{
  "source": "Fashion Week Venues",
  "title": "Private Fourth Floor Showroom with Meeting Facilities",
  "description": "This private showroom is located on the fourth floor, offering a serene space separated from other meeting and conference areas. The room is well-equipped with essential amenities for your convenience, including internet access, air conditioning, a security system, and a stock room. Additional features include counters, fitting rooms, garment racks, and lighting suited for your display needs. The space also provides furniture and sound and video equipment, along with electricity and heating. Parking is available on-site, and an elevator provides easy access to the floor. A kitchen is included for refreshments, and Wifi is readily available.",
  "tldr": "A 49 sqm (530 sq ft) private fourth floor showroom space for rent in Fitzrovia, Greater London, set apart from the building's shared meeting and conference floors as a self-contained, neutral-walled presentation room. The layout is move-in ready for wholesale appointments and buyer previews without structural work. Best For Wholesale showroom appointments and buyer previews with seated one to one selling, collection previews and seasonal press days for editors and stylists, private sample sale space for invited client lists, small fashion presentation or art exhibition hangs, and controlled content studio or brand shoot sessions. Standout Features Fitting rooms, garment racks, counters and a lockable stock room are already installed, so the space works as a fashion showroom from day one. Adjustable display lighting, sound and video equipment, air conditioning and heating, a kitchen for catering drop off, a monitored security system, lift access to the fourth floor and on site parking for sample delivery complete the fit-out, all vetted by Fashion Week Venues. Location Great Portland Street station is roughly 4 minutes on foot, Goodge Street around 7 minutes and Oxford Circus about 9 minutes, in the Fitzrovia district of W1. The immediate streets are quiet professional blocks with Clipstone, The Lucky Pig and Percy & Reed within 150 m, giving crews easy kerbside access for load in and guests a calm arrival away from Oxford Street crowds. Availability Day rate is £600 with a one day minimum, so brands can book by the day or book by the week for full market periods. We advise 6 to 8 weeks lead time in London and earlier still for February and September fashion week windows, when showroom space at this address typically books out first; extended fit-out and multi week terms are quoted on request with brief-based pricing. How to Book Request availability through Fashion Week Venues and we reply within 24h with confirmed dates, a hold option and a costed plan, with no charge until confirmed. Permit paperwork, front of house staffing and fit-out coordination are handled by our team on the brand's behalf, so enquire now to secure your dates.",
  "activationIdeas": "This works as a seasonal showroom with almost no build because the garment racks, counters and fitting rooms are already installed. Across 49 sqm we would plan for two to three rails of a single category plus a seated selling corner, which suits a focused ready to wear or accessories drop rather than a full multi line offer. The lockable stock room keeps backstock and packing materials out of sight during appointments, and the lift plus on site parking makes sample trunk delivery straightforward on market mornings. Buyer Appointments and Wholesale Previews Strong for one to one wholesale appointments specifically because the room is private and separated from the building's shared meeting floors, so no buyer walks past a competitor's rail. In practice we schedule 45 to 60 minute slots for two to four buyers at a time, using the counter as the order writing station and the fitting rooms for fit checks. Brands comparing showroom rental options across spaces in London usually book this size for a single division rather than a whole house. Press Day and Collection Preview A credible press day venue for editors and stylists, mainly because the adjustable display lighting lets you light a rail properly for phone photography without bringing in kit. Realistically this holds 20 to 25 guests comfortably in a rolling format, so we recommend timed windows across a day rather than a single open call. The kitchen handles catering drop off and coffee service on site, and the Fitzrovia location puts Great Portland Street around four minutes away for press moving between appointments. Private Sample Sale This suits an invitation only sample sale rather than a public one, since a fourth floor room has no street visibility to convert passing footfall. What makes it work is the combination of installed racks, counters, fitting rooms and a stock room for size replenishment, so the operational spine of a sale is already in place. We would cap entry at 15 to 20 shoppers at a time with a queue managed at lift level, and pair it with point of sale and payments set up on the counter. E-commerce and Lookbook Shoot Efficient for high volume e-commerce shoots because racks, fitting rooms and steam and prep space sit in the same 49 sqm as the shooting area, which removes the usual walk between wardrobe and set. In practice a photographer, stylist, one assistant and two models is the working crew size here, and air conditioning matters when lights are running for eight hours. Parking on site covers the kit van, and the lift takes cases up without a stair carry. Content Creation Day Works well as a short term content studio for social and paid assets, largely because the sound and video equipment and controllable lighting are already in the room. Teams running content days in spaces like this typically set up two or three simple corners and rotate talent through them, using the fitting rooms as changing and touch up areas. If you need the room dressed to a specific set direction, our furniture rental covers seating, plinths and props brought in the morning of the shoot. Intimate Product Launch or Influencer Event Adequate for a launch built around 20 to 25 invited guests, and the privacy of a dedicated fourth floor room is the reason it works rather than the size. We would keep product on the counters as a display moment, clear one rail wall for circulation, and run drinks from the kitchen so no bar build is needed. Anything above roughly 30 guests will feel tight, so treat this as a seeded preview or creator dinner format rather than a mass attendance party. Art Exhibition or Gallery Showing A workable small hang, with the directional lighting and neutral private room doing most of the job for a 10 to 20 piece show. The stock room takes crates and packing so the exhibition space stays clean, and the security system plus controlled lift access matter when work is left in place overnight. Fitzrovia gives the show useful context, with Albion Jeune and Asia House within a short walk, so an opening night audience of around 25 is realistic. Workshop or Masterclass Suited to small format workshops and masterclasses because the counters give you work surfaces and the sound and video equipment supports demonstration and screen content without hire. We would plan for 12 to 16 seated participants at this footprint, or up to 20 standing around a central table for a styling or craft session. The kitchen covers refreshments across a half day, and heating and air conditioning make it viable for longer sessions in either season.",
  "neighbourhoodMood": "Wholesale agencies, independent womenswear labels, production companies and post houses fill the upper floors of these Fitzrovia blocks, and that mix is what defines the working character of W1 north of Oxford Circus. Within a short walk of this address you have multi-brand showroom groups working out of converted office floors on Great Portland Street and Bolsover Street, the media and design cluster around Riding House Street and Little Portland Street, casting studios and photographic agents on Newman Street, and gallery activity that runs from Albion Jeune down towards the Fitzrovia and Eastcastle Street corridor. Margaret Howell keeps a presence at the southern edge, Arlettie runs its private sale programme nearby, and Lace and Beads and tfnc sit closer to Great Titchfield Street where the trade end of London wholesale has operated for decades. In our experience placing brands in this neighbourhood, buyers already have appointments booked within a few hundred metres, which is the single most useful fact about the area. Anyone comparing addresses across spaces in London should weigh that clustering heavily. Brands choose Fitzrovia over Mayfair and Shoreditch because it delivers central London access at a materially better rate per square metre without the tourist and retail noise that makes appointment-led formats difficult. Mayfair around Mount Street and Dover Street carries prestige but prices a small showroom at multiples of this day rate, and Bruton Street diaries fill twelve months ahead. Shoreditch and Hackney offer volume and raw character but sit outside the natural buyer walking route during market weeks, which means editors and international buyers cab across town and often cancel. Soho is closer but chaotic for load in and sample security. Fitzrovia sits between all of them, with Great Portland Street on the Circle, Hammersmith and City and Metropolitan lines roughly four minutes away, Oxford Circus nine, and Eurostar arrivals at St Pancras reachable in under fifteen. Press and buyer hotel clusters around Marylebone, Charlotte Street and Bloomsbury are walkable. What it does not offer is the address prestige some heritage houses still want on an invitation. If you want that calculation modelled properly, our budget calculator compares day rates against equivalent Mayfair holds. Arriving here feels professional and quiet rather than commercial, which is exactly right for a fourth floor private showroom. The immediate block is a working street of offices, small trade suppliers like Portland Hardware and City Centre Dry Cleaners, and neighbourhood restaurants including Clipstone and The Lucky Pig that fill from twelve thirty and again after six. Mornings bring a steady flow of office arrivals until around ten, then the pavement empties considerably, which is when buyer appointments run without interruption. Kerbside access for sample delivery is manageable outside peak hours, on-site parking removes the usual W1 headache, and the lift means rails move up cleanly. Guests arrive calm, not fought through crowds. What we consistently hear from brand teams who activate here is that the fourth floor privacy is a feature rather than a compromise for seated selling and press previews. Honest limitation: this is not a location for walk-in retail or street visibility. There is no passing consumer footfall worth counting at fourth floor level, so any consumer-facing pop-up needs driven traffic and our influencer marketing support to fill the room.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 49 sqm fourth floor room in Fitzrovia is available for pop-up shops, though it performs best as an invitation-led or appointment-based pop-up rather than a walk-in street retail unit. Because it sits on the fourth floor of a Greater London building with lift access and no street frontage, you will not capture passing footfall from Great Portland Street, so plan on driving traffic through your own list, RSVP link or press invitation. The counters, garment racks and fitting rooms already installed mean you can trade from day one without building anything. In our experience handling bookings at addresses like this in W1, brands running private sample sales and members-only pop-up shop days convert far better here than open-door formats."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from enquiry to keys, including contract negotiation with the building, the temporary use agreement or licence to occupy, permit checks, insurance requirements, load-in scheduling through the lift, and front of house staffing. What we manage on your behalf at this address specifically is coordination with the building's shared meeting and conference floors so your guest arrivals and sample deliveries do not collide with other occupiers. We can also layer on retail staffing"
    },
    {
      "question": "What is the day rate and minimum rental period?",
      "answer": "The day rate is £600 with a one day minimum, so you can book by the day for a single press day or book by the week for a full wholesale market period. There is no fixed maximum term, which means multi-week showroom rental for a whole selling season can be quoted alongside your shorter dates. Longer runs and any additional fit-out days are handled with brief-based pricing rather than a published rate card, because build and de-rig time changes the total. Run your dates and headcount through our budget calculator"
    },
    {
      "question": "How far in advance should I book for London Fashion Week?",
      "answer": "Book six to eight weeks ahead for a standard London activation and considerably earlier for the February and September fashion week windows. Showroom space of this size in Fitzrovia is the first category to sell out during market, because the room count in W1 that already has fitting rooms and a stock room is small. Brands running wholesale appointments in this type of space typically lock dates as soon as the show schedule is published, then confirm the exact days later. If your preferred window has gone, we will show you comparable spaces in London"
    },
    {
      "question": "Is the space suitable for a wholesale showroom and buyer appointments?",
      "answer": "Yes, this is primarily a fashion showroom and it is the format the room handles best. The 530 sq ft floorplate is private and set apart from the building's other meeting rooms, which gives you the quiet needed for one to one selling and confidential margin conversations. Garment racks, counters, a lockable stock room and adjustable display lighting are already in place, so your team can hang a full collection and run back-to-back buyer previews without any fit-out spend. Air conditioning and heating mean the room holds comfortable for a full day of appointments, and the kitchen covers coffee and refreshments for waiting buyers."
    },
    {
      "question": "How many people can the space hold?",
      "answer": "Occupancy is estimated at 50 people, which in practice means a comfortable standing brand presentation for 35 to 45 or a seated appointment layout for 10 to 14 across the 49 sqm. For a press day we would recommend staggered arrival slots rather than a single call time, because the lift is the only route to the fourth floor and a mass arrival creates a queue in the lobby. Brands hosting collection previews here usually run two-hour windows with 15 to 20 guests per slot. Tell us your guest list size when you enquire and we will map a realistic run of show against the room's circulation."
    },
    {
      "question": "Are fitting rooms and a stock room included?",
      "answer": "Yes, both fitting rooms and a dedicated stock room are part of the existing fit-out, which is unusual at this size in central London. That combination is why the room works as a move-in ready temporary retail and showroom space: you can hold overstock and packaging out of sight, let buyers or customers try pieces on properly, and keep the display area clean. Garment racks and counters come with the space, so your kit list drops to signage, styling props and merchandising details. If you want the room dressed to your brand identity rather than left neutral, our branded store design"
    },
    {
      "question": "What AV and lighting equipment is provided?",
      "answer": "Sound and video equipment plus display-appropriate lighting are included in the rental, along with electricity, Wifi and hard internet access. That covers lookbook or campaign film playback during a buyer preview, a soundtrack for a press day, and enough controlled light to photograph product without hauling in a full kit. For a content studio session or a shoot where you need specific colour temperature, we would still recommend supplementary lighting, and we can arrange that with the technical crew. Confirm your AV brief when you request availability so we can check the in-room spec against what you actually need."
    },
    {
      "question": "How does load-in and sample delivery work on the fourth floor?",
      "answer": "Load-in runs through the building lift, and on-site parking is available for van drop-off, which matters when you are moving rails of samples into Fitzrovia. Because the room is on the fourth floor of a shared building, we schedule your load-in slot with building management in advance rather than turning up on the day. In our experience with multi-storey W1 addresses, a two-person crew moving pre-packed rails clears a 49 sqm showroom set in two to three hours. Flat-packed furniture and modular display units travel far better than oversized builds here, so factor lift dimensions into your production drawings early."
    },
    {
      "question": "Is there lift and step-free access for guests?",
      "answer": "Yes, a lift serves the fourth floor, so buyers, press and guests reach the showroom without stairs. This makes the space workable for attendees with reduced mobility and for anyone arriving with cases or garment bags from another appointment. We do recommend a greeter in the ground floor lobby during appointment days, since the building also houses shared meeting and conference facilities and guests can otherwise arrive on the wrong floor. Lobby greeting and floor wayfinding are things we build into the staffing plan when you hire the space through us."
    },
    {
      "question": "Do I need a permit or licence to run an activation here?",
      "answer": "No street trading permit is needed because you are operating inside a private fourth floor room rather than on the public highway in Westminster. Your booking is documented as a licence to occupy or short-term temporary use agreement, which is the standard instrument for this kind of short-term commercial space in Greater London and does not create security of tenure. If you plan to sell stock, serve alcohol at a launch, or install external signage, additional consents may apply and we check each of those against the building's own rules before you sign. Our permit guide"
    },
    {
      "question": "Can I brand the room or change the fit-out?",
      "answer": "Yes, cosmetic and non-structural branding is generally possible, but every intervention is approved with the landlord before your dates are confirmed. Freestanding plinths, vinyl, hanging graphics, fabric drops and re-dressed lighting are all realistic in a 49 sqm room like this; drilling, painting and anything affecting the building fabric usually is not. Because counters, racks and fitting rooms already exist, most brands we place here spend their production budget on surface treatment and props rather than construction. Send your reference imagery with your enquiry and we will tell you what will clear approval before you spend on drawings."
    },
    {
      "question": "What is the Fitzrovia location like for a brand activation?",
      "answer": "The immediate streets are quiet professional blocks in W1, which suits an appointment-led showroom far more than an impulse-purchase pop-up shop. There are 14 stores within 600 m and around 20 restaurants including Clipstone and The Lucky Pig within 150 m, so buyers and press have somewhere to take a meeting straight after your slot, and Percy & Reed sits close by for beauty tie-ins. The calm arrival, away from Oxford Street crowds, is exactly what senior buyers ask for during market weeks. Culture anchors such as Regent Street Cinema and Albion Jeune gallery are within a 400 m walk if you are pairing your presentation with an evening event."
    },
    {
      "question": "Which transport links serve the space?",
      "answer": "Great Portland Street station is roughly four minutes on foot, Goodge Street around seven and Oxford Circus about nine, which puts most of central London within a 20 minute journey for your guest list. That spread of Circle, Hammersmith and City, Metropolitan, Northern, Central, Victoria and Bakerloo access is the practical reason brands hire in this pocket of Fitzrovia for market weeks. Taxi drop-off works on the surrounding streets and on-site parking covers crew vehicles. When we send your confirmation pack we include walking directions from each station so your invitation copy is accurate."
    },
    {
      "question": "Can the space be used for an art exhibition or product launch?",
      "answer": "Yes, the room is listed for both showroom presentation and art exhibition use, and the neutral walls plus adjustable lighting handle a small hang or a product launch comfortably. The 50 person occupancy and the kitchen for catering drop-off make it viable for an evening reception, and the in-room sound and video equipment covers ambient audio or a looping film. For a launch we would advise arrival management in the lobby and a de-rig plan, as the building is shared and access hours are set with management. Brands running launch nights in this format usually add furniture and bar kit, which we source through furniture rental"
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format and guest numbers through the enquiry form on this listing and we reply within 24h with confirmed availability, a hold option on your dates and a costed plan. Every space we list, including this Fitzrovia showroom, is vetted in person, so what you see in the images is what you get on move-in day. Once you approve the plan we issue the licence to occupy, take the deposit and open the production and staffing workstreams, with no charge until your booking is confirmed. If the dates you want are already taken we will come back with two or three comparable Greater London options in the same price band rather than leaving you to start again."
    },
    {
      "question": "What is the day rate?",
      "answer": "£600 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 16,
  "city": "Greater London",
  "country": "GB",
  "lat": 51.52011168,
  "lon": -0.1425885373,
  "areaSqm": 49,
  "areaSqft": 530,
  "priceLabel": "£600 / day",
  "priceEur": 699,
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    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
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    "Elevator",
    "Kitchen",
    "Wifi"
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    "art exhibition"
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