{
  "source": "Fashion Week Venues",
  "title": "Retail Space on Boulevard du Jeu de Paume, Montpellier",
  "description": "This 60-square-meter commercial retail space is located at 2 Boulevard du Jeu de Paume in the Ecusson district of Montpellier, France. The property is divided into two levels, featuring a 30-square-meter ground floor and a 30-square-meter basement. Positioned as a ground-floor street unit, the space includes a window display suitable for retail support.\n\nThe interior layout is equipped with a water closet. Totaling 646 square feet, the boutique shop is situated in a busy area within the city of Montpellier in the Occitanie region. The property is categorized for retail use and offers a functional two-story configuration for commercial operations. All features mentioned, including the specific floor measurements and street-level positioning, are provided to support the operational requirements of a retail business in this district. This professional listing reflects the exact specifications and amenities available at the site without additional marketing claims or external metadata.",
  "activationIdeas": "This works as temporary retail because the ground floor street entrance and window display give you a shopfront that reads as permanent from day one of trading on Boulevard du Jeu de Paume. In practice the 30 sqm ground floor holds a merchandised sell floor comfortable for eight to ten shoppers at once, while the 30 sqm basement absorbs stock, packing and staff belongings so the floor stays clean. Two hosts cover it, which we usually resource through retail staffing. Sample Sale Strong fit for a sample sale, mainly because the two level split lets you keep rails and till upstairs and run replenishment and a fitting area from the basement. Brands running sample sale space of this size typically put six to eight rails on the ground floor, cap entry at ten to twelve people and hold the queue outside on the boulevard. The on-site WC removes the need for external facilities, and card and cash flow is handled with mobile point of sale and payments. Product Launch Suited to a single product or capsule launch, because the window display gives you two weeks of teaser visibility to Ecusson foot traffic before the opening night itself. The ground floor takes 25 to 30 guests standing with one hero plinth and a drinks point, and the basement works as back of house for glassware, ice and coats. What makes this work specifically is the street door, which lets guests spill onto the pavement without blocking the sell floor. Brand Activation A credible short-term commercial space for a focused brand activation, since 60 sqm forces one clear idea rather than a diluted multi-zone build. We would treat the ground floor as the experience room with a single demonstration, personalisation or sampling station, and the basement as fitting, storage and staff space. Budget for a compact set: the ceiling and stair access suit lightweight scenic rather than heavy structural work, which keeps the production and build schedule to two or three days. Influencer Event Works for an intimate creator moment rather than a large guest list, and the honest number is 20 to 25 people across both levels before it feels tight. The window display doubles as a branded backdrop from the street side, and the basement gives you a private area for one to one filming away from arrivals. Run it as two staggered slots of 12 guests if your invite list is larger, with a host managing the door. Content Creation Day A practical low-cost content studio option, because daylight through the shopfront window covers the ground floor and the basement gives you a genuinely separate changing and styling room. Crews of six to eight work here without congestion: talent and stylist below, camera and set above. Most teams bring in rails, seating and a plinth or two through furniture rental and strike everything the same evening, which keeps a brand shoot to a single day booking. E-commerce Shoot Adequate to good for e-commerce shoot days on a packshot or on-model basis, with the caveat that the 30 sqm ground floor gives roughly a four metre camera run, so plan for a standard lens rather than long compression. The basement handles steaming, rails and product prep out of frame, and the WC on site means no crew downtime. Blocking out the window with a scrim gives you controllable soft light for consistent editorial shoot output. Creative Workshop or Masterclass Fits a seated workshop format well, because the ground floor takes two long tables for 12 to 14 participants with the facilitator working from the window end. Materials, spares and pre-prepped kits live in the basement, which keeps the table surface clear for the whole session. The WC on site is a practical requirement for anything running over 90 minutes, and the street frontage means walk-ups can be converted into bookings for later sessions. Art Exhibition or Gallery Showing Genuinely viable as a short-run gallery showing, given the continuous ground floor wall runs and a window that functions as a vitrine for one signature piece. Hang 10 to 15 works upstairs and use the basement for crating, unhung inventory and a small viewing corner for serious buyers. The location supports it: Carré Sainte-Anne and Galerie Hélène Trintignan sit within 250 metres, so the audience already walks this part of the Ecusson.",
  "faq": [
    {
      "question": "Is Retail Space on Boulevard du Jeu de Paume, Montpellier available for pop-up shops?",
      "answer": "Yes — Retail Space on Boulevard du Jeu de Paume, Montpellier is a vetted pop-up ready space in Montpellier, 60 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: wc, ground floor street, window display."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Montpellier",
  "country": "France",
  "postalCode": "34000",
  "lat": 43.608376,
  "lon": 3.8728334,
  "areaSqm": 60,
  "areaSqft": 646,
  "priceLabel": "on request",
  "priceEur": null,
  "coverImage": "https://fashionweekvenues.com/i/retail-space-on-boulevard-du-jeu-de-paume-montpellier-2b57892a-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/retail-space-on-boulevard-du-jeu-de-paume-montpellier-2b57892a-2.jpg",
      "caption": "Retail Space on Boulevard du Jeu de Paume, Montpellier, 60 sqm, pop up store"
    },
    {
      "url": "https://fashionweekvenues.com/i/retail-space-on-boulevard-du-jeu-de-paume-montpellier-2b57892a-3.jpg",
      "caption": "Retail Space on Boulevard du Jeu de Paume, Montpellier, 60 sqm, pop up store, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/retail-space-on-boulevard-du-jeu-de-paume-montpellier-2b57892a-4.jpg",
      "caption": "Retail Space on Boulevard du Jeu de Paume, Montpellier, 60 sqm, pop up store, second interior view"
    }
  ],
  "amenities": [
    "wc",
    "ground floor street",
    "window display"
  ],
  "useCases": [
    "pop up store",
    "retail activation",
    "product launch",
    "brand activation",
    "showroom sale",
    "retail experience",
    "experiential marketing"
  ],
  "canonicalUrl": "https://fashionweekvenues.com/spaces/retail-space-on-boulevard-du-jeu-de-paume-montpellier-2b57892a"
}