{
  "source": "Fashion Week Venues",
  "title": "Large Mansion on Avenue d'Iéna in the 16th Arrondissement",
  "description": "This mansion is located at 60bis Avenue d'Iéna in the 16th arrondissement of Paris, France. The property offers a total area of 2,300 square meters (approximately 24,757 square feet) distributed across five floors. The layout includes a basement level that is currently utilized for parking but is capable of being modified to suit different requirements.\n\nThe space is categorized for various uses, including events, food-related activities, galleries, and showrooms. Essential amenities integrated into the building include a heating system and air conditioning for climate control. Additionally, the premises are equipped with water closets. This unique commercial property provides a substantial floor plan suitable for a range of professional operations in a central Parisian location. All functional features mentioned are available to support the specific needs of the occupant within this versatile five-story structure.",
  "idealBrandProfile": "This mansion suits established maisons and heritage-backed houses with 50 or more staff, eight-figure revenues and a global wholesale or retail network already in place. At 2,300 sqm across five floors plus a convertible basement, this is a whole-building takeover, not a room booking, and the operational reality is that someone on your side needs to programme every level: reception and cloakroom on the ground floor, collection floors above, press and VIP rooms on the upper levels, production and catering staging below. Brands at this stage typically find the 16th arrondissement address works because their buyers, press contacts and clients are already staying at the George V, the Peninsula or the Prince de Galles within a 350 metre walk. Where we see mismatches is when a 5 to 15 person independent label books a building of this size for a single-collection showroom rental and ends up with three empty floors and a security bill they did not budget for. If your team is under 25 people or you are showing fewer than three product categories, look at smaller spaces in Paris instead of trying to fill this one. Aesthetic Fit Classical Parisian hôtel particulier architecture rewards brands whose visual identity is built on craft, permanence and material quality: couture and ready-to-wear at the luxury tier, fine jewellery and watches, leather goods, haute parfumerie, and heritage homeware or furniture editions. Period mouldings, parquet and enfilade room sequences act as a frame rather than a backdrop, so restrained set design and considered lighting do more here than heavy build. Art-adjacent brands also read well given the gallery use classification and the Baccarat museum two minutes away. What does not work is high-saturation streetwear, hyper-digital or gaming-adjacent brand worlds, and any concept that needs raw industrial shell, exposed services or floor-to-ceiling vinyl wrap. Covering this level of period detail costs money and cancels the reason you chose the building. If your identity leans clean and contemporary rather than classical, our team can bridge the two through concept and direction before you commit to the space. Best Use Cases First choice is a fashion week showroom and wholesale appointment programme, because five floors let you separate collections, markets and buyer tiers without groups colliding, and heating plus air conditioning make multi-day occupancy comfortable in both March and September. Second is a press day and collection preview, where the room sequence allows a guided route from arrival through to one-to-one editor time. Third is a brand activation or product launch with cocktail reception, supported by food-use permission and the basement as back-of-house or catering staging. Fourth is a gallery-format exhibition or exhibition opening, given the property is already categorised for gallery use and sits in a culturally weighted district. Fifth is an invitation-only client retail experience or private sale for top-tier clients, discreet by nature of the address. Sixth is a content studio and campaign shoot across multiple set-ups in a single building. Seventh is corporate hospitality, team offsites and networking evenings during Paris Fashion Week. For the first four formats we would usually recommend our production and build team scope the floor plan early. Budget Signal This sits at the top of the Paris market, comparable to the private mansion tier around Avenue Montaigne and Rue Saint-Honoré rather than to conventional short-term commercial space. Pricing is on request, which in our experience signals a negotiated rate driven by duration, season and scope of build. What you get for that tier is exclusivity and control: an entire address, no shared lobby, no other brand in the building, and the ability to hold showroom, press and evening event functions in one location instead of three. Against a palace hotel ballroom you save on mandatory in-house catering margins and gain a genuine architectural identity. Against co-working or shared pop-up formats there is no comparison on positioning, though those remain the right answer for a brand testing Paris for the first time. Model the full number, including build, staffing and security, using the budget calculator before you enquire.",
  "neighbourhoodMood": "Maisons, jewellery houses, watch brands and luxury groups run their private appointment calendars out of the mansion belt around Avenue d'Iéna, and they do it almost entirely behind closed doors. Within a few hundred metres of number 60bis you have the Baccarat gallery and museum on Place des États-Unis, the couture and fine jewellery press offices tucked into hôtels particuliers on Avenue Marceau and Rue de Chaillot, and the corporate headquarters and legal and PR firms that occupy the upper floors between Iéna and Kléber. Add Palais Galliera and the Musée d'Art Moderne a short walk down the hill towards Alma, and you have a pocket of Paris where fashion history, institutional culture and private capital sit on the same block. In our experience placing brands in this neighbourhood, the tenant profile skews toward houses that need a fashion presentation space with genuine architecture rather than a raw white box, and toward art advisories and collectible design dealers who want gallery conditions without Marais foot traffic. Most of what happens here is invitation only, which is precisely why it works. If you are still mapping options, it is worth comparing this against other spaces in Paris before committing. Brands choose Iéna over the Marais, Saint-Honoré and the Haut Marais showroom clusters because the buyer and press audience they actually need is already sleeping three minutes away. The Peninsula, the Majestic, the Raphael, the Four Seasons George V and the Prince de Galles all sit inside a ten minute walk, which means international buyers, editors and VIP clients arrive on foot or by a two minute car transfer rather than crossing the Seine in Fashion Week traffic. That single logistical fact changes appointment attendance rates more than any other variable we track. The tradeoff is real: you get almost no organic passing trade, the street is quiet by seven in the evening outside of event nights, and the neighbourhood does not carry the editorial cachet of Rue de Turenne or Rue Charlot for younger contemporary labels whose audience expects a certain grit. What you gain is discretion, generous square metre volumes that are simply unavailable in the 3rd or the 1st, secure vehicle access, and a setting that makes a high price point feel legitimate. Our venue sourcing team consistently sees the strongest fit for jewellery, watches, couture, automotive and cultural programming rather than mass market retail. Arriving at 60bis feels closer to a private residence than a commercial address, and that is the point. Avenue d'Iéna is wide, tree lined and Haussmannian, with the Arc de Triomphe visible at the top of the slope and Trocadéro a short walk down. Mornings bring a steady but unhurried rhythm of office arrivals, hotel cars and school runs; by mid afternoon the pavement is largely residents, embassy staff and the occasional guest walking to Rue de Chaillot for lunch at Substance or a coffee at Le Marceau. Guests find it easy: Iéna and Kléber on line 6 and line 9 are close, Charles de Gaulle Étoile handles the RER A arrivals from the airports, and the avenue itself absorbs drop offs without the kerbside chaos of the Champs. Across five floors and 2,300 sqm with basement parking that can be reconfigured, the building suits layered programming, a press day upstairs and a cocktail reception on the piano nobile, and we regularly pair it with production and build for multi room routes. Honestly, this is not the address for spontaneous walk in traffic, sample sales or any temporary retail concept that depends on street visibility and volume. Come here for controlled audiences, not crowds.",
  "faq": [
    {
      "question": "Is Large Mansion on Avenue d'Iéna in the 16th Arrondissement available for pop-up shops?",
      "answer": "Yes — Large Mansion on Avenue d'Iéna in the 16th Arrondissement is a vetted pop-up ready space in Paris, 2300 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: wc, air conditioning, heating."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Paris",
  "country": "France",
  "postalCode": "75116",
  "lat": 48.86861,
  "lon": 2.29598,
  "areaSqm": 2300,
  "areaSqft": 24757,
  "priceLabel": "on request",
  "priceEur": null,
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  "amenities": [
    "wc",
    "air conditioning",
    "heating"
  ],
  "useCases": [
    "showroom presentation",
    "fashion showroom",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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