{
  "source": "Fashion Week Venues",
  "title": "Industrial Showroom in Le Marais, Paris",
  "description": "This 405-square-meter industrial showroom is located at 17 Rue Sedaine in the 75011 district of Paris. The expansive and pristine space is situated within a classic building and is suitable for various uses, including events, photography, and unique showroom presentations. The property features a total area of 4,359 square feet and is designed to accommodate fashion showrooms, art exhibitions, and private events.\n\nThe interior is equipped with essential professional amenities to support operational requirements. Technical features include integrated lighting systems throughout the space. Additionally, the property includes a dedicated stock room for retail support and inventory management. The layout and industrial character of the venue provide a versatile environment for creative productions and commercial activations in a central city location. All mentioned features are available to facilitate the needs of professional occupants within this unique commercial setting.",
  "tldr": "A 405 sqm (4,359 sq ft) industrial showroom space for rent at 17 Rue Sedaine in the Marais and Bastille corridor of Paris 75011, set inside a classic Parisian building with open industrial volumes and a clean white finish. The floorplate holds up to 420 guests at standing capacity, making it one of the larger single-level fashion showroom options available in the eastern Marais. Best For Strongest fit for wholesale appointments and buyer previews across a full seasonal collection, followed by press days and collection previews during Paris Fashion Week, art exhibitions and curated gallery hangs, seated or standing private events for up to 420 guests, and content studio or brand shoot bookings using the open industrial floor. Teams typically hire the full 405 sqm rather than sectioning it. Standout Features Integrated lighting systems run throughout the entire floorplate, removing the cost of a full rig hire for showroom and press day formats. A dedicated stock room sits off the main space for rail storage, sample management and retail inventory, the industrial shell accepts heavy build and rigging without cosmetic protection, the single uninterrupted floorplate handles rail runs and seated presentation layouts in the same footprint, and the venue is vetted by Fashion Week Venues for load-in access and event use. Location Métro Bréguet-Sabin and Chemin Vert are both around 5 minutes on foot, with Bastille (lines 1, 5 and 8) roughly 8 minutes away in Paris 75011. Rue Sedaine is a working residential and independent retail street with 22 restaurants and 8 cafés inside 350 metres, which keeps crew catering simple during build and gives guests somewhere to move on to afterwards. Availability Day rate is on request and brief-based, priced against your build complexity, event dates and duration, with no charge until confirmed. Minimum booking is one day and you can book by the week for showroom runs; allow 6 to 8 weeks lead time in Paris, and 12 weeks or more for the March and September Fashion Week windows when spaces at this address typically book first. How to Book Submit a short brief with your dates, format and guest numbers and we reply within 24h with availability and a costed proposal. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, with concierge included for the duration of your rental. Request availability for 17 Rue Sedaine now.",
  "activationIdeas": "This is the format the space was built for, because 405 sqm of uninterrupted floorplate plus a dedicated stock room lets you keep the full seasonal buy on rails behind the scenes while the front of house stays edited. Brands running a showroom rental of this size typically dress 40 to 60 metres of rail across the main floor, hold two or three appointment tables in the quieter end, and use the stock room for reorders and packing. Booking by the week for the Paris market period is standard here. Buyer Appointments and Wholesale Previews Works well because the floorplate is large enough to run three or four concurrent wholesale appointments without teams overhearing each other, which is the single most common complaint about smaller Paris showrooms. In practice the integrated lighting handles colour-accurate fabric review without additional rig hire, and the stock room absorbs trolleys, garment bags and empty crates so the buyer-facing area stays clean. Bréguet-Sabin and Chemin Vert are both around 5 minutes on foot, which matters when buyers are moving between six appointments a day. Press Day and Media Preview A strong press day venue because the industrial shell photographs cleanly and the volume absorbs a rolling schedule of 60 to 90 journalists and stylists across a full day without ever feeling crowded. Brands typically build a single long presentation table down the centre, keep a look-by-look rail against one wall, and run sample check-out through the stock room. Our team handles permits, catering coordination and desk staffing as part of the activation service so your press office only manages the guest list. Collection Preview and Fashion Presentation Credible as a Paris Fashion Week venue for a static or semi-static presentation, since a single-level 405 sqm floorplate takes a 20 metre walk line or a plinthed installation with seating on three sides. Standing capacity is 420, but for a seated fashion presentation plan on 150 to 200 with clear sightlines, which is the honest number once you allow for a technical area and front-row spacing. Load-in access on Rue Sedaine suits a modest build rather than a heavy multi-truck rig. Sample Sale A sample sale space works here for the reason most Paris venues fail at it, which is back-of-house. The stock room gives you a real replenishment and size-sorting area, so the shop floor can run 15 to 20 rails plus fitting cubicles and a till bank without piles of stock on the ground. At 405 sqm you can hold 200 to 250 shoppers inside with a managed queue on the street, and we bring in rails, mirrors and cubicles through furniture rental rather than you shipping fixtures to Paris. Temporary Retail Pop-Up Suits a short-term commercial space pop-up concept aimed at a fashion-literate local audience rather than tourist footfall, since Rue Sedaine is a working residential and independent retail street between the Marais and Bastille. Expect to drive traffic through your own audience and press rather than passing trade. The industrial shell takes fixtures, paint and rigging without cosmetic protection, which keeps build costs down, and the stock room doubles as staff area and inventory hold for the run. Brand Shoot and E-commerce Production Works as a content studio because the clean white industrial finish gives you three or four distinct backdrop treatments in one booking, and the integrated lighting means a smaller grip package than a raw warehouse would need. Ecommerce teams typically run two stations in parallel on this footprint, one packshot cyc and one editorial corner, with the stock room used for steaming, styling and sample logistics. Budget a day either side for build and strike if you are painting or dressing sets. Video Production and Content Day Adequate to good for video, with the caveat that this is a showroom rather than a soundstage, so acoustics on hard industrial surfaces need blankets or moving panels if you are recording dialogue. What makes it work for content days specifically is the volume, which allows a lighting setup, a wardrobe area and a client viewing corner to coexist across 405 sqm rather than resetting between shots. Crews of 15 to 25 operate comfortably. Art Exhibition or Gallery Showing The industrial character and integrated lighting make this a workable gallery volume without a full track rig hire, which is why the space is already used for exhibitions. Long clear wall runs take hung work, and the open floor takes plinths or floor-based installation with room for viewing distance. For a private view expect 200 to 250 guests moving comfortably, and use the stock room for crate storage so you are not paying for off-site holding during the run. Influencer Event and Private Launch Strong for evening launches because 420 standing capacity gives you a genuine room rather than a bottleneck, and the blank industrial canvas takes branded scenography cleanly. Brands running launches in spaces like this typically zone the floor into an arrival and bar area, a product moment and a content set, keeping bar service near the entrance to control flow. Eight cafés and 22 restaurants within 350 metres solve after-party spillover, and you can compare this against other spaces in Paris before committing. Workshop, Masterclass and Networking Works for intimate seated formats provided you accept that the space is oversized for small groups, so a 30 to 60 person workshop needs dressing or draping to feel contained rather than empty. For a networking event or masterclass, plan 80 to 150 guests with standing clusters or a seated theatre block at one end. The stock room handles material storage and catering staging, and there is no fixed kitchen, so plan for external catering.",
  "idealBrandProfile": "This 405 sqm floorplate suits an established independent or mid-tier label with a 10 to 40 person team, roughly 4 to 15 years of trading, and a wholesale book of 30 accounts or more that needs a full seasonal collection on rails in one room. In our experience the profile that gets the most from this space is a brand running a Paris showroom rental across a two to three week buying window, with in-house sales staff plus a visiting press or agency team, because the single uninterrupted floor plus dedicated stock room lets you separate front-of-house appointments from sample storage without renting a second unit. Where we see mismatches is when a first-season designer with 40 looks books this scale of temporary retail space: you will pay for volume you cannot dress. Equally, a global maison needing 800 sqm of tiered presentation, controlled backstage and a seated runway will outgrow it. Cross-shop it against smaller spaces in Paris if your rail count sits under 200 pieces. Aesthetic Fit The industrial shell and clean white finish work best for brands with a considered, material-led design language: contemporary ready-to-wear, technical outerwear, denim and workwear-derived tailoring, footwear and leather goods, minimalist jewellery, and design or object-led collections that read well against an unfussy backdrop. The integrated lighting throughout means product photographs cleanly and rails hold their shape visually across a long floorplate, which is why this reads as a fashion showroom rather than an event hall. What does not work here is a heritage luxury identity that depends on panelling, cornicing, parquet and Haussmannian formality, or a maximalist consumer brand that needs colour saturation and playful set dressing to make sense. Those briefs require either a period apartment or a full scenic build, and if the latter is your route then plan the production and build budget from the outset rather than treating it as dressing. Best Use Cases First choice is a wholesale showroom for buyer appointments, because the 405 sqm single level absorbs long rail runs while the stock room keeps reserve samples and packaging out of sight. Second is a press day and collection preview during Paris Fashion Week, where the integrated lighting and calm residential street support back-to-back editor slots without noise interference. Third is an art exhibition or curated gallery hang, given the industrial volumes and neutral walls that accept hanging and plinth layouts. Fourth is a private event or press dinner for up to 420 standing, with the Bastille restaurant strip minutes away for the after. Fifth is a content studio or lookbook shoot, using the clean shell and lighting to cut rig hire. Sixth is a sample sale, which the stock room and load-in conditions handle well but which gains less from the address than a high-footfall street would. Budget Signal Positioned in the mid tier for central Paris, and notably strong on cost per square metre against comparable showroom stock in the Haut Marais, Rue Saint Honoré or the eighth arrondissement, where the same 405 sqm would sit at a materially higher tier or simply not exist as a single floorplate. Against a hotel event space you gain build freedom, exclusive use across consecutive days and no catering tie-in, while giving up in-house service. Against a co-working or shared pop-up format you gain a private address that reads credibly to buyers and press, rather than a room borrowed inside someone else's brand. Against a prime commercial lease you avoid a long commitment for a two-week need. Brands at this stage typically find the integrated lighting and stock room remove two line items they had budgeted for, which is worth modelling in our ROI estimator before you compare headline rates.",
  "neighbourhoodMood": "Independent designers, small press offices, product studios and photographers make up the working population of the streets between Bastille and Chemin Vert, and they occupy exactly the kind of building this space sits in. Walk Rue Sedaine, Rue de la Roquette and Rue Popincourt on a Tuesday morning and you pass rail trolleys being wheeled into courtyard workshops, casting sessions running out of first floor apartments, and the furniture and lighting ateliers that survived from the era when this stretch of the eleventh was Paris's cabinetmaking quarter. Théâtre de la Bastille anchors the cultural end, MK2 Bastille and Majestic Bastille pull an evening audience, and the retail is genuinely independent rather than brand-managed, from Adöm on Roquette to the smaller concept and vintage operators scattered around Rue Keller. In our experience placing brands in this neighbourhood, it attracts labels that want a Paris address with production credibility rather than luxury signalling. If you are cross-shopping this against other Paris addresses, it is worth comparing it directly with spaces in Paris that sit further west before you commit. Brands choose the Bastille side of the Marais over the historic Haut Marais, Rue Saint Honoré or the Golden Triangle because they get significantly more usable square metres for the same budget without losing central Paris credibility. A 405 sqm single floorplate near Rue de Bretagne or Place des Vosges commands a very different rate, and the eighth arrondissement is effectively out of reach for most emerging and mid-tier labels running a full seasonal showroom rental. What you give up is the passing prestige traffic of Rue Vieille du Temple and the tourist volume of the central Marais. What you gain is a quieter, more residential street where a buyer appointment can run in peace, plus load-in conditions that actually work for a build. Transport is the underrated argument here: Bréguet-Sabin and Chemin Vert are both around five minutes on foot, Bastille puts lines 1, 5 and 8 within eight minutes, and international buyers staying around Bastille, République or the Marais hotel cluster reach you without a taxi. Teams weighing the numbers usually run the figures through our budget calculator before locking dates. Arriving at 17 Rue Sedaine feels closer to a working Paris street than a fashion district address, and that is precisely why it functions well as a press day location. Mornings are residential and calm, with the Biocoop and the boulangerie traffic and locals heading to Léa & Gilles or Frappe for coffee, which means your first appointment block runs without noise or crowd interference. From late afternoon the rhythm shifts as the Roquette and Bastille restaurant strip fills, giving you an easy natural end point for a press dinner or an evening opening. What we consistently hear from brand teams who activate here is that the street dynamic works particularly well for invite-only formats, wholesale appointments, art exhibitions and content studio bookings, where the point is a controlled arrival rather than a spectacle. Be clear on the limitation: this is not a street for high-volume tourist retail or spontaneous walk-in traffic, and if maximum street visibility is your primary objective, a different Paris address will serve you better. Our venue sourcing team will tell you the same thing before you sign.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, the 405 sqm industrial showroom at 17 Rue Sedaine is available for pop-up shops and temporary retail runs in Paris 75011. The open single-level floorplate takes a full retail fit-out with rails, plinths and a cash desk, and the dedicated stock room behind the main space means you can hold replenishment stock on site rather than trucking it in daily. Rue Sedaine is a working independent retail and hospitality street rather than a high-footfall commercial artery, so brands running pop-ups here typically drive traffic through press, mailing list and community rather than relying on passing trade. If you want a footfall-led site instead, we can put alternative spaces in Paris"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full chain from contract to de-rig so your team only has to run the brand side. What we manage on your behalf at 17 Rue Sedaine specifically is the occupancy agreement with the owner, the permit and City of Paris paperwork where your format requires it, load-in scheduling on Rue Sedaine, fit-out coordination against the existing industrial shell, furniture and rail sourcing, retail staffing and front of house, and POS and reporting if you are selling. Concierge included means you have one contact for the duration of the rental rather than chasing a landlord, a builder and a staffing agency separately. You can see the full sequence in how our process works"
    },
    {
      "question": "What is the day rate for 17 Rue Sedaine?",
      "answer": "The day rate here is on request and priced against your brief rather than published as a flat figure. Pricing at this address moves with your dates, the duration of the booking, whether you need build and rigging on the industrial shell, and whether you are asking for exclusive use of the full 405 sqm. Send us your dates, format and guest numbers and we reply within 24h with availability and a costed proposal, and there is no charge until confirmed. Brands sense-checking budget before they brief us often run their numbers through our budget calculator"
    },
    {
      "question": "How many people does the space hold?",
      "answer": "Standing capacity at 17 Rue Sedaine is estimated at 420 guests across the 405 sqm floorplate, which makes it one of the larger single-level showroom options in the eastern Marais and Bastille corridor. For a seated brand presentation or a dinner format you should plan on a considerably lower figure once you allow for staging, rail runs and circulation. Press days and collection previews at this scale usually work best at 150 to 250 guests at any one time so the space still reads as a showroom rather than a party. Tell us your peak concurrent headcount when you request availability and we will confirm a working layout against it."
    },
    {
      "question": "Is there a stock room for samples and inventory?",
      "answer": "Yes, the property includes a dedicated stock room set off the main floor for retail support and inventory management. In our experience handling wholesale appointment bookings at addresses like this, a separate stock room is the feature that decides whether a showroom actually functions, because it keeps rail overflow, packaging and steamers out of sight of buyers. You can use it for sample storage across a multi-week showroom run, as a back of house for a sample sale, or as a changing and prep area during a shoot. Confirm your rail count and case volumes when you enquire so we can check the room against your collection size."
    },
    {
      "question": "Do I need to bring my own lighting rig?",
      "answer": "No, integrated lighting systems run throughout the space, which removes the cost of a full rig hire for most showroom and press day formats. That said, brands shooting content or e-commerce stills in this space typically supplement with their own key lights to control colour temperature across the industrial shell. The existing system is well suited to product rails, plinths and gallery hangs where you want even coverage rather than dramatic pooling. Share your lighting plan with us and we will tell you what the house system covers and what you would need to hire in."
    },
    {
      "question": "Can I build fixtures and install branding inside the space?",
      "answer": "Yes, the industrial character of 17 Rue Sedaine takes build and rigging without the cosmetic protection a finished retail unit would demand. Brands running fit-out here typically install freestanding structures, painted walls, vinyl and suspended elements rather than fixing permanently into the building fabric, and everything must come out cleanly at de-rig. External signage on a classic Parisian building in the 11th is a separate question governed by City of Paris rules, so we clear window and facade treatments with the owner and the mairie before you commit to artwork. Our production and build"
    },
    {
      "question": "What contract or permit do I need to occupy this space temporarily?",
      "answer": "Short-term commercial occupancy in Paris is usually structured as a convention d'occupation précaire or a bail dérogatoire depending on the length and nature of your use, and we put the right instrument in place for you. For a one-off private event or a short press day, a temporary use agreement is typically sufficient; for a multi-week temporary retail or showroom run with sales on site, the paperwork and declarations are heavier. Selling stock, serving alcohol and any pavement use on Rue Sedaine each carry their own requirements, and we flag which apply once we have your format. Read our permit guide"
    },
    {
      "question": "Is the space suitable for a fashion showroom during Paris Fashion Week?",
      "answer": "Yes, this is a strong fashion showroom option for the March and September Paris Fashion Week windows, with 405 sqm of uninterrupted floor for full seasonal rail runs plus back of house. Buyers moving between appointments in the Marais and Bastille reach 17 Rue Sedaine easily, and the scale lets you host wholesale appointments, a buyer preview and a press day in the same footprint across a single rental. Fashion week dates at addresses like this are typically committed 12 weeks or more ahead, so early enquiry matters more than budget flexibility. You can book by the week for a full showroom run rather than paying day by day."
    },
    {
      "question": "How much lead time do I need to book?",
      "answer": "Allow 6 to 8 weeks for a standard booking at 17 Rue Sedaine and 12 weeks or more for the fashion week windows. That window covers the occupancy agreement, any permit filings, fit-out drawings and production, furniture and rail delivery, and staff briefing before your doors open. Brands running a straightforward press day or shoot with minimal build can move faster than that, and we have turned around simple bookings in this part of Paris in under three weeks when the calendar allowed. Map your own dates backwards using our activation timeline"
    },
    {
      "question": "What is the neighbourhood like around Rue Sedaine?",
      "answer": "Rue Sedaine sits in the corridor between the eastern Marais and Bastille, a working residential street with independent retail, cafés and restaurants rather than flagship storefronts. There are 22 restaurants and 8 cafés within roughly 350 metres, including Léa & Gilles and Frappe within 100 metres, which makes crew catering during build straightforward and gives guests somewhere to continue after an evening event. Théâtre de la Bastille, MK2 Bastille and Majestic Bastille are all within a few minutes on foot, so the immediate area carries a cultural rather than commercial character that suits art exhibitions and brand presentations. Practical suppliers are close too, with Kiloutou equipment rental about 150 metres away."
    },
    {
      "question": "How do guests and crew get to the space by public transport?",
      "answer": "Métro Bréguet-Sabin and Chemin Vert are both around five minutes on foot, and Bastille on lines 1, 5 and 8 is roughly eight minutes away. That combination means most guests coming from the Right Bank showroom circuit or from central Paris arrive without a transfer, which matters when you are running back to back wholesale appointments to a schedule. For crew and deliveries, Rue Sedaine is a narrow city street, so we schedule load-in windows rather than assuming open kerb access on the day. Confirm your truck sizes and delivery times when you request availability so we can plan the sequence."
    },
    {
      "question": "Can I use the space for a photo or video shoot?",
      "answer": "Yes, the space is explicitly suited to photography and content studio use, with 405 sqm of open industrial floor inside a classic Parisian building. The clean white finish and industrial detailing give you two distinct backdrop registers without dressing the room, and the stock room doubles as changing, hair and makeup or equipment storage. Production teams booking this space for shoots usually take it as a short-term rental of one to three days and bring their own grip and modifiers to supplement the integrated house lighting. Tell us your call sheet size and load-in requirements and we will confirm whether a single day covers your setup and strike."
    },
    {
      "question": "Can you supply furniture, rails and staff for my activation?",
      "answer": "Yes, furniture, rails, fixtures and trained front of house staff are all supplied as part of the booking rather than left for you to source in Paris. Brands running temporary retail and showroom formats at this address typically need rail runs, seating for buyer appointments, a cash desk and two to four staff on the floor depending on opening hours. We brief staff on your collection, price architecture and capture requirements so they represent the brand accurately rather than acting as generic event crew. Our furniture rental"
    },
    {
      "question": "What happens after I enquire about this space?",
      "answer": "You send a short brief with your dates, format and guest numbers, and we reply within 24h confirming whether 17 Rue Sedaine is available for your window. From there you receive a costed proposal covering the rental, any permit work, fit-out, furniture and staffing, and nothing is charged until the booking is confirmed. Once you approve, we issue the occupancy agreement, take the deposit and open a single production thread with your team through to de-rig. If the dates are gone or the scale is not right, we will put two or three vetted alternatives in the same part of Paris in front of you the same week."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, stock room."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "France",
  "postalCode": "75011",
  "lat": 48.856183,
  "lon": 2.372587,
  "areaSqm": 405,
  "areaSqft": 4359,
  "priceLabel": "on request",
  "priceEur": null,
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