{ "source": "Fashion Week Venues", "title": "Hollywood Event and Flex Space in Los Angeles", "description": "This 929-square-meter industrial building is located on Santa Monica Boulevard in Hollywood, Los Angeles. The 10,000-square-foot property features a distinctive bow truss structure and exposed brick walls. Positioned on the ground floor with direct street access, the space is suitable for various uses, including events, art exhibitions, car exhibitions, retail, and showrooms. It also functions as a venue for photography, film production, television production, and post-production.\n\nThe interior is equipped with essential amenities to support operations, including integrated lighting, air conditioning, and a water closet. The facility includes a bathroom and a complete kitchen for convenience. For logistical requirements, the building is accessible via a cargo entrance. This versatile commercial space provides a functional environment for organizations seeking a combination of retail, gallery, and production capabilities within California. All features and categories mentioned are based on the specific property configuration to accommodate professional requirements.", "editorialTake": "Book this one for a large-format brand activation that runs retail, content capture and evening hosting on the same floor across multiple days, because 929 sqm of uninterrupted ground floor volume with a cargo entrance and integrated lighting lets a build, a crowd and a working set coexist without any of the three compromising the others. The bow truss structure is the operational asset rather than a decorative note, delivering the ceiling height needed to fly lighting rigs, hang large-format graphics and stack scenic elements vertically, while the exposed brick perimeter gives camera crews a finished backdrop that holds up on branded store design renders and ecommerce shoots without additional wall treatment. The natural fit is an established contemporary, denim, footwear or technical outerwear label with real West Coast distribution and a retained production team, or a European house building an LA press and content base; luxury maisons wanting valet frontage and a controlled arrival sequence will find Santa Monica Boulevard positions them wrongly, and soft, salon-led feminine identities will spend more covering the brick than they would starting in a white box. In our experience Hollywood production space of this size books eight to twelve weeks ahead and the tightest windows are late February and September when campaign shoots collide with market appointments, so confirm early and treat load-in as the real constraint, since the cargo entrance opens onto a busy corridor where truck staging needs scheduling and a permit conversation before your crew arrives, something worth reviewing alongside spaces in New York if your calendar is already fixed.", "idealBrandProfile": "This space fits established brands with 25 to 150 staff, seven figures of annual revenue, and an in-house or retained production team capable of filling 929 sqm across a single ground floor volume. At 10,000 square feet with a cargo entrance, integrated lighting, air conditioning and a complete kitchen, it is built for brands running multi-day programmes where a retail floor, a photography set and a hosting zone operate at the same time. In our experience the profile that gets the most from this space is a US contemporary or streetwear label with West Coast wholesale distribution, or a European house building an LA press and content base. Where we see mismatches is when a five person DTC label with one collection books the full footprint and ends up dressing empty square metres; brands at that stage should spaces in New York or a smaller LA storefront instead. Global luxury maisons requiring controlled arrival sequences and valet frontage will also find Santa Monica Boulevard wrongly positioned for a flagship moment. Aesthetic Fit Brands with an industrial, utilitarian or workwear-adjacent visual language belong here. The bow truss ceiling and exposed brick walls do the design work already, which suits denim, technical outerwear, footwear, skate and surf, eyewear, fragrance and any product category that photographs well against raw material. Sculptural furniture, freestanding rails and modular plinths read strongly in a volume this tall, and the shell absorbs heavy scenic builds without fighting them. What does not work is a soft, pastel, hyper-feminine or Parisian salon identity; the brick and truss will read as a compromise rather than a choice, and covering them out costs more than starting in a white box. Delicate jewellery and fine fragrance also struggle at this scale unless the concept builds an interior room within the room, which our production and build team can scope before you commit. Best Use Cases First choice is a large-format brand activation or experiential launch, because 929 sqm with street access on Santa Monica Boulevard absorbs a build, a crowd and a bar without zoning conflicts. Second is content and campaign production, given the integrated lighting, cargo entrance and location metres from Track Record Studios and Gold Star Studios in Hollywood's production corridor. Third is a fashion showroom and wholesale appointment programme, where the volume allows a buyer circuit, a seated area and a stockroom behind the same door. Fourth is a sample sale or showroom sale, since the cargo entrance and complete kitchen make high-volume stock handling and long staffed days workable. Fifth is a press day or collection preview with an evening cocktail reception, using the same floor twice in one day. Sixth is an art exhibition or pop-up exhibition, suited to the truss height and gallery-quality walls. Seventh is a trunk show or influencer event, which sits comfortably inside a larger multi-day programme rather than justifying the footprint alone. Budget Signal This sits in the mid to upper tier for short-term commercial space in Hollywood, and represents strong value per square metre against prime retail alternatives on Melrose, Rodeo Drive or Abbot Kinney, where the same spend buys a fraction of the floor area. Compared with hotel event spaces in Hollywood or Downtown, you gain full build freedom, a cargo entrance and a shell you can brand end to end, without per-head food and beverage minimums or venue-imposed vendor lists. Against co-working venues and shared pop-up formats, the trade is straightforward: you take on staffing, fit-out and point of sale, and in return you get exclusivity for the full run. Brands at this stage typically find the total programme cost lands well above the space fee once build and crew are counted, so model the full picture with our budget calculator before enquiring.", "faq": [ { "question": "Is this space available for pop-up shops?", "answer": "Yes, this 929 sqm ground floor building on Santa Monica Boulevard is available for pop-up shops and temporary retail runs. Direct street access at 90038 means your customers walk in from the pavement rather than through a lobby, which is what makes a pop-up shop read as a real store rather than an event. The industrial shell, bow truss ceiling and exposed brick give you a finished backdrop before you spend anything on fit-out, so most brands only need rails, plinths, lighting accents and a till point. In our experience handling bookings at Hollywood addresses like this, the full 10,000 square feet suits a retail floor plus a hosting zone and a stock area behind the same door. Tell us your dates and concept and we will confirm whether the calendar is clear." }, { "question": "What does Fashion Week Venues handle on my behalf for this booking?", "answer": "We handle the entire process from first enquiry to the final strike at this address. That covers negotiating the rate and dates with the landlord, drafting and checking the occupancy agreement, coordinating cargo entrance access for load-in, sourcing furniture and build partners, and briefing floor staff for the run. We also manage the practical detail that catches brands out at a 929 sqm industrial building, including power draw for lighting rigs, air conditioning scheduling for busy evening receptions and waste removal after a sample sale. If you want us to take the concept through to delivery, our activation service" }, { "question": "How large is the space and how many guests can it hold?", "answer": "The building measures 929 square metres, which is 10,000 square feet, all on a single ground floor level. Estimated capacity is around 970 people for a standing reception format, though the working number drops considerably once you introduce a scenic build, a bar and seating. For a fashion showroom or buyer preview we typically plan on 40 to 60 people circulating comfortably with rails, tables and a lounge area still in place. For a product launch or cocktail reception in Los Angeles at this footprint, brands running this format usually land between 300 and 500 guests to keep the room feeling full without queueing at the door. Share your expected headcount when you request availability and we will map a layout against it." }, { "question": "What is the day rate for this Hollywood space?", "answer": "The day rate here is on request rather than published, which is standard for large flex buildings in Hollywood where pricing moves with duration, season and how much you are building. Rates at 10,000 square foot properties on Santa Monica Boulevard shift depending on whether you want a single shoot day, a five day retail run or a three week programme, and multi week bookings almost always price better per day. Award season, LA fashion and market weeks and the run up to the holidays are the tightest windows and price accordingly. Send us your dates, footprint requirement and format and we come back with a brief-based figure, usually inside 24 hours. You can pressure test the surrounding costs with our budget calculator" }, { "question": "Can I hire the space by the day, or is there a minimum booking period?", "answer": "You can hire this building for single days as well as longer runs, and it is regularly used for one day photo shoots and film production as well as multi week retail activations. The landlord's flexibility on very short bookings depends on what else sits in the calendar around your dates, so a one day hold during a busy production month is harder to secure than a two week block. In practice, brands treating this as short-term commercial space for a pop-up shop tend to take seven to twenty one days, which gives you build, trade and strike inside one contract. If you only need the room for an ecommerce shoot or a press day, say so upfront and we will structure the request accordingly. Book by the day where the calendar allows, and we will tell you honestly if a longer term is required to secure the dates." }, { "question": "What does the interior actually look like?", "answer": "It is an industrial building with a bow truss roof structure and exposed brick walls, open plan across the full 929 sqm ground floor. The bow truss gives you real height and a clean overhead line for hanging signage, banners, lighting bars or suspended product, which is difficult to achieve in a conventional retail unit. Exposed brick photographs well and means denim, footwear, technical outerwear and fragrance brands can present against the existing surfaces without building false walls. Integrated lighting is already in place, so the space is close to move-in ready for a simple presentation and only needs accent lighting for a more designed look. If your brand identity is soft or salon-like, we would talk you through the cost of covering the shell before you proceed." }, { "question": "Is there loading access for stock, furniture and set builds?", "answer": "Yes, the building has a dedicated cargo entrance in addition to direct ground floor street access on Santa Monica Boulevard. That combination is the single biggest practical advantage of this address, because you can bring flight cases, rails, scenic flats and pallets in without carrying anything through the customer entrance or waiting on a goods lift. Everything sits on one level, so there is no vertical transport risk for heavy plinths, vehicles for a car exhibition or large art works. For sample sales we route stock deliveries through the cargo entrance while the shop front stays clean for queueing customers. Give us your truck sizes and delivery windows when you enquire and we will confirm access timings with the building." }, { "question": "Is it suitable for photo shoots, film and video production?", "answer": "Yes, this is an established production venue as well as a retail and gallery space, and it is listed for photography, film, television and post production use. Integrated lighting, air conditioning and the cargo entrance cover the three things a crew asks about first, and the complete kitchen doubles as a catering and crafty base for a full shoot day. The bow truss ceiling gives grip teams height to work with, and exposed brick plus open floor means you can run two or three set ups in one visit. You are also in the heart of Hollywood's production corridor, metres from Track Record Studios and Gold Star Studios, which makes local crew, kit hire and post facilities straightforward to source. Many brands book this as a content studio for a campaign day and extend into a press day on the same rental." }, { "question": "Does this work as a fashion showroom for wholesale appointments?", "answer": "Yes, the scale and layout support a full showroom presentation with a buyer circuit, seated appointment area and stockroom in one volume. At 929 sqm you can hang a complete collection, keep a dedicated area for wholesale appointments and still leave floor space for a collection preview or evening trunk show. Air conditioning matters here more than brands expect, since Los Angeles market appointments run through the middle of the day with buyers moving between rooms. The complete kitchen and bathroom mean you can host buyers for several hours without leaving the building. In our experience with showroom rental in Hollywood, brands who pair market appointments with a press day in the same week get materially more from the rental." }, { "question": "Can I run a sample sale or showroom sale here?", "answer": "Yes, and the cargo entrance plus single level floor plate make this one of the more workable sample sale buildings in Hollywood. Ten thousand square feet absorbs long rails, fitting areas, a queue management zone and a bagging and till bank without the bottlenecks that kill throughput in smaller units. The complete kitchen supports staff working long days, and the bathroom and water closet handle a public volume of customers. You will need fitting rooms, a card payment setup and floor crew, all of which we can supply, including retail staffing" }, { "question": "What amenities are included in the building?", "answer": "Included amenities are integrated lighting, air conditioning, a water closet, a separate bathroom, a complete kitchen, a cargo entrance and ground floor street access. That set means you are not renting an empty shell that needs temporary power, portable facilities or hired climate control, which is a real cost saving on any multi day activation in Los Angeles. The complete kitchen supports catering for a cocktail reception, crew meals on a shoot day or simple guest service at an exhibition opening. Anything beyond the base build, such as rails, seating, plinths, sound, screens and till hardware, is added by us on a project basis. Concierge included means you get one contact managing all of it rather than chasing five suppliers." }, { "question": "What permits do I need to run a pop-up or event at this address?", "answer": "Temporary retail and events in the City of Los Angeles typically require a business tax registration certificate, confirmation that the use is permitted under the property's existing zoning, and additional approvals where you are serving alcohol, adding temporary signage or building structures inside the space. Because this building is already configured for retail, showroom, gallery, event and production use, you are usually working within an established use rather than applying for a change, which shortens the path considerably. Alcohol at a cocktail reception needs a separate California ABC daily licence, and that is the item brands leave too late most often. Temporary exterior signage and window graphics need to be checked against Los Angeles sign regulations before you print anything, and we handle that check for you as part of the booking. Our permit guide" }, { "question": "What kind of contract will I sign for a short-term booking?", "answer": "For a temporary occupation of this building you will sign a short form licence to occupy or a temporary use agreement rather than a commercial lease. That structure grants your brand the right to use the 929 sqm floor for a defined period and purpose, without creating security of tenure or a long term liability. The agreement will set out build and strike days, permitted hours, insurance requirements, damage deposit terms and what you may fix to the brick and truss structure. We review these terms on your behalf and negotiate the points that matter most to brands, particularly access hours, signage rights and fit-out permissions. Nothing is payable until the booking is confirmed and the agreement is agreed by both sides." }, { "question": "Where exactly is it, and how do guests get there?", "answer": "The building sits on Santa Monica Boulevard in the 90038 postcode, close to the Vine and Gower intersections in central Hollywood. Bus stops at Santa Monica and Vine and at Vine and Santa Monica are both a one minute walk from the door, with further stops at Vine and Lexington, Santa Monica and Gower and Vine and Fountain within four minutes. Gower Street marks the eastern end of the Hollywood Walk of Fame and carries the history of the Poverty Row studios, and you are surrounded by working production and theatre addresses including the Elephant Theatre Company and the Steve Allen Playhouse. It is a production and creative corridor rather than a luxury shopping street, which suits streetwear, denim, footwear, eyewear and any brand whose audience arrives by car or rideshare for a specific destination moment. Kerbside street frontage makes drop off and arrival straightforward for guest lists and deliveries alike." }, { "question": "How do I enquire, and what happens next?", "answer": "Send us your dates, format, expected headcount and budget range through the enquiry form on this listing and we reply within 24h with availability and a brief-based price. If the dates are open we hold them informally while you review the numbers, then issue the occupancy agreement and a build schedule covering load-in through the cargo entrance, trade days and strike. Every landlord and building on our platform is vetted, so you are not chasing an unverified listing or an absent owner. Allow four to six weeks lead time for a built retail activation at this scale, and two weeks for a straightforward shoot or press day. You can see the full sequence in how our process works" }, { "question": "What is the day rate?", "answer": "Rates are quoted on request — send your dates and use case through the inquiry card." }, { "question": "Is staging, branding and fit-out permitted?", "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry." }, { "question": "What is included?", "answer": "Included on-site: industrial, lighting, wc, cargo entrance, air conditioning, bathroom, complete kitchen, ground floor street." }, { "question": "How far in advance should we book?", "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks." } ], "editorialFaqCount": 15, "city": "Los Angeles", "country": "United States", "postalCode": "90038", "lat": 34.0910638, "lon": -118.3258305, "areaSqm": 929, "areaSqft": 10000, "priceLabel": "on request", "priceEur": null, "coverImage": "https://fashionweekvenues.com/i/hollywood-event-and-flex-space-in-los-angeles-38540cf9-1.jpg", "gallery": [ { "url": "https://fashionweekvenues.com/i/hollywood-event-and-flex-space-in-los-angeles-38540cf9-2.jpg", "caption": "Hollywood Event and Flex Space in Los Angeles, 929 sqm, pop up store" }, { "url": "https://fashionweekvenues.com/i/hollywood-event-and-flex-space-in-los-angeles-38540cf9-3.jpg", "caption": "Hollywood Event and Flex Space in Los Angeles, 929 sqm, pop up store, interior view" }, { "url": "https://fashionweekvenues.com/i/hollywood-event-and-flex-space-in-los-angeles-38540cf9-4.jpg", "caption": "Hollywood Event and Flex Space in Los Angeles, 929 sqm, pop up store, second interior view" }, { "url": "https://fashionweekvenues.com/i/hollywood-event-and-flex-space-in-los-angeles-38540cf9-5.jpg", "caption": "Hollywood Event and Flex Space in Los Angeles, 929 sqm, pop up store, third interior view" } ], "amenities": [ "industrial", "lighting", "wc", "cargo entrance", "air conditioning", "bathroom", "complete kitchen", "ground floor street" ], "useCases": [ "pop up store", "retail activation", "showroom presentation", "fashion showroom", "fashion sample sale", "art exhibition", "gallery showing", "product launch", "brand activation", "press day", "press event", "influencer event", "content creation", "photo shoot", "video production", "ecommerce shoot", "networking event", "corporate event", "private event", "cocktail reception", "trunk show", "showroom sale", "exhibition opening", "pop up exhibition", "retail experience", "experiential marketing" ], "canonicalUrl": "https://fashionweekvenues.com/spaces/hollywood-event-and-flex-space-in-los-angeles-38540cf9" }