{
  "source": "Fashion Week Venues",
  "title": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris",
  "description": "This 170-square-meter Haussmannian apartment is located on the top floor of a building at the corner of Avenue Victor Hugo in Paris. The space features three bedrooms and a layout that includes long balconies. The property is accessible via an elevator and includes multiple entrances, a cargo entrance, and a terrace.\n\nThe interior is equipped with essential amenities, including air conditioning, heating, and wireless internet. Functional areas consist of a complete kitchen, a bathroom, and a water closet. The space is provided with furniture and garment racks. Security is maintained through an integrated security system. Suitable for various professional uses such as showrooms, galleries, offices, or meetings, the apartment benefits from natural daylight and provides views of the surrounding area. The building is situated within the Île-de-France region. All mentioned features are available to support operational requirements for events or commercial activities.",
  "tldr": "A 170 sqm (1,830 sq ft) top floor Haussmannian apartment for rent on the corner of Avenue Victor Hugo in Paris 16e, with period mouldings, parquet floors, three rooms convertible to showroom bays and long balconies wrapping the corner façade. Vetted by Fashion Week Venues as a residential style fashion showroom and brand activation space with daylight on two elevations. Best For Strongest fit is a wholesale showroom with buyer preview and appointment rooms, followed by press days and collection previews for editors, intimate trunk shows and sample sales with garment racks in place, ecommerce and lookbook shoots using the balcony and daylight, and cocktail receptions or influencer dinners for up to roughly 180 guests across the day. Available to hire by the day or by the week. Standout Features Long balconies on two street facing elevations give an outdoor terrace for receptions and a rare Paris rooftop backdrop for brand shoot content. Also included: a cargo entrance plus elevator for crate and rail deliveries, multiple entrances allowing separate guest and press flows, garment racks and furniture already on site for a move-in ready fit, a complete kitchen suitable for caterer setup with bathroom and separate WC, and air conditioning, heating, wifi and an integrated security system for overnight stock. Location Métro Victor Hugo (line 2) is roughly 3 minutes on foot and Rue de la Pompe (line 9) around 8 minutes, with Charles de Gaulle Étoile and the RER A about 12 minutes away in postcode 75016. The immediate stretch of Avenue Victor Hugo is a wide, low noise luxury retail street with 28 stores within 600 m including La Maison du Chocolat and Bang & Olufsen, so crews can unload kerbside and guests arrive to a calm, affluent frontage. Availability Minimum rental is one day, with brief-based pricing available on request rather than a fixed published day rate. Book 6 to 8 weeks ahead for standard dates and 3 to 4 months ahead for Paris Fashion Week and the couture and market weeks in January, March, June, July, September and October, when apartment showrooms in the 16e typically release first. How to Book Send your dates, format and guest numbers to enquire and we confirm availability and a costed proposal within 24 hours, with no charge until confirmed. Permit paperwork, on site staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your Paris dates.",
  "activationIdeas": "This works as a full season showroom because the three rooms divide into separate collection bays with no build required and garment racks are already on site. In practice 170 sqm carries roughly 400 to 600 hanging pieces across three rooms while the central living space stays clear for reception and order writing. The cargo entrance and elevator take rails and crates without disturbing residents, and the security system covers stock held overnight through market week. Worth benchmarking against other spaces in Paris before committing to dates. Wholesale Buyer Appointments Strong for back to back buyer appointments, since the multiple entrances let one group leave while the next arrives without the two crossing. Brands running wholesale appointments in apartments like this typically work two rooms in parallel, seating four to six buyers in each with a sales lead per room, and use the complete kitchen for coffee and light lunch service rather than bringing in a caterer. Métro Victor Hugo on line 2 is around three minutes on foot, which matters when buyers are running a tight Paris schedule. Press Day and Collection Preview A credible press day venue, largely because daylight arrives on two street facing elevations so editors read fabric and colour accurately without corrective lighting. Comfortable capacity is 25 to 30 editors in the space at once, which across rolling half hour slots supports 150 to 180 attendees over a full day. The balconies absorb overflow between slots and the kitchen handles caterer prep. One constraint worth planning around: this is a residential building, so amplified sound should stay low. Invitation-Only Sample Sale Suited to a curated sample sale rather than a public queue format, because access is by elevator to the top floor and there is no street level shopfront to hold a line. Racks are already in place, so 30 to 40 shoppers can browse at once with one bedroom converted to fitting rooms and the bathroom and separate WC covering guest facilities. Set the cash desk in the entrance hall and plan card capture in advance with point of sale and payments handled ahead of doors opening. E-commerce and Lookbook Shoot Efficient for volume e-commerce shoot days because the daylight runs long on a top floor corner and the garment racks are already installed, which removes the usual first hour of setup. Two shooting stations across separate rooms realistically deliver 40 to 60 looks in a day, with a bedroom used for styling and steaming and the kitchen as crew base. Air conditioning keeps talent comfortable under lights. Note that all kit travels up by elevator, so build a longer load-in window. Editorial Brand Shoot and Video What makes this work for editorial content specifically is that one booking gives you several distinct sets, three bedrooms, a living space, a terrace and long balconies with a rooftop Paris view. A crew of 10 to 15 moves through it without congestion, and hair and makeup can hold a room permanently. Interiors are quiet enough for dialogue and piece to camera capture, though avenue noise becomes audible once the balcony doors are open, so schedule sync sound with them closed. Influencer Event and Cocktail Reception Works well for an intimate evening reception because the balconies and terrace give guests somewhere to move to, which is what keeps an apartment format from feeling static. Plan for 70 to 80 standing at any one time, more across a phased evening arrival. The complete kitchen supports a caterer without a satellite build and the multiple entrances allow a separate talent arrival route. Pair the guest list with influencer marketing so content output is briefed rather than incidental. Product Launch A good fit for a considered launch of 50 to 70 guests rather than a high volume consumer reveal, given the elevator access and residential setting. The central living space carries the product moment and the surrounding rooms take demonstration, personalisation or one to one press briefings, so the narrative unfolds room by room. Air conditioning, heating and wifi are all in place, and the 16e address on Avenue Victor Hugo reads correctly for beauty, jewellery, accessories and ready to wear. Art Exhibition or Gallery Showing Functions as an apartment gallery because the period rooms provide continuous wall runs and daylight on two elevations that flatters works on paper and canvas. Expect 40 to 50 guests at a preview and a comfortable browsing density of 20 to 25 during open hours. Hanging should be handled with freestanding or tension systems, as fixing into original Haussmannian mouldings is generally not permitted, something our production and build team specifies before install day. Workshop or Masterclass Suited to small format workshops and masterclasses of 20 to 25 seated, not lecture scale audiences. The living space takes a single long table or a horseshoe of work stations, the kitchen supports demonstration led sessions and refreshment service, and the bedrooms hold materials and overflow storage out of sight. Daylight means minimal supplementary lighting for hands on craft or beauty sessions. Anything above 30 seated will feel tight and compromises circulation between rooms.",
  "neighbourhoodMood": "Wholesale showrooms, family-run maisons, private jewellers and the discreet end of the Paris agency world are the working population of Avenue Victor Hugo and the streets feeding into it. Walk from Place Victor Hugo down towards Place du Trocadéro and you pass leather goods ateliers, bespoke tailors, opticians who have held the same lease for forty years and a run of independent fashion retailers including It-Shoes, Bel Air, Harrison and Teenflo, alongside Bang & Olufsen and La Maison du Chocolat as the anchor names. Behind the avenue, Rue de la Pompe, Rue Mesnil and Rue des Belles Feuilles carry the quieter layer: art dealers, framing workshops, interior design studios like Villa & Demeure and a cluster of private galleries that operate strictly by appointment. In our experience placing brands in this neighbourhood, the ecosystem here is buyer-facing rather than consumer-facing, which is why apartment showrooms in the 16e fill during market weeks while the ground floor retail stays largely unchanged. Brands scouting spaces in Paris for wholesale season consistently end up looking at this corridor once the Marais options are gone. Brands choose the 16e over Le Marais and Saint-Germain because appointment-based formats work better where the street is not competing for your guest's attention. In the Marais around Rue de Turenne and Rue Charlot, a showroom sits inside a dense retail crawl with high walk-in curiosity and heavy Fashion Week congestion, which is right for pop-up shop and temporary retail formats and wrong for a buyer appointment venue where a Japanese wholesale team needs ninety uninterrupted minutes with a rail. Saint-Germain reads more prestigious to press but costs considerably more per sqm and rarely offers this volume of usable floor. The genuine tradeoffs here are honest: footfall is low, the area closes early, and there is no spontaneous discovery traffic. What you gain is 170 sqm at a rate that would buy you a fraction of that in the 6e, a five minute taxi to the press and buyer hotels around Étoile and Avenue Kléber, Métro Victor Hugo on line 2 and direct RER A access from Charles de Gaulle Étoile for international visitors arriving from the airport. Teams using our venue sourcing for Paris market weeks usually shortlist the 16e specifically when the calendar is appointment-heavy. Arriving at this corner of Avenue Victor Hugo feels closer to visiting a private collector than attending a press day, and that is precisely the effect most brands are buying. The avenue is wide, tree-lined and quiet enough that a car can wait kerbside while crates go in through the cargo entrance, and the top floor position with balconies on two elevations means guests step out of the lift into daylight and rooftop views rather than a corridor. Mornings bring residents, school runs and a steady stream into Bechu and Comptoirs Richard, which makes coffee logistics simple for a 9am buyer slot. Afternoons soften considerably, and by seven the street is residential again, ideal for a cocktail reception on the terrace with no noise conflict. What we consistently hear from brand teams who activate here is that the address does the qualifying for them. Be clear on the limitation: this is not a neighbourhood for high-volume consumer retail, walk-in sample sales or activations needing street visibility and passing footfall. If your KPI is impressions from the pavement, look at the Marais or the Right Bank instead, or browse all spaces for a ground floor format.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 170 sqm Haussmannian apartment on Avenue Victor Hugo is available for pop-up shops, and it works best as an appointment-led or invitation-led format rather than open street retail. Because it sits on the top floor of the building rather than at pavement level, walk-in traffic from the avenue is limited, so brands running temporary retail here usually pair the pop-up with a guest list, a press day or a private sale window. The garment racks, furniture and complete kitchen already in place mean you can trade from day one without a heavy fit-out. In our experience placing pop-ups in the 16e, apartment settings convert well for higher price point ready-to-wear, jewellery and accessories where the buyer expects privacy and time."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full chain from first enquiry to keys back, so your team only manages the collection and the guest list. At this Avenue Victor Hugo address specifically we negotiate the occupancy contract with the owner, brief building management on lift and cargo entrance access, arrange your permit and insurance paperwork, coordinate the fit-out and any additional rails or furniture, and staff the space with French and English speaking hosts. Our activation service"
    },
    {
      "question": "How big is the apartment and how is it laid out?",
      "answer": "The apartment measures 170 sqm (1,830 sq ft) across the top floor of a corner building on Avenue Victor Hugo in Paris 75016. The layout runs as a series of connected reception rooms plus three bedrooms, which most brands convert into a main presentation room, two appointment or fitting rooms and a back of house stock room. Long balconies wrap the two street facing elevations and a terrace extends the usable area for receptions and breaks. You can book by the day, and the room-by-room structure is what makes this space efficient for parallel buyer meetings rather than one single open floor."
    },
    {
      "question": "What is the day rate for this apartment?",
      "answer": "Pricing here is available on request rather than published, because the owner quotes against your format, dates and duration. Brief-based pricing means a three day press preview in a quiet week and a ten day showroom over Paris Fashion Week are costed differently, and longer runs generally bring the effective day rate down. Send us your dates, headcount and whether you are selling, presenting or shooting, and we come back with a full number including access hours, cleaning and any staffing. You can sanity check your overall spend with our budget calculator"
    },
    {
      "question": "Does this work as a wholesale showroom for buyer appointments?",
      "answer": "Yes, and a fashion showroom is the format this apartment handles best. The three separate rooms let you run a collection preview in the main salon while two buyer appointments happen in parallel behind closed doors, and the garment racks are already on site so your rails arrive and hang the same morning. Daylight on two elevations means buyers see fabric and colour accurately without you rigging additional lighting, which brands hiring apartment showrooms in the 16e consistently tell us shortens the appointment. Air conditioning, heating and wifi are installed, so the space stays workable across a full market week in either season."
    },
    {
      "question": "How many guests can the space hold for a press day or cocktail reception?",
      "answer": "The space is estimated at up to around 180 guests across a full day of staggered arrivals, with a comfortable standing reception sitting well below that at any one moment. The terrace and the long balconies absorb overflow during a cocktail, which is what makes the rental viable for evening formats in a building that would otherwise feel tight at peak. Multiple entrances let you separate a press flow from a VIP or talent flow without the two crossing in the stairwell. Our team will build a realistic arrival curve with you and we usually recommend timed waves of 50 to 60 for launches at addresses like this."
    },
    {
      "question": "How do I get stock, rails and build materials into the space?",
      "answer": "There is a cargo entrance, an elevator and multiple entrances, so crates and rolling rails come up without being carried through the main residential stairwell. Avenue Victor Hugo is wide and comparatively low traffic for central Paris, which means crews can unload kerbside during a booked window rather than fighting a narrow one way street. The space is move-in ready with furniture and garment racks already installed, so most brands arrive with collection, signage and props only. We confirm lift dimensions and the permitted delivery hours with building management before your build day, since residential buildings in the 16e typically restrict early morning and Sunday access."
    },
    {
      "question": "What furniture and equipment is already included?",
      "answer": "The apartment comes furnished, with garment racks, a complete kitchen, a bathroom, a separate WC, air conditioning, heating, wifi and an integrated security system. That baseline covers a straightforward showroom or press day without any additional spend, which is why brands often choose this over an empty shell in the same postcode. If your merchandising needs plinths, mirrors, seating for a trunk show or a bar for a reception, we add those through furniture rental"
    },
    {
      "question": "Can I use the apartment for a photo shoot or content production?",
      "answer": "Yes, the apartment is regularly considered for ecommerce shoots, lookbooks and video, and the daylight plus the corner balconies are the reason. Two street facing elevations give you sun across most of the day, the period mouldings and parquet read well on camera, and the balcony offers a Paris rooftop backdrop that is difficult to source at this size. A short-term rental of one or two days covers most ecommerce days, and the kitchen doubles as crew catering and the bedrooms as hair, make-up and wardrobe. We flag noise and access rules for the building in advance so a crew of 10 to 15 does not create friction with residents."
    },
    {
      "question": "What permit or contract do I need to run a commercial activation here?",
      "answer": "For a temporary rental of this kind you will normally sign a convention d'occupation précaire or a licence to occupy rather than a commercial lease, and a bail dérogatoire is used only where the run is longer and the use is genuinely retail. Because the property is a residential apartment in the 16e, the contract defines commercial use for a fixed window, and public facing signage on the façade is generally not permitted in this building. Selling on site requires your French VAT position to be in order and public liability insurance naming the address, both of which we check before contracts are issued. Our permit guide"
    },
    {
      "question": "Is the space secure enough to leave collection and stock overnight?",
      "answer": "Yes, the apartment has an integrated security system and sits on the top floor of a controlled access building, so most brands leave rails and samples in place across a multi day run. We still recommend designating one of the three rooms as a locked stock room and keeping high value pieces on a signed inventory each evening. Overnight guarding is available on request for jewellery, archive pieces or anything on consignment, and we arrange it as part of the booking rather than as a separate supplier. In our experience running showrooms in residential Paris buildings, a documented open and close routine matters more than additional hardware."
    },
    {
      "question": "What is the neighbourhood like and how do guests get there?",
      "answer": "Avenue Victor Hugo is a wide luxury retail street in the 16e with 28 stores within 600 m, including La Maison du Chocolat, Bang & Olufsen, Marionnaud and a strong cluster of independent fashion boutiques. Métro Victor Hugo on line 2 is roughly three minutes on foot, Rue de la Pompe on line 9 around eight minutes, and Charles de Gaulle Étoile with the RER A about twelve minutes, so buyers moving between market appointments reach you easily. The audience profile here is affluent and local, which suits collection previews and private client events more than high volume street trade. If you want to compare this catchment against the Marais or the 1er, you can view other spaces in Paris"
    },
    {
      "question": "How far in advance should I book, especially for Paris Fashion Week?",
      "answer": "Allow six to eight weeks for standard dates and three to four months for Paris Fashion Week and the couture and market weeks in January, March, June, July, September and October. Apartment showrooms in the 16e release early and are taken quickly by wholesale teams who rebook the same address season after season, so a February or September hold is best placed by the previous quarter. You can book by the week during market, which is how most showroom clients use this space. Request availability with your target window and we will confirm what is open and place a provisional hold while you finalise your brief."
    },
    {
      "question": "Can I brand the space and change the fit-out?",
      "answer": "Yes within limits, and those limits come from the building rather than from us. Internal branding, freestanding signage, vinyl on glass, rail merchandising and props are all workable, while drilling into period mouldings, altering the parquet and any external façade signage are not permitted at this vetted residential address. Most brands achieve identity through fabric, lighting, scent and set dressing that installs and strikes in a single day, and we handle that through our production team. Send us your reference imagery with your enquiry and we will tell you within 24 hours what is deliverable in this apartment and what needs rethinking."
    },
    {
      "question": "How do I enquire and what happens after that?",
      "answer": "Send your dates, format, guest numbers and budget range through the enquiry form on this listing and we reply within 24h with availability, a costed proposal and a build schedule. There is no charge until confirmed, so nothing is payable while we check dates with the owner and place a provisional hold on your window. Once you approve the proposal we issue the occupancy contract, collect the deposit, and open a shared timeline covering permits, deliveries, staffing and open day operations. You can see the full sequence in how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, living space, stunning view, wc, cargo entrance, elevator, multiple entrances, air conditioning."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "France",
  "postalCode": "75016",
  "lat": 48.8682549,
  "lon": 2.2808144,
  "areaSqm": 170,
  "areaSqft": 1830,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, interior view"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, further interior view"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, further interior view 2"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, interior view 4"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, second interior view 4"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, third interior view 4"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, additional interior view 4"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, further interior view 4"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, detail view 4"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, further detail view 4"
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      "caption": "Haussmannian Apartment for Rent on Avenue Victor Hugo, Paris, 170 sqm, pop up store, interior view 5"
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