{
  "source": "Fashion Week Venues",
  "title": "Medical Office Space on the Upper East Side",
  "description": "This 60-square-meter commercial space is located at 64 East 86th Street in New York City, situated in an elegant pre-war cooperative between Madison and Park Avenues. The ground-floor medical suite features a private street entrance and a layout of approximately 650 square feet. This versatile property is categorized as an office, retail, and unique space, making it suitable for a variety of professional uses.\n\nThe interior is equipped with lighting and includes a water closet for convenience. Its design accommodates multiple entrances, providing separate access points to the unit. Positioned on the ground floor with direct street access, the suite offers a functional environment for medical or business operations. This property provides a professional setting for practitioners or retailers seeking a well-located presence on the Upper East Side. All listed amenities and structural features are provided to support the operational needs of the tenant within this established New York cooperative.",
  "activationIdeas": "This works well as a seasonal showroom because 60 sqm of partitioned ground-floor suite gives you a rail room and a separate meeting room without building anything. Brands running SS or AW selling seasons in spaces like this typically hang 200 to 300 pieces on freestanding rails in the main room and keep the smaller rooms for linesheets and laptops. A two to four week showroom rental here holds four to six people comfortably at any one time, and rails, seating and mirrors come in through furniture rental rather than a full build. Buyer Appointments and Wholesale Previews Strong fit for scheduled buyer appointments, mainly because the private street entrance means buyers arrive directly into your suite with no lobby, no lift and no shared reception. In practice the multiple entrances let you run one door for arrivals and the second for restock and sample movement, so a collection preview never gets interrupted mid-appointment. Realistically this suits back-to-back thirty minute wholesale appointments for one or two buyers at a time rather than open-house buyer days with overlapping teams. Press Day / Media Preview Credible as a press day venue for a controlled editor list, with the Madison and Park location doing real work on attendance for beauty, jewellery and heritage fashion titles. Plan for 15 to 20 editors and stylists across a staggered three hour window rather than a single mass call, since 650 square feet fills quickly once you add rails, a product table and a coat area. The water closet on site removes the usual small-suite problem of sending guests into a co-op lobby. Invitation-Only Sample Sale This is a discreet sample sale space rather than a queue-and-volume one, and that distinction is the reason to book it. The private entrance and quiet residential block let you run a private client sale for existing customers without a line forming on East 86th Street, and the second entrance handles stock replenishment from the kerb. Expect 20 to 25 shoppers inside at once with two fitting stations, and pair it with mobile point of sale and payments to keep checkout to a single table. Product Launch Works for an intimate product launch where the guest list matters more than the headcount, particularly for beauty, fragrance, skincare and fine jewellery aimed at the Upper East Side client. The room layout supports a demonstration or consultation station in one space and reception drinks in the other, holding roughly 35 to 40 guests standing. What makes this work for launches specifically is the ground-floor street access, which allows a clean arrivals moment and straightforward catering load-in. Private Client Pop-Up Store Adequate to strong as temporary retail provided your model is appointment and client-book driven, not walk-in discovery. Street visibility on this block is modest, so the format that performs is a two to four week pop-up concept with booked slots, personal shopping and same-day delivery to nearby addresses. Two staff cover the floor comfortably at this size, and we usually source that through retail staffing so the team already knows the neighbourhood client. Do not model this on SoHo footfall assumptions. Influencer and Private Client Event A good option for small creator and VIC evenings because the closed street entrance gives you a private arrival that reads exclusive on camera without a public frontage. Brands typically host 20 to 30 guests here in two waves, using one room as the content or gifting station and the other for seated one-to-one time with the founder or designer. Ceiling-mounted lighting is workable for casual capture, though bring portable panels if you want usable stills. E-commerce and Content Day Functions well as a short-term content studio for e-commerce shoots and lookbook stills, largely because ground-floor street access means grip, rails and lighting kit come straight off the truck with no lift booking. The multi-room layout gives you a shooting room, a steaming and styling room and a changing area with the water closet adjacent. Budget for full artificial lighting and treat this as a packshot and editorial shoot space rather than a high-ceiling video production stage. Workshop or Masterclass Suited to small paid or invitation workshops, and the surrounding wellness, skincare and heritage retail mix means the local audience already books this kind of format. Seated capacity is realistically 14 to 18 around two long tables in the main room, with the secondary rooms holding materials and prep. In practice the water closet and private entrance handle guest flow without requiring shared building facilities, which is the usual blocker in pre-war co-op ground-floor suites.",
  "neighbourhoodMood": "Heritage tailoring houses, private client jewellers, skincare and longevity brands, art advisories and family-office adjacent consultancies are the working population of these blocks between Madison and Park in the East 80s. Walk Madison from 79th up to 92nd and the tenant mix tells you everything: Brooks Brothers at 86th, Searle, Little Eric, Schweitzer Linen, a dense run of private galleries and framers on the side streets, Alexander Florals two doors from the corner, and a steady layer of dermatology, orthodontic and wellness practices occupying exactly this kind of ground-floor pre-war co-op suite. The Guggenheim, Neue Galerie, Cooper Hewitt and the Met anchor the cultural end of the corridor, which matters more than brand teams expect because the museum calendar drives the same audience that attends private viewings. In our experience placing brands in this neighbourhood, the clients who succeed here are not chasing volume, they are chasing a specific New York buyer with an established address book. If you are weighing this against other spaces in New York, understand that Carnegie Hill and the 86th Street corridor operate on relationships rather than discovery. Brands choose the Upper East Side over SoHo, the Meatpacking District and Hudson Yards when the guest list matters more than the walk-by count, and when the cost per square foot for a two to four week hold needs to be defensible. SoHo delivers footfall and Instagram surface but you are paying tourist-corridor rates and competing with six other activations on Wooster and Greene in the same week. Chelsea and Tribeca skew editorial and press-friendly but pull your audience downtown and away from the residential wealth that actually converts on a private appointment. What this address offers instead is proximity to the clientele who live within a ten-block radius, direct 4, 5 and 6 access at 86th and Lexington plus the Q at 86th and Second for anyone coming from Midtown hotels, and a quieter street environment that suits invite-only formats, trunk shows, sample sales run discreetly and buyer appointment scheduling without street noise. What it does not offer is the fashion-week press circuit foot traffic that clusters downtown during show weeks, and it will not generate organic discovery from a creative crowd. We usually pair this kind of address with targeted influencer marketing and a hard invitation list rather than relying on signage to do the work. East 86th Street between Madison and Park reads residential and formal, with the pre-war co-op frontage, awnings, doormen and a slow, orderly pedestrian rhythm that peaks twice a day. Mornings from eight to ten bring school run traffic and dog walkers heading toward the park, then it settles into a mid-morning stretch that is ideal for buyer appointments because arrivals are unhurried and there is space at the kerb for a car drop. Afternoons pick up again around three with returning residents and museum visitors cutting east from Fifth. The private street entrance and multiple access points on this 650 square foot suite mean you can run a press day on one door and a service or restock flow on the other, which is genuinely useful in a small footprint and something our production and build team designs around regularly here. Honest limitation: this is not a location for high-volume temporary retail or spontaneous walk-in traffic. Street visibility is modest by design, the block does not attract browsers, and any brand whose model depends on impulse purchase or tourist volume will be better served by Fifth Avenue or downtown.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 650 sq ft ground-floor suite at 64 East 86th Street is available for pop-up shops and short-term retail on the Upper East Side. The private street entrance means your brand controls the customer journey from the pavement without routing shoppers through a shared lobby, which is what makes a former medical suite work as temporary retail. The unit is listed under pop-up store, retail activation and product launch categories, so the landlord and the cooperative are already aligned to short-term commercial use. In our experience placing brands in pre-war co-op ground floors between Madison and Park, the approval conversation moves faster when the intended use is presented as a curated retail residency rather than a generic pop-up, and we handle that framing for you."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle everything between your brief and your opening day, starting with negotiating the licence to occupy directly with the cooperative and the landlord at 64 East 86th Street. That includes rate negotiation, the short-term rental agreement, insurance certificates that co-op boards in this part of New York almost always require, fit-out coordination through the private street entrance, and permit guidance for signage and any temporary structures. On the operational side we can layer in retail staffing"
    },
    {
      "question": "How much does it cost to rent this Upper East Side space per day?",
      "answer": "The day rate here is on request because the landlord prices this unit against duration, season and scope rather than publishing a fixed figure. Send us your dates, your intended format and whether you need fit-out, and we return a fully costed quote covering rent, service charges, insurance and any build so you are not comparing an incomplete number. Rates on Upper East Side ground-floor units of this size shift noticeably around September and February market weeks and through the November to December gifting run, so early dates are worth locking. You can model your total spend before you enquire using our budget calculator"
    },
    {
      "question": "What is the minimum rental period and how far ahead should I book?",
      "answer": "There is no published minimum on this listing, so you can request availability by the day, the week or the month and we will confirm what the landlord will accept for your dates. For a co-op building like this one, we advise brands to allow six to eight weeks between signature and opening, because the board notification and certificate of insurance process runs alongside your fit-out schedule. Shorter turnarounds are possible for light-touch formats such as a press day or buyer preview where no build is involved. Map your critical path with our activation timeline"
    },
    {
      "question": "How many people can the space hold for a launch event?",
      "answer": "The occupancy estimate for this unit is around 60 people, which suits an intimate product launch, a collection preview or an evening press reception rather than a large-scale party. At 60 sqm with a fitted retail or display layout you should plan for 35 to 45 guests circulating comfortably, leaving room for a service point and a seated appointment corner. Brands running launches in this type of Upper East Side suite typically find a two-hour timed guest list works better than an open-door format given the residential cooperative above. We confirm the exact permitted headcount with the building before your contract is issued."
    },
    {
      "question": "Is the space suitable for a showroom or wholesale appointments?",
      "answer": "Yes, the 650 sq ft footprint and multiple entrances make this a workable fashion showroom for wholesale appointments and buyer previews. The separate access points let you run a private appointment stream on one door while keeping a client-facing entrance on East 86th Street, which is a genuine advantage during market weeks. The suite already has a water closet and installed lighting, so you are adding rails, seating and a steamer rather than building a room from nothing. If you are weighing this against other showroom rental options, you can compare it with our other spaces in New York"
    },
    {
      "question": "What condition is the space in and how much fit-out will I need?",
      "answer": "The unit arrives as a fitted medical suite with lighting, a water closet and a partitioned ground-floor layout, so it is closer to move-in ready than a raw white box but will need cosmetic work to read as retail. Most brands paint through, remove or repurpose the existing partitions as fitting rooms and stock areas, and install a display and lighting scheme over the base fixtures. Because this is a pre-war cooperative, structural alterations are restricted, so we design fit-outs here as freestanding and reversible systems that leave the shell untouched. Our production and build"
    },
    {
      "question": "What permits do I need to run temporary retail here?",
      "answer": "For a short-term retail or showroom use in a ground-floor commercial unit like 64 East 86th Street, you will typically need the landlord and co-op board consent, a certificate of insurance naming the building, and a temporary place of assembly permit only if you exceed 74 guests at an event. Retail sales require a New York State Certificate of Authority for sales tax collection, which we help brands register for ahead of opening. Exterior signage, window vinyl and any awning changes are restricted in this building and require written approval, so we submit those drawings on your behalf. We manage the full permit pack as part of the booking, and the process is outlined in our permit guide."
    },
    {
      "question": "What are the entrances and street access like?",
      "answer": "The suite sits on the ground floor with a private street entrance directly onto East 86th Street, plus additional access points into the unit. That direct street frontage is what allows a passing shopper to walk straight into your pop-up shop without a doorman or lobby barrier, which is uncommon in pre-war Upper East Side cooperatives. The secondary entrance is useful for stock movement, staff access and separating VIP or press arrivals from general footfall during a launch. We confirm door dimensions and any building rules on propping doors open before your load-in is scheduled."
    },
    {
      "question": "How does delivery and load-in work at this address?",
      "answer": "Load-in is at street level through the private entrance, which removes the freight elevator scheduling that complicates most upper-floor New York bookings. East 86th Street between Madison and Park is a busy crosstown corridor, so we schedule deliveries for early morning windows and arrange any required kerbside permissions in advance. Co-op buildings generally restrict work and deliveries to weekday business hours, and we confirm the exact permitted window with building management as part of your contract. In our experience handling bookings at addresses like this, a single consolidated delivery beats multiple small drops for both cost and building goodwill."
    },
    {
      "question": "What is the neighbourhood and footfall like around 64 East 86th Street?",
      "answer": "You are on the main crosstown retail corridor of the Upper East Side, with roughly 20 stores within 600 metres including Brooks Brothers, Lululemon, Madewell and Searle. The location sits between Madison and Park Avenues in postal code 10028, drawing a high-spend residential audience alongside Museum Mile visitors heading to the Guggenheim and the Met. Nearby anchors such as Target, Sephora, H&M and the AMC Orpheum at Lexington pull steady daily volume from the east, while Madison Avenue a block west brings the luxury shopper. Brands hiring temporary retail here typically find the customer skews older and higher-value than a Soho or Lower East Side activation, with stronger conversion per visitor."
    },
    {
      "question": "How accessible is the space by public transport?",
      "answer": "The 86th Street station on the 4, 5 and 6 lines is roughly three minutes east on Lexington Avenue, and the Q train at 86th and Second Avenue is a short walk further. Crosstown M86 buses stop within a block of the door, and the M1, M2, M3 and M4 run along Madison and Fifth. That transit density matters when you book this space for a press day or buyer preview, because editors and buyers travelling from Midtown showrooms can reach you in under fifteen minutes. Parking garages operate on East 85th and 87th Streets if your team needs vehicle access for stock."
    },
    {
      "question": "What is included in the space and what do I need to bring?",
      "answer": "Included are installed lighting, a water closet, multiple entrances and ground-floor street access across the 60 sqm layout. You will bring or rent display fixtures, seating, rails, POS hardware, any sound system and connectivity, since this is a fitted professional suite rather than a fully equipped retail store. We supply all of that as part of a single booking, including furniture rental"
    },
    {
      "question": "Can I use the space for a photoshoot or content production?",
      "answer": "Yes, the suite works as a content studio for a day or a week, with street-level access simplifying equipment load-in and the partitioned layout giving you separate set, changing and holding areas. The 650 sq ft footprint suits e-commerce, lookbook and interview shoots rather than large crew productions with lighting trusses. Because there are residents above in this pre-war cooperative, amplified sound and late finishes need pre-clearance, and we secure that permission as part of your temporary use agreement. Many brands book shoot days either side of a retail activation here to amortise the fit-out across both uses."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format and rough budget through the enquiry form on this listing and we reply within 24h with availability and an indicative rate for 64 East 86th Street. From there we issue a costed proposal covering rent, fit-out, staffing and permits, then hold your dates while the licence to occupy and co-op approvals are prepared. A deposit is only taken once terms are agreed, and there is no charge until confirmed. Every landlord and building on our platform is vetted, and you can see how the full sequence runs in how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: lighting, wc, multiple entrances, ground floor street."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "New York",
  "country": "United States",
  "postalCode": "10028",
  "lat": 40.780299,
  "lon": -73.95824,
  "areaSqm": 60,
  "areaSqft": 650,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/medical-office-space-on-the-upper-east-side-92cf1a74-1.jpg",
  "gallery": [
    {
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      "caption": "Medical Office Space on the Upper East Side, 60 sqm, pop up store in New York"
    },
    {
      "url": "https://fashionweekvenues.com/i/medical-office-space-on-the-upper-east-side-92cf1a74-3.jpg",
      "caption": "Medical Office Space on the Upper East Side, 60 sqm, pop up store in New York, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/medical-office-space-on-the-upper-east-side-92cf1a74-4.jpg",
      "caption": "Medical Office Space on the Upper East Side, 60 sqm, pop up store in New York, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/medical-office-space-on-the-upper-east-side-92cf1a74-5.jpg",
      "caption": "Medical Office Space on the Upper East Side, 60 sqm, pop up store in New York, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/medical-office-space-on-the-upper-east-side-92cf1a74-6.jpg",
      "caption": "Medical Office Space on the Upper East Side, 60 sqm, pop up store in New York, additional interior view"
    }
  ],
  "amenities": [
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    "wc",
    "multiple entrances",
    "ground floor street"
  ],
  "useCases": [
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    "retail activation",
    "product launch",
    "brand activation",
    "showroom sale",
    "retail experience",
    "experiential marketing"
  ],
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}