{
  "source": "Fashion Week Venues",
  "title": "Rooftop Terrace on Passage du Caire, Paris",
  "description": "Located at 36 Passage du Caire in the 2nd arrondissement of Paris, this 67-square-meter commercial space is situated on the top floor of a traditional Parisian building. The property features an outdoor terrace integrated with a white-box minimal interior design. The layout is suitable for a variety of professional and private uses, including galleries, meetings, and photography sessions.\n\nThe space is equipped with essential furniture and benefits from natural daylight. According to the provided details, the venue offers a stunning view and a plant-filled, welcoming environment. Spanning approximately 721 square feet, the property is categorized as a unique event and meeting location. It includes practical amenities to support operational requirements in a central city setting. All features, such as the terrace positioning and interior lighting, are designed to accommodate diverse event formats within this professional environment.",
  "tldr": "A 67 sqm (721 sq ft) top-floor white-box brand activation space with an integrated rooftop terrace, available for rent at 36 Passage du Caire in the Sentier quarter of the 2nd arrondissement, Paris. Best For Press days and collection previews with a terrace cocktail component, intimate fashion showroom and buyer appointment setups, pop-up exhibitions and product launches, content studio and ecommerce shoot days, and small creative workshops or networking receptions for roughly 40 to 70 guests. Standout Features Private outdoor terrace on the top floor with open rooftop views across the 2nd arrondissement, plus a white-box minimal interior that takes vinyl, rail systems and plinths without redecoration. Full daylight through the main room, planted terrace dressing already in place, and existing furniture that makes the space move-in ready for a same-week hire. Location Réaumur-Sébastopol and Sentier metro are both 3 minutes on foot, Bonne Nouvelle and Strasbourg-Saint-Denis 4 minutes, Étienne Marcel 5 minutes, in postcode 75002. Passage du Caire is a narrow wholesale and textile trade street, quiet for crew load-in during the day and familiar to buyers already working the Sentier showroom circuit. Availability Minimum one day, and you can book by the day or by the week for longer temporary retail runs. Day rate is on request with brief-based pricing; allow six to eight weeks lead time in Paris, as terrace spaces at this address typically book out first during the September and March fashion week windows. How to Book Send your dates, format and guest numbers and we reply within 24h with confirmed availability and a costed proposal, with no charge until confirmed. Permit paperwork, staffing and fit-out coordination are handled by our team on the brand's behalf, so request availability now to hold your Paris date.",
  "activationIdeas": "This works as a single-brand seasonal showroom because the white-box interior and full daylight let buyers read colour and fabric accurately across the 67 sqm floor. Brands running SS and AW presentations in spaces like this typically hang 200 to 300 pieces on perimeter rails and keep the centre clear for a table and lookbooks. Sentier already carries the Paris buyer circuit, so appointments slot between existing stops rather than forcing a cross-city transfer. Buyer Appointments and Wholesale Previews Strong for back-to-back wholesale appointments, largely because the terrace acts as a second room where an arriving buyer waits while the previous meeting closes out. In practice the existing furniture covers seated presentation for four to six people without additional hire, and 67 sqm carries two rails plus a working table without crowding. Market bookings here run in consecutive weeks, so plan your install against the calendar using our activation timeline. Press Day / Media Preview A press day is where this address earns its rate, because six metro stations within six minutes means editors and stylists arrive between other appointments without a taxi. Run a staggered schedule of 15 to 20 guests per hour, with product on the white-box wall inside and coffee or drinks on the terrace to keep the room from bottlenecking. Two hosts are needed, one at the passage entrance and one directing flow upstairs. Product Launch A capsule, fragrance or accessory launch sits well here because the minimal interior takes vinyl, plinths and suspended elements without redecoration, so the product carries the room. Plan 40 to 70 guests across the interior and terrace for an evening reveal, with the hero display indoors and the reveal moment framed against the rooftop view. Get the fit-out logic agreed early through concept and direction so the build fits the top-floor access. Influencer Event This space delivers for influencer formats specifically because the planted terrace and open rooftop outlook give creators a backdrop they cannot get in a ground-floor Paris venue. Cap the guest list around 30 to 40 so everyone gets terrace time, and set a seated or standing content corner indoors where daylight holds until late afternoon. Pair the booking with influencer marketing if you want the guest list built and the output tracked rather than hoped for. E-commerce Shoot Works well for e-commerce days because the white-box walls give a clean, consistent backdrop and the daylight through the main room keeps colour accurate across a full product run. A crew of six to eight plus talent fits comfortably in 67 sqm with rails and a steamer station set against one wall. Bring supplementary lighting if you are shooting into the evening, and schedule load-in before ten while Passage du Caire is still quiet. Content and Video Production Day What makes this work for content production is the two distinct environments in one hire, a neutral interior and a planted terrace with rooftop views, so a small crew shoots two looks without moving locations. The trade-off is scale: this suits a lean editorial or social crew rather than a full commercial unit with grip trucks, since the passage cannot hold large vehicles for long. Sound is not part of the standard inventory and is specified per booking. Pop-up Exhibition or Gallery Showing Genuinely suited to a short-run exhibition, since the white-box walls are already gallery specification and the daylight means minimal lighting spend for daytime viewing. Hang capacity across the 67 sqm interior comfortably supports 15 to 25 works or a focused single-artist edit, with the terrace absorbing the opening night crowd. Note there is no shopfront visibility from the top floor, so this format depends on an invited list rather than passing discovery. Workshop or Masterclass Adequate to good for teaching formats, with the existing furniture supporting 20 to 30 seated participants without hire spend on tables and chairs. The daylight matters here, because hands-on sessions covering embroidery, styling, fragrance or print need accurate light on the work surface. Use the terrace for the break and the demonstration segment, and keep the group closer to 20 if participants need individual materials and elbow room at the table. Networking Event or Cocktail Reception A top-floor terrace makes this a credible reception venue for 40 to 70 standing guests, and in our experience the crowd spreads outdoors within twenty minutes so the interior never feels tight. The wholesale passage below empties by late afternoon, which means quiet arrival and almost no ambient street noise for an evening event. Evening use sits under a noise curfew we confirm in writing, and terrace heating should be budgeted between November and March.",
  "neighbourhoodMood": "Wholesale textile traders, contemporary womenswear labels, photo agencies and digital studios share the same doorways here, and that mix is what makes Sentier work for fashion clients. Walk from place du Caire down rue d'Aboukir and you pass roll racks being pushed across the pavement at nine in the morning, then a ground-floor showroom with a rail of pre-collection samples behind frosted glass. Rue du Nil has drawn the food and lifestyle press for years, rue de Cléry still carries fabric merchants alongside young ateliers taking cheap upper floors, and rue Saint-Denis at the eastern edge gives you the streetwear and sneaker resale crowd. Independent designers cluster around rue Tiquetonne and Étienne Marcel, gallery and project space activity sits near Passage du Grand Cerf, and communications agencies occupy most of the Haussmann-era upper floors along rue Réaumur. In our experience placing brands across spaces in Paris, this is the quarter where a showroom rental sits within a genuine working garment ecosystem rather than a retail stage set. Brands choose Sentier over Le Marais and rue Saint-Honoré because the buyer and press circuit already runs through here during market weeks, and the square metre value is materially better. A comparable white-box floor in the upper Marais or around Palais Royal typically prices well above this, and the Golden Triangle around Avenue Montaigne is a different proposition entirely, built for heritage maisons with permanent flagships rather than a fashion week venue booked for eight days. What you gain in the 2nd arrondissement is central positioning with six metro stations inside a six minute walk, which matters when Milan and London buyers are moving between four appointments a day and arriving from Gare du Nord. What you give up is the browsing footfall of rue des Francs-Bourgeois and the tourist volume of Les Halles, so a pure temporary retail play with walk-in dependency will underperform here. Brand teams who activate here consistently tell us the invite-only press day and buyer appointment format is where the address earns its keep, and our venue sourcing team routinely shortlists this quarter against the 3rd and 9th for exactly that reason. Arriving at Passage du Caire feels deliberately unglamorous at street level, and that is part of the appeal for the right brief. The passage is narrow, trade-oriented and busy with garment handlers from early morning until around four, which makes load-in straightforward before ten and awkward at midday. By late afternoon the rhythm drops off sharply, the wholesale shutters come down, and an evening cocktail reception on the top floor arrives to a quiet street with almost no ambient noise. The contrast between the working passage below and the planted terrace above photographs extremely well, and the street dynamic works particularly well for content studio days and ecommerce shoots where crew need to move kit without contending with crowds. Honest limitation: this is not an address for high-volume tourist retail or spontaneous walk-in traffic, and there is no shopfront visibility from a top-floor space, so brands needing passing discovery should look at Saint-Honoré or the Marais instead. Model the difference properly with the ROI estimator before committing.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, the 67 sqm top-floor space at 36 Passage du Caire is available for pop-up shops and short-run temporary retail in the 2nd arrondissement. The white-box minimal interior takes rails, plinths and vinyl without redecoration, which is why brands running a pop-up shop here can get to a finished look in a single build day. The terrace works as an arrival and cocktail zone, so you can sell inside and host outside on the same footprint. Retail formats at this address work best as focused capsule or archive edits rather than full stock-heavy stores, given the 721 sq ft floor area. Send your dates and product volume and we will confirm whether a day-rate or weekly rental structure suits your run."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full chain from contract to strike, so your team only handles the creative. What we manage on your behalf at this address specifically is landlord negotiation, the occupancy agreement, insurance evidence, terrace usage terms and noise curfew confirmation, load-in scheduling through Passage du Caire, and coordination of the fit-out crew. We also brief and place your front-of-house team, arrange furniture, and set up payments if you are selling. If you want the full production wrap, our activation service"
    },
    {
      "question": "What is the day rate for this Paris rooftop terrace?",
      "answer": "The day rate here is on request, because pricing at 36 Passage du Caire varies by season, day of week and how you intend to use the terrace. We work on brief-based pricing, so send your dates, format, guest count and build requirements and you will receive a costed proposal covering venue, staffing and fit-out rather than a headline number that grows later. Expect a premium during the September and March Paris Fashion Week windows, when terrace spaces in the 2nd arrondissement are the first to go. You can pressure-test your numbers before enquiring using our budget calculator"
    },
    {
      "question": "How many guests can the space hold?",
      "answer": "Plan for roughly 40 to 70 guests across the 67 sqm interior and the terrace combined for a standing reception. Seated formats such as a masterclass, workshop or buyer briefing sit closer to 20 to 30 using the existing furniture. In our experience handling receptions at top-floor Paris addresses like this, guests spread naturally onto the terrace within the first twenty minutes, so the practical capacity is higher than the indoor square meterage alone suggests. If your list is above 70 we will tell you honestly and point you to a larger option rather than overfill the floor."
    },
    {
      "question": "Is it suitable for a fashion showroom and buyer appointments?",
      "answer": "Yes, this is a workable fashion showroom for a single-brand or two-brand collection during market. The white-box walls and full daylight give buyers accurate colour reading, which matters when you are presenting fabric and print, and the terrace gives you a break-out space between wholesale appointments. Sentier is already a working showroom quarter, so buyers on the Paris circuit will not be crossing the city to reach you. Brands running collection previews in this type of space typically find that a rail-and-table setup for around 200 to 300 pieces is the comfortable ceiling. Request availability early for market weeks, as showroom bookings here run for consecutive weeks rather than single days."
    },
    {
      "question": "Can I use it as a content studio or for an ecommerce shoot?",
      "answer": "Yes, the space is regularly booked for photo shoots, video production and ecommerce content days. You get consistent natural daylight through the main room, a neutral white-box backdrop that needs no set dressing, and a planted terrace with open rooftop views for a second look without moving locations. That combination means a small crew can shoot two distinct environments in one hire, which is the main reason production teams pick this address over a windowless studio. Bring your own lighting and grip if you are shooting into the evening. Book by the day for shoots and let us know your crew size so we can schedule load-in through the passage."
    },
    {
      "question": "What is the terrace like and can I use it year round?",
      "answer": "The terrace is a private outdoor area integrated with the top-floor interior, already planted and dressed, with views across the rooftops of the 2nd arrondissement. It is usable year round, though from roughly November to March you should budget for heaters and a covered element if the terrace is central to your format. Evening use is subject to a noise curfew, which we confirm in writing with the landlord as part of your agreement rather than leaving it to be discovered on the night. In our experience with Paris terrace venues, brands who plan the weather contingency at brief stage never lose the outdoor component. Tell us your date and we will advise what the terrace realistically delivers that month."
    },
    {
      "question": "What furniture and equipment are included?",
      "answer": "Essential furniture is already in place, which makes the space move-in ready for meetings, workshops and small presentations without any hire spend. For retail or press formats you will usually want rails, plinths, a counter and considered lighting on top of that base, and we source those to your brand spec through furniture rental"
    },
    {
      "question": "How do guests and deliveries reach a top-floor space on Passage du Caire?",
      "answer": "Access is from 36 Passage du Caire, a narrow textile and wholesale trade street that is quiet enough for daytime crew load-in but not suited to large vehicles parked for long periods. We schedule deliveries in the morning window before the passage gets busy, and we confirm lift access and stair dimensions with the building manager before your build date, since this is a traditional Parisian building on the top floor. Oversized fixtures should be flat-packed or built on site. For guest arrival, the passage entrance is easy to find once signed, and we handle the on-street signage permission. Share your build list when you enquire and we will flag anything that will not make the ascent."
    },
    {
      "question": "Which metro stations serve the venue?",
      "answer": "Six metro stations sit within a six minute walk of 36 Passage du Caire. Réaumur-Sébastopol and Sentier are both three minutes on foot, Bonne Nouvelle and Strasbourg-Saint-Denis four minutes, Étienne Marcel five minutes, and Arts et Métiers six minutes. That density is a real advantage for press days and evening receptions in Paris, because guests arriving from the Marais, Palais-Royal or the Right Bank show venues can reach you without a taxi. Porte Saint-Denis and Notre-Dame-de-Bonne-Nouvelle are both within 300 metres as recognisable landmarks for your invite. If transit reach matters to your guest list, this is one of the better connected short-term commercial spaces we hold in the 2nd."
    },
    {
      "question": "What permit or contract do I need to run an activation here?",
      "answer": "For a short run you will typically operate under a convention d'occupation précaire or a bail dérogatoire, depending on how long you hire the space and whether you are selling on site. A temporary use agreement of this kind is standard for pop-ups and brand activations in Paris and does not create commercial lease rights, which is exactly what you want for a one-week press day or market-week showroom. Exterior signage on Passage du Caire requires separate authorisation from the mairie of the 2nd arrondissement, and selling stock brings VAT and receipting obligations we set up with you. Our team prepares and files this paperwork as part of the booking, and you can read the framework in our permit guide"
    },
    {
      "question": "Can I brand the interior and install a fit-out?",
      "answer": "Yes, within a reinstatement condition, and the white-box interior is built for it. Vinyl, freestanding structures, suspended elements, rail systems and painted panels are all achievable here, with the walls returned to their original state on strike. Because the base is minimal and the daylight is good, brands often get a full identity across the room with less material than a darker space would demand, which keeps build cost down on a 67 sqm floor. We agree the fit-out scope with the landlord in writing before you commit, then deliver it through production and build"
    },
    {
      "question": "What is the minimum rental period and how far ahead should I book?",
      "answer": "The minimum is one day, and you can book by the week for longer temporary retail or showroom runs. For ordinary calendar dates six to eight weeks lead time is comfortable in Paris, allowing for contract, permit filing and fit-out production. For the September and March fashion week windows we would push you to three to four months, because terrace venues in the 2nd arrondissement are the first category to sell out and this one is small enough that a single showroom booking can take the whole month. Short-notice enquiries are still worth sending, as gaps do open. Tell us your date and we will confirm what is available now."
    },
    {
      "question": "Can you supply staff for the activation?",
      "answer": "Yes, we place vetted, French-speaking hosts, sales associates and brand ambassadors for every booking at this address. For a press day or collection preview here you normally need two hosts, one for the passage entrance and one managing flow between the interior and the terrace, since a top-floor space needs someone directing guests upward. Retail runs need one associate per shift plus a stock and payments lead. Every team member is briefed on your product story before doors open, not on arrival, and we handle rotas, contracts and payroll on your behalf. Add headcount to your brief when you enquire and it will be costed into the same proposal."
    },
    {
      "question": "What happens after I enquire?",
      "answer": "You send your dates, format and rough guest numbers, and we reply within 24h with confirmed availability for 36 Passage du Caire plus a costed proposal. If the space is not free on your dates we will offer comparable alternatives from our spaces in Paris"
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, stunning view, whitebox minimal, furniture, terrace."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "France",
  "postalCode": "75002",
  "lat": 48.8678925,
  "lon": 2.3501572,
  "areaSqm": 67,
  "areaSqft": 721,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "Rooftop Terrace on Passage du Caire, Paris, 67 sqm, art exhibition, pop-up rental"
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      "caption": "Rooftop Terrace on Passage du Caire, Paris, 67 sqm, art exhibition, pop-up rental, interior view"
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    {
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      "caption": "Rooftop Terrace on Passage du Caire, Paris, 67 sqm, art exhibition, pop-up rental, second interior view"
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      "caption": "Rooftop Terrace on Passage du Caire, Paris, 67 sqm, art exhibition, pop-up rental, third interior view"
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      "caption": "Rooftop Terrace on Passage du Caire, Paris, 67 sqm, art exhibition, pop-up rental, additional interior view"
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    "furniture",
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    "content creation",
    "photo shoot",
    "video production",
    "ecommerce shoot",
    "workshop",
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    "masterclass",
    "networking event",
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    "team offsite",
    "private event",
    "cocktail reception",
    "showroom presentation",
    "fashion showroom",
    "experiential marketing"
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