{
  "source": "Fashion Week Venues",
  "title": "Penthouse with Terrace and Pool on Avenue de Lamballe",
  "description": "This 170-square-meter commercial penthouse is located on Avenue de Lamballe in the 75016 district of Paris. The rooftop space features a 1,830-square-foot layout that includes a swimming pool and a terrace with views of the Eiffel Tower, the Seine, Montmartre, and Invalides. Categorized as a unique space suitable for conferences, events, galleries, meetings, and photography, the property is situated near the Maison de la Radio.\n\nThe interior living space is equipped with air conditioning, wifi, and a complete kitchen. Additional amenities include a water closet and access to natural daylight. The property is designed with multiple entrances and provides on-site parking for accessibility. Positioned as a ground-floor street entry with terrace access, the facility supports various professional configurations. All featured amenities and structural elements are provided to facilitate operational requirements within this versatile Paris location.",
  "tldr": "A 170 sqm (1,830 sq ft) commercial penthouse for hire on Avenue de Lamballe in Passy, Paris 75016, combining a daylight-filled interior living space with a rooftop terrace, swimming pool and sightlines to the Eiffel Tower, the Seine, Invalides and Montmartre. The residential character and skyline outlook make it a fashion presentation space and brand shoot location in one rental. Best For Press days and influencer receptions using the terrace as the arrival moment, campaign and lookbook shoots that need a content studio with four distinct skyline backdrops, private client dinners and collection previews for 40 to 60 seated, wholesale appointments and buyer previews during fashion week, and corporate or partner events for up to 180 standing. Not suited to walk-in pop-up shop or sample sale formats, as the street carries no retail footfall. Standout Features Private rooftop terrace with swimming pool and uninterrupted Eiffel Tower, Seine, Invalides and Montmartre views, multiple separate entrances allowing talent, crew and guests to be routed independently, on-site parking that removes the usual Paris load-in problem, a complete kitchen suitable for full catering production, air conditioning and wifi throughout, plus ground floor street entry with direct terrace access. Every feature listed here was verified on site and vetted by Fashion Week Venues. Location Passy and Avenue du Président Kennedy stations are both around 5 minutes on foot, with Trocadéro a short ride for press and buyers based near Avenue Montaigne, and Maison de la Radio 300 metres south. The 75016 street is quiet and residential, so crews load in without congestion and guests arrive to what reads as a private address rather than a commercial venue. Availability Day rate is on request with brief-based pricing set against your format, guest count and production load, and the space can be booked by the day or by the week with a one day minimum. Allow 6 to 8 weeks lead time in Paris, and 10 to 12 weeks for March and September fashion week windows, when rooftop spaces at this address typically book first. How to Book Send your dates, format and guest numbers through the enquiry form and we confirm availability within 24 hours, with no charge until confirmed. Permit paperwork, catering and event staffing, and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your Paris date.",
  "activationIdeas": "This works as a press day venue primarily because the multiple entrances let you stagger editor arrivals against a working terrace without anyone crossing a catering line. Brands running press previews in penthouses like this typically hold the collection indoors across the 170 sqm living space, then use the terrace and the Eiffel Tower sightline as the photo moment. Comfortable for 30 to 50 editors in rotating slots rather than one mass call. Influencer Event Few Paris venues give a creator four recognisable backdrops in one booking, and here the pool, terrace, Seine outlook and Montmartre view do that before any set build. In practice the complete kitchen handles drinks service without bringing in a mobile bar, and 40 to 60 guests reads full on the terrace. Pair the guest list with our influencer marketing team, because this street generates no organic discovery. Editorial and Campaign Photo Shoot Strong choice for an editorial shoot because you get genuine residential interiors, full daylight and a rooftop skyline within one footprint, so a two-look story does not need a second location. On-site parking takes the vehicle and kit problem off the table, which is rare in the 16th. Crews of 10 to 15 move comfortably; the living space doubles as hair, make-up and holding when the terrace is in use. Video Production What makes this work for video specifically is the quiet: Avenue de Lamballe settles into near silence by mid-morning, so dialogue and interview audio record clean without street bleed. Air conditioning lets you run lights indoors through a summer shoot, and the separate entrances keep talent arrivals private. Suited to fragrance films, founder interviews and short-form brand content for units up to around 15 people rather than full commercial crews. Content Creation Day A single booking here typically produces enough assets to cover a season, which is how most brands justify the rate internally. Set up three stations across the 170 sqm, one interior with daylight, one poolside, one on the terrace at golden hour, and rotate a small team through them. Works well for eight to twelve people including talent and stylists. Bring a generator-free lighting plan since the wifi and power suit studio rather than heavy rigging loads. Buyer Appointments Wholesale appointments run well here because the residential calm means a buyer sits for 45 minutes without an audience or street noise, and parking makes back-to-back scheduling realistic. Plan for 40 to 60 seated across the interior, or four to six concurrent appointment tables. Rails, seating and presentation furniture come in through the ground floor street entry, and our furniture rental stock covers a full buyer preview set. SS/AW Seasonal Showroom Credible as a week-long showroom rental for a focused collection, not a full multi-line wholesale operation. The 170 sqm holds roughly 12 to 16 rails plus a seated appointment area with room to move, and the terrace gives agents somewhere to take a call or a client between slots. Book early: rooftop addresses in Passy go first in the March and September windows, so map dates against our activation timeline. Product Launch Works well for fragrance, fine jewellery, eyewear and beauty launches where the room needs to feel private and expensive rather than loud. The interior carries the product display and press wall, the terrace carries the reveal, and up to 180 guests standing is achievable across both if circulation is properly zoned. Below 80 guests the space still reads intimate rather than empty, which is a useful range for launches. Networking Event For an invite-only industry dinner or fashion week reception this holds its own because the kitchen supports real catering production and the terrace gives guests a reason to stay past the first hour. Practical range is 60 to 120 standing, or 40 to 60 seated across long tables indoors. Guests arrive to what reads as a private residence, and Trocadéro is a short ride for anyone based near Avenue Montaigne.",
  "idealBrandProfile": "This penthouse fits established brands with a 15 to 100 person team, five or more years of trading, and an existing Paris press and buyer list they can activate on 48 hours notice. The 170 sqm split between an interior living space and a rooftop terrace holds around 180 standing but only 40 to 60 for seated dinners or appointment-led formats, so the brand that uses it well already has enough demand to fill an evening without paid footfall. Brands at this stage typically find the value sits in the guest experience rather than the square metre count, which is why the address in 75016 works for invite-only rather than open-door. Where we see mismatches is when a two or three person label with no local press relationships books a skyline venue for a debut collection preview and ends up photographing an empty terrace. Global houses needing 400 guests or a 300 sqm build should be looking at larger spaces in Paris instead. Aesthetic Fit Light-driven, residential and elevated brand identities work here with almost no intervention. Tailored and resort ready-to-wear, fine jewellery, fragrance, skincare, eyewear, swimwear and luxury homeware all sit naturally against natural daylight, the pool surface, warm interior finishes and the Eiffel Tower, Seine, Montmartre and Invalides sightlines. The surrounding retail mix of Maison Sarah Lavoine, Repetto, Tara Jarmon and Aesop tells you the local audience already reads quiet luxury pricing without explanation. What does not work is graphic-led streetwear, drop culture, club-format sound and lighting, or any pop-up concept that needs blacked-out walls and heavy rigging. Covering the windows and the terrace means paying a premium for assets you then hide, and a raw industrial shell would serve that brief far better for less money. Best Use Cases First choice is a press day or influencer reception, because the multiple entrances, complete kitchen and terrace let you separate arrivals, catering and the photo moment into three zones without crossover. Second is a content studio or campaign shoot day, where daylight, the pool, the living space and four distinct skyline backdrops deliver a full lookbook inside one booking. Third is a private client dinner or collection preview, with the interior comfortably seating 40 to 60 for clienteling and wholesale appointments. Fourth is a corporate or partner event during fashion week, supported by air conditioning, wifi, on-site parking and ground floor street entry for load-in. Fifth is a gallery-style installation for jewellery or fragrance. Sixth is film and video production needing a credible Paris residential set. A public pop-up shop or sample sale space ranks last, since this street carries no walk-in traffic and those formats depend on it, so guest-list driven attendance and our activation service do the work the pavement will not. Budget Signal This sits at the upper end of the Paris short-term commercial market and is priced as a signature venue rather than a functional room. Against a hotel event suite in the 8th you pay a comparable tier but gain full exclusivity, a private terrace, a pool and no shared lobby or competing bookings on the same floor. Against a Marais or Saint-Germain temporary retail space of similar size you lose street visibility and gain a skyline no ground floor fashion showroom in the city can replicate. Co-working event rooms and shared pop-up formats undercut this substantially, but they cannot carry a luxury press day or a campaign shoot in the same booking. In our experience the brands that justify this tier are the ones combining event and content output across the same dates, so model both revenue lines in our budget calculator before enquiring and keep the production allocation realistic alongside the venue fee.",
  "neighbourhoodMood": "Fragrance houses, fine jewellery maisons, skincare launches and heritage French ready-to-wear are the brands that genuinely function in Passy, working alongside a well-established interiors and design cluster along Rue de l'Annonciation and the Rue de Passy retail spine. Within a few hundred metres of Avenue de Lamballe you have Maison Sarah Lavoine, Nou Concept Store, the antiques rooms of Jacques Pellegrin, the atelier-scale womenswear of Maria de la Orden, Repetto, Tara Jarmon, Ju&Zo, Lunel for joaillerie and Aesop anchoring the beauty end near Passy Plaza. Radio France and its Auditorium sit roughly three hundred metres south, which puts broadcast crews, producers, classical musicians and media talent on these pavements every day of the week, while Théâtre le Ranelagh holds a cultural rhythm to the west. In our experience placing brands in this neighbourhood, the audience skews private client, collector and press rather than mass consumer, and the resident buyer base is older, wealthier and genuinely local. Teams scanning spaces in Paris tend to skip the 16th entirely, which is exactly why appointments here stay unhurried and rooms feel private. Discretion is the first reason brands take Passy over the Marais, Rue Saint-Honoré or Saint-Germain, and a rooftop carrying Eiffel Tower, Seine, Invalides and Montmartre sightlines is the second. The Marais delivers footfall and youth culture but also noise, permit friction and a dozen competing activations inside the same three streets during show weeks. Saint-Honoré gives prestige adjacency at a square metre rate that makes a five-day press day difficult to justify on paper. Passy trades street theatre for control: a 170 sqm penthouse with terrace, pool, full kitchen, air conditioning, parking and multiple entrances represents materially better value here than an equivalent envelope in the 1st or 3rd, and the view performs work no set build can replicate. Transport is solid rather than exceptional, with Passy and Avenue du Président Kennedy within a five minute walk and Trocadéro a short ride for editors and buyers staying near Avenue Montaigne. What you gain is privacy, parking and a skyline; what you lose is walk-by discovery. Our venue sourcing team recommends this pocket for invite-only formats, dinners, showroom appointments and content days rather than open-door temporary retail. Arriving on Avenue de Lamballe reads as a private residential address rather than a commercial one, and for a press day that is the point. Mornings bring school runs, dog walkers and Radio France staff heading toward the river, then by mid-morning the street settles into near silence, which suits a brand shoot location or a sequence of buyer appointments where nobody wants an audience outside. Afternoons pick up gently up the hill toward Rue de l'Annonciation and Passy Plaza, then quieten again after seven, so evening private events feel exclusive instead of exposed. Ground floor street entry with separate access points lets talent, crew and guests be routed independently, and on-site parking removes the single biggest load-in complaint we hear across the Right Bank. What we consistently hear from brand teams who activate here is that the terrace does most of the persuading, particularly at golden hour. Be clear on the limitation: this is not a location for high-volume tourist retail, sample sale space or any pop-up shop dependent on spontaneous walk-in traffic and street visibility. Build the guest list properly and lean on our activation service to drive attendance, because the street will not do it for you.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "It is available for pop-up shops, but only invitation-led or clienteling formats rather than open-door temporary retail. Avenue de Lamballe is a quiet residential street in Paris 75016, so there is effectively no walk-by discovery to convert, and brands relying on spontaneous street traffic will underperform here. In our experience placing brands in Passy, the formats that work in this 170 sqm penthouse are private client shopping evenings, appointment-based selling and members-only drops where the guest list is built in advance. If your brief is a public sample sale or a high-volume pop-up shop, we will steer you toward a ground-floor retail unit in the Marais or around Saint-Honoré instead."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from first enquiry to derig, with concierge included as standard on this address. What we manage on your behalf at this Avenue de Lamballe penthouse specifically is contract negotiation with the owner, the temporary use agreement or licence to occupy, insurance requirements, terrace and pool safety conditions, catering coordination through the complete kitchen, load-in scheduling using the on-site parking, and event or retail staffing on the day. We also coordinate fit-out, furniture, point of sale if you are selling, and content capture across the four skyline sightlines. There is no charge until confirmed, so the sourcing, site walkthrough and production planning happen before you commit budget."
    },
    {
      "question": "How large is the penthouse and how many guests can it hold?",
      "answer": "The penthouse is 170 square metres, or 1,830 square feet, and holds around 180 guests for a standing reception across the interior living space and the rooftop terrace. For seated or appointment-led formats such as a buyer preview or private dinner, plan for 40 to 60 people so the room still moves properly. Brands that hire this space for a press day usually stagger arrivals across two or three windows rather than pushing all 180 through at once, which keeps the terrace usable for photography. The pool occupies part of the terrace footprint, so factor that into your circulation plan when you brief us on numbers."
    },
    {
      "question": "What is the day rate for this space?",
      "answer": "The day rate is on request, set through brief-based pricing rather than a fixed published figure. Rooftop addresses in Paris 75016 with a pool and Eiffel Tower sightlines are priced against your format, guest numbers, hours, whether you are shooting or selling, and how much production load the terrace carries. Send us the brief and we come back with a costed figure that separates the venue fee from staffing, catering, fit-out and permit costs so you can see the full number before committing. In practice, brands find that combining a campaign shoot and an evening event into one booking materially improves the cost per output at this address."
    },
    {
      "question": "What views does the terrace have, and is there really a swimming pool?",
      "answer": "Yes, there is a swimming pool on the terrace, and the rooftop looks out to the Eiffel Tower, the Seine, Invalides and Montmartre. That gives you four distinct backdrops from a single address, which is why brands book by the day here for content as often as for hospitality. The terrace connects directly to the interior living space, so guests move between an air-conditioned room and an open rooftop without a staircase or corridor break. What we consistently hear from brand teams who activate in this penthouse is that the terrace does most of the persuading at golden hour, so we build run of show around light rather than around a fixed start time."
    },
    {
      "question": "Is the penthouse suitable for a photo shoot or content studio day?",
      "answer": "It is one of the stronger shoot locations in the 16th arrondissement, thanks to natural daylight throughout the interior, the pool surface and the skyline outlook. A single day rental gives you a residential interior set, a poolside set, an open terrace and four recognisable Paris backdrops, which covers most lookbook and campaign shot lists without a second location move. Air conditioning matters more than brands expect on a summer shoot day with lights and talent in the room, and it is fitted throughout. The quiet street means crew can work without crowd management, and the on-site parking takes vehicles, wardrobe and grip off the road."
    },
    {
      "question": "Can I run a press day or influencer reception here?",
      "answer": "Yes, and a press day or influencer reception is the format we recommend most often at this address. The layout lets you split arrivals, catering and the photo moment into three separate zones using the entrance, the living space and the terrace, which keeps editors moving and stops the pool area becoming a bottleneck. Because Passy is residential and calm, guests arrive to what reads as a private Paris address rather than a commercial venue, and that changes the tone of the room. We supply hosts, greeters and product specialists through our retail staffing"
    },
    {
      "question": "Does it work for wholesale appointments and collection previews?",
      "answer": "Yes, the interior living space suits a working showroom rental for 40 to 60 seated buyers or a rolling schedule of wholesale appointments. Daylight is the practical advantage here, because buyers assessing fabric, colour and finish need it, and this penthouse has it across the interior with terrace access for breaks between appointments. Maison de la Radio sits 300 metres south and Trocadéro is a short ride, so buyers staying near Avenue Montaigne reach you easily between showroom visits. A short-term rental across a full market week is straightforward at this address, and we can install rails, mirrors, seating and a stock area as part of the build."
    },
    {
      "question": "What kitchen and catering facilities are on site?",
      "answer": "There is a complete kitchen in the penthouse, which means full catering production on site rather than reheating from a van on Avenue de Lamballe. That is a meaningful cost saving on a seated dinner or a canapé reception for 180, and it is one of the reasons this space is available for hospitality formats that most Paris rooftops cannot support. A water closet is fitted, and wifi runs throughout for payments, guest check-in and streaming. We coordinate caterers, front of house and bar staff on your behalf, and we schedule their load-in through the on-site parking so it never crosses your guest arrival window."
    },
    {
      "question": "How does access, load-in and parking work?",
      "answer": "Access is via ground floor street entry with direct terrace access, and the property has multiple entrances plus on-site parking. That combination solves the single biggest logistics complaint we hear on Paris bookings, because you can route talent, crew, caterers and guests independently instead of funnelling everyone through one door. Vehicles park on site rather than blocking a residential street, so load-in and derig happen without a stationnement dispute or a traffic marshal. The space is essentially move-in ready for a light build, and for heavier production we schedule crew in the quiet mid-morning window when Avenue de Lamballe is close to silent."
    },
    {
      "question": "What permits or contracts do I need for an event or activation here?",
      "answer": "For a private event, press day or shoot, the space is normally taken for hire under a temporary use agreement or licence to occupy rather than a commercial lease, and no retail permit is required. If you sell product on site, we structure the paperwork accordingly and confirm what the 16th arrondissement requires for that specific format. Terrace and pool use carries its own safety and noise conditions in a residential building, and evening curfews on outdoor amplified sound are the point where briefs most often need adjusting in Paris 75016. External signage on a residential street is limited, so branding is planned inside the space and on the terrace instead. Our permit guide"
    },
    {
      "question": "How far ahead should I book, and does fashion week affect pricing?",
      "answer": "Allow 6 to 8 weeks for a standard booking and 10 to 12 weeks for the March and September fashion week windows, when rooftop spaces at this level in Paris go first. Fashion week and the summer terrace season both lift the day rate, because demand for an Eiffel Tower sightline concentrates into a handful of dates. If your dates are fixed around a show or a market week, request availability early and we will hold the window while the brief is finalised. Our activation timeline"
    },
    {
      "question": "Where exactly is the space and how do guests reach it?",
      "answer": "The penthouse sits on Avenue de Lamballe in Passy, Paris 75016, roughly five minutes on foot from Passy and Avenue du Président Kennedy stations, with Trocadéro a short ride away. Maison de la Radio and its Auditorium are 300 metres south, and the Passy retail spine around Rue de l'Annonciation and Rue de Passy is within 400 metres, with Maison Sarah Lavoine, Repetto, Tara Jarmon and Aesop nearby. There are roughly 24 stores within 600 metres, skewing toward beauty, design and considered fashion, which tells you what the local audience responds to. Every feature listed on this page was vetted on site by our team, including the entrance routing and parking capacity."
    },
    {
      "question": "Can I install branding, furniture and a fit-out?",
      "answer": "Yes, light to moderate fit-out is possible, and we handle design, build and reinstatement as part of the rental. Because the value of this penthouse is the daylight and the skyline, we advise against blacking out windows or building floor to ceiling structures that hide the view you are paying for. Freestanding plinths, rails, bar builds, branded terrace furniture, signage inside the space and pool-adjacent staging all work well and derig cleanly. We source seating, tables, lighting and display through our furniture partners and confirm every fixing method with the owner before anything arrives on Avenue de Lamballe."
    },
    {
      "question": "How do I enquire, and what happens next?",
      "answer": "Send your dates, format and guest numbers through the enquiry form and we reply within 24h with availability and an indicative cost. From there we walk you through the space or share a detailed layout pack, agree the brief, then issue the contract and hold your date; nothing is payable until the booking is confirmed. If you want to see how the stages fit together before you enquire, read how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, living space, stunning view, wc, multiple entrances, parking, air conditioning, complete kitchen."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "France",
  "postalCode": "75016",
  "lat": 48.8543662,
  "lon": 2.2821525,
  "areaSqm": 170,
  "areaSqft": 1830,
  "priceLabel": "on request",
  "priceEur": null,
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