{
  "source": "Fashion Week Venues",
  "title": "Large Corner Boutique on Rue du Louvre, Paris",
  "description": "This retail space is located at 17 Rue du Louvre in the 75001 district of Paris. Spanning a total of 422 square meters, the property is distributed across three levels: a 183-square-meter ground floor, a 124-square-meter first floor, and a 115-square-meter basement. The boutique features 40 linear meters of frontage in a corner position.\n\nThe interior is situated on the ground floor with direct street access and includes a water closet. For retail operations, the space is equipped with a window display to support product presentation. The property is categorised for retail use and provides a functional layout suitable for commercial activities across its multiple floors. All information regarding the dimensions and integrated amenities is derived directly from the property specifications.",
  "tldr": "A 422 sqm (4,542 sq ft) corner boutique for rent at 17 Rue du Louvre in the 1st arrondissement of Paris, split across a 183 sqm ground floor, a 124 sqm first floor and a 115 sqm basement. The defining physical character is 40 linear metres of glazed frontage wrapping a corner position, giving two full street elevations of display. Best For Strongest fit is a multi week pop-up shop or temporary retail activation during Paris Fashion Week, followed by a combined fashion showroom and trading floor running wholesale appointments and buyer previews upstairs. Also available to hire as a product launch and brand activation space, a press day venue with editor meetings separated by floor, and a sample sale space using the basement for stock and overflow. Standout Features Forty linear metres of corner frontage with a fitted window display is the single feature that separates this unit from comparable 75001 retail space. Three independently usable trading levels allow public retail on the ground floor, collection preview and appointments on the 124 sqm first floor and stock handling in the 115 sqm basement, with direct ground floor street access for move-in and load, WC on the retail level, and a floor plate vetted by Fashion Week Venues as move-in ready for short-term rental. Location Les Halles is four minutes on foot with RER access from both airports, Louvre-Rivoli five minutes, and Sentier, Bourse, Étienne Marcel and Palais Royal all within six minutes, postcode 75001. Rue du Louvre is a wide working axis with heavy weekday footfall from showrooms, PR offices and 44 cafés and restaurants nearby, so crews arriving to build and guests arriving for a press day both move efficiently rather than through tourist congestion. Availability Day rate is on request and pricing is brief-based, shaped by duration, build requirement and season. Minimum rental is typically one week for a space of this scale, we recommend eight to twelve weeks lead time in Paris, and September and March Fashion Week windows at this address usually commit months ahead, so request availability early. How to Book Enquire with your dates and activation brief and we reply within 24h with confirmed availability and an indicative rate, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, so send your brief to book this Paris pop-up store.",
  "activationIdeas": "This works as a full trading pop-up because the 183 sqm ground floor and 40 linear metres of corner frontage give you a shop that reads as permanent retail from two street elevations rather than a temporary intervention. In practice brands merchandise the ground floor for sell-through, use the 124 sqm first floor for fitting and extended sizing, and hold replenishment in the 115 sqm basement so stock never crosses the shop floor during trading hours. Budget for drive-to-store: Rue du Louvre delivers purposeful weekday footfall, not impulse tourist volume, so plan paid and owned media alongside the window. SS/AW Seasonal Showroom Strong fit for a seasonal showroom because the first floor gives you 124 sqm of appointment space physically separated from street level, which is what buyers actually need. Brands running showroom rental in spaces like this typically build eight to twelve rail metres upstairs with two or three seated appointment zones, keep the ground floor as arrival and coffee, and use the basement for sample archive and steaming. The address matters here: most Paris agencies and PR offices handling wholesale sit within a five minute walk, so buyers slot you into an existing diary rather than crossing the city. Buyer Appointments and Wholesale Previews The three-level split makes back-to-back wholesale appointments genuinely workable, since one buyer group can be upstairs while the next arrives at ground level without overlap. We normally schedule 45 to 60 minute slots with two concurrent appointment tables on the first floor, capping at around 12 buyers in the building at once before the WC provision and single stair start to feel tight. Les Halles is four minutes on foot with direct RER links from both airports, which matters when your Scandinavian and Italian accounts are flying in for a two day window. Our venue sourcing team can model the appointment grid against your market dates. Press Day / Media Preview This performs well as a press day venue precisely because you can run editors upstairs and consumer or trade traffic at ground level on the same day. For a standing press preview we would hold the ground floor at 100 to 130 guests with the collection styled on the first floor in curated looks rather than dense rails, keeping circulation clean. The corner glazing gives photographers a usable exterior for arrivals, and the 44 cafés and restaurants within a short walk solve catering overflow and post-preview one-to-ones without additional build. Sample Sale A sample sale runs cleanly here because the 115 sqm basement absorbs the entire stock and restock operation, which is the single biggest failure point in high-volume sale formats. Ground floor takes the rails and till bank, first floor becomes fitting and queue holding during peak, and the basement runs as a picking and repack room out of customer sight. Note the 40 metre frontage cuts both ways: the corner window is excellent for signage visibility but you will need door management and a queue plan for the street, plus multiple till points to keep transaction times under control. Product Launch Works for a launch because the corner position delivers two elevations of exterior branding, giving you a physical announcement rather than a room full of guests. With 422 sqm across three levels and an occupancy estimate of 440 standing, you can run a 200 to 300 person evening comfortably by activating ground and first floors and using the basement for cloak, prep and back of house. The window display is the asset to build the concept around, and it holds the campaign message for the full tenancy after launch night rather than for one evening only. Brand Activation and Experiential This suits a multi-room experiential concept better than most single-floor Paris units, because three separate levels let you sequence a visitor journey instead of staging everything in one space. What makes this work specifically is the vertical progression: a high-visibility ground floor entry read from the street, a controlled first floor for the experience or personalisation station, and a basement for a darker, lower-light installation moment. Bourse de Commerce and its Pinault Collection audience sits 163 metres away, which brings a design-literate walk-up that responds to concept-led builds. Worth scoping through concept and direction before committing to a fit-out spec. Influencer Event Adequate to strong for influencer programming, with the caveat that the value here is the address and the frontage rather than a hero interior feature. We would keep these to 60 to 120 guests using the ground floor as the main room and the first floor as a content and seeding area, which stops the whole building feeling half empty. Corner glazing gives good daylight for daytime sessions and a lit shopfront backdrop after dark, and the surrounding restaurant density makes it easy to extend a group of 20 to dinner nearby afterwards. Content Day and E-commerce Shoot Genuinely viable as a temporary content studio, mainly because the corner aspect delivers daylight from two directions across the 183 sqm ground floor, which is rare in central Paris retail. Teams running e-commerce shoots here typically set one packshot lane against a clean wall on the ground floor, run styling and rail management on the first floor, and use the basement for equipment and unphotographed stock. Direct street access handles kit load-in without a service lift. For a full day expect a crew of eight to fifteen; anything larger needs the first floor converted to a second set rather than support space. Editorial and Video Production The blank-canvas retail shell across three levels means you can shoot three visually distinct environments in one booking without a location move. Daylight ground floor for natural-light editorial, controllable first floor for lit setups, and the windowless 115 sqm basement for full blackout video where you need total light control. Constraint worth flagging: there is one WC in the building, so a crew above roughly 20 needs a facilities plan, and street-facing shoots on Rue du Louvre should be timed outside the noon to two peak when pedestrian volume is heaviest. Art Exhibition or Gallery Showing Credible as a gallery format because the space is 163 metres from Bourse de Commerce, so you inherit an audience already walking these blocks for contemporary art programming. Three levels give you hanging capacity across roughly 300 sqm of usable wall and floor once the basement is included, with the ground floor working as the free-to-enter street-visible room and upper and lower levels holding the curated body of work. The 40 metre frontage lets you install a single large window piece that functions as your entire outdoor advertising for the run. Workshops and Masterclasses Works for repeat workshop programming because the first floor gives you a dedicated 124 sqm teaching room that stays set up while the ground floor continues trading or hosting arrivals. We would plan for 25 to 40 seated participants upstairs, which is the point at which sightlines and the single WC remain comfortable. Booking sessions in the afternoon avoids the midday footfall peak and gives a calmer room, while the ground floor window still advertises the programme to the street. Pair with retail staffing to keep door and workshop running independently.",
  "idealBrandProfile": "This 422 sqm corner boutique suits established brands with a 30 to 150 person team, eight figures of annual revenue, and an existing retail or wholesale footprint in at least two European markets. The reason is operational rather than aspirational: three trading levels totalling 183 sqm on the ground, 124 sqm on the first floor and 115 sqm in the basement need staffing across floors, a stock flow system, and a merchandising plan that can hold 40 linear meters of frontage without looking thin. Brands at this stage typically find the split useful, running retail below, appointments above and stock underground. Where we see mismatches is when a five person label with one collection takes a footprint this size and ends up spacing rails to fill it. Those brands are better served by smaller spaces in Paris in the Marais or Sentier. Global flagship operators, conversely, will find the ceiling heights and floor plate modest against a Rue Saint-Honoré unit. Aesthetic Fit The space rewards brands with a clean, architectural design language that treats the corner glazing as the primary asset. Contemporary ready to wear, footwear, eyewear, technical outerwear, fragrance and premium accessories all read well here, because 40 linear meters of window across a corner position gives you two full elevations of visual storytelling from a pedestrianised street. Minimal fixture systems, modular plinths and lighting driven merchandising perform strongly. What does not work is a heritage brand needing enclosed, low light, salon style intimacy, or a maximalist scenography that fights the transparency of the frontage. Equally, hyper casual streetwear drops built around queue culture tend to sit awkwardly in a 1st arrondissement address that reads institutional rather than subcultural. If the concept needs a heavier build to hold its identity across three levels, our production and build team can assess feasibility before you commit. Best Use Cases First choice is a multi week pop-up shop or temporary retail space during Paris Fashion Week, where the corner frontage and four minute walk from Les Halles convert passing footfall into transactions. Second is a combined showroom rental and retail experience, with wholesale appointments and collection previews upstairs on the 124 sqm first floor while the ground floor trades publicly. Third is a product launch or brand activation, since the window display and dual street elevation give press photography a usable exterior. Fourth is a press day venue, where the separation between floors lets you run editor meetings away from consumer traffic. Fifth is a sample sale space, with the 115 sqm basement absorbing stock and fitting overflow. Sixth is a content studio between trading periods, using natural light from the corner glazing. Budget Signal Expect upper tier pricing for a short-term commercial space in Paris, though below the Rue Saint-Honoré and Avenue Montaigne bracket for equivalent square meterage. In our experience the profile that gets the most from this space is a brand replacing three separate bookings with one, because a hotel event space gives you press credibility without retail licence, a co-working venue gives you meeting rooms without frontage, and a shared pop-up format gives you cost efficiency without control of the door. Here you get a fashion week venue, a fashion showroom and a trading shop in a single lease. Against 75001 alternatives with comparable frontage the rate is defensible, and worth modelling honestly through our budget calculator before you factor in build and staffing.",
  "neighbourhoodMood": "Wholesale showrooms, PR offices and contemporary labels running their French distribution do the real work in this pocket of the 1st arrondissement, and most of them sit within a five minute walk of this corner. Head north from Rue du Louvre into Rue du Mail, Rue Hérold and the spokes radiating off Place des Victoires and you pass market season showrooms, agencies handling Scandinavian and Italian brands, and the design studios that took over the old textile addresses around Rue d'Aboukir and Rue du Sentier. Push east toward Rue Étienne Marcel and Rue Tiquetonne and the ecosystem shifts into streetwear and footwear, with Starcow trading a few minutes away. The Bourse de Commerce and its Pinault Collection programming sits 163 metres from this door and has pulled a consistent art and design audience through these blocks since it opened. In our experience placing brands across spaces in Paris, few central addresses let a showroom appointment, a retail activation and a brand shoot happen on the same street inside one week. Brands pick this stretch over the Haut Marais and Rue Saint-Honoré because it buys genuine central Paris credibility without the rental premium or the activation pile-up of either. Rue Charlot, Rue de Poitou and Rue Vieille du Temple price hard during Fashion Week and put your pop-up shop shoulder to shoulder with six competing installations across three blocks, which flattens press coverage. Rue Saint-Honoré and Palais Royal deliver luxury adjacency but bring heavy tourist volume and a formality that not every label wants to inherit. Here you get large floorplates at better value per square metre and an address buyers already have in their diaries, because their showroom appointments sit in the same arrondissement. Transport is a real advantage for international visitors: Les Halles is four minutes on foot with RER access from both airports, and Louvre-Rivoli, Sentier, Étienne Marcel and Bourse are all inside six. What it does not give you is the editorial shorthand of a Marais postcode or the automatic luxury read of the Right Bank triangle, which is the comparison our venue sourcing team runs with brand teams almost weekly. Arriving at this corner for a press day feels efficient rather than ceremonial, which is exactly what a tight buyer appointment schedule needs. Rue du Louvre is a wide working axis with genuine movement, and the corner position with 40 linear metres of frontage means the window is read by people walking with purpose rather than drifting. Mornings bring agency staff and office workers heading toward Sentier and Les Halles, with L'Imprimerie and Loup filling from around eight. The midday window between noon and two is the densest rhythm of the day, fed by more than forty food addresses within a short walk. Afternoons soften into appointment traffic, and evenings turn residential and restaurant led. The street dynamic works particularly well for invite-only formats, showroom sales and content capture, and it is worth planning door management and retail staffing around those peaks. Be honest before enquiring: this is not a street for high volume tourist retail or impulse walk-in sales, so budget for drive-to-store.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 422 sqm corner boutique at 17 Rue du Louvre is available for pop-up shops and short-term retail in the 1st arrondissement of Paris. The property is categorised for retail use, with direct street access on the ground floor and a window display already in place, so you are not starting from a blank shell. Brands running this format here typically trade the 183 sqm ground floor publicly while holding the upper and lower levels for stock and appointments. In our experience handling bookings on this stretch of the 1st, the corner position and 40 linear metres of frontage do most of the work in signalling a temporary retail moment to people moving between Les Halles and Sentier. Tell us your dates and we will confirm whether the calendar is open for your window."
    },
    {
      "question": "How is the 422 sqm laid out across the three floors?",
      "answer": "The space is split across three levels: 183 sqm on the ground floor, 124 sqm on the first floor and 115 sqm in the basement. The ground floor carries the corner frontage and direct street entrance, which makes it the natural trading and reception level for any brand activation. The first floor works well as a private appointment or press area because it sits away from consumer traffic, and the basement absorbs stock, packing and fitting overflow. Most brands taking a rental of this scale in Paris use the vertical split rather than trying to trade all three levels, which keeps staffing sensible and merchandising dense. Floor plans for all three levels can be sent with your enquiry response."
    },
    {
      "question": "What is the capacity for a launch event or press evening?",
      "answer": "The building holds approximately 440 people standing across its three levels, which comfortably supports a product launch, collection preview or opening night. The 183 sqm ground floor takes the bulk of arrivals and bar service, while the 124 sqm first floor gives you a quieter zone for editors, buyers or VIP hosting. If you plan to book by the day for an evening event only, we will confirm the working capacity for your specific layout once furniture, rails and any build are factored in. Brand teams activating at this address usually find that a 200 to 250 guest evening feels well filled rather than crowded across the two upper levels."
    },
    {
      "question": "How much window frontage does the corner position give me?",
      "answer": "You get 40 linear metres of frontage in a corner position on Rue du Louvre, with an existing window display system for product presentation. That is two full elevations of visual storytelling, which is unusual for a central Paris unit of this size and a genuine reason brands put this address on their shortlist for hire. Rue du Louvre is a wide working axis, so your windows are read by people moving with purpose rather than browsing slowly, and lighting driven merchandising performs better here than dense rail displays. If your concept depends on exterior press photography, the dual elevation gives your shoot a usable frame at street level. Send us your window concept and we will flag anything that needs landlord sign off."
    },
    {
      "question": "Is there a stock room, back of house and WC?",
      "answer": "Yes, the 115 sqm basement functions as your stock and back of house area, and the property includes a water closet on the ground floor. That basement volume is what makes this space workable for a sample sale or a multi week trading run where replenishment matters, because you are not storing cartons behind a curtain on the shop floor. The ground floor has direct street access, so deliveries and stock movement route in through the same entrance your customers use, which is worth planning around if you book by the week. Brands we place in 75001 units of this size generally allocate one team member to basement stock flow across the trading day. Additional back of house fit-out such as packing benches and rail systems can be specified on request."
    },
    {
      "question": "What is the day rate for 17 Rue du Louvre?",
      "answer": "Pricing at this address is on request and set on a brief-based basis rather than published as a fixed day rate. The figure moves with your dates, duration, the number of levels you take and whether you need build, staffing or extended access for install and strike. Expect upper tier pricing for a short-term commercial space in central Paris, though below the Rue Saint-Honoré and Avenue Montaigne bracket for equivalent square meterage. Send us your dates and format and you will get a full costed proposal covering rent, build and running costs, with no charge until confirmed. Modelling your total spend before you commit is straightforward using our budget calculator"
    },
    {
      "question": "Can I book this space for Paris Fashion Week?",
      "answer": "Yes, and this is one of the formats the address handles best, but you should request availability early because 1st arrondissement units with this much frontage move six to nine months ahead of the March and September windows. The advantage here is diary logic: buyers already have showroom appointments in the same arrondissement, with sales showrooms and press offices clustered within a five minute radius around Rue du Mail, Rue Hérold and Place des Victoires. Fashion Week dates carry a premium and shorter minimum terms are harder to secure in those weeks, so plan install days into your request. In our experience placing brands during market season, the teams who lock this type of fashion week venue by the previous season's close pay materially less than those enquiring in the final eight weeks."
    },
    {
      "question": "What permit or contract do I need to run a temporary shop here?",
      "answer": "For a temporary rental of a retail categorised unit like this one, the usual instruments in France are a bail dérogatoire for occupations up to 36 months or a convention d'occupation précaire, and the right one depends on your duration and whether you are trading. Because the unit is already classed for retail use, you are not seeking a change of use, which removes the slowest part of the process. Exterior signage, window vinyls and any structural modification to the frontage on Rue du Louvre need landlord consent and, depending on scope, a declaration to the Mairie de Paris. We prepare and review the occupancy documents for every brand we place at this address, and you can read the format specific requirements in our permit guide"
    },
    {
      "question": "Does this work as a showroom for wholesale and buyer appointments?",
      "answer": "Yes, the 124 sqm first floor is well suited to a fashion showroom running wholesale appointments and collection previews while the ground floor trades or hosts press. That separation is the reason brands hire this building rather than a single level unit: your buyer meetings stay private and unhurried while consumer traffic and content capture continue below. The location supports it, with press offices, PR agencies and sales showrooms concentrated in the surrounding streets and Les Halles four minutes away on foot with RER access from both airports. Brands running combined showroom and retail formats here tell us the biggest gain is replacing two separate bookings with one address for the whole market period."
    },
    {
      "question": "Is the space suitable for a sample sale?",
      "answer": "Yes, and the three level structure is what makes a sample sale practical at this scale in Paris. The 183 sqm ground floor takes the queue management, tills and main rails, the first floor gives you fitting and overflow space, and the 115 sqm basement holds replenishment stock out of sight. The corner frontage and window display give you a clear announcement to the street, which matters for a format that depends on visible signalling rather than slow browsing. One honest caveat from our experience with this pocket of the 1st: Rue du Louvre performs on invited and driven traffic more than spontaneous walk-in, so build your mailing list push and paid social into the plan before you book."
    },
    {
      "question": "What is the neighbourhood like and how do people get here?",
      "answer": "The address sits in 75001 between Place des Victoires and Les Halles, a working central Paris pocket dominated by showrooms, press offices and design studios rather than tourist retail. Les Halles is four minutes on foot, Louvre-Rivoli five, and Sentier, Bourse, Étienne Marcel and Palais Royal all fall inside six minutes, so your guest list has no excuse. Footfall grades high, with roughly 44 cafés and restaurants and 12 stores within a short walk, and the lunch window between noon and two is the densest pedestrian rhythm of the day. The Bourse de Commerce and its Pinault Collection programming sits 160 metres from the door and pulls a steady art and culture audience through these blocks, while Starcow and the Étienne Marcel streetwear strip are a few minutes east. If you want to compare this against other neighbourhoods before you enquire, our team runs that assessment across all spaces in Paris"
    },
    {
      "question": "Can I fit out the space and apply my own branding?",
      "answer": "Yes, fit-out and branding are possible across all three levels, with the scope of any permanent or semi permanent work agreed with the landlord before contract. The unit is move-in ready as a retail shell with street access and an existing window system, so most brands here run a light to medium build using modular plinths, rail systems and lighting rather than heavy construction. Install and strike days need to be written into your booking dates, and we will tell you upfront what the building allows in terms of wall fixings, floor treatments and frontage vinyls. Our branded store design"
    },
    {
      "question": "Can you provide retail staff, tills and payment systems?",
      "answer": "Yes, we supply French speaking retail staffing, a store manager, point of sale hardware and payment processing for brands trading at this address. A 422 sqm three level unit typically needs four to six people on the floor during peak trading hours, with one dedicated to basement stock flow and one covering the first floor appointment area. We brief and train the team on your product and tone before doors open, and daily sales, conversion and footfall reporting comes back to you through the same channel. Staffing is quoted alongside your rental so you see one number rather than assembling suppliers yourself, and you can review scope and rates through our retail staffing"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle everything between your brief and your opening day at 17 Rue du Louvre, and the space is vetted before it reaches your shortlist. What we manage at this address specifically is landlord negotiation, the occupancy agreement and its French legal form, insurance, utilities and access, permit and signage clearance with the Mairie where the frontage is affected, build and install across the three levels, furniture, staffing, point of sale and end of run reporting. You get one point of contact rather than a chain of suppliers, and concierge included means we are on site for install and opening rather than sending a checklist. Brand teams new to activating in Paris usually lean on us hardest for the contract and permit stage, which is where timelines slip. You can see the full sequence in our overview of how our process works"
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format and rough budget through the enquiry form on this listing and you will get a reply within 24h. We come back with confirmed availability for your window, a costed proposal covering rent, build, staffing and running costs, and a view on whether the three level split suits your format or whether another Paris address fits better. If you proceed, we issue the occupancy agreement and a deposit schedule, and there is no charge until confirmed. Lead time matters here: allow eight to twelve weeks for a standard booking and six to nine months if you want this space during Paris Fashion Week."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: wc, ground floor street, window display."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "France",
  "postalCode": "75001",
  "lat": 48.864159,
  "lon": 2.3422786,
  "areaSqm": 422,
  "areaSqft": 4542,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "Large Corner Boutique on Rue du Louvre, Paris, 422 sqm, pop up store"
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      "caption": "Large Corner Boutique on Rue du Louvre, Paris, 422 sqm, pop up store, interior view"
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      "caption": "Large Corner Boutique on Rue du Louvre, Paris, 422 sqm, pop up store, second interior view"
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      "caption": "Large Corner Boutique on Rue du Louvre, Paris, 422 sqm, pop up store, third interior view"
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      "caption": "Large Corner Boutique on Rue du Louvre, Paris, 422 sqm, pop up store, additional interior view"
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      "caption": "Large Corner Boutique on Rue du Louvre, Paris, 422 sqm, pop up store, further interior view"
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      "caption": "Large Corner Boutique on Rue du Louvre, Paris, 422 sqm, pop up store, detail view"
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