{
  "source": "Fashion Week Venues",
  "title": "Retail Shop Available in New Residential Building",
  "description": "This 1,600 square foot retail shop is situated within a newly constructed residential building, benefiting from a steady flow of foot traffic from local residents. The space is equipped with essential amenities, including a security system, air conditioning, internet access, and heating. Additional features include a stock room, counters, fitting rooms, a garment rack, and lighting. The shop is further enhanced by sound and video equipment, furniture, parking, an elevator, and a kitchen. Electricity is provided at 100 amps, along with water and drainage facilities. Immediate availability for interested tenants.",
  "activationIdeas": "This works as a turnkey retail unit because the counters, fitting rooms, garment rack and stock room are already installed, so budget goes into branding rather than base infrastructure. At 145 sqm the floor holds 30 to 40 shoppers with clear circulation and a dedicated wrap desk. Footfall comes from residents above and the surrounding Tseung Kwan O mall cluster rather than street frontage, so signage at the elevator lobby matters more than a window scheme. Add point of sale and payments and you can trade within days of handover. Sample Sale Strong fit for a sample sale space because the separate stock room lets you hold and replenish deep size runs without stacking boxes on the shop floor. Brands running sample sales in units this size typically set up four to six rail lines down the centre, keep the existing fitting rooms for two-in-two-out flow, and cap the room at around 60 shoppers at once. The basement level means queueing happens inside the building rather than on the pavement, which simplifies crowd control, and retail staffing of six to eight covers door, rails and till. SS/AW Seasonal Showroom Credible as a Hong Kong showroom rental base given the 12 month minimum term, which suits brands wanting a standing regional presence rather than a five day fashion week venue. The stock room takes sample trunks and season carryover, the garment rack and lighting handle rail presentation, and parking plus elevator access make sample deliveries straightforward. Plan around 145 sqm split into a presentation zone and a back-of-house area. Model the commitment against wholesale volume using the ROI estimator before signing. Buyer Appointments and Collection Preview Suited to appointment-based wholesale work because the space is enclosed, secure and free of passing distraction, which is what buyers actually want when reviewing a full range. In practice the layout supports two simultaneous appointments, one at the counter area and one in a rail zone, with the kitchen used for coffee service and the stock room for unshown categories. Expect six to ten people in the room at peak. The suburban location is a trade-off, so confirm buyer travel from Central before committing to this as your only preview site. E-commerce Shoot This performs well for e-commerce shoots specifically because a basement unit has no daylight variation, so lighting stays consistent from first frame to last across a two or three day shoot. The stock room becomes wardrobe and steaming, the fitting rooms handle model changes without building temporary cubicles, and the garment rack keeps looks in shot order. At 145 sqm you can run one full lighting setup plus a second background station and still keep crew of eight to ten moving. Content Day and Video Production A practical content studio because the on-site sound and video equipment, mains power at 100 amps and basement acoustic isolation mean dialogue and interview capture do not need external soundproofing or a generator. Crews of ten to twelve work comfortably in 145 sqm with the kitchen doubling as crafts and the stock room as a kit store. Parking and elevator access matter here, since flight cases and lighting rigs move down in one trip rather than being carried through a shopfront. Product Launch Works for a product launch at the smaller end of the scale, with the installed sound and video equipment covering playback and music without an AV hire line in the budget. The room takes roughly 100 to 120 guests standing once rails are cleared to the perimeter, and the kitchen supports catering prep and bar back-of-house on site. Basement positioning means you control arrivals through a single lobby entry point, which makes guest list management and reveal timing considerably easier than a street level unit. Influencer Event Sized correctly for an intimate influencer event of 40 to 60 rather than a large press push, and the controlled basement lighting means content shot on the night looks the same at 7pm as it does at 10pm. What makes this work specifically is that fitting rooms allow try-on and change moments as part of the programming, while the stock room stores gifting boxes out of sight. Air conditioning is essential in Hong Kong humidity and is already installed for a full room. Workshop or Masterclass Suits hosted workshops because furniture is included and the kitchen supports refreshment service without external catering, which keeps a recurring programme affordable across a long lease. Seated at tables the space takes 25 to 35 participants with a demonstration station at the front and clear sightlines to a screen using the existing video setup. Residential footfall directly above gives you a natural local audience for repeat community sessions, and internet access covers live streaming or hybrid attendance.",
  "idealBrandProfile": "This unit suits an established mid-market brand with a 10 to 40 person team, four or more years of trading, and at least one existing Hong Kong or Greater China store already proving its numbers. The 365 day minimum term is the deciding factor: 145 sqm across a basement mall level under a new residential tower is a trading store, not a launch moment, and it needs stock depth, rostered staff and a twelve month P and L behind it. Brands at this stage typically find the fitted stock room, counters, fitting rooms and kitchen remove most of the capex that would otherwise sit in year one. Too small a fit for department store concessions or brands needing 300 sqm plus of category zoning. Wrongly positioned for a single founder DTC label, a first physical retail test, or any international brand wanting a two to eight week presence, and those brands should browse all spaces with shorter terms instead. Aesthetic Fit Bright, warm, family legible retail works here: kidswear and childrenswear, athleisure and sportswear, Japanese and Korean influenced beauty, homeware, pet and wellness categories, and accessible price point apparel that reads clearly under artificial light. The basement floor level means no daylight and no pavement window, so the identity has to be carried by internal lighting, signage at the lift and escalator approach, and confident interior colour, which is where proper branded store design earns its cost. What does not work is a stripped back luxury minimalism that depends on natural light and a discreet street frontage, or a raw industrial gallery aesthetic aimed at press and stylists. Where we see mismatches is when a brand built for Sheung Wan or Star Street tries to import that visual language into a residential podium basement and the store reads as closed rather than curated. Best Use Cases First choice is a full year neighbourhood trading store, because the stock room, garment rack, fitting rooms, counters and 100 amp supply are already in place for continuous retail rather than a burst. Second choice is a satellite or district store for a brand already trading in Kowloon or on Hong Kong Island, with parking and lift access making restocking straightforward. Third is a permanent outlet or rolling sample sale space, where a basement position and low visibility matter less than price and volume. Fourth is a service led retail experience using the kitchen and sound and video equipment for classes, fittings and community programming that builds repeat visits. Fifth is a part time content studio behind trading hours, using the fitted interior and controllable lighting. This is not a fashion week venue, a press day venue or a wholesale appointment address, and a collection preview here would underperform. Budget Signal This sits in the lower to mid tier for fitted Hong Kong retail and represents a genuine discount to prime commercial positions in Central, Causeway Bay and Tsim Sha Tsui, where the same footprint would cost multiples of this and still arrive unfitted. Against the linked podium malls nearby, a basement level under a residential tower trades visibility for cost per square foot and a captive resident catchment above. Compared with hotel event spaces or shared pop-up formats, the value is different in kind: you get exclusive use, a stock room, fitting rooms, security, air conditioning and a kitchen for a full year rather than a priced up short window. In our experience the profile that gets the most from this space is one modelling twelve months of steady basket volume, and we would run those assumptions through the budget calculator before signing.",
  "neighbourhoodMood": "Brands operating in this part of Tseung Kwan O are overwhelmingly lifestyle, family and service led rather than press facing: children's education and kidswear operators, optical and dental groups, athleisure and sportswear chains, Japanese and Korean beauty retail, pet supply, homeware, bakery and bubble tea formats, and a steady layer of independent F&B taking podium units around Tong Chun Street and Tong Ming Street. The commercial gravity here sits inside the linked podium malls, PopWalk across its three phases, PopCorn near the station, Park Central, Metro Town at Tiu Keng Leng and the smaller residential arcades such as CAPRI Place and Monterey Place. The creative layer is real but industrial rather than boutique: television and commercial production crews working out of TVB City and the studio and post houses along Wan Po Road in the industrial estate, e-commerce and wholesale brands running fulfilment out of the same district, and design graduates cycling through Hong Kong Design Institute one stop away at King Ling Road. In our experience placing brands in this neighbourhood, the winning tenants are those treating the unit as a genuine trading store with proper branded store design, not as a showcase. Cost per square foot and a captive resident catchment are the two reasons brands take space here instead of Central, Causeway Bay or Tsim Sha Tsui. You are paying a fraction of Queen's Road Central or Russell Street rates for 1,560 sq ft with a stock room, fitting rooms, garment rails and a kitchen already in place, and the shoppers walking past are residents of the towers above rather than mainland tour groups or cruise arrivals. That changes the commercial logic completely: repeat visit frequency is high, basket sizes are modest, and marketing spend goes into district WhatsApp groups, estate noticeboards and local KOLs rather than luxury print. What this district does not give you is the press and buyer infrastructure of Sheung Wan and PoHo, the gallery adjacency of Wong Chuk Hang, or the walk-by prestige of Star Street in Wan Chai. It is roughly half an hour on the Tseung Kwan O Line to Central, which is fine for staff and suppliers but too far for a fashion editor with three appointments in one afternoon. What we consistently hear from brand teams who activate here is that the numbers only work when you model twelve months of trading rather than a two week burst, which is worth running through our ROI estimator before committing. Arriving at this unit means descending into a basement retail level beneath a newly completed residential tower, reached through a podium lobby with lift access and parking, and the rhythm of the block is entirely dictated by residents' routines. Mornings are a fast, purposeful flow toward Tseung Kwan O station between seven and nine, with almost no browsing. Weekday middays are genuinely quiet, mostly domestic helpers, retirees and stroller traffic heading toward the waterfront promenade and the cycle track. The block reactivates around four in the afternoon with school pickup, then holds steady through the dinner window as families move between Picnic Casual Eatery, the pizza and bistro cluster toward Monterey Place, and Don Don Donki. Saturdays and Sundays are the real trading days. The street dynamic works particularly well for repeat purchase categories, kids formats and anything supported by well briefed retail staffing who can build relationships with regulars. Be clear on the limitation: this is not a fashion week venue, a press day location or an invite only showroom address, and the basement position plus a twelve month minimum term rules out short temporary retail and brands who need visibility from the pavement.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 1,560 sq ft retail unit works well as a pop-up shop, though the landlord has listed it with a 365 day minimum term, so shorter windows are agreed on request. In our experience handling retail bookings in Tseung Kwan O, owners of newly built residential podium units will often consider a three to six month temporary retail term when the incoming brand is credible and the fit-out is reversible. Because the unit already has counters, fitting rooms, a garment rack and a stock room in place, it needs far less build than a bare shell, which is usually what makes a landlord comfortable with a shorter commitment. Tell us your ideal dates and we will put the shorter-term proposal to the owner directly and come back to you with what they will accept."
    },
    {
      "question": "What does it cost to rent this Hong Kong retail unit?",
      "answer": "The listed day rate is HK$3,379.99, which is roughly EUR 375 per day for 145 sqm of finished retail space. That figure is the base occupancy cost and does not include fit-out, retail staffing, point of sale hardware, insurance or the landlord deposit, all of which we quote separately once we understand your format. Pricing at this address is brief-based beyond the base rate, because a six week pop-up shop with a full vinyl and shopfront treatment sits at a very different total than a quiet showroom used for buyer appointments. If you want a full landed number before you enquire, run your dates and build assumptions through our budget calculator"
    },
    {
      "question": "What is the minimum rental term?",
      "answer": "The landlord's stated minimum is 365 days, so this is listed primarily as a longer commercial let rather than a two week short-term rental. That said, we regularly negotiate shorter occupation at addresses like this one, particularly for brands testing the Hong Kong market before committing to a permanent store. The two routes we normally use are a sub-occupation arrangement under the existing tenancy or a licence to occupy for a fixed campaign window with a defined reinstatement scope. Send us the dates you need and we will tell you within a day whether the owner will flex, so you are not building a launch plan around a term that was never going to be granted."
    },
    {
      "question": "How big is the space and how many people can it hold?",
      "answer": "The unit is 145 sqm, listed at 1,560 sq ft, with a working occupancy estimate of around 150 people for an event configuration. For a retail layout with fixtures, counters and fitting rooms in use, plan on 60 to 80 guests circulating comfortably at any one time, with the higher figure achievable if you clear the floor for a launch night. That footprint is enough to run a merchandised sales floor at the front and hold a stock room and styling area at the rear without the two functions colliding. This makes it one of the more flexible mid-size retail spaces for hire in the Tseung Kwan O mall cluster, where most available units are either kiosks or full anchor stores."
    },
    {
      "question": "Is the basement location a drawback for footfall?",
      "answer": "Less than you would expect in Hong Kong, where basement and lower ground retail is a normal part of how residential podium developments circulate shoppers. The unit sits inside a newly constructed residential building with a resident base walking through daily, and there is elevator access serving the floor, so you are not relying on people finding a staircase. Brands that book basement level units in this district typically find that consistent local resident traffic converts better for repeat purchase categories than a high street position that delivers volume but little intent. Our advice for this address is to invest in wayfinding and lift lobby signage rather than shopfront theatre, because that is where the conversion gain actually sits."
    },
    {
      "question": "Is the space move-in ready or does it need a fit-out?",
      "answer": "It is effectively move-in ready for temporary retail, which is unusual for a unit in a newly completed building. Lighting, furniture, counters, fitting rooms, a garment rack and a stock room are already installed, and the unit is served by air conditioning, heating, internet and a security system. That means a brand can arrive, merchandise, brand the walls and open, rather than spending three weeks and a large budget building a shell from scratch. Most brands we place here add only a graphics layer, a display plinth or two and their own scent and sound, which keeps the fit-out spend low and the reinstatement obligation simple."
    },
    {
      "question": "What retail fixtures and furniture are included?",
      "answer": "Included as standard are counters, fitting rooms, a garment rack, general furniture, installed lighting and a dedicated stock room. That package covers the core of a working fashion floor, so most apparel and accessories brands only need to supplement with brand-specific display and a till position. If your merchandising plan calls for something more considered, we add plinths, rails, mirrors, seating and lockable display cases through our furniture rental"
    },
    {
      "question": "Is there enough power for lighting rigs, AV and a content shoot?",
      "answer": "Yes, the unit has a 100 amp electrical supply along with water and drainage, which is comfortably enough for retail lighting, a till system, climate control and an additional lighting or camera package. Sound and video equipment is already installed, so you can run a looping film, a product presentation or an in-store playlist without bringing in a separate AV hire. Brands using this unit as a content studio between trading hours generally find the 145 sqm floor deep enough for a two-set shoot with the stock room doubling as a changing and styling area. Confirm your total load with us in advance and we will check it against the building's allowance before you commit to a kit list."
    },
    {
      "question": "What are the loading, lift and parking arrangements?",
      "answer": "The building provides parking and elevator access, which is what makes a basement level unit workable for deliveries and set-up in Hong Kong. Because the unit sits within a residential development, goods movements are almost always restricted to defined hours and routed through a service lift with a booking sheet held by building management. In our experience at residential podium addresses in Kowloon East, the practical constraint is not access itself but the lift booking window, so stock and fixture deliveries need to be scheduled rather than turning up on the day. Enquire with your delivery volumes and vehicle sizes and we will secure the loading slots with building management as part of your booking."
    },
    {
      "question": "What permits or agreements do I need to trade here?",
      "answer": "For a temporary retail occupation at this address you will normally need a valid Hong Kong Business Registration for the trading entity, a written occupation agreement with the landlord and confirmation that your intended use matches the permitted user under the building's occupation permit. Because the unit sits in a residential development, we also check management company house rules covering trading hours, signage, music levels and any event that draws crowds into shared lobbies. If you plan to serve food or drink at a launch, or to run ticketed programming, additional licensing applies and needs six to eight weeks of lead time. Our permit guide"
    },
    {
      "question": "Can I use this unit as a showroom, press day or sample sale space?",
      "answer": "Yes, all three formats work here, and the existing fixtures make the changeover between them quick. For a fashion showroom or wholesale appointment schedule, the stock room holds the range while the main 145 sqm floor takes rails and a seating area for buyer previews. For a press day or collection preview, the installed sound and video equipment plus the kitchen for catering support means you can host 60 to 80 guests without importing infrastructure. Sample sales suit this address particularly well given the resident footfall from the building and the surrounding mall cluster, and at a HK$3,379.99 day rate the margin maths tends to work on a one or two week run."
    },
    {
      "question": "Is there a kitchen and are there facilities for staff?",
      "answer": "Yes, the unit includes a kitchen, along with water and drainage, air conditioning, heating, internet and a security system. In practice the kitchen is what lets you run a full retail week properly, giving your team a back of house area for breaks, steaming and light catering prep for appointments. The stock room provides secure storage for range and packaging, and the installed security system means overnight stock does not need to be removed each evening. For brands running client appointments here, the kitchen also covers coffee and drinks service for buyer previews without hiring an external caterer for every session."
    },
    {
      "question": "What is the surrounding retail environment like?",
      "answer": "The unit sits in the Tseung Kwan O retail cluster, with 11 vetted retail and mall destinations within 600 metres including CAPRI Place at 92 metres, PopWalk 3 at 233 metres, Ocean Popwalk at 318 metres and PopCorn at 583 metres. Don Don Donki is 414 metres away, and Park Central and Metro Town anchor the wider catchment, which gives you an audience of local residents and family shoppers rather than tourist traffic. There is a dense food and beverage layer immediately around the building, including Picnic Casual Eatery 98 metres away, which supports dwell time and evening trade. Brands targeting Hong Kong's domestic consumer rather than the Central and Causeway Bay luxury flow generally find this catchment the more efficient test market."
    },
    {
      "question": "Can Fashion Week Venues design and staff the activation as well?",
      "answer": "Yes, we deliver the full build and operating layer on top of the short-term rental, not just the space. Design and merchandising direction come through branded store design"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "What we manage on your behalf at this address specifically is landlord negotiation on the term, the occupation agreement, management company approvals, lift and loading bookings, utilities confirmation against your 100 amp allowance, insurance, fit-out coordination and reinstatement at the end. You deal with one account contact rather than a landlord, a building manager, a contractor and a staffing supplier, and concierge included means we are on the ground for your set-up and opening day. We also brief you on the house rules that residential developments in Hong Kong enforce closely, such as trading hours, signage limits and lobby access, before they become a problem mid-campaign. The intention is that your team arrives to a working shop and spends its time on the brand rather than on building logistics."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send an enquiry on this listing with your dates, format and rough budget, and we reply within 24h with availability, the landlord's position on your term and an indicative total cost. If the unit fits, we issue a proposal and the occupation agreement, take the deposit and then start the management company and loading approvals, and there is no charge until confirmed. If the 365 day minimum cannot be flexed to suit your window, we come back with two or three comparable Hong Kong alternatives in the same catchment rather than leaving you to start again. For most brands, six to eight weeks of lead time is enough for a straightforward pop-up shop at this address, and closer to twelve if you want a full custom fit-out."
    },
    {
      "question": "What is the day rate?",
      "answer": "HK$3,380 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 16,
  "city": "Hong Kong",
  "country": "HK",
  "lat": 22.30311095,
  "lon": 114.2577673,
  "areaSqm": 145,
  "areaSqft": 1560,
  "priceLabel": "HK$3,380 / day",
  "priceEur": 372,
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