{
  "source": "Fashion Week Venues",
  "title": "Innovative Midtown Event Space with Cutting-Edge Technology",
  "description": "Discover Manhattan's newest event space, where tradition seamlessly integrates with modern technology. This versatile venue is ideal for a variety of events, from product launches to corporate gatherings and celebrations. \n\nThe space features ten hours of access, complemented by a dressing and green room. Convenient street-level freight load in and out, along with high-quality restroom amenities, ensure smooth logistics. Experience creative versatility with two wall gates on wheels and a ten by ten moving wall. \n\nThe technological offerings include 360-degree projection on the ground floor and two projectors on the mezzanine, enhancing the immersive experience. Three entrance LED screens provide branding opportunities, while a street-facing window video wall captures attention. Enjoy a Dolby Surround Immersive Sound System, classic lighting equipment, and a pre-installed truss system for perfect event execution.\n\nFurnishings include six acrylic bars with customizable LED lights and ten white high boy cocktail tables. An equipped coat check area adds practicality to your event. Enhance your next occasion in this innovative Midtown event space.",
  "tldr": "A 372 sqm (4,000 sq ft) lower level brand activation space with mezzanine in Midtown West, New York, sitting between Ninth and Tenth Avenues on the Hell's Kitchen edge of the Garment District. The character is dark box technical rather than raw industrial, built around 360 degree projection surfaces, a street facing video wall and floor to ceiling glass windows with smart frost vinyl, and it is available for short-term rental. Best For Immersive product launches using full room projection mapping, fashion presentations and collection previews for up to 390 standing guests, press days and buyer previews with fitting rooms on site, cocktail receptions with six bars in play, and content studio or brand shoot days that need controlled blackout lighting. Brands book this space most often when the creative concept is screen led. Standout Features 360 degree projection across the ground floor plus two mezzanine projectors, a street facing window video wall and three entrance LED screens for arrival branding, two wall gates on wheels and a ten by ten moving wall that let you rebuild the floorplan between runthrough and doors, street level freight load in and out with freight elevators, and a pre installed truss system paired with a Dolby Surround immersive sound system. Also includes a dressing and green room, back of house catering space, six acrylic bars with customisable LED strips and ten white high boy tables, all vetted on site by Fashion Week Venues. Location Port Authority Bus Terminal (A, C, E) is roughly a 5 minute walk, Times Square 42nd Street (1, 2, 3, 7, N, Q, R, W, S) roughly 9 minutes, and Penn Station roughly 12 minutes, in the 10018 district on the Midtown West and Garment District border. The immediate street is a working service block with kerbside loading room for trucks by day and a dense run of restaurants and bars for guests arriving in the evening, which makes it practical to hire for builds that run late. Availability Day rate is USD 14,400 (approximately EUR 12,548) including ten hours of access, with a one day minimum so you can book by the day or by the week, and extended hours or multi day holds quoted on request. Allow 6 to 8 weeks lead time in New York and 10 to 12 weeks for the February and September fashion week windows, since technical spaces at this address typically go early in those periods and again through the Q4 launch season. How to Book Send your dates, guest count and AV brief and we reply within 24h with confirmed availability and a full cost breakdown, with no charge until confirmed. Permit paperwork, event staffing, catering coordination and fit out scheduling are handled by our team from enquiry through to derig, so request availability now to hold your date.",
  "activationIdeas": "This is the format the room was built for, because 360 degree projection across the ground floor plus two mezzanine projectors lets you wrap a single product story around every guest without building scenery. Across 372 sqm we would run 200 to 250 for a seated or semi seated reveal and up to 390 standing, with the pre installed truss system and Dolby surround handling the reveal moment. Brands usually bring us in for production and build on the projection content and plinth work only. Experiential Brand Activation Works well because the two wall gates on wheels and the ten by ten moving wall let you build a routed journey rather than one open room, which is what most experiential briefs actually need. In practice we set a branded arrival at the LED entrance screens, a projection chamber in the main volume, then a product or sampling zone on the mezzanine. Ten hours of access is enough for a same day build and open if content is pre rendered, otherwise take a rig day. SS/AW Seasonal Showroom Credible as a fashion week venue for a full seasonal showroom because garment racks, fitting rooms, a stock room and a dressing and green room are already in place, so the showroom rental covers the operational core. We would hold merchandising to the ground floor perimeter with the moving wall closing off a private review area, and keep the mezzanine for editing and packing. Note this is a lower level space, so plan lighting for garment colour accuracy rather than relying on daylight. Press Day and Media Preview Strong press day venue on arrival impact alone, since the street facing window video wall and three entrance LED screens give editors a branded approach before they reach the door. For a rolling press day we run 40 to 60 attendees per hour comfortably, with the coat check area absorbing arrivals and the back of house catering space keeping refreshments out of sightlines. The moving wall creates a quiet interview and shoot corner away from the main collection rail. Buyer Appointments and Wholesale Previews Works because the mezzanine gives you a physically separate appointment level while the ground floor stays set as the collection preview, which is the layout wholesale teams ask for most. Expect two to three concurrent buyer appointments upstairs with projected lookbook or campaign material on the two mezzanine projectors. Freight elevators and street level load in mean sample trunks move without crossing the guest route, and fitting rooms sit on site for fit sessions. Influencer and Content Event Works well for creator led evenings because the projection surfaces and customisable LED strips give you multiple backdrops that photograph differently in the same room, so content does not repeat across posts. We would build three capture points, six acrylic bars with LED lighting for the social hour, and the ten white high boy tables to control flow. Comparable rooms among spaces in New York rarely include this much fixed AV at one day rate. Sample Sale Operationally sound for an invite or registered list sample sale, since fitting rooms, garment racks, a stock room, counters and street level freight load in and out cover the entire back end. Be honest about traffic: this is a service block between Ninth and Tenth Avenues, so the street facing video wall builds queue theatre but the volume comes from your database, not passing footfall. Plan cash wrap capacity early with point of sale and payments. Brand Shoot and Content Studio Day Adequately to strongly suited as a content studio because a lower level volume with smart frost vinyls on the street glass gives you full control of light, which is what a controlled brand shoot or e-commerce shoot needs. The truss system takes your grid without additional rigging, power outlets run throughout, and the dressing and green room doubles as talent and styling. Crews of 10 to 20 work comfortably here with two setups running in parallel. Art Exhibition or Digital Gallery Showing Works well for projection based or mixed media exhibitions, and the immediate context helps, with EFA Project Space and the Robert Blackburn Printmaking Workshop within a minute of the door. The wall gates on wheels create hangable surfaces and sightline breaks, while 360 projection supports moving image work without hiring screens. For a private view we would cap at 250 to keep viewing distance usable, then reset to 100 for daytime viewing hours. Cocktail Reception and Industry Networking Straightforward here because six acrylic bars and ten high boy cocktail tables are already on site, so a 200 to 390 guest reception needs staffing and stock rather than a furniture order. Two HVAC systems matter at that density, and the coat check area keeps the entrance clear during a compressed fashion week arrival window. Back of house catering space means caterers stage out of view, and the surrounding run of restaurants supports post event dinners.",
  "neighbourhoodMood": "Technical production crews, immersive content studios, garment trade suppliers and non profit arts organisations share these blocks between Ninth and Tenth Avenues, and that mix is exactly what makes the area work for brand teams. The Elizabeth Foundation for the Arts building on West 39th Street is the anchor for the creative side, housing the Robert Blackburn Printmaking Workshop and EFA Project Space, with Dieu Donné papermaking a couple of minutes south. Walk east and the character shifts into the working end of the Garment District, where trimming houses, Spandex House on West 38th, Selini Neckwear and Terani Couture keep sample rooms and wholesale showrooms running on a nine to five rhythm. West of Ninth the block turns into Hell's Kitchen proper, with Esposito Meat Market, Sea Breeze Fish Market and a run of independent restaurants supplying the theatre and hospitality trade. In our experience placing brands in this pocket, the practical advantage is that every supplier you need for a fashion presentation space or press day, from garment steamers to lighting rental to last minute pattern fixes, sits within a ten minute walk rather than a cross town truck run. It is a production neighbourhood before it is a retail one, and teams who understand that get the most from it. Compare the wider picture across spaces in New York before you commit to a district. Brands choose this stretch of Midtown West over SoHo, Tribeca and the Meatpacking District because the square metre value on a technical build is materially better and the loading logistics are not a fight. In SoHo you pay a premium for Broadway and Wooster Street footfall you may not need, and load in windows are tightly policed with narrow kerbs and heavy pedestrian volume. Chelsea gallery blocks in the West 20s give you art world credibility but rarely the AV infrastructure or the freight access, so you build everything from zero. Here you get street level freight load in and out with freight elevators, HVAC that copes with 390 bodies, and a pre installed truss system, which cuts a day off most rigs. The transport case is strong for international guests too, with Port Authority a five minute walk, Times Square 42nd Street around nine minutes and Penn Station roughly twelve, plus the Hudson Yards and Times Square hotel clusters where visiting press and buyers are usually placed. What this area does not give you is prestige by postcode. If your brief requires a fashion district address that reads instantly as luxury on an invitation, Madison Avenue or Greene Street still carries that weight and this block does not. Our venue sourcing team will say so plainly rather than sell you the wrong address. Arriving here for a press day feels businesslike rather than ceremonial, which most technical teams prefer. Mornings on the block are trade traffic, delivery vans, garment rollers, kitchen deliveries heading to Ninth Avenue, and there is genuine kerbside room for a truck without a police escort argument. By early afternoon the pace drops noticeably, which is when buyer appointments and fittings run cleanly with no street noise bleeding into a recorded presentation. After six the rhythm flips again as theatre and restaurant crowds fill the Ninth Avenue corridor, so a cocktail reception ending at ten releases guests into a dense run of bars and restaurants rather than a dead street. The floor to ceiling glass entrance and street facing video wall give real arrival presence at night, and what we consistently hear from brand teams who activate here is that the projected entrance branding does more work after dark than any daytime signage would. Being on the lower level with a mezzanine also means full blackout control, which the immersive and content studio bookings rely on. Be clear on the limitation: this is not a location for walk in temporary retail or spontaneous consumer footfall, and a pop up shop depending on passing shoppers will underperform badly. Model that honestly with our ROI estimator before you brief a retail concept into this address.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 372 sqm (4,000 sq ft) Midtown West venue is available for pop-up shop use, and it already carries the retail infrastructure you would otherwise have to build: fitting rooms, counters, a garment rack, a stock room and a fully equipped coat check area. Because the main floor sits below street level, the pull comes from the floor to ceiling glass entrance and the street facing window video wall rather than from casual passing footfall on the block between Ninth and Tenth Avenues. In our experience handling bookings at addresses like this in New York, the format that works best is a ticketed or invite-led pop-up with a screen-led concept, where the 360 degree projection does the work a shopfit normally does. You can book by the day, so a two or three day drop is straightforward to schedule. Send us your product count and target guest numbers and we will tell you honestly whether this space or a ground floor unit suits your brief better."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from enquiry to derig, which at this address specifically means negotiating the licence to occupy with the venue, confirming your ten hours of access and any extended hours, coordinating permit paperwork, scheduling freight load in windows and briefing the in-house AV team on your projection content. We also arrange catering coordination through the back of house space, event and retail staffing"
    },
    {
      "question": "What is the day rate and what is included?",
      "answer": "The day rate is USD 14,400 (approximately EUR 12,548) and includes ten hours of access to the full 372 sqm space plus mezzanine, the 360 degree ground floor projection, two mezzanine projectors, three entrance LED screens, the street facing window video wall, the Dolby Surround immersive sound system, classic lighting equipment, the pre-installed truss system, two HVAC systems, internet, security system and end of hire cleaning. The minimum is one day, so you can book by the week or take a single day for a launch, and extended hours beyond the ten are quoted on request. Furniture in the form of six acrylic bars with customisable LED strips and ten high boy cocktail tables is part of the rental rather than an extra line. Costs that sit outside the base figure are typically catering, additional staffing, content production for the projection surfaces and any bespoke fit-out. Tell us your date and we will come back with a full itemised breakdown rather than a range."
    },
    {
      "question": "How far in advance should I book, and what happens during New York Fashion Week?",
      "answer": "Allow 6 to 8 weeks for a standard booking in New York and 10 to 12 weeks if your dates fall inside the February or September fashion week windows. Technical venues of this type in Midtown West are among the first to go in those periods because brands need blackout conditions and rigging in place, and the same pressure returns through the Q4 launch season in November and December. If your content needs custom mapping to the 360 degree projection surfaces, add two further weeks for rendering and a technical rehearsal day. Short-term rental at tighter notice is sometimes possible when a hold releases, so it is always worth asking rather than assuming the date is gone. Send your dates and we reply within 24h with confirmed availability."
    },
    {
      "question": "How large is the space and how many guests can it hold?",
      "answer": "The venue is 372 sqm (4,000 sq ft) across a lower level main floor and a mezzanine, with a working occupancy estimate of 390 guests standing. For a cocktail reception or product launch with all six acrylic bars in play, 300 to 350 is the number we would plan to for comfortable circulation, and a seated dinner or a presentation with rows will land closer to 120 to 180 depending on your staging. The mezzanine is useful as a raised press and VIP position with sightlines down onto the projection floor. Brands running collection previews in this space typically find the two level structure lets them separate arrival, presentation and hospitality without building walls. Share your run of show and we will map a capacity plan against it before you commit to the rental."
    },
    {
      "question": "What projection and AV technology is built into the venue?",
      "answer": "The technical package is the reason most brands hire this Midtown space: 360 degree projection across the ground floor, two additional projectors covering the mezzanine, three LED screens at the entrance, a street facing window video wall, a Dolby Surround immersive sound system, classic lighting equipment and LED customisable light strips throughout. A pre-installed truss system means additional lighting or rigging goes up without a ground-up build, and electricity outlets are distributed throughout the space rather than concentrated at one wall. This is a move-in ready technical envelope, so your production budget goes into content rather than infrastructure. We will connect your creative team to the in-house technicians during the planning phase so file formats, resolutions and mapping requirements are agreed well before your load in. If you need content created rather than just played, our production and build"
    },
    {
      "question": "What branding opportunities does the space offer?",
      "answer": "There are four distinct branding surfaces here: three LED screens at the entrance, a projected entrance branding treatment, the street facing window video wall visible from the sidewalk, and the full 360 degree projection wrap of the main floor. The floor to ceiling street windows also carry smart frost vinyls, so you can move between full transparency and a private blackout box during the same event. In our experience handling brand activations in New York, the street facing video wall is what makes this venue legible from the pavement despite the lower level position, and it is worth building a dedicated loop for it. Physical branding such as vinyl, printed graphics and structural elements is permitted subject to the venue's fit-out rules, which we confirm in writing as part of your agreement. Enquire with your brand guidelines attached and we will map every available surface against them."
    },
    {
      "question": "Can I reconfigure the layout for different moments in the event?",
      "answer": "Yes, the venue is built for reconfiguration, with two wall gates on wheels and a ten by ten moving wall that let you change the floorplan between rehearsal, doors and the after-party without a construction crew. Brands running press days and buyer previews in this type of space typically use the moving wall to create a private appointment area on one side while the main floor stays open for the projection presentation. The truss system and distributed power mean staging and screens can move with the layout rather than dictating it. Because the changes are mechanical rather than built, you can also reset the room mid-event during a short break. We plan these transitions into your schedule at the point of booking so your crew is not improvising on the day."
    },
    {
      "question": "What is the loading access like, and is there parking nearby?",
      "answer": "Loading is street level freight load in and out with freight elevators serving the lower level, which is unusual and genuinely valuable for a below-grade New York venue. The block between Ninth and Tenth Avenues is a working service street with kerbside room for trucks during the day, so crates, rails and staging can come off a vehicle and go straight down. Nearby parking lots and valet service can be arranged for guests and crew vehicles. In our experience, the freight elevator is the constraint to plan around rather than the street, so we agree dimensions for your largest crate or display unit before you confirm the hire. Send your load list and vehicle sizes and we will build a load in schedule with the venue's operations team."
    },
    {
      "question": "Are there fitting rooms, a dressing room and stock storage on site?",
      "answer": "Yes, the space includes fitting rooms, a dressing and green room, a stock room, counters and a garment rack, which covers the practical needs of a fashion showroom or press day without additional build. The dressing and green room works as talent hold for a launch, a changing area for models during a presentation, or a private styling room for a buyer preview. The stock room and garment rack mean sample rails are secured out of sight rather than lining the main floor. High quality restroom amenities and a fully equipped coat check area handle the guest experience side. Brands using this venue as a temporary showroom typically pair the stock room with the moving wall to create a clean back of house line."
    },
    {
      "question": "Does the space work for a press day, buyer appointments or a showroom presentation?",
      "answer": "Yes, and it is listed for showroom presentation alongside product launch and experiential formats. For a press day you get the entrance LED screens for arrival branding, the mezzanine as a quiet interview and photography position, fitting rooms for on-the-spot styling and the projection floor for a looping collection film. For wholesale appointments, the moving wall and wall gates create separate meeting zones so two buyer teams are never in the same sightline. The Midtown West and Garment District location keeps you within a short walk of showroom and production addresses your buyers are already visiting. If you want back to back use, the one day minimum means you can hold the space for a week of appointments and switch the room's dressing each morning."
    },
    {
      "question": "Is there a kitchen, and can I bring my own caterer and bar service?",
      "answer": "Yes, the venue has kitchen facilities and a dedicated back of house space for catering, plus six acrylic bars with shelves and customisable LED lights and ten white high boy cocktail tables ready to deploy. External caterers are workable and we confirm the venue's approved supplier position and any kitchen access restrictions in writing before you commit. Bar service, glassware and licensed staff are arranged through us so you are not chasing three suppliers across timezones. Six bars is generous for a 372 sqm floor, which means you can theme individual bars for different products at a launch rather than running one central service point. If your guest list runs to the full 390 capacity we will build a service plan that matches bar positions to your circulation route."
    },
    {
      "question": "Do I need a permit to run an event or pop-up in this space?",
      "answer": "Your occupancy of the venue itself is covered by a short-term licence to occupy or temporary use agreement rather than a commercial lease, so you are not signing into a long-term obligation. Additional New York City permissions depend on what you do inside: a temporary place of assembly permit can apply above certain occupancy thresholds, alcohol service requires a temporary permit through the State Liquor Authority, and any exterior signage, sidewalk activity or filming with equipment on the street carries its own approvals. We identify exactly which of these your specific programme triggers and manage the applications and timings on your behalf. Our permit guide"
    },
    {
      "question": "Can I use the venue as a content studio for shoots?",
      "answer": "Yes, and it is one of the more practical shoot spaces in Midtown because the lower level position plus smart frost vinyls on the floor to ceiling street windows give you full control of light rather than a compromise with the sun. The pre-installed truss system takes your lighting rig without a build day, the 360 degree projection creates instant backdrops, and the dressing and green room, fitting rooms and garment rack handle wardrobe on site. Two HVAC systems keep the room workable with a full crew and hot lights in it. Street level freight load in with freight elevators means grip and camera carts move quickly, which matters when you are paying for a ten hour window. Book by the day for a single shoot or take consecutive days if you are combining a shoot with a launch build."
    },
    {
      "question": "What is the neighbourhood like and how do guests get there?",
      "answer": "The venue sits in the 10018 district on the border of Midtown West and the Garment District, on the Hell's Kitchen edge between Ninth and Tenth Avenues, with Port Authority Bus Terminal about a five minute walk, Times Square 42nd Street roughly nine minutes and Penn Station roughly twelve. The immediate streets are a working mix of service businesses, the Elizabeth Foundation for the Arts and EFA Project Space gallery within 50 metres, around 20 restaurants and bars within a few blocks for guests arriving in the evening, and fashion neighbours including Anthony Urso, Terani Couture and Selini Neckwear. That combination means the block is quiet enough for a daytime build and busy enough that guests are not arriving into a dead street at 7pm. Hotel options such as TRYP are within 300 metres for visiting teams and press. If you want to compare this location against other options, you can review our other spaces in New York"
    },
    {
      "question": "What is the day rate?",
      "answer": "$14,400 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: 10 hour access to the space, dressing green room available, street level freight load in out with freight elevators, floor to ceiling street windows with smart frost vinyls, floor to ceiling glass entrance, high quality restroom amenities, 2 x HVAC systems, back of house space for catering."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "New York",
  "country": "US",
  "lat": 40.755996,
  "lon": -73.9928412,
  "areaSqm": 372,
  "areaSqft": 4000,
  "priceLabel": "$14,400 / day",
  "priceEur": 12422,
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  "amenities": [
    "10 hour access to the space",
    "dressing green room available",
    "street level freight load in out with freight elevators",
    "floor to ceiling street windows with smart frost vinyls",
    "floor to ceiling glass entrance",
    "high quality restroom amenities",
    "2 x HVAC systems",
    "back of house space for catering",
    "clean up of the space",
    "nearby parking lots and valet offered",
    "wall gates on wheels",
    "moving wall",
    "360 projection on ground floor",
    "2 projectors on mezzanine",
    "entrance LED screens for branding opportunities",
    "street facing window video wall",
    "projected entrance branding opportunity",
    "Dolby Surround Immersive Sound System",
    "classic lighting equipment",
    "pre-installed truss system",
    "electricity outlets throughout the space",
    "LED customizable light strips",
    "acrylic bars with shelves",
    "customizable LED lights",
    "white high boy cocktail tables",
    "fully equipped coat check area",
    "internet",
    "air conditioning",
    "security system",
    "stock room",
    "counters",
    "fitting rooms",
    "garment rack",
    "lighting",
    "furniture",
    "sound video equipment",
    "heating",
    "parking",
    "elevator",
    "kitchen",
    "sound system",
    "projector"
  ],
  "useCases": [
    "product launch",
    "corporate event",
    "private event",
    "cocktail reception",
    "experiential marketing",
    "showroom presentation",
    "art exhibition"
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