{
  "source": "Fashion Week Venues",
  "title": "Professional 186 sqm Multi-Purpose Studio in New York",
  "description": "This professional turn-key studio is located at 120 E Broadway in New York and provides 186 square meters of commercial space. The property is designed for various uses, including professional photography and film production, events, meetings, showrooms, and office work. The interior features a white-box minimal design equipped with integrated lighting and access to natural daylight.\n\nThe facility includes several practical zones such as a complete kitchen, a bathroom, a water closet, a stock room, and a fitting room. Technical amenities provided are air conditioning, heating, wireless internet, office equipment, and video equipment. For logistical needs, the space features a cargo entrance, an elevator, and multiple entrances. Furniture, a counter, and garment racks are also available for use. The layout is versatile, functioning as a gallery, retail outlet, or conference space. The premises are situated in the Dimes Square area of New York and offer a stunning view from within the studio. All mentioned features are available in-house to support basecamp operations and professional gatherings.",
  "tldr": "A 186 sqm (2,000 sq ft) white-box minimal studio for rent at 120 E Broadway in Dimes Square, New York, holding 190 standing across a single flexible floor with integrated lighting and natural daylight. Vetted by Fashion Week Venues as a move-in ready brand activation space that reads gallery rather than boutique. Best For Strongest fit is a fashion showroom running wholesale appointments and buyer previews across a full market week. Also available to hire for press days and collection previews, ecommerce and content studio shoot days, pop-up shop or temporary retail runs, and evening product launches, trunk shows or sample sales at up to 190 standing. Standout Features Built-in fitting room, stock room and garment racks mean a showroom or sample sale runs without hired infrastructure. Also included: a complete kitchen suitable for full catering setup, a cargo entrance with elevator and multiple entrances for rail loading away from guest arrivals, in-house video equipment with integrated lighting, and daylight plus air conditioning across the main floor. Location East Broadway station is 2 minutes on foot, Grand Street 6, Delancey Street 7, Essex Street 8, and Canal Street 9, postcode 10002. The immediate block is working Chinatown commerce with quiet mornings for controlled load-in, shifting to Dimes Square restaurant and gallery traffic after 4pm. Availability Day rate is on request and brief-based, with the space available to book by the day or by the week and a one day minimum. Allow 4 to 6 weeks lead time in New York and 8 to 10 weeks for February and September NYFW, when downtown white-box studios at this address typically book first. How to Book Send your dates, format and guest numbers and we confirm availability within 24 hours, with no charge until the booking is confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your NYFW window.",
  "activationIdeas": "This is the format the space is built for, because the fitting room, stock room and garment racks are already in place and remove the three line items that usually inflate a showroom rental budget. Across 186 sqm you can hold roughly 12 to 16 rails on the main floor with two seated appointment zones and still keep the stock room as genuine back of house. Brands running wholesale appointments in spaces like this typically dedicate one entrance to buyer arrivals and the cargo entrance to rail movement, which keeps a market week schedule running without collisions. Buyer Appointments and Collection Preview Works well for appointment-based selling because daylight plus integrated lighting lets buyers assess fabric and colour accurately, which is the single most common complaint about basement showrooms downtown. Plan for two to three concurrent appointments of 2 to 4 buyers each, using the counter as an order-writing station and the kitchen for coffee and lunch service. One honest constraint: most visiting buyers stay uptown or in SoHo, so block appointments in 45 to 60 minute windows rather than 15 minute intervals to absorb car travel time. Our venue sourcing team schedules around this regularly. Press Day / Media Preview A strong press day venue because the white-box shell photographs cleanly for editor phone content and the complete kitchen supports catering without bringing in a mobile unit. Comfortable for 30 to 50 editors and stylists rotating through a morning and afternoon, or 190 standing if you extend into an evening press event. In practice the multiple entrances handle staggered arrivals without a queue forming on East Broadway, and the stock room absorbs press kits, gifting and coats so the floor stays clear for product. Sample Sale Operationally this is one of the easier sample sale spaces to run in Lower Manhattan, because the fitting room, stock room, counter and cargo entrance cover every functional requirement of the format in-house. At 186 sqm we would run 40 to 60 shoppers on the floor at a time with a managed line outside, replenishing from the stock room throughout the day. Be realistic on one point: passing footfall here is local and functional rather than discovery-led, so drive traffic through your own list and pair the space with point of sale and payments to keep queue times under control. Pop-Up Store / Temporary Retail Credible as a short-term commercial space for a considered, invite-and-community driven pop-up concept rather than a high-street volume play. The white-box walls take a full branded retail build without demolition, the counter gives you an immediate till point, and the fitting room means you can sell ready-to-wear properly from day one. What makes this work specifically is the Dimes Square adjacency to Café Forgot, Rare Bodega and Coming Soon, which puts you inside an existing shopping circuit for downtown customers rather than asking them to travel for a single door. E-commerce and Editorial Shoot Works well as a content studio because natural daylight, integrated lighting and in-house video equipment mean a lookbook or e-commerce shoot can run without a full lighting truck. A typical crew of 8 to 15 fits comfortably, with the fitting room as talent changing, the stock room for garment holding and steaming, and the kitchen doubling as crew catering and green room. Brands shooting here usually schedule flat-lay and on-figure e-commerce in the daylight hours and move to controlled lighting after, using the cargo entrance and elevator for equipment load-in. Video Production and Campaign Basecamp Suits video production and location basecamp because the cargo entrance, elevator and multiple entrances allow grip and wardrobe to move independently of talent, and the kitchen, bathroom and WC support a full shoot day on site. The 186 sqm floor holds a build plus playback and wardrobe zones for a crew of around 20. The Jarmulowsky Bank Building and the Chinatown streetscape sit within 100 metres, so productions frequently shoot exteriors on the block and return here between setups without moving vehicles. Product Launch and Brand Activation Holds up as a launch venue at up to 190 standing, with the neutral white-box shell taking a full scenographic build rather than fighting one. In practice we would program 120 to 150 guests for comfort, keeping a product moment near the counter, bar service off the complete kitchen and coats in the stock room. The two minute walk from East Broadway station and the post-4pm restaurant density around Canal and Division mean guests arrive easily and continue on afterwards, which materially improves attendance rates on downtown evening events. Influencer and Content Creation Day Effective for creator days because the daylight, clean walls and fitting room let 15 to 25 invited creators shoot personal content on rotation without a studio build. Set up two or three lit vignettes across the floor, hold product in the stock room for gifting, and use the kitchen for a light food and drink service that keeps dwell time above the two hour mark. Paired with influencer marketing, this format consistently produces more usable assets per dollar than a single evening event in the same space. Art Exhibition or Gallery Showing A genuine gallery-capable layout, given the white-box minimal walls, integrated lighting and a location two blocks from Blade Study with Magenta Plains and Shin Gallery within a short walk. The 186 sqm floor takes roughly 20 to 30 hung works or a smaller sculptural install with clear circulation, and openings run to 190 standing. The cargo entrance and elevator handle crated work without a street-level lift, which is the practical detail most downtown gallery spaces at this rate cannot offer. Workshop, Masterclass and Networking Event Adequate to strong for seated formats because furniture and office equipment are already on site, so a 30 to 50 person workshop or masterclass needs no external rental. The kitchen supports catering for a half or full day session, wifi and air conditioning cover the technical basics, and the space converts to a standing networking or cocktail format afterwards with a straightforward furniture strike. For anything above 60 seated the sightlines get tight, so keep classroom layouts under that number and use theatre seating if you need scale.",
  "idealBrandProfile": "This space fits an independent or mid-market brand with a 5 to 30 person team, roughly 2 to 8 years of trading, and an existing wholesale book or a DTC business doing meaningful volume in the US. At 186 sqm with a standing capacity of 190, it is large enough to run a full collection preview with seated buyer appointments and still hold an evening opening, but it is not a flagship-scale box. The built-in stock room, fitting room, kitchen and counter mean a small team can run the whole activation without hiring in infrastructure, which is exactly what brands at this stage typically need. Where we see mismatches is when a global house with a 400 person guest list and a full scenographic build treats this as a runway-adjacent venue, or when a first-season designer with no press list takes 2,000 sqft and struggles to fill it. If you need under 80 sqm or over 400, you will get better value elsewhere across spaces in New York. Aesthetic Fit A white-box minimal interior with integrated lighting and natural daylight suits brands built on clean product photography and restrained merchandising: contemporary ready-to-wear, technical outerwear, footwear and sneaker culture, eyewear, jewellery, fragrance and beauty, and any label whose identity leans gallery rather than boutique. The neutral shell takes a scenography without fighting it, and the daylight is a genuine asset for a content studio or ecommerce shoot day. What does not work here is a brand that needs inherited architectural character to tell its story: heritage houses relying on period cornicing, maximalist interiors brands, or anyone whose narrative depends on patina and dark-panelled rooms. You would be spending your budget rebuilding atmosphere the space does not supply. If your concept requires a heavy build to feel right, factor in production and build from the start rather than treating it as a late line item. Best Use Cases First choice is a fashion showroom or wholesale appointment season: the fitting room, garment racks, stock room and multiple entrances let buyers move through without colliding with the back of house. Second is a press day or collection preview, where daylight, wifi, air conditioning and a complete kitchen support a full day of editor and stylist appointments with catering on site. Third is a content studio booking or ecommerce shoot, given the in-house video equipment, integrated lighting and white-box walls. Fourth is a pop-up shop or temporary retail space, with the counter and cargo entrance handling stock turnover and the Dimes Square footfall doing the rest. Fifth is a product launch, influencer event or cocktail reception at up to 190 standing, two minutes from East Broadway station. Sixth is a sample sale or trunk show, where the fitting room and stock room matter more than the address. Seventh is an art exhibition or gallery showing, which the layout supports cleanly alongside Magenta Plains and Shin Gallery nearby. Eighth is a workshop, masterclass or team offsite using the office equipment and meeting-capable layout. Budget Signal Expect mid-tier Manhattan pricing with an unusually high proportion of what you pay going into usable infrastructure rather than address premium. Compared with SoHo or Meatpacking storefronts of similar size, this sits below prime commercial rates while offering something those spaces rarely do: kitchen, fitting room, stock room, video equipment, furniture and racks already in place. Against a hotel event space, you avoid mandatory F and B minimums and get multi-day access. Against a co-working venue or shared pop-up format, you get exclusive use, a cargo entrance and a lift, which matter the moment you are moving rails. In our experience the profile that gets the most from this space is the brand running showroom by day and event by night on the same booking, because the fit-out absorbs both without a second venue. Model your total cost properly using the budget calculator before you compare listings on headline rate alone.",
  "neighbourhoodMood": "Independent labels, downtown stylists, gallery programmers and the small production companies that service them make up the working population around East Broadway, Canal and Division. Within a few minutes of 120 E Broadway you have Café Forgot and Rare Bodega on Grand running consignment and archive models that break emerging designers, Coming Soon and Labor Skateboard Shop holding the Orchard Street end, The Vintage Twin further north, and Blade Study sitting essentially on the doorstep. Shin Gallery and Magenta Plains are both a short walk, and the Jarmulowsky Bank Building anchors the corner with a facade that carries a shoot without any set dressing. In our experience placing brands in this neighbourhood, the ecosystem is not appointment towers and receptionists. It is casting directors eating at Le Dive, producers basecamping between locations, editors taking coffee at Café Grumpy, and small labels treating a white-box studio as a press day location one week and a content studio the next. If you are working through spaces in New York looking for an address that reads genuinely downtown rather than styled to look that way, this is the catchment to shortlist. Brands choose this pocket because the address does credibility work that SoHo and the Meatpacking District can no longer do at any price. Broadway between Houston and Canal is now a mass-market corridor with tourist volume and rents that reflect it, and Meatpacking reads as corporate to exactly the editors and buyers a challenger label needs in the room. Tribeca is quieter and considerably more expensive without delivering the cultural adjacency. What this fashion district edge gives you instead is proximity to the people who actually write about and stock emerging fashion, at a sqm rate that lets you put budget into build rather than rent. Transport is genuinely strong for a downtown block: East Broadway is two minutes away, Grand Street six, Delancey and Essex within eight, Canal nine, which matters when international press are travelling down from Midtown. What it does not give you is a buyer hotel cluster on the doorstep. Most visiting buyers stay uptown or in SoHo and need a fifteen to twenty minute car ride, so schedule appointments in blocks rather than fifteen minute intervals. We work through this tradeoff constantly during venue sourcing briefs, and for invite-only showroom and press formats it usually resolves in this neighbourhood's favour. Arriving on this block feels like arriving somewhere that works for a living rather than somewhere staged for visitors. East Broadway here is Chinatown commerce first: seafood wholesalers, herbal medicine shops, bus operators, the post office thirty metres away, delivery activity from early morning through midday. The rhythm shifts noticeably after four, when the Dimes Square crowd surfaces around Canal and Division and restaurant traffic builds through the evening. For a press day or buyer appointment venue that pattern is close to ideal, because mornings stay quiet enough for controlled arrivals while the cargo entrance, elevator and multiple entrances let you move rails without negotiating a crowd. The fitting room, stock room and complete kitchen genuinely reduce production load, which is what we consistently hear from brand teams who use this space as a fashion presentation space by day and a reception venue by night. Honest limitation: this is not a walk-in retail address. Passing footfall is local and functional rather than discovery-minded, and street visibility is minimal, so any brand relying on spontaneous consumer traffic or maximum signage impact should look elsewhere. Model the difference properly with our ROI estimator before committing to dates.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, the 186 sqm studio at 120 E Broadway is available for pop-up shops and short-term retail runs of a day, a week or longer. The white-box minimal shell, counter, garment racks, fitting room and stock room mean you can trade from day one without building retail infrastructure from scratch. In our experience handling bookings at Dimes Square addresses, brands running a pop-up shop here treat it as an invite-and-community play rather than a walk-in play, because passing footfall on this stretch of East Broadway is local and functional rather than discovery-minded. If your model depends on spontaneous street traffic, tell us in your brief and we will show you alternative spaces in New York"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from enquiry to load-out, so your team only manages the brand side. At this address specifically we manage landlord negotiation and the temporary use agreement, insurance certificate requirements for the building, cargo entrance and elevator booking windows, permit guidance for any signage or street-facing element, fit-out coordination, furniture and rail supply beyond what is in-house, and retail staffing if you need front of house. We also brief the building on your delivery schedule so rails and crates do not collide with guest arrivals. Concierge included as standard, with no charge until confirmed, and you can see the full scope across all services"
    },
    {
      "question": "What is the day rate for this studio?",
      "answer": "The day rate here is on request and priced against your brief rather than published as a flat number. Rates for a 186 sqm downtown studio in New York move with the calendar, the number of build and strike days you need either side of live days, and whether you are booking a single day or a full market week. Send us your dates, format and access requirements and we reply within 24h with a rate that includes everything at that address rather than a headline figure that grows later. Brief-based pricing works in your favour on multi-day showroom bookings, where per-day cost typically drops once you book by the week."
    },
    {
      "question": "How many people can the space hold?",
      "answer": "Standing capacity is 190 across the 186 sqm floor, which comfortably covers a product launch, cocktail reception or exhibition opening. For a seated conference or workshop layout you should plan for considerably fewer, and for a press day with appointment stations we usually model 30 to 50 people in the room at any one time so editors and stylists are not queuing. The full kitchen supports catering for that headcount without bringing in a mobile setup, and the bathroom plus separate WC handle the guest load. Tell us your peak-hour number when you enquire and we will confirm the layout that works."
    },
    {
      "question": "Is the space suitable for a fashion showroom and buyer appointments?",
      "answer": "Yes, this is one of the strongest use cases for the address. The built-in fitting room, stock room, garment racks and counter mean a showroom rental here runs without hiring in rails or building a back of house, and the multiple entrances let buyers move through the front while stock and samples circulate separately. Natural daylight matters more than brands expect during wholesale appointments, because buyers assessing fabric and colour under integrated lighting alone will always ask to see product by a window. One honest note from our experience: most international buyers stay uptown or in SoHo, so allow fifteen to twenty minutes of car time in your appointment scheduling."
    },
    {
      "question": "Can I shoot content, ecommerce or video here?",
      "answer": "Yes, the studio was designed for photography and film production alongside its event use, and it is available to hire as a content studio by the day. You get white-box walls, integrated lighting, natural daylight, in-house video equipment, air conditioning and heating, plus a complete kitchen and fitting room that make a full shoot day workable without a separate basecamp. The cargo entrance and elevator handle lighting kit and wardrobe cases without carrying anything up a public stair. Brands running ecommerce shoots in this type of space typically stack a shoot day either side of a press day so the set build earns its cost twice."
    },
    {
      "question": "What are the loading and access arrangements?",
      "answer": "There is a dedicated cargo entrance, an elevator and multiple entrances into the space, which is unusual for a downtown Manhattan building of this size. That combination is what makes rail-heavy formats like a sample sale, trunk show or full collection preview practical here, because you can move stock in and out without crossing the guest route. Mornings on this block are quiet enough for controlled load-in before the Chinatown delivery traffic peaks, and we book your access window with the building in advance as part of the rental. Give us your truck size and arrival time when you request availability so we can confirm the kerbside plan."
    },
    {
      "question": "Do I need a permit to run a pop-up or event at this address?",
      "answer": "In most cases you do not need a retail permit for a temporary interior activation in New York, but you will need the building's certificate of insurance, and anything touching the street or the facade changes the answer. Exterior signage, a sidewalk queue line, amplified sound past certain hours, or open flame catering each trigger separate approvals, and a film or photography production with equipment on the sidewalk needs a MOME permit. Your occupation of the space is documented through a licence to occupy or temporary use agreement rather than a commercial lease, which keeps the contract short and the exit clean. We walk you through what applies to your specific format, and our permit guide"
    },
    {
      "question": "Can I brand the space and build a fit-out?",
      "answer": "Yes, the white-box minimal interior is intended to take a scenography, and fit-out is permitted subject to a non-destructive build and full reinstatement. Freestanding structures, vinyl, hanging elements, plinths and custom shelving all work here, while anything that penetrates the walls or alters building services needs landlord sign-off in advance. Because the space is move-in ready with furniture, a counter and garment racks already in place, plenty of brands spend on one strong hero element rather than a full build. If your concept needs more, our branded store design"
    },
    {
      "question": "What is included in-house so I do not have to hire it in?",
      "answer": "Included at 120 E Broadway are a complete kitchen, bathroom and separate WC, stock room, fitting room, counter, furniture, garment racks, wifi, air conditioning, heating, office equipment, video equipment and integrated lighting. That inventory is the reason a small team can run this space alone, and it is the single biggest cost difference between this address and a bare shell of the same size. What is not included is anything format-specific such as additional rails at volume, bespoke display, POS hardware or a sound system, all of which we source and install for you. Confirm your equipment list at enquiry stage and we will tell you exactly what needs to be added."
    },
    {
      "question": "How far is the nearest subway and how will guests get here?",
      "answer": "East Broadway station is a two minute walk, with Grand Street at six minutes, Delancey Street at seven, Essex Street at eight, and both Bowery and Canal Street at nine. That is strong coverage for a downtown pocket and it matters when European press are travelling down from Midtown hotels for a press day. Taxis and cars drop directly on East Broadway, and Hotel91 sits around 120 metres away for talent or crew who need somewhere immediate. Guests walking in arrive through working Chinatown commerce that shifts into Dimes Square restaurant traffic after four, which most brands find reads as an asset on an evening invitation."
    },
    {
      "question": "What is the neighbourhood like for a fashion audience?",
      "answer": "Dimes Square is one of the few Manhattan pockets where the fashion audience you want actually lives and works within walking distance. Café Forgot, Rare Bodega, Coming Soon, Labor Skateboard Shop and The Vintage Twin all trade within a few minutes, Blade Study is effectively next door, and Shin Gallery and Magenta Plains are both under five minutes on foot. That adjacency does credibility work for an emerging or contemporary label that SoHo and the Meatpacking District no longer do at any price. Brands booking here are buying proximity to the editors, stylists and stockists who cover emerging fashion, not consumer footfall volume."
    },
    {
      "question": "How much lead time do I need, especially for New York Fashion Week?",
      "answer": "Allow four to six weeks for a standard booking and eight to ten weeks for the February and September NYFW windows. Downtown white-box studios with a built-in fitting room and stock room are the first category to go during market weeks, because showroom teams book them for a full week rather than a single day. If your dates are inside the standard lead time we can still often make it work, particularly for shoot days and midweek bookings outside the fashion calendar. Map your build, live and strike days against your show date using our activation timeline"
    },
    {
      "question": "What is the minimum rental period?",
      "answer": "You can book by the day, with a one day minimum, and extend to a week or a multi-week temporary rental depending on availability. Single days suit an ecommerce shoot, a masterclass or a one-night product launch, while showroom seasons and pop-up runs at 120 E Broadway usually take five to fourteen days including build and strike. Remember that build and strike days are booked days too, so a two day live activation with a full scenography is realistically a four day hold. Tell us your live dates and we will work backwards to a total hold that reflects the build you actually need."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send your dates, format, guest numbers and any build requirements through the enquiry form on this listing and we reply within 24h with availability and a brief-based rate. If the dates hold, we send a proposal covering the licence to occupy, the access and load-in plan, and any staffing or fit-out you have asked for, with no charge until confirmed. On countersignature we take a deposit, issue the insurance requirements and open a shared production schedule with your team. You can read the full sequence on how our process works"
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, lighting, stunning view, wc, whitebox minimal, cargo entrance, elevator, multiple entrances."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "New York",
  "country": "United States",
  "postalCode": "10002",
  "lat": 40.7140311,
  "lon": -73.9922738,
  "areaSqm": 186,
  "areaSqft": 2000,
  "priceLabel": "on request",
  "priceEur": null,
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    "wc",
    "whitebox minimal",
    "cargo entrance",
    "elevator",
    "multiple entrances",
    "air conditioning",
    "bathroom",
    "complete kitchen",
    "counter",
    "furniture",
    "garment rack",
    "heating",
    "office equipment",
    "video equipment",
    "wifi",
    "fitting room",
    "stock room"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "fashion showroom",
    "fashion sample sale",
    "art exhibition",
    "gallery showing",
    "product launch",
    "brand activation",
    "press day",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
    "creative workshop",
    "masterclass",
    "networking event",
    "corporate event",
    "team offsite",
    "private event",
    "cocktail reception",
    "trunk show",
    "showroom sale",
    "exhibition opening",
    "pop up exhibition",
    "retail experience",
    "experiential marketing"
  ],
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