{
  "source": "Fashion Week Venues",
  "title": "Modern Flexible Event Space for Up to 100 Guests",
  "description": "This versatile event space in downtown San Francisco combines contemporary design with functionality, perfect for gatherings of up to 100 participants. Designed by the acclaimed firm Gensler, the area can accommodate a variety of events such as workshops, speaker panels, and offsite meetings, with all essential amenities for a successful gathering.\n\nKey features include flexible furniture arrangements that allow for classroom-style setups, networking, or breakout sessions; a large presentation screen for impactful visuals; and top-tier audio-visual capabilities, including microphones and Zoom cameras for hybrid or in-person events. The bright, open layout with large windows ensures a welcoming environment throughout the day.\n\nThe space is suitable for various uses, including team offsites, training workshops, conferences, networking mixers, product demonstrations, community fundraisers, and creative projects like photoshoots or filming.\n\nAdditional benefits include on-site coffee service available weekdays from 7 AM to 4 PM, daily professional cleaning to maintain a polished atmosphere, and convenient access to public transit and parking options.",
  "idealBrandProfile": "This space fits established mid-market and contemporary brands with a 20 to 150 person team, 5 or more years of trading, and an existing wholesale, DTC or B2B revenue base large enough to justify hosting up to 100 invited guests in one room. At 186 sqm with Gensler-designed flexible furniture, a large presentation screen, microphones and Zoom cameras, this is a seated-audience and structured-programme venue rather than a walk-in retail unit. Brands at this stage typically find they need the AV infrastructure because their audience includes remote buyers, press and internal stakeholders across time zones. Where we see mismatches is when a two or three person independent label books it for a first collection preview: the room reads empty below roughly 40 guests, and the basement floor level means there is no street visibility to compensate. Very large heritage houses running 300-plus guest shows will also find the capacity ceiling restrictive. Aesthetic Fit Clean contemporary and modernist brand identities work here with almost no build required: technical outerwear, performance and athleisure, minimalist eyewear, skincare and wellness, footwear, accessories and any label whose design language sits close to Californian modernism. The bright open layout, large windows and neutral architect-designed finish accept a logo, a lighting wash and a product wall without fighting them. What does not work is a maximalist, historicist or heavily atmospheric identity. Baroque romanticism, gothic streetwear, dark club-culture positioning or a brand that depends on aged plaster and low light will be working against a corporate-modern shell and paying twice: once for the room and once to hide it. If your concept needs an inherently moody envelope, look at other spaces in New York or reconsider a raw-shell option instead of dressing this one. Best Use Cases First choice is a press day or buyer-facing brand presentation space: garment racks, fitting rooms, counters and a stock room mean a full collection can be hung, shown and re-set in a single day. Second is a hybrid collection preview or product launch, because the presentation screen, microphones and Zoom cameras let you run wholesale appointments with remote accounts in the same session. Third is a training workshop, panel or team offsite, which is what the classroom and breakout furniture configuration was actually designed for, supported by weekday coffee service. Fourth is a networking mixer or industry reception, helped by the kitchen, controllable lighting and four-minute walk to Montgomery Street transit. Fifth is a content studio or photo and video production day, where the large windows and sound and video equipment reduce kit hire. Sixth is a sample sale, workable with the stock room and point of sale support but limited by the basement level and lack of passing footfall, so plan on influencer marketing and owned-list traffic rather than street discovery. Budget Signal This sits in the upper-mid tier for downtown San Francisco Financial District event space, priced above co-working meeting rooms and shared pop-up formats and broadly in line with hotel event floors nearby, but with a materially better fit for brand work. Against a hotel ballroom you gain an architect-designed room, daily professional cleaning, included AV, furniture, lighting and retail fixtures such as racks, counters and fitting rooms that a hotel would bill as separate hire. Against a prime ground-floor commercial let on Market or Union Square you give up street visibility and gain a far shorter commitment, with one to nine day terms and no fit-out obligation. In our experience the profile that gets the most from this price tier is the brand consolidating press day, buyer appointments and a content shoot into a single booking, because the amenity load removes three or four supplier lines. Run the numbers against comparable options with our budget calculator before you commit to a multi-day hold.",
  "faq": [
    {
      "question": "Is Modern Flexible Event Space for Up to 100 Guests available for pop-up shops?",
      "answer": "Yes — Modern Flexible Event Space for Up to 100 Guests is a vetted pop-up ready space in San Francisco, 186 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "$9,360 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "San Francisco",
  "country": "US",
  "lat": 37.7918653,
  "lon": -122.4013665,
  "areaSqm": 186,
  "areaSqft": 2000,
  "priceLabel": "$9,360 / day",
  "priceEur": 8092,
  "coverImage": "https://fashionweekvenues.com/i/modern-flexible-event-space-for-up-to-100-guests-2c82516b-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/modern-flexible-event-space-for-up-to-100-guests-2c82516b-2.jpg",
      "caption": "Modern Flexible Event Space for Up to 100 Guests, 186 sqm, workshop, pop-up rental in San Francisco"
    },
    {
      "url": "https://fashionweekvenues.com/i/modern-flexible-event-space-for-up-to-100-guests-2c82516b-3.jpg",
      "caption": "Modern Flexible Event Space for Up to 100 Guests, 186 sqm, workshop, pop-up rental in San Francisco, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/modern-flexible-event-space-for-up-to-100-guests-2c82516b-4.jpg",
      "caption": "Modern Flexible Event Space for Up to 100 Guests, 186 sqm, workshop, pop-up rental in San Francisco, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/modern-flexible-event-space-for-up-to-100-guests-2c82516b-5.jpg",
      "caption": "Modern Flexible Event Space for Up to 100 Guests, 186 sqm, workshop, pop-up rental in San Francisco, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/modern-flexible-event-space-for-up-to-100-guests-2c82516b-6.jpg",
      "caption": "Modern Flexible Event Space for Up to 100 Guests, 186 sqm, workshop, pop-up rental in San Francisco, additional interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/modern-flexible-event-space-for-up-to-100-guests-2c82516b-7.jpg",
      "caption": "Modern Flexible Event Space for Up to 100 Guests, 186 sqm, workshop, pop-up rental in San Francisco, further interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/modern-flexible-event-space-for-up-to-100-guests-2c82516b-8.jpg",
      "caption": "Modern Flexible Event Space for Up to 100 Guests, 186 sqm, workshop, pop-up rental in San Francisco, detail view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "workshop",
    "team offsite",
    "networking event",
    "product launch",
    "photo shoot",
    "video production"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/modern-flexible-event-space-for-up-to-100-guests-2c82516b"
}