{
  "source": "Fashion Week Venues",
  "title": "Prime 81 sq ft Retail Space Available for Pop-Up Store",
  "description": "This retail space of 81 square feet is available for rent within a prominent shopping mall in Tsim Sha Tsui. Conveniently located on Level 3, the space is situated next to escalators providing access to other levels of the mall. Featuring a high ceiling, wooden floors, and a large window, this open space creates an inviting atmosphere. The unit includes essential amenities such as WiFi and a fire alarm for safety. The mall itself offers various facilities, including elevators, goods elevators, and handicapped-accessible options. Tenants can also benefit from toilet facilities and parking within the complex. This space presents an excellent opportunity for a pop-up store to thrive in a bustling shopping environment.",
  "editorialTake": "Book this as a six to twelve month market entry trading unit for a single category brand testing Hong Kong demand, because the 180 day minimum lease and the fully fitted 81 sq ft footprint make it a sell through position rather than a three day fashion week venue, and in our experience the brands that win here arrive with stock depth rather than a launch party guest list. What makes this address work for sustained temporary retail is the Level 3 placement directly beside the escalator bank, which routes every vertical mall journey past the shopfront, while the high ceiling allows merchandising upward and the single large window holds one clean product frame legible from across the concourse. The natural fit is a two to six year old accessories, eyewear, fine jewellery, fragrance, K beauty or small leather goods label with a warm minimal or craft led identity that sits comfortably on the wooden floors, and we would say plainly that this is mid scale contemporary territory rather than a luxury maison stage, since there is no scenography depth and no control of ambient mall light, though the built in counters, lighting and stock room mean branded store design here is about editing rather than building. Enquire three to four months ahead for a Tsim Sha Tsui mall unit at this level, as the autumn trading period and the Lunar New Year window commit first, mall management will want fixture drawings, insurance certificates and staff details before handover, and the operational quirk worth knowing is the obligation to trade full mall hours across the whole lease, so cost retail staffing across the full term before you sign anything.",
  "idealBrandProfile": "This 81 sq ft mall unit suits a small, single category brand with a 3 to 15 person team, 2 to 6 years of trading, and either an existing Asian distribution partner or a serious intention to test Hong Kong as a market. At 8 sqm with a working occupancy of around eight people, the footprint holds one edited product story, one or two staff, and a stock room behind the counter. The 180 day minimum lease matters more than the size: this is a committed temporary retail space rather than a fashion week venue, so the brand needs six to twelve months of inventory supply and a plan for continuous coverage, which is where retail staffing usually decides whether the unit performs. Where we see mismatches is when a full ready to wear label with a 40 piece seasonal drop enquires, or when a large house wants a flagship style statement. Both will find the unit too small and wrongly positioned. Equally, a brand wanting a three day activation should look elsewhere. Aesthetic Fit Warm minimal and craft led visual identities work best here. The wooden floors, high ceiling and large window favour brands built on natural materials and tonal palettes: fine jewellery, eyewear, fragrance, K beauty and skincare, small leather goods, silk accessories, socks and knitwear capsules, Japanese and Korean influenced lifestyle labels. Vertical merchandising against the high ceiling reads well, and the window gives one clean product frame to passing mall traffic. What does not work is any identity that depends on scale or atmosphere control: raw industrial scenography, blackout immersive concepts, club lit drop culture streetwear, or gallery style installation formats. There is no room to build a walkthrough and no ability to override the mall's ambient light and sound. Brands with rigid global fixture systems should confirm dimensions before committing, and the tightest results usually come from treating the box as one considered vitrine, which our branded store design team handles routinely at this scale. Best Use Cases First choice: a six to twelve month market entry pop-up shop for an accessories, beauty or fragrance brand testing Hong Kong demand, since the lease structure and escalator adjacent position give sustained organic footfall rather than a spike. Second choice: monobrand kiosk style retail for a single category label, because counters, lighting, furniture and a stock room are already in place and remove most build cost. Third choice: a capsule or collaboration drop shop, supported by the garment rack and fitting rooms for soft goods. Fourth choice: a K beauty or Korean lifestyle brand leaning on the Kimberley Road Korean Street catchment two minutes away. Fifth choice: an archive or sample sale space for a brand already holding local stock. Sixth choice: a compact content studio for product and UGC capture using the large window as a daylight source between trading hours. Press days, wholesale appointments and collection previews do not fit; there is no room to seat buyers or hang a full range. Budget Signal Positioned in the accessible to mid tier for Tsim Sha Tsui, well below Canton Road and Harbour City ground floor street frontage, and below comparable Causeway Bay shopfronts on absolute monthly cost. Per square metre it reads high, which is normal for a small mall unit, and the trade is a fully serviced box: fixtures, fitting rooms, garment rack, lighting, air conditioning, WiFi, CCTV and mall security included, so capital expenditure stays low and the budget shifts to stock and staff. Against a hotel event space at The Mira or nearby properties you pay less per day and gain trading capability rather than a room. Against co-working or studio options you gain footfall that those formats cannot supply. Against a shared pop-up or department store concession you gain full control of merchandising and customer data. Brands at this stage typically find the maths works only with a defined sell through target, so model it through the ROI estimator before enquiring.",
  "faq": [
    {
      "question": "Is Prime 81 sq ft Retail Space Available for Pop-Up Store available for pop-up shops?",
      "answer": "Yes — Prime 81 sq ft Retail Space Available for Pop-Up Store is a vetted pop-up ready space in Hong Kong, 8 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$1,480 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.29943123,
  "lon": 114.1734816,
  "areaSqm": 8,
  "areaSqft": 81,
  "priceLabel": "HK$1,480 / day",
  "priceEur": 164,
  "coverImage": "https://fashionweekvenues.com/i/prime-81-sq-ft-retail-space-available-for-pop-up-store-ebff6888-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/prime-81-sq-ft-retail-space-available-for-pop-up-store-ebff6888-2.jpg",
      "caption": "Prime 81 sq ft Retail Space Available for Pop-Up Store, 8 sqm, pop up store in Hong Kong"
    },
    {
      "url": "https://fashionweekvenues.com/i/prime-81-sq-ft-retail-space-available-for-pop-up-store-ebff6888-3.jpg",
      "caption": "Prime 81 sq ft Retail Space Available for Pop-Up Store, 8 sqm, pop up store in Hong Kong, interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "pop up store",
    "retail activation"
  ],
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}