{
  "source": "Fashion Week Venues",
  "title": "Prime Retail Space Available in SoHo",
  "description": "This exceptional retail space in SoHo is well-suited for pop-up events, showrooms, or brand activations. Boasting an ultra-sleek black exterior, the space features impressive 15-foot ceilings and elegant black hardwood floors, creating a sophisticated backdrop for any concept. \n\nThe ground floor encompasses 3,825 square feet, complemented by an additional 765 square feet of contiguous lower-level storage. The area benefits from 400 amp/3 Phase power capacity and a column-free layout, providing flexibility for design and displays. Although there are no loading docks, the premises offer freight elevator access from the rear of the property via Mercer Street.\n\nRecent upgrades include two new 7.5-ton HVAC units, ensuring a comfortable environment. Additional installations in progress include two ADA-compliant restrooms with updated plumbing and fixtures. The space also features approximately 25 feet of frontage, enhanced by a grandfathered flagpole allowing for a large display. \n\nThis versatile venue is equipped with essential amenities including internet, air conditioning, security systems, and more, fully preparing brands and designers to create their ideal environment.",
  "tldr": "355 sqm (3,825 sq ft) ground floor retail space for rent on Broadway in SoHo, New York, with a black shopfront, 15 foot ceilings, black hardwood floors and a column free floorplate. A further 765 sq ft of contiguous lower level storage is included in the rental. Best For Multi week pop-up store and temporary retail programmes, fashion showroom and buyer preview setups with wholesale appointments, product launches and brand activations for up to 370 guests, content studio and brand shoot bookings, and evening cocktail receptions or influencer events. All formats are available on the same column free floor. Standout Features 400 amp three phase power supports heavy lighting, LED walls and live production without generator hire. Also included: two new 7.5 ton HVAC units, freight elevator access from the rear on Mercer Street, roughly 25 feet of Broadway frontage with a grandfathered flagpole for large scale signage, two ADA compliant restrooms with new plumbing, and a move-in ready fit-out of fitting rooms, counters, garment racks and stock room vetted by Fashion Week Venues. Location Prince Street (R, W) is a 2 minute walk, Broadway Lafayette and Bleecker Street (B, D, F, M, 6) are 4 minutes, and Spring Street (6) is 6 minutes, all within SoHo, NY 10012. The immediate block runs on flagship Broadway retail footfall next to Target, H&M, Arc'teryx and Apple SoHo, so guests arrive on a familiar shopping route and crews load in discreetly from Mercer Street at the rear. Availability Day rate is USD 4,000 (approximately EUR 3,486), with a 90 day minimum term and a 180 day maximum, and longer runs priced on request. Book 8 to 12 weeks ahead for New York, and earlier for February and September fashion week windows and the November to December holiday retail peak, when SoHo ground floor space at this scale is committed first. How to Book Send your dates, format and build requirements to enquire and we reply within 24h with confirmed availability and a costed brief. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, with no charge until confirmed. Request availability for this SoHo space now.",
  "activationIdeas": "This works as a full temporary retail build because the 355 sqm floorplate is column free and already fitted with counters, fitting rooms, garment racks and a stock room. The 765 sq ft lower level absorbs replenishment stock so the sales floor stays clean, and roughly 25 feet of Broadway frontage plus the grandfathered flagpole carries brand signage at a scale most SoHo units cannot match. The 90 day minimum term suits season-long retail rather than weekend concepts, which is worth checking against other spaces in New York before committing. SS/AW Seasonal Showroom A column free 355 sqm floor with 15 foot ceilings gives you a genuine market-length showroom rather than a compressed one. Brands running seasonal presentations in spaces like this typically zone the front third for merchandised hero looks under the existing lighting rig, run rail lines down the flanks, and hold the rear for styling and steaming next to the stock room. Freight elevator access from Mercer Street at the rear keeps rail deliveries off the Broadway shopfront during market weeks. Buyer Appointments and Wholesale Previews The layout supports parallel appointments, which is the thing most showroom rentals in SoHo get wrong. At 355 sqm you can run three to four buyer meetings simultaneously with clear sightlines and no acoustic bleed, each with its own rail block and a seating cluster from the in-house furniture. The two new 7.5 ton HVAC units keep a full appointment day comfortable, and the lower level doubles as a private linesheet and sample archive room away from buyer traffic. Sample Sale Volume selling works here because the space already has the retail infrastructure a sample sale space normally has to import. Fitting rooms, counters and garment racks are in place, the freight elevator handles pallet and rail loads from Mercer Street without touching the customer entrance, and the basement level absorbs queue overflow stock. Expect comfortable density at 150 to 200 shoppers with a managed queue on Broadway, and brief your retail staffing team for door counts and fitting room turnover from day one. Press Day / Media Preview A strong press day venue because the black hardwood floors and 15 foot ceilings photograph cleanly with minimal set dressing. Editors and stylists move through a single open floor, so you can set collection zones by category and keep a call-in desk near the entrance without cutting the room. In practice the kitchen handles catering prep and the two ADA compliant restrooms handle a full day of press traffic without hired trailers or additional plumbing. Product Launch What makes this work for launches specifically is the 400 amp three phase supply, which carries LED walls, projection and full lighting rigs without generator hire or power distribution headaches. The column free volume means a central hero installation stays visible from the door and from every corner of the room. Standing capacity is generous at up to 370, though a launch with a bar, a stage moment and press positions reads better at 200 to 250 guests. Brand Activation The combination of Broadway frontage, 15 foot ceilings and unrestricted floor geometry gives you a blank shell for an experiential concept rather than a room you have to work around. Immediate neighbours include Target, H&M, Arc'teryx and Apple SoHo, so passing footfall is already in shopping mode. Heavy set builds land here comfortably given the ceiling height and rear freight access, and our production and build team can spec the structure against the 400 amp load. Influencer Event and Cocktail Reception Evening events sit well here because the dark interior reads as an intentional set once lit, so you spend budget on content moments rather than covering the walls. Plan for 120 to 180 guests for a reception with circulation, bar and two or three photo stations, well below the 370 maximum. The kitchen supports a catering team on site, sound and video equipment is in the building, and the flagpole gives arrivals a branded exterior marker on Broadway. E-commerce and Editorial Shoot Day This performs as a content studio without conversion work, which is why brands book it for packshot and lookbook days between retail phases. The 15 foot ceilings clear overhead grids and boom arms, the column free floor lets you run two shooting bays at once, and the fitting rooms and garment racks function as a working wardrobe department. Existing black floors give you a ready surface for moody editorial shoot setups, with the basement holding rejected looks and crew cases. Video Production Power is the deciding factor and the 400 amp three phase supply carries a full lighting and camera package with headroom for HMIs. The column free 355 sqm floor allows dolly and track runs the length of the room, and the freight elevator from Mercer Street brings grip and lighting trucks in at the rear rather than through the shopfront. Note there is no loading dock, so schedule crew load-in with a street-level lift gate and allow extra time.",
  "neighbourhoodMood": "Global flagship teams, direct-to-consumer labels running their first physical test, sneaker and streetwear houses, and the production crews who service all of them are the working population of this stretch of SoHo. Within a two minute walk of this address you have Carhartt Work in Progress on Crosby, Arc'teryx and The North Face holding down the technical apparel corridor on Broadway, The Vintage Twin doing curated resale almost next door, and Apple SoHo anchoring Prince Street to the west. Behind the Broadway shopfronts, the cast iron lofts on Mercer, Greene and Wooster still hold showroom clusters, casting studios, PR agencies and post houses, which is why a press day here rarely needs anyone to travel more than fifteen minutes. Housing Works Bookstore Cafe and the Angelika keep a cultural and editorial crowd circulating through the same blocks. In our experience placing brands across spaces in New York, this pocket between Prince and Houston is where mass reach and credible fashion adjacency still overlap, rather than one cancelling out the other. Volume with fashion credibility is the reason brands take Broadway SoHo over the alternatives, and it is a genuine tradeoff rather than a free upgrade. Fifth Avenue and the Meatpacking District deliver prestige and tourist reach but read as luxury retail or nightlife rather than product culture, and Hudson Yards buys you footfall inside a controlled mall environment with none of the street. Williamsburg and Bushwick give you better sqm value and a younger organic audience, but you lose the buyer and press convenience, and international visitors will not cross the river twice in a day during market. Tribeca and NoHo are quieter and better suited to invite-only formats where discretion matters more than passers-by. This block sits on the highest concentration of walk-in retail traffic in downtown Manhattan, four subway lines within a five minute walk, and a hotel cluster in SoHo and NoLIta that keeps editors and buyers close. What it does not offer is cheap. New York day rates here reflect that reach, and we usually run the numbers with brands through our ROI estimator before committing to a ninety day minimum term. Arrival here is fast and unceremonious, which is exactly what press days need. The black shopfront with roughly twenty five feet of frontage and a grandfathered flagpole reads clearly from across Broadway, and guests find it without a phone call. Mornings are slow until around ten, mostly local workers, coffee runs to La Colombe and Felix, and delivery traffic on Mercer, where the rear freight elevator lets crews load in without disturbing the front of house. From late morning the pavement thickens with a shopping crowd that stays heavy through six in the evening and peaks hard at weekends, so buyer appointments are better scheduled before noon and receptions after seven when the street calms. The column-free 3,825 sq ft floor and 400 amp three phase supply handle full build and lighting rigs, and our production and build team works this address regularly. Honest limitation: this is not a neighbourhood for quiet, deeply private showroom work. If your format depends on controlled discretion and zero public visibility, Tribeca or an upper floor loft will serve you better than a Broadway ground floor.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this SoHo ground floor is available for pop-up shops and is one of the more straightforward temporary retail floorplates in the neighbourhood to trade from. You get 3,825 sq ft of column free selling space with 15 foot ceilings, black hardwood floors and roughly 25 feet of Broadway frontage, so a shopper reads your concept from the pavement before they reach the door. Fitting rooms, counters, garment racks and a lower level stock room are already in place, which cuts your build time down considerably. Brands running pop-up shops on this block typically pair a strong window installation with a merchandised rear wall to pull footfall deeper into the room. If you want to compare it against other spaces in New York"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the landlord negotiation, the licence to occupy or temporary use agreement, permit paperwork, insurance certificates, fit-out coordination and retail staffing for this SoHo address. What we manage on your behalf here specifically is the Mercer Street freight elevator scheduling with building management, the signage approval for the grandfathered flagpole, and the electrical sign off if your build draws heavily on the 400 amp three phase supply. Your team briefs us once and we return a single costed plan covering venue, build, staff and point of sale, with concierge included throughout the run. Nothing is invoiced until your dates are confirmed in writing. You can read how our process works"
    },
    {
      "question": "How large is the space and how is it laid out?",
      "answer": "The ground floor is 3,825 sq ft (355 sqm) with an additional 765 sq ft of contiguous lower level storage included in the rent. The floorplate is column free, which is the reason brands choose this address over similarly sized SoHo units where structural columns dictate the run of rail. Ceiling height is 15 feet, so tall plinths, hanging installations, double height graphics and suspended lighting rigs all work without compromise. The black hardwood floors and black exterior give you a dark shell that suits both minimal product presentation and heavily lit set builds. In our experience handling bookings on floorplates this open, most brands zone the room into a front window moment, a central selling floor and a rear appointment or hospitality area."
    },
    {
      "question": "What is the day rate and what is the minimum term?",
      "answer": "The day rate is USD 4,000, roughly EUR 3,486, with a minimum term of 90 days and a maximum of 180 days. That makes this a season length commitment rather than a weekend activation, so it suits brands planning a multi month temporary retail run, a wholesale showroom that stays open across two market cycles, or a flagship test before signing a permanent lease in SoHo. Longer runs and multi month blocks are priced on request, and the effective rate usually improves as the term extends. February and September fashion week windows plus the November to December holiday peak carry firmer pricing because SoHo ground floor space at this scale commits early. Send us your dates and we will confirm the current figure in writing."
    },
    {
      "question": "Can I use this as a showroom for buyer appointments?",
      "answer": "Yes, the space works well as a fashion showroom and the 90 day minimum term aligns neatly with a full market season. With 3,825 sq ft you can hold a full collection preview on rails along the perimeter, keep a buyer preview table in the centre and still run wholesale appointments without your sales team competing for space. The 765 sq ft lower level stock room keeps back stock, packaging and sample trunks out of sight, and the existing garment racks and counters mean the showroom rental needs very little added. Brands taking SoHo showroom space in this format usually schedule buyer appointments in the morning and switch the room over to press day or influencer previews in the afternoon. Air conditioning, heating, internet and a security system are all in place, which matters when samples stay on site for months."
    },
    {
      "question": "There are no loading docks. How does load-in actually work?",
      "answer": "Load-in runs through the freight elevator at the rear of the property, accessed from Mercer Street, so you do not need a loading dock to bring in a full build. Crews stage on Mercer rather than on Broadway, which keeps the shopfront clean during install and avoids blocking one of the busiest retail pavements in New York. You should size crates, plinths and any fabricated units to the freight car dimensions, and we confirm those measurements with building management before your build drawings are signed off. In our experience with SoHo buildings using rear freight access, booking elevator windows in advance is the single thing that protects your install schedule. Plan a two to four day install for a full retail fit-out on this floorplate."
    },
    {
      "question": "Is there enough electrical capacity for lighting, LED walls and AV?",
      "answer": "Yes, the space carries 400 amp three phase power, which is well above what most temporary retail builds need and removes any requirement to hire a generator. That capacity comfortably supports a full lighting rig, LED walls, projection, DJ and sound equipment, refrigeration for a bar service and a heavy point of sale setup running at the same time. Sound and video equipment plus lighting and furniture are already on site, so a launch or cocktail reception can be produced without importing an entire technical package. Two new 7.5 ton HVAC units keep the room stable when you are running hot lights across 3,825 sq ft with a full guest list inside. Technical drawings and a load schedule are available on request once your production team is appointed."
    },
    {
      "question": "What fit-out and furniture is already in place?",
      "answer": "The space is effectively move-in ready, with fitting rooms, counters, garment racks, lighting, furniture, sound and video equipment, a kitchen, restrooms and a dedicated stock room already installed. That means your budget can go into the elements that carry your brand rather than into base infrastructure such as changing cubicles and cash wrap joinery. Two ADA compliant restrooms with new plumbing and fixtures are being completed, and we confirm their status against your opening date before you sign. If you want a bespoke look on top of the existing shell, we can layer in furniture rental"
    },
    {
      "question": "What signage can I put up on the Broadway frontage?",
      "answer": "You have around 25 feet of frontage plus a grandfathered flagpole that permits a large scale hanging display, which is genuinely rare on this stretch of Broadway. The flagpole is the strongest visibility asset at this address because it projects your brand mark across the pavement sightline rather than sitting flat against the glass. Window vinyl, internal light boxes and a full window installation are all workable, subject to landlord approval and New York City signage rules, which we clear on your behalf. In our experience handling SoHo shopfronts, signage sign off is the item most likely to slip a launch date, so we start it as soon as your dates are held. Request availability with your artwork intentions noted and we will flag anything that needs amending early."
    },
    {
      "question": "What permit do I need to run a pop-up in SoHo at this address?",
      "answer": "For a temporary retail run in this SoHo space you are generally covered by a licence to occupy or a short form temporary use agreement with the landlord, plus a New York City business certificate of authority for sales tax collection, rather than a full commercial lease. Signage, any structural fit-out and any sidewalk use need separate approvals, and events serving alcohol require a temporary permit through the State Liquor Authority. Because the term here sits between 90 and 180 days, the paperwork is closer to a short term commercial space agreement than a standard pop-up licence, and we draft and negotiate it for you. Our permit guide"
    },
    {
      "question": "How many guests can I host for a launch or cocktail reception?",
      "answer": "Standing capacity is estimated at up to 370 guests across the 3,825 sq ft column free floor, which makes this a workable New York venue for a product launch, influencer event or evening cocktail reception. The 15 foot ceilings and two new HVAC units mean the room holds its temperature and acoustics with a full crowd, and the kitchen supports catering prep on site rather than off premises. Guests arrive on Broadway while crew and deliveries stay on Mercer Street at the rear, which keeps the front of house presentation intact all evening. We can put door hosts, brand ambassadors and floor staff in place through our retail staffing"
    },
    {
      "question": "Is the space suitable for photo shoots and content production?",
      "answer": "Yes, the black hardwood floors, black exterior and 15 foot ceilings make this a strong content studio for photo shoots, video production and social capture. The column free layout gives you clean camera runs the full depth of the floor, and 400 amp three phase power carries a full lighting and grip package without any load concern. The lower level storage doubles as a wardrobe, hair and makeup or crew room, keeping the shooting floor clear. Many brands who hire this format keep a permanent content corner live for the whole run so weekly social assets are produced in the same room where product sells. Sound and video equipment on site reduces what your production company needs to bring in."
    },
    {
      "question": "What is the surrounding retail and footfall like?",
      "answer": "You are on prime Broadway retail in SoHo with 29 stores within 600 metres, including Target roughly 20 metres away, The Vintage Twin, H&M, The North Face, Arc'teryx, Urban Outfitters, Carhartt Work in Progress and Apple SoHo. Twenty one of those neighbours are fashion, so the shoppers passing your window are already on a considered clothing and footwear route rather than incidental traffic. Culture anchors including the Angelika Film Center and McNally Jackson plus cafes such as La Colombe and Felix Roasting Co. keep the block busy across evenings and weekends. Prince Street on the R and W is a short walk, with Broadway Lafayette and Bleecker Street on the B, D, F, M and 6 lines a few minutes further, so guests reach you easily from anywhere in Manhattan. In our experience, brands who rent on this stretch see a materially higher walk in rate than those one or two blocks east."
    },
    {
      "question": "How far in advance should I book this space?",
      "answer": "Plan to book eight to twelve weeks ahead for a standard start date, and four to six months ahead if your run overlaps the February or September fashion week windows or the November to December holiday period. The 90 day minimum term means the calendar here moves in long blocks, so a single confirmed brand can close out an entire season on this floor. Permit filings, signage approval and a full retail build together need six to eight weeks once your dates are held, which is the real constraint rather than the venue calendar. We can hold provisional dates while your internal approvals run, with no charge until confirmed. Send your window and we will tell you honestly whether it is achievable."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Enquire with your dates, format and rough build ambition and we reply within 24h with confirmed availability, a costed brief and next steps for this SoHo address. If the space fits, we issue a proposal covering the venue, the licence to occupy, permit handling, fit-out and staffing so you are reviewing one number rather than five suppliers. A deposit and countersigned agreement secure the dates, after which we open the build programme and book your Mercer Street freight elevator windows. Every space we list, including this one, has been vetted by our team for access, power and condition before it reaches you. If your brief shifts and this floorplate is no longer the right answer, we will say so and put alternatives in front of you."
    },
    {
      "question": "What is the day rate?",
      "answer": "$4,000 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "New York",
  "country": "US",
  "lat": 40.72531914,
  "lon": -73.99696558,
  "areaSqm": 355,
  "areaSqft": 3825,
  "priceLabel": "$4,000 / day",
  "priceEur": 3451,
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    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Restrooms",
    "Kitchen",
    "Loading Dock"
  ],
  "useCases": [
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    "product launch",
    "brand activation",
    "influencer event",
    "content creation",
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