setup will be restricted. The garment racks act as the styling station, the stock room becomes wardrobe, and additional seating, tables or mirrors come in through furniture rental for the shoot days only. Content Creation Day A practical content studio for social-first and editorial capture, largely because street-level access means kit is unloaded kerbside and carried straight in with no lift booking. Keep the crew to six or fewer and shoot in short setups, using the shop window for natural daylight frames and the integrated lighting for consistent interior coverage. Small video units work here for talking-head, product and unboxing content, but the room is too tight for multi-camera builds or large lighting rigs.",
  "neighbourhoodMood": "Independent labels, small ateliers, casting agencies and photographers make up the working population of this pocket of the 9th, and you see it in the shopfronts along Rue Marguerite de Rochechouart and the streets feeding off it. Avenue de Trudaine, one block west, is where stylists and brand founders take meetings over coffee, and the terraces at Corso and Les Oiseaux fill with production people between calls. Rue des Martyrs, five minutes south, carries the concept stores and buyer-facing boutiques that give the area its retail credibility, while the garment supply trade around Rue d'Orsel and Dam Boutons keeps trims, buttons and last-minute fittings within walking distance. Small fashion units like Mamie and Loriana sit within a hundred and fifty metres, alongside beauty and piercing studios that pull a young, style-literate crowd through the pavement daily. We have placed jewellery, footwear and contemporary womenswear brands into ground-floor units on these blocks, and the ecosystem consistently reads as working fashion district rather than display window. If you are comparing this against other spaces in Paris, treat this as a maker-and-operator quarter first. Brands choose the lower Montmartre edge of the 9th because it delivers Paris fashion week proximity without Marais or Saint Germain pricing, and because the audience arriving here is professional rather than accidental. The Marais gives you volume and visibility but you are paying for tourist pass-by you often cannot convert, and Rue Saint Honoré or Avenue Montaigne put you in a luxury corridor where a small independent label reads as underweight next to its neighbours. Le Marais and Palais Royal are also fully booked eight to twelve weeks out during the ready-to-wear windows. Here the sqm value is materially better, and the transport case is unusually strong for international guests: Gare du Nord is roughly ten minutes on foot, which means London buyers and Eurostar press arrive without a taxi. Anvers on Line 2 and Barbès Rochechouart on Lines 2 and 4 handle everyone else. What this area does not give you is the automatic prestige address that some luxury clients still require on an invitation. What it does give you is control, cost efficiency and a room where appointments actually run to schedule. Our venue sourcing team routinely benchmarks this street against the Marais for exactly this reason. Arriving at 83 Rue Marguerite de Rochechouart feels like arriving at a genuine Paris trading street rather than a staged retail set. Mornings are quiet and local, with deliveries, school runs and the bakery and café rhythm around Avenue de Trudaine, which makes it a clean window for buyer appointments and content shoots before the street wakes up. From late afternoon the pace shifts as people move up towards Montmartre and down towards Rue des Martyrs, and the pavement carries a steady mix of residents, creatives and Montmartre-bound visitors. Kerbside unloading is straightforward, which matters on a build day, and the street-level entry with no stairs is genuinely useful when crates and rails are coming in. What we consistently hear from brand teams who activate here is that guests find the door easily and the neighbourhood feels lived in rather than commercial. Honestly, this is not a location for high-volume tourist retail or brands whose model depends on spontaneous walk-in traffic and maximum street visibility. At 25 sqm with modest passing numbers, it rewards invite-led formats, and our activation service exists to drive the right people to the door.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 25 sqm ground-floor unit at 83 Rue Marguerite de Rochechouart is available for pop-up shops and is one of the more straightforward small-format temporary retail options in the 9th arrondissement. The street-level frontage means walk-in customers reach your product without stairs, a lift or a buzzer, which matters a great deal for conversion on a Paris trading street. Garment racks are already installed and a separate stock room keeps backstock and packing materials out of customer sightlines. In our experience handling bookings at addresses like this, brands running a one to four week pop-up shop here open with minimal build because the unit is move-in ready and already lit."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full activation on your behalf, from securing the dates at 83 Rue Marguerite de Rochechouart through to strike and handback. Specifically at this address we manage the occupancy agreement with the landlord, any City of Paris signage or pavement paperwork, fit-out and vinyl coordination, furniture and rail supplements, French-speaking retail staffing, card payments and daily sales reporting. Because the unit is compact at 269 sq ft, we also right-size the fit-out so you are not paying for a build the room cannot absorb. You can see the full scope across all services"
    },
    {
      "question": "What is the day rate for this space?",
      "answer": "Pricing here is on request rather than published, because the landlord quotes against duration, season and the format you are running. Send your dates, your intended use and your headcount and our Paris team returns a costed figure within 24h, covering the space plus any staffing, fit-out or furniture you need. A one week temporary rental in a quiet month and a ten day booking across the September ready-to-wear window are priced very differently for a unit like this in the 9th. If you want an indicative all-in figure before you enquire, the budget calculator"
    },
    {
      "question": "How many people fit in the space?",
      "answer": "The working occupancy is around 25 people, which suits a seated buyer preview, a compact press day or a staggered influencer event rather than an open-door party. At 25 sqm you should plan for roughly 12 to 15 guests at any one time if you also have merchandise on the floor, and closer to 25 if you clear the rails for a launch moment. Brands running press days in this type of space typically find a timed appointment schedule works far better than a three hour open window. We build that guest flow into the plan when you book, so arrivals are spread rather than stacked on the pavement."
    },
    {
      "question": "Can this work as a fashion showroom for wholesale appointments?",
      "answer": "Yes, it works well as a fashion showroom for wholesale appointments and collection previews, particularly for a single-category or capsule range. The installed garment racks and the dedicated stock room mean you can keep the sales floor showing one clean edit while the rest of the range sits behind, which is exactly how buyers prefer to work. The complete kitchen covers coffee and lunch for back-to-back buyer sessions without a caterer on site all day. If your range needs more rail metres than 25 sqm allows, we will show you larger showroom rental options among our spaces in Paris"
    },
    {
      "question": "What permit do I need to run a pop-up at this address?",
      "answer": "For a short-term retail occupation of this kind in Paris you are usually working under a licence to occupy or a temporary use agreement rather than a commercial lease, and in some cases a bail dérogatoire depending on duration. Any temporary signage, window vinyl, A-board or pavement presence on Rue Marguerite de Rochechouart is a separate matter handled with the Mairie of the 9th arrondissement, and lead times there are not instant. We prepare and file this paperwork as part of the booking so your brand is not chasing a French permit process from another country. Our permit guide"
    },
    {
      "question": "What equipment and amenities come with the space?",
      "answer": "The unit comes with integrated lighting throughout, garment racks, a dedicated stock room, a complete kitchen and wifi across the floor. That combination is why we describe it as move-in ready: you can land, dress the rails, connect a card reader over the wifi and trade the same day. The kitchen is genuinely useful for press days and long buyer schedules, and the stock room removes the usual problem of a small retail space with nowhere to hide crates. Anything beyond this, such as plinths, seating, mirrors or a till counter, comes in through furniture rental"
    },
    {
      "question": "How does loading and delivery access work?",
      "answer": "Access is direct from street level on Rue Marguerite de Rochechouart, so crates, rails and boxes come straight in from the kerb with no lift, stairs or goods entrance to negotiate. This is the single biggest time saving on a build day for a unit this size and typically cuts a small pop-up install to a few hours rather than a full day. The street is a normal working Paris trading parade, so kerbside unloading is practical but should be scheduled outside peak café hours. We set your delivery windows and brief the crew on timing when we confirm the rental."
    },
    {
      "question": "Is the space suitable for content shoots and ecommerce photography?",
      "answer": "Yes, the space is regularly booked as a compact content studio for ecommerce shoots, lookbooks and short-form video. Integrated lighting throughout gives you a consistent base to work from, the stock room doubles as a changing and steaming area, and the kitchen covers crew catering across a full shoot day. At 269 sq ft you are working in a tight footprint, so plan for still and product photography or single-subject video rather than multi-set builds. Brands shooting here often stack a two day ecommerce shoot onto the front of a pop-up run to get the content and the retail moment from one short-term rental."
    },
    {
      "question": "Can I run a sample sale or trunk show here?",
      "answer": "Yes, and a sample sale is one of the formats this unit handles most efficiently thanks to the installed garment racks and the stock room for replenishment. With around 25 people inside at a time, you will want door management and a queue plan for the pavement outside, which we staff for you. The kitchen area works as a wrap and bagging station, keeping the sales floor clear for browsing. We also fit card payments and live sales tracking through point of sale and payments"
    },
    {
      "question": "What is the neighbourhood like and who is nearby?",
      "answer": "You are on a working retail street in the 9th arrondissement just below Montmartre, with genuine local footfall rather than tourist-only traffic. Within 600 metres there are around 18 retail units, seven fashion boutiques including Mamie, Loriana and L'Étoile des Marques, fifteen restaurants, ten cafés and five hotels including Adagio Paris Montmartre for visiting buyers. The immediate neighbours are cafés, a restaurant and independent shops, which means your guests arrive on an active pavement rather than a dead frontage. In our experience this pocket between Avenue de Trudaine and Rue Rochechouart reads as credible and unpolished, which suits emerging and independent labels far better than a glossy Right Bank address."
    },
    {
      "question": "How do guests and buyers get here on public transport?",
      "answer": "Anvers on Line 2 is roughly a four minute walk, Barbès Rochechouart on Lines 2 and 4 is around seven minutes, and Gare du Nord is about ten minutes on foot. That Gare du Nord proximity is a real advantage when you hire this space for a buyer preview, since London and Brussels buyers can walk from the Eurostar to your appointment. Hotels within a few hundred metres also make it workable for an international press day without transfers. When we send your booking pack we include a walking map and metro directions you can drop straight into your invitations."
    },
    {
      "question": "How far in advance should I book, especially around fashion week?",
      "answer": "Plan six to eight weeks of lead time for a standard booking and twelve weeks or more for the late February and late September ready-to-wear windows. Ground-floor units in the 9th arrondissement are held early for Paris Fashion Week because street-level access and immediate trading capability are exactly what showroom and press day clients want. Peak-window pricing is also higher, so booking early protects both the dates and the rate. Our activation timeline"
    },
    {
      "question": "What is the minimum rental period?",
      "answer": "You can book by the day, with a one day minimum, and equally book by the week for longer temporary retail runs. Single day bookings tend to be press days, influencer previews or ecommerce shoots, while pop-up shops and showroom periods here usually run one to four weeks. Longer durations generally improve the effective day rate, so tell us the maximum window you could use and we will quote both options. Duration also determines which occupancy document applies, which is why we ask for dates before quoting."
    },
    {
      "question": "Can I brand the frontage and change the interior?",
      "answer": "Light-touch branding and reversible fit-out are normally approved at this address, including window vinyl, hanging graphics, freestanding fixtures and rail dressing. Structural changes, fixed wall work and anything drilled or painted need landlord sign-off in advance and are assessed case by case. Because the unit is renovated and already lit, most brands get the look they need from vinyl, furniture and product merchandising alone, which keeps build cost down in a 25 sqm room. We scope and approve all of it before install through branded store design"
    },
    {
      "question": "Do you provide staff for the space?",
      "answer": "Yes, we supply vetted French-speaking retail staff for this address, from a single host for a one day press event to a two or three person team for a trading pop-up. For a 25 sqm floor with around 25 people at capacity, two staff on the floor plus one on the door is the setup we most often recommend during peak hours. Staff are briefed on your product, tone and sales targets before opening rather than on arrival. Where a sample sale or launch is expected to queue, we add door management so the pavement on Rue Marguerite de Rochechouart stays clear."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format and rough headcount through the enquiry form and our Paris team replies within 24h with availability confirmation and a costed proposal. From there we hold your window, issue the occupancy agreement, and start permit, staffing and fit-out planning in parallel so nothing waits on signature. There is no charge until confirmed, so requesting availability costs you nothing and does not commit your brand. If this unit turns out to be too small once we see your brief, we will put two or three alternative Paris options in the same proposal rather than sending you back to the start."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, complete kitchen, garment rack, wifi, ground floor street, stock room."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 17,
  "city": "Paris",
  "country": "France",
  "postalCode": "75009",
  "lat": 48.8824096,
  "lon": 2.3465205,
  "areaSqm": 25,
  "areaSqft": 269,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/ground-floor-retail-space-on-rue-marguerite-de-rochechouart-6d0d72b3-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/ground-floor-retail-space-on-rue-marguerite-de-rochechouart-6d0d72b3-2.jpg",
      "caption": "Ground-Floor Retail Space on Rue Marguerite de Rochechouart, 25 sqm, pop up store in Paris"
    },
    {
      "url": "https://fashionweekvenues.com/i/ground-floor-retail-space-on-rue-marguerite-de-rochechouart-6d0d72b3-3.jpg",
      "caption": "Ground-Floor Retail Space on Rue Marguerite de Rochechouart, 25 sqm, pop up store in Paris, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/ground-floor-retail-space-on-rue-marguerite-de-rochechouart-6d0d72b3-4.jpg",
      "caption": "Ground-Floor Retail Space on Rue Marguerite de Rochechouart, 25 sqm, pop up store in Paris, second interior view"
    }
  ],
  "amenities": [
    "lighting",
    "complete kitchen",
    "garment rack",
    "wifi",
    "ground floor street",
    "stock room"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "fashion showroom",
    "fashion sample sale",
    "product launch",
    "brand activation",
    "showroom sale",
    "retail experience",
    "experiential marketing",
    "trunk show",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot"
  ],
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}