{
  "source": "Fashion Week Venues",
  "title": "Rooftop Terrace with Pool and Iconic Views",
  "metaTitle": "Rooftop Terrace Paris | 170sqm Passy Venue for Hire",
  "description": "This stunning rooftop space spans approximately 170 square meters and features a pool with exceptional views of the Eiffel Tower, the Seine River, Montmartre, and Les Invalides. Located near the Maison de la Radio, this venue is ideal for photo shoots, corporate events, or exclusive dinners. The space includes access to a kitchen, a living area, and a restroom. Additional amenities such as internet, air conditioning, a security system, parking, an elevator, and sound and video equipment are available to enhance your experience. This versatile space offers a unique setting for a variety of occasions.",
  "metaDescription": "Rooftop terrace for hire in Paris. 170sqm in Passy with pool, Eiffel Tower views, kitchen and lighting. Vetted by FWV, concierge included. Enquire now.",
  "editorialTake": "Book this Passy rooftop as a brand shoot location and guest-list press day venue rather than temporary retail, because 170 square metres of open terrace with a pool, an on-site kitchen, installed lighting and sound and video equipment is built to deliver imagery and hospitality on a single day, while the lift-only access through a residential building above Avenue du Président Kennedy means there is no street frontage and no walk-in trade to convert. The differentiator is the way the sightlines are arranged, with the Eiffel Tower, the Seine, Les Invalides and Montmartre each held from a different corner of one footprint, so a crew can shoot four distinct backdrops without a set build, without a street occupation permit and without losing half a production day to location moves. It reads best for established contemporary and premium houses in resort, swimwear, eyewear, fragrance and fine jewellery, brands already running an in-house image pipeline and a press list of 80 to 120 names, since daylight and water flatter warm palettes but work against archive tailoring, technical outerwear or anything conceptual that needs enclosed walls, and our concept and direction team will say so plainly if your brand world needs a shell instead of a horizon. Allow four to five months for the September and late-February show windows, which commit earliest on Paris rooftops, six to eight weeks outside them, and know before you enquire that the covered living area absorbs a dinner but not a full production, so schedule a rain date, send your equipment list so lift dimensions can be checked, and hold a comparable option from the wider spaces in Paris inventory if your dates are immovable.",
  "activationIdeas": "This is the format the terrace performs best in, because the Eiffel Tower, the Seine, Montmartre and Les Invalides each sit in a separate sightline from different corners of the same 170 square metres. A crew of eight to twelve can shoot four recognisably Parisian backdrops in one day with no set build and no street occupation permit. Installed lighting, power and air conditioning are on site, and the kitchen and living area double as crew base and holding. Schedule a rain date, since the covered area absorbs a dinner but not a full production. E-commerce Shoot Unusually for a rooftop, this space is already equipped for volume product days: garment racks, fitting rooms, counters and a stock room mean a styling team can run rails and changes without trucking in infrastructure. In practice the open sky handles fill light for the mid-morning to mid-afternoon window, and the pool edge, terrace corners and living area give you three distinct set-ups for the same product run. The constraint worth planning for is the absence of blackout, so build your shot list around sun position rather than fighting it. Video Production Workable for film because sound and video equipment, mains electricity and installed lighting are already on site, with on-site parking and a lift for crew and kit. Brands running video in spaces like this typically keep the unit tight at ten to fifteen people and stage gear in the living area between set-ups. Two real constraints: lift dimensions limit oversized rigging, so send an equipment list in advance, and amplified sound needs agreeing with the building. Our production and build team scopes rig and de-rig windows against your call sheet. Content Creation Day A strong fit for social and creator capture, because the pool and skyline give you the frame that would otherwise cost a location move plus permits. What makes this work for content specifically is the ability to rotate small groups: eight to fifteen creators cycling in two hour slots, with the living area as a styling and touch-up zone and the kitchen for catering. Wifi supports live posting from the terrace, and the fitting rooms mean multiple outfit changes without leaving the space. Press Day and Media Preview Works well as a press day venue for a controlled list, with 80 to 120 attendees the comfortable standing number against a stated 180 occupancy. Counters and garment racks let you present a collection properly rather than improvising display, and the kitchen supports a caterer plating and serving rather than cooking from scratch. Circulation around the pool is the limiting factor, so keep the product zone and the bar at opposite ends. Bilingual hosts and door management can be added through retail staffing ahead of your first arrivals. Influencer Event Reads as a genuine destination invitation rather than another showroom visit, which is exactly what drives attendance and posting rates on a Paris guest list. Sixty to ninety guests works comfortably across the terrace, living area and pool surround, with the sound system already installed and the view handling the content backdrop with no build. Passy metro is five minutes on foot and there is on-site parking for talent arrivals. Guest coordination, seeding and post-event reporting sit with our influencer marketing team if you want that run alongside the venue. Product Launch Credible for fragrance, eyewear, jewellery and resort launches where the setting is part of the story, since sound and video equipment are already installed for speeches, film playback or a short presentation moment. Plan on 100 to 120 standing for a launch reception, using counters for the hero product and the living area for press interviews away from the noise. The honest constraint is that this is a private address with no street frontage or signage, so the format only works with a confirmed list rather than passing interest. SS and AW Seasonal Showroom Rare among rooftops in being properly kitted for showroom rental: garment racks, fitting rooms, counters and a stock room mean the terrace can operate as a working fashion showroom by day and convert to a collection preview reception the same evening within one booking. Resort, swimwear, eyewear and summer ready to wear photograph and present best here because daylight and water flatter the product. Minimum lease is one day, so short selling windows during show season are straightforward to schedule. Buyer Appointments Suits a low volume, high value appointment schedule rather than back to back wholesale traffic. The living area seats two to four buyers comfortably for a linesheet review while the terrace stays clear for rail walkthroughs, and the stock room keeps unshown deliveries out of sight. Lift access, parking and the discretion of a residential building in the 16th are the operational advantages. Factor in that you are away from the Sentier showroom cluster, so buyers make a dedicated trip and appointment slots need to be generous.",
  "idealBrandProfile": "This rooftop suits established brands with a marketing or communications team of 15 people or more, annual revenue above roughly 10 million euros, and a budget line already allocated to image production and hosted events. At approximately 170 square metres with a pool, kitchen, living area and capacity around 180 guests, the space is priced and positioned as a hosted-event and campaign asset rather than a trading floor, so the cost per attendee only makes sense when there is a press list, a client list or a campaign shoot behind it. Brands at this stage typically find the Eiffel Tower, Seine and Montmartre sightlines do the work that a full set build would otherwise require. Where we see mismatches is when a 3 person independent label with a first wholesale season books a rooftop of this calibre for a collection preview and discovers the guest list cannot fill it. Those brands are better served by smaller ground floor spaces in Paris with street presence. Equally, a global house planning a 400 guest runway will outgrow the terrace footprint. Aesthetic Fit Resort, swimwear, eyewear, fragrance, fine jewellery and summer-weight ready-to-wear read strongest here, alongside beauty and lifestyle brands built on light, skin, water and horizon. The pool, open sky and panoramic Paris skyline give a warm, aspirational, editorial register that flatters product photographed in daylight, and the 16th arrondissement setting near Passy adds a quiet, moneyed polish rather than a downtown edge. Interiors are clean and residential, so a brand with a soft neutral palette or a saturated resort palette can dress the terrace with minimal build. What does not work is heavy conceptual streetwear, industrial or brutalist brand worlds, or archive-led tailoring that needs low light and enclosed walls. Those identities fight the view instead of using it, and the outdoor format leaves nowhere to control darkness. Technical outerwear and winter collections also sit awkwardly against a pool. If your brand world needs an enclosed shell, our concept and direction team will usually steer you toward a gallery or atelier format instead. Best Use Cases First choice is campaign and lookbook photography or a content studio day, because the Eiffel Tower, Seine and Les Invalides sightlines deliver recognisably Parisian backdrops from multiple angles without permits for public land, with lighting, furniture and power already on site. Second is a press day or hosted dinner during fashion week, where the kitchen, living area, air conditioning and 180 person capacity support seated and standing formats in the same booking. Third is a VIP client or collection preview evening, since the garment racks, fitting rooms, counters and stock room let the terrace convert into a working fashion showroom by day and a reception space by night. Fourth is an influencer or seeding event, helped by parking, lift access and a five minute walk from Passy metro. Fifth is a product launch or brand presentation with sound and video equipment already installed. Sixth is a small wholesale appointment schedule for resort buyers. We would not recommend it for a public pop-up shop or sample sale, as it is a private rooftop with no walk-in footfall. Budget Signal This sits at the upper end of the Paris short-term commercial and event market, comparable with a private hotel terrace or a headline rooftop rather than with standard showroom rental in the Marais or Sentier. In our experience the profile that gets the most from this space is a brand consolidating two or three budget lines into one booking, using the same day for a shoot, a press moment and a client dinner, because that is where the rate stops looking like a venue fee and starts looking like a production saving. Against a hotel event space you gain exclusivity, a kitchen, and a view no set designer can replicate. Against a co-working venue or a shared pop-up format you are paying multiples, and you should only do so if imagery and guest experience are the primary return. Model the numbers with our budget calculator before enquiring, and if the day rate is more than a third of your total activation budget, look elsewhere.",
  "neighbourhoodMood": "Fragrance houses, fine jewellers, resort labels and image-led beauty brands are the operators who keep coming back to this corner of Passy, alongside a steady base of production companies, casting agents and photographers working out of apartments and private studios between Avenue du Président Kennedy and Rue de l'Annonciation. The commercial ecosystem here is small-format and quality-led rather than wholesale-driven: Maison Sarah Lavoine and Nou Concept Store on the Annonciation stretch, Antiquités Jacques Pellegrin and a run of interiors dealers, Lunel for jewellery, Tara Jarmon and Bobbies for ready-to-wear, Aesop and a dense cluster of beauty and hair studios that quietly service a client base with standing appointments. Radio France sits three minutes away and pulls in broadcast crews, sound engineers and press daily, which is why local suppliers understand call sheets and delivery windows better than most residential districts. Maison de Balzac and the Musée du Vin anchor the cultural side, and Théâtre le Ranelagh gives the area an evening rhythm. In our experience placing brands in this pocket, the neighbourhood functions as a discreet production and hospitality quarter rather than a fashion district, and it is worth reading against the wider spread of spaces in Paris before you commit. Brands choose the 16th over the Marais, Sentier and Saint-Honoré because privacy and image control matter more to them than passing trade, and Passy delivers both without the scheduling war that Rue de Turenne or Rue Saint-Denis becomes in late September. The Marais gives you footfall and adjacency to every other showroom in town, but it also gives you noise, narrow loading access, neighbours already saturated with three activations on the same block, and press who are running forty minutes behind by mid-afternoon. Sentier and the 2nd are stronger for wholesale showroom rental and buyer appointment density. Le Marais and Saint-Germain are stronger for temporary retail and pop-up shop formats with real walk-in conversion. What Passy offers instead is a rooftop with the Eiffel Tower, the Seine, Les Invalides and Montmartre in four separate sightlines, on-site parking, lift access and a kitchen, all of which make it a serious brand shoot location and press day location rather than a retail bet. Transport is genuinely good for international guests: Passy metro at five minutes, Bir-Hakeim at six, the Avenue du Président Kennedy rail stop at three, and Champ de Mars Tour Eiffel on RER C at seven. What we consistently hear from brand teams who activate here is that guests arrive on time and stay longer, and our venue sourcing team will tell you plainly when a different arrondissement suits the brief better. Arriving here for a press day feels closer to visiting a private residence than a venue, and that is the point. The approach runs along a quiet residential stretch above the Seine, with the river and Île aux Cygnes on one side and apartment buildings with concierges on the other, and access to the terrace is by lift with no street frontage and no signage opportunity. Mornings are calm, mostly residents, school runs and delivery vans; the Annonciation retail run wakes up properly around ten and holds a steady, unhurried pace through the afternoon, with locals rather than tourists doing the walking. Radio France staff push a small lunchtime peak toward the cafés and Radio Eat. Evenings quieten early, which works in your favour for a hosted dinner or a fashion presentation space where you want the guest list to be the only audience. The honest limitation: this is not a neighbourhood for high-volume tourist retail, spontaneous walk-ins or any brand that needs street visibility, and a sample sale space here would draw almost nobody. Model the economics with our ROI estimator before you decide, because this address earns its rate through imagery and guest experience, never through passing trade.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Technically yes, but we would steer you away from a retail pop-up shop here and towards a hosted or shoot format instead. This is a private rooftop terrace of approximately 170 square metres near the Maison de la Radio in the 16th arrondissement of Paris, reached by lift, with no street frontage and no walk-in footfall to convert. In our experience handling bookings at addresses like this, brands who rent a rooftop for temporary retail end up paying a view premium for customers who never arrive. If public trading is your objective, tell us at enquiry and we will put ground floor options in front of you from the wider spaces in Paris"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle everything between your brief and your first day on the terrace, and there is no charge until confirmed. For this address specifically that means negotiating the day rate and the occupancy agreement with the owner, confirming lift dimensions and delivery windows for crew and equipment, agreeing pool safety and guest capacity conditions in writing, and briefing the on-site contact ahead of your call time. We also coordinate catering access to the kitchen, furniture and lighting additions, retail staffing or hosts for an evening, and content capture if you are shooting. You keep one point of contact throughout and concierge included means you are not chasing a landlord in a second language."
    },
    {
      "question": "What is the day rate and what does it include?",
      "answer": "The published day rate for this rooftop is 14,400 euros for exclusive use of the approximately 170 square metre terrace, the pool, the kitchen, the living area and the restroom. That figure covers the space itself along with internet, wifi, air conditioning, heating, electricity, the security system, installed lighting, existing furniture and sound and video equipment. Catering, additional crew, extra furniture, staffing and any build are quoted separately on a brief-based pricing model once we understand the format. Brands running campaign shoots here typically find the rate reads differently once you account for the set build, permits and location moves you are not paying for, and our budget calculator"
    },
    {
      "question": "What is the minimum rental period?",
      "answer": "The minimum lease is one day, so you can book by the day for a single shoot or a one-night dinner. There is no fixed maximum, which means multi-day bookings are possible if you want to combine a production day, a press day and a client evening in one continuous hold. In our experience most brands take either a single day for campaign photography or two consecutive days when a shoot and a hosted event sit back to back, using the second morning for reset. If you want to book by the week for a resort selling period, request availability early because consecutive days on Paris rooftops are the first thing to disappear."
    },
    {
      "question": "How much lead time do I need, especially around fashion week?",
      "answer": "Plan on four to five months for the September and late-February Paris fashion week windows, and six to eight weeks for dates outside them. Rooftop terraces with an Eiffel Tower sightline are the most contested category in the city during show season, and this one commits early because it works as both a fashion week venue and a content studio. Outside peak, summer dates from May to September also move quickly because the pool and open sky are the draw. Send your dates now even if your brief is unfinished and we will hold provisional options while you confirm; you can map the full runway using our activation timeline"
    },
    {
      "question": "How many guests can the terrace hold?",
      "answer": "Occupancy is estimated at around 180 people across the approximately 170 square metre terrace, living area and kitchen. That figure suits a standing press day, a launch reception or an influencer evening; for a seated dinner you should plan on a considerably smaller list so that circulation around the pool stays safe and comfortable. Brands hosting here typically find 80 to 120 guests is the sweet spot for a press or client evening, leaving room for a bar, a product display and photography. Confirm your final headcount with us before contracting, since guest numbers affect staffing, catering and the safety conditions we agree with the owner."
    },
    {
      "question": "Is the rooftop suitable for photo and video shoots?",
      "answer": "Yes, and this is the format the space performs best in. The terrace holds the Eiffel Tower, the Seine, Montmartre and Les Invalides in separate sightlines from different corners of the same 170 square metres, so a crew can shoot a full lookbook without a set build and without a street permit. Installed lighting, power, air conditioning and sound and video equipment are already on site, and the kitchen and living area give you a crew base and a holding area. The one thing to plan for is weather, because the covered living area absorbs a dinner but not a full production, so build a rain date into your schedule when you book."
    },
    {
      "question": "Can I use this as a showroom or for buyer appointments?",
      "answer": "Yes, the space is equipped for showroom use, which is unusual for a rooftop. Garment racks, fitting rooms, counters and a stock room are all on site, so the terrace can operate as a fashion showroom for wholesale appointments by day and convert to a reception or collection preview by evening within the same booking. Resort, swimwear, eyewear and summer ready-to-wear read particularly well here because the pool and daylight flatter the product. If you need additional rails, seating or display for a buyer preview, we can add these through furniture rental"
    },
    {
      "question": "What kitchen and catering facilities are there?",
      "answer": "There is a kitchen with access included in the rental, along with a living area and a restroom serving the terrace. The kitchen is suitable for a caterer to plate, finish and serve rather than for full production cooking from scratch, which is how most brands hosting dinners at this address work it. We brief your caterer on lift access, delivery timings and the equipment actually available on site before the day so nothing arrives that cannot be used. If you are hiring caterers we have not worked with before, send us their spec sheet at enquiry and we will pressure-test it against the space."
    },
    {
      "question": "How do crew and equipment get in? Is there lift and loading access?",
      "answer": "There is a lift serving the building and on-site parking, which is what makes a rooftop of this height workable for a production. Because access runs through a residential building in the 16th arrondissement rather than off a loading bay, deliveries need to be scheduled and kept tight, and oversized flats or rigging may not fit the lift car. What we manage on your behalf at this address specifically is confirming lift dimensions, agreeing delivery and de-rig windows with the building, and setting your call sheet timings around them. Send your equipment list at enquiry and we will flag anything that needs to be broken down before it arrives."
    },
    {
      "question": "Do I need a permit to run an event or shoot here?",
      "answer": "No public permit is required for a shoot or private event held entirely within this rooftop, because you are on private property and not occupying public land or the street. What you do need is the right occupancy paperwork, and for a short booking like this that is normally a licence to occupy or a temporary use agreement rather than a bail dérogatoire, which is the instrument used for longer commercial retail occupations in France. Exterior signage, drone use, amplified sound late into the evening and anything visible from the street are the areas that do attract rules in Paris, and we clear those with the owner before contracting. Our permit guide"
    },
    {
      "question": "Can I brand or dress the space for my activation?",
      "answer": "Yes, light dressing and freestanding branding are generally accepted, while fixed fit-out and any structural or facade changes need owner approval case by case. In practice brands working this terrace use furniture, product display, poolside styling and freestanding graphics rather than built walls, because the view is the set and the 170 square metres is better kept open. Existing furniture, lighting and sound and video equipment give you a usable base before you add anything. Tell us at enquiry what you want to install and we will get a written yes or no from the owner rather than leaving you to discover a restriction on build day."
    },
    {
      "question": "What is the neighbourhood like and how do guests get there?",
      "answer": "You are in Passy in the 16th arrondissement, a quiet, affluent residential and retail pocket rather than a downtown fashion district. Passy metro is a five minute walk, Bir-Hakeim six minutes, and the Avenue du Président Kennedy rail stop sits about three minutes away with Champ de Mars Tour Eiffel on RER C seven minutes out. Around 21 stores sit within 600 metres including Aesop, Uniqlo, Tara Jarmon, Maison Sarah Lavoine and Palais des Thés, with Radio France, the Musée du Vin and Maison de Balzac all close by. For a guest-list event this address reads as discreet and moneyed, which suits fragrance, jewellery and resort brands; if you need footfall rather than privacy, venue sourcing"
    },
    {
      "question": "What can I add through Fashion Week Venues beyond the space itself?",
      "answer": "You can add production and build, furniture, hosts and retail staffing, point of sale if you are selling to a private list, influencer and press coordination, and post-event data reporting. For a rooftop of this type the most commonly requested additions are styling and furniture for the pool area, additional lighting for evening shoots, bilingual hosts on the door and content capture across the day. Each is quoted on request against your brief rather than sold as a package, so you only pay for what the format actually needs. Brands running this format in this type of space typically find staffing and content are the two lines that most affect how the day performs."
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send an enquiry on this listing with your dates, format and approximate guest or crew numbers, and we reply within 24h. We come back with confirmed availability, a full cost picture including the 14,400 euro day rate and any additions, and a short list of anything about the terrace, the lift or the pool that could affect your plan. If it works, we issue the occupancy agreement and confirm the deposit; nothing is charged until the booking is confirmed. All spaces we present are vetted and visited, so what you see in the images of this rooftop is what your team will find on arrival."
    },
    {
      "question": "What is the day rate?",
      "answer": "€14,400 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Paris",
  "country": "FR",
  "lat": 48.85421723,
  "lon": 2.282997444,
  "areaSqm": 170,
  "areaSqft": 1830,
  "priceLabel": "€14,400 / day",
  "priceEur": 14400,
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    "Air Conditioning",
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    "Counters",
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    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
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    "Kitchen",
    "Wifi"
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