{
  "source": "Fashion Week Venues",
  "title": "Retail Space for Lease with Versatile Workspace",
  "description": "Available starting May 1, 2024, this retail space offers a total area of 105 square meters, ideal for various businesses including art galleries and pop-up stores. The storefront features over 6 meters, ensuring excellent visibility for your brand. The layout includes an entrance, a retail space with daylight and skylight, a meter cupboard, a toilet, and a pantry, all designed for efficient use.\n\nThe lease duration is flexible, with options for a one-year contract until April 2025 and other arrangements possible. Ample parking is available in front of the building and in the nearby area. Located centrally in the old fortified city of Naarden-Vesting, the space is in close proximity to residential, commercial, and dining establishments, with a bakery and an Albert Heijn supermarket within walking distance. \n\nFor more information or to schedule a viewing, please reach out. Sharing this opportunity is appreciated, and rewards are available for successful referrals.",
  "tldr": "A 105 sqm (1,130 sq ft) retail space for rent in Naarden-Vesting, the historic fortified centre of Naarden, with a 6 metre storefront, daylight through the main retail floor and an overhead skylight. The interior reads as a clean white-box retail shell, vetted by Fashion Week Venues for pop-up store and showroom space use. Best For Strongest fit is a seasonal pop-up shop or temporary retail concept trading directly to Naarden-Vesting footfall, followed by a fashion showroom for wholesale appointments and buyer previews. Also available to hire for art exhibitions and gallery showings, collection preview and press day formats, and small content studio or brand shoot bookings. Standout Features Over 6 metres of continuous storefront glazing gives full street visibility, and a skylight adds overhead daylight to the retail floor alongside the window line. The space is move-in ready with fitting rooms, garment rails, counters, a stock room, adjustable retail lighting, sound and video equipment, air conditioning, heating, a security system and a pantry, plus parking directly in front of the building and in the surrounding streets. Location Central Naarden-Vesting, with regional bus stops serving Naarden centre roughly 4 to 6 minutes on foot and Naarden-Bussum rail station around 20 minutes by foot or 5 minutes by car, plus on-site parking for crew vehicles. The immediate streets are low traffic and pedestrian led, lined with restaurants including Lokaal Wijn & Eten 25 metres away, cafes, museums and independent fashion retail, so load-in is straightforward and guests arrive through a walkable historic centre. Availability Day rate is 64 EUR, with a minimum rental period of 168 days and terms running up to 336 days, and longer one-year contracts negotiable on request. Book at least 8 to 12 weeks ahead for Amsterdam fashion week and Dutch summer season windows, when spaces at this address typically book earliest; extended fit-out or configuration requests are brief-based pricing. How to Book Request availability through Fashion Week Venues with your dates, format and build requirements, and we reply within 24h to confirm the hold with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, so enquire now to lock your rental window.",
  "idealBrandProfile": "This space fits a brand with a 3 to 15 person team, 2 to 8 years of trading, and an existing Dutch or DACH customer base built through DTC, wholesale, or a small owned store network. At 105 sqm with a fitted stock room, fitting rooms, counters and garment rails already in place, it works as a full seasonal outpost rather than a three day moment. The 168 day minimum term is the real qualifier here: this is a half year commitment, so the brand needs stock depth, a staffing plan, and enough repeat local demand in Het Gooi to justify five to eleven months of trading. Where we see mismatches is when a global label books it as a fashion week venue and finds the term structure wrong for a two week press cycle, or when a pre revenue label without inventory backing signs a lease it cannot sell through. Brands turning over under roughly 250k annually will feel the commitment; brands needing 300 sqm plus of flagship theatre will find it small. Aesthetic Fit Calm, material led and craft driven aesthetics perform best in this room. The 6 metre storefront plus daylight and skylight give you soft, even natural light, which flatters natural fibre knitwear, tailoring, linen and cotton, ceramics, homeware, fine jewellery, and gallery hung art. A quiet Scandinavian or Dutch minimal fit out, warm neutral walls, low plinths and a single garment rail wall, reads correctly against the historic fortified town context and the affluent, design literate local audience. What does not work here is high saturation streetwear, club led nightlife branding, or a blackout box concept that fights the skylight and kills the one asset the space gives you for free. Heavy technical retail with dense fixture grids also feels wrong at this scale. If you want the light to do the work, our branded store design team typically keeps the intervention light and lets the shell carry the identity. Best Use Cases First choice is a seasonal pop-up shop or temporary retail space running a full spring summer or autumn winter cycle, because the fitting rooms, counters, stock room and lease length are built for sustained selling rather than a weekend. Second is a permanent feeling brand outpost or test store for a DTC label validating physical retail before signing a five year lease elsewhere, with parking directly in front supporting car led local shoppers. Third is an art exhibition or gallery showing, since the skylight and 105 sqm of clear wall run suit hung work and the town carries museum and cultural footfall from the Vestingmuseum and Comeniusmuseum. Fourth is a fashion showroom for wholesale appointments and collection preview, using the stock room and kitchen for buyer hospitality. Fifth is a content studio between trading hours, given the consistent daylight. Sixth is a sample sale, though the term length makes it an add on rather than the reason to book. For longer runs, plan cover early with retail staffing. Budget Signal This sits at the accessible end of the Dutch short-term commercial space market, materially below Amsterdam Nine Streets or PC Hooftstraat retail and below most Randstad hotel event spaces on a per day basis. What you are paying for is fitted infrastructure rather than address prestige: internet, air conditioning, security, heating, lighting, sound and video equipment, kitchen, elevator, and free parking are already there, which removes a build cost that would otherwise dwarf the rent. Compared with a shared pop-up format you get exclusive use and a 6 metre storefront under your own name. Compared with a co-working venue you get genuine trading capability with a point of sale environment. In our experience the profile that gets the most from this space treats it as a low risk retail experience test in an affluent catchment rather than a media buy, and models sell through before committing. Run the numbers through our budget calculator against the full term, not a day rate.",
  "neighbourhoodMood": "Interior brands, galleries, antique and design dealers, ceramicists and independent boutique owners make up the working commercial layer of Naarden-Vesting, and they set the expectations for anyone activating inside the fortress walls. The design trade legacy anchored around Het Arsenaal still pulls furniture, lighting and homeware names into the fortified grid, while small fashion and lifestyle retailers such as Leuk! near Marktstraat hold an independent retail line along Cattenhagestraat, Kloosterstraat and Turfpoortstraat. Add the photographers, stylists and production crews who drive over from the Hilversum media cluster, plus the cultural draw of the Comenius Museum, the Weegschaalmuseum and the Nederlands Vestingmuseum, and what you have is a small creative quarter rather than a shopping strip. In our experience placing brands here, the profile that lands is a considered one: art exhibition formats, interiors and craft showroom presentations, fine jewellery, curated wine and gourmet, and content studio work that needs daylight and a period backdrop. Before committing, it is worth comparing this ecosystem against denser fashion districts across our browse all spaces listings. Brands choose Naarden-Vesting because it delivers privacy, parking and sqm value that central Amsterdam cannot match at this price point. Set against De Negen Straatjes, where every second doorway is already a brand takeover and rents reflect it, or PC Hooftstraat, which is priced for luxury flagship logic rather than temporary retail, this address gives you 105 sqm at a daily rate most Amsterdam operators would spend on a third of the floor. The Jordaan offers charm with no loading access and no parking. Zuidas offers corporate footfall with no atmosphere. NDSM offers volume with a ferry journey attached. Here you sit twenty five minutes by car from Amsterdam Zuid, a walk from Naarden-Bussum station, and inside one of the strongest private client catchments in the Netherlands, with Laren, Blaricum, Bussum and Huizen all within a fifteen minute drive. What you do not get is international press or buyer traffic passing by. Amsterdam Fashion Week stays in Amsterdam, so treat this as a private client and regional wholesale play and build the guest list yourself, which is where our venue sourcing team spends most of its time on Gooi projects. Arrival is calm and controlled, which is exactly the point for appointment-led formats. The block sits inside the fortified grid a few doors from Lokaal Wijn & Eten, with parking directly in front of the building and more within a minute of the door, so a buyer or press guest can drive in, park and be inside in under three minutes without the Amsterdam ring stress. Mornings are residential and slow, with school runs, the bakery queue and Albert Heijn shoppers setting the rhythm until around eleven. Afternoons lift as the café and restaurant trade builds toward Koffie&JIJ and the Ruijsdael end of the fortress, and weekends bring cyclists, museum visitors and Gooi day-trippers in genuine numbers. The 6 metre storefront and skylight give you presence and clean natural light for a brand shoot location or fashion presentation space. What we consistently hear from brand teams who activate here is that conversion comes from booked appointments, not passing trade. Be honest with yourself before enquiring: this is not the address for high-volume tourist retail, spontaneous walk-in sales or a three day fashion week pop-up, and with a minimum commitment measured in months, it rewards a season-long residency. Model the full term with the budget calculator rather than a day rate.",
  "faq": [
    {
      "question": "Is Retail Space for Lease with Versatile Workspace available for pop-up shops?",
      "answer": "Yes — Retail Space for Lease with Versatile Workspace is a vetted pop-up ready space in Naarden, 105 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "€64 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Naarden",
  "country": "NL",
  "lat": 52.29529164,
  "lon": 5.161367047,
  "areaSqm": 105,
  "areaSqft": 1130,
  "priceLabel": "€64 / day",
  "priceEur": 64,
  "coverImage": "https://fashionweekvenues.com/i/retail-space-for-lease-with-versatile-workspace-1e294e7c-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/retail-space-for-lease-with-versatile-workspace-1e294e7c-2.jpg",
      "caption": "Retail Space for Lease with Versatile Workspace, 105 sqm, pop up store in Naarden"
    },
    {
      "url": "https://fashionweekvenues.com/i/retail-space-for-lease-with-versatile-workspace-1e294e7c-3.jpg",
      "caption": "Retail Space for Lease with Versatile Workspace, 105 sqm, pop up store in Naarden, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/retail-space-for-lease-with-versatile-workspace-1e294e7c-4.jpg",
      "caption": "Retail Space for Lease with Versatile Workspace, 105 sqm, pop up store in Naarden, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/retail-space-for-lease-with-versatile-workspace-1e294e7c-5.jpg",
      "caption": "Retail Space for Lease with Versatile Workspace, 105 sqm, pop up store in Naarden, third interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "showroom presentation",
    "art exhibition",
    "gallery showing"
  ],
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}