{
  "source": "Fashion Week Venues",
  "title": "Midtown NYC Green Screen Studio and Production Facility",
  "description": "This 36-square-meter production studio is located on West 52nd Street in Midtown Manhattan, New York. The facility is designed for photo and gallery use, offering full-service 4K multicam production capabilities. The space features north-facing city views and is situated on the ground floor with street access. Essential interior features include natural daylight, integrated lighting systems, and a water closet.\n\nThe studio is equipped with professional production tools, including video equipment and office equipment. Climate control is provided through integrated air conditioning and heating systems, and the premises include wireless internet access. For accessibility, the building features a cargo entrance, an elevator, and handicap-accessible facilities. The interior is furnished and includes a dedicated bathroom. Spanning 385 square feet, the studio provides a comprehensive environment for filming crews, livestreaming, and multicam production requirements within a professional Midtown Manhattan setting.",
  "tldr": "A 36 sqm (385 sq ft) ground floor green screen studio and 4K multicam production facility for rent on West 52nd Street in Midtown Manhattan, New York 10019, with north-facing city views and direct street access. The room reads as a working content studio rather than a raw shell, furnished and move-in ready for camera work from day one. Best For Strongest fit for ecommerce and lookbook photo shoots with in-house lighting, followed by 4K multicam video production and livestreamed collection previews, then intimate press day and buyer preview appointments for small teams. Also available to hire for creative workshops, masterclasses and compact pop up exhibition or gallery showings of 30 to 35 guests. Standout Features Full-service 4K multicam production rig and green screen infrastructure included with the rental, so brands avoid hiring a separate kit package. Ground floor street entrance plus a dedicated cargo entrance and elevator for set and rail deliveries, integrated lighting alongside natural daylight, north-facing city views usable as a live backdrop, private bathroom and WC inside the unit, plus furniture, office equipment, wifi, air conditioning and heating already installed. Location West 52nd Street, postcode 10019, sits roughly 4 minutes on foot from 50th Street on the C and E at Eighth Avenue and about 7 minutes from 49th Street on the N, R and W. The block is Hell's Kitchen edge Midtown, dense with restaurants, cafes and hotels including Ippudo, Kahve and Residence Inn, which makes crew catering and guest arrival straightforward on a street with kerbside loading access. Availability Book by the day with a one day minimum, and book by the week for extended production or showroom runs. Day rate is on request and brief-based, sized to crew count, shoot hours and equipment needs; we advise 3 to 4 weeks lead time in New York and 8 to 10 weeks for September and February Fashion Week windows, when Midtown studio inventory at this size books out first. How to Book Send a brief with your dates, crew size and activation format and Fashion Week Venues will reply within 24h to confirm availability and a quote, with no charge until confirmed. Permit paperwork, on-site staffing and fit-out coordination are handled by our team on the brand's behalf; enquire now to request availability and hold your dates.",
  "idealBrandProfile": "This 36 sqm Midtown studio suits brands with a 3 to 25 person team, 2 to 8 years of trading, and a content or ecommerce operation that currently outsources shoot days. In our experience the profile that gets the most from this space is a DTC or wholesale label producing recurring lookbook, campaign and product photography, plus the occasional livestream or press moment, because the 4K multicam setup, integrated lighting, video equipment and office equipment mean you book a crew rather than a truckload of kit. The ground floor street access, cargo entrance and elevator make load-in realistic for a small production team without a dedicated logistics manager. Where we see mismatches is when large houses expect a full runway or multi-room press day footprint here, or when a pre-revenue label with no shoot cadence books a professional facility it will only half use. At 385 sq ft this is a working content studio, not a flagship, and brands needing 100 plus guests should look at larger spaces in New York instead. Aesthetic Fit Clean, neutral and product-led identities perform best here: contemporary ready-to-wear, footwear, accessories, jewellery, beauty and technical apparel that need controlled light and a blank canvas. The green screen and integrated lighting let you build any backdrop digitally, while north-facing daylight and city views give a softer, editorial alternative in the same booking, which is why ecommerce shoots and campaign content sit so comfortably in one day. Gallery-style hangs and small exhibition formats also read well against the plain walls and furnished, finished interior. What does not work is a heritage or maximalist brand looking for period architecture, exposed stone, ornate mouldings or a lived-in retail atmosphere as part of the story, because this room is deliberately neutral and will fight that narrative. Equally, brands wanting a raw industrial warehouse look will find the finish too corporate. If the environment itself needs to carry the brand, invest in production and build or choose a character-led venue. Best Use Cases First choice is ecommerce and campaign photography, since the studio combines daylight, integrated lighting, green screen and on-site video equipment in one 385 sq ft footprint. Second is video production and livestreaming, supported by full-service 4K multicam capability and wifi for broadcast or shoppable stream formats. Third is a compact collection preview or wholesale appointment day, where buyers see samples in controlled light with a bathroom, climate control and street level access on West 52nd Street. Fourth is a press day or influencer content session, letting editors and creators shoot their own assets on site. Fifth is a small gallery showing or pop up exhibition, using the neutral walls and city views. Sixth is a workshop, masterclass or team offsite for a compact group. Seventh is a networking or private event capped tightly by the room size. Brands running the full sequence usually pair the booking with our activation service to keep crew, talent and scheduling in one plan. Budget Signal This sits in the mid tier for Midtown Manhattan and materially below prime commercial retail on Fifth or Madison, because you are paying for production capability rather than shopper-facing frontage. Compared with a hotel event room near Times Square, you get equipment, lighting and a green screen included instead of a bare ballroom plus a rental invoice. Compared with a co-working venue, you get a bookable, private, climate-controlled facility with cargo entrance and elevator access rather than a shared meeting room. Compared with a shared pop-up format, the trade-off is honest: no organic footfall, but full control of the environment. Brands at this stage typically find the value sits in the equipment package, since the kit hire alone often matches the space cost elsewhere in the city. Model the full day rate including crew and talent with our budget calculator before you enquire.",
  "neighbourhoodMood": "Production crews, editorial photographers, ecommerce content teams and broadcast operators are the working population of this stretch of Midtown West, and they have been for decades. Within a few blocks of West 52nd you have rental houses and grip suppliers off Tenth Avenue, post facilities and edit bays tucked into the upper floors of the older commercial buildings between Eighth and Ninth, casting studios that run back to back sessions all week, and the theatre infrastructure around the Ed Sullivan Theater and the Broadway houses south of here that keeps a permanent freelance crew base living locally. Add the talent agencies and PR offices clustered toward Sixth Avenue, the costume and alterations workrooms that still serve the theatre district, and a dense service layer of restaurants along Ninth Avenue that quietly feeds every crew lunch in the neighbourhood. In our experience placing brands across spaces in New York, this pocket is the most under-discussed working production quarter in Manhattan, less a fashion district than a functional content studio belt that fashion teams borrow when they need output rather than atmosphere. Brands choose this block over SoHo, Tribeca or the Meatpacking District because they are buying capability and access rather than address prestige, and the maths on that is straightforward. A comparable ground floor content studio in SoHo or on Wooster Street carries a significant address premium and often forces you into loading restrictions, walk up access and neighbourhood noise rules that complicate a full shoot day. Chelsea gallery blocks read better for a fashion presentation space but empty out completely at night and offer weaker hotel proximity. Here you are within walking distance of the Midtown hotel cluster that press, buyers and visiting international teams actually book, five minutes from the 50th Street and Seventh Avenue subway lines, and a short ride from Penn Station and the Hudson Yards corridor. What this area does not give you is fashion credibility by postcode. Nobody arrives at a West 52nd Street address impressed by the street. They arrive because the cargo entrance works, the elevator takes your kit, and the day runs on schedule. Teams pressure testing that tradeoff usually run the numbers through our budget calculator before committing. Arriving on this block feels businesslike rather than ceremonial, which is exactly what most production days need. Mornings on West 52nd between Eighth and Ninth are crew traffic, delivery vans, dog walkers from the residential buildings above, and the early coffee run toward Kahve and the bagel counters on Eighth. By late morning the restaurant staff along Ninth Avenue are prepping and the pace stays steady but never crowded. Afternoons bring theatre matinee spill and a slow build of Hell's Kitchen residents heading home, and by early evening the street belongs to diners at Danji, Torishin and the Meatball Shop. Ground floor street access with daylight is genuinely rare in this part of Midtown, and the street dynamic works particularly well for invite only press days, buyer appointment slots and multicam livestream builds where you want discretion and clean load in. What we consistently hear from brand teams who activate here is that our production and build crews can work without a permit battle. Be honest with yourself though: this is not a walk in retail street, and a pop up shop relying on spontaneous footfall or maximum street visibility should look at Broadway or Fifth Avenue instead.",
  "faq": [
    {
      "question": "Is Midtown NYC Green Screen Studio and Production Facility available for pop-up shops?",
      "answer": "Yes — Midtown NYC Green Screen Studio and Production Facility is a vetted pop-up ready space in New York, 36 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, lighting, stunning view, wc, cargo entrance, elevator, handicap accessible, air conditioning."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "New York",
  "country": "United States",
  "postalCode": "10019",
  "lat": 40.7643725,
  "lon": -73.98663,
  "areaSqm": 36,
  "areaSqft": 385,
  "priceLabel": "on request",
  "priceEur": null,
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  "amenities": [
    "daylight",
    "lighting",
    "stunning view",
    "wc",
    "cargo entrance",
    "elevator",
    "handicap accessible",
    "air conditioning",
    "bathroom",
    "furniture",
    "heating",
    "office equipment",
    "video equipment",
    "wifi",
    "ground floor street"
  ],
  "useCases": [
    "art exhibition",
    "gallery showing",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "exhibition opening",
    "pop up exhibition"
  ],
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