{
  "source": "Fashion Week Venues",
  "title": "Sala Valeria - Spazio Riunioni di 39 m²",
  "description": "Questo spazio di 39 m², situato al piano superiore, è progettato per meeting aziendali, briefing e incontri di lavoro. Riservato e funzionale, è l'ideale per riunioni operative e attività di gruppo. La sala dispone di connessione Wi-Fi ad alta velocità, schermo, illuminazione regolabile e climatizzazione, rendendola versatile per eventi professionali di piccole e medie dimensioni, offrendo comfort e praticità. Inoltre, è disponibile un sistema di sicurezza, cucina e parcheggio per garantire una preparazione adeguata. Lo spazio si trova a Torino ed è adatto per utilizzi professionali di breve durata.",
  "editorialTake": "Book this 39 sqm upper room inside Palazzo Saluzzo di Paesana for appointment-led wholesale selling and a tightly run press day, because the fitting rooms, garment racks, counters and adjoining stock room are already installed and the one to seven day booking window maps precisely onto how a Turin buying calendar actually behaves. What makes this address work for private selling is the discreet single-room layout reached by elevator rather than a shopfront, paired with fully adjustable lighting, a screen and installed sound and video equipment, which lets one rail wall be lit for buyer appointments in the morning and reset as a compact content studio for product stills by mid-afternoon without a second rig arriving. Commercially and aesthetically it reads as a small to mid-scale contemporary proposition rather than a luxury maison venue, suiting tailoring, knitwear, outerwear, leather goods, eyewear or fine jewellery labels roughly two to eight years into trading with a genuine buyer and editor list, while maximalist streetwear concepts needing raw industrial volume are better served by a wider venue sourcing brief. In our experience Turin books later than the primary capitals, so four to six weeks of lead time is usually sufficient outside the September and February windows, though brands piggybacking Milan should hold the room around eight weeks ahead because the days immediately after Milano Moda Donna fill fastest, and the pedestrianised approach means load-in requires a timed vehicle window worth checking against the permit guide before you enquire.",
  "activationIdeas": "This is the strongest format for the room, because the garment racks, counters, fitting rooms and adjoining stock room are already installed across the 39 sqm. Brands running a seasonal showroom rental here typically work one rail wall, keep next drop samples in the stock room and rotate looks between appointments without resetting the space. The one to seven day window suits a focused three to five day block, and the activation timeline helps you place a build day in front of it. Buyer Appointments Works well, because a private single room reached by elevator gives buyers the quiet needed to work a rail and write an order properly. In practice the layout holds four to six seated guests at a time alongside the rail and counter, which is the honest working capacity for a wholesale appointment rather than the 40 person maximum. Security system and CCTV matter here, since samples can stay in place overnight across a multi-day buyer preview. Press Day / Media Preview Adequate to strong as a press day venue, provided you run it on timed slots rather than open house. What makes this work is the density of the district: 38 cafés and restaurants within a few minutes walk, trams at Corte d'Appello four minutes away and the MAO museum at 155 metres, so editors and stylists can fold the visit into an existing central Turin day. Plan on 15 to 20 guests in the room at once, not 40. Product Launch / Collection Preview Credible for a single-category launch, because the screen, installed sound and video equipment and fully adjustable lighting let you run a short presentation and then move guests onto the product without a separate AV hire. We would treat this as a capsule, eyewear, leather goods or jewellery launch rather than a full ready-to-wear plus accessories reveal. Adding a host team through retail staffing keeps the door, the slot list and the product table covered simultaneously. Invite-Only Sample Sale Works as a controlled sample sale space, not a queue-driven one, because there is no street-level shopfront to pull walk-in volume. The counters, fitting rooms and stock room already handle till point, try-on and back stock, which is the full operational spine of a sale. Run it as timed entry across two or three days with 20 to 25 shoppers inside at a time, and layer in point of sale and payments so takings and stock counts reconcile daily. Content Creation Day Works as a compact content studio for stills and short-form social, mainly because the lighting is adjustable and the climate control holds the room steady through a long day. Brands booking content days in spaces like this typically light one wall, use the fitting rooms and racks for fast changeovers and stage looks in the stock room out of frame. Crew of six to eight is the comfortable ceiling in 39 sqm, and parking on site shortens the kit carry considerably. E-commerce Shoot Genuinely efficient for high-volume e-commerce shoots, because everything a packshot day needs is already in the room. In practice the stock room handles the queue of unshot product, the racks hold steamed looks in shooting order and the counters double as a styling and laptop station. One lit wall plus controllable lighting supports a straightforward two-person crew shooting several hundred SKUs across consecutive days within the seven day maximum booking window. Networking Event / Stockist Drinks Works for a standing reception of up to 40, with one important constraint: use the kitchen for service rather than building a bar inside the 39 sqm, or you lose a third of the floor. Brands close their buying week here with a stockist and press drinks in the same room the collection sat in, which keeps the rail as the conversation piece. The pedestrianised approach and nearby restaurants make dinner continuation easy to organise. Workshop or Masterclass Suits a seated workshop or masterclass for 12 to 18 people, since the room was built for briefings and already has high-speed wifi, a screen and sound equipment in place. For craft or product-education sessions the counters give you work surface at standing height and the stock room stores materials between days. Anything requiring water, dye or messy finishing is not a fit here, and we would point that brief toward a different footprint via browse all spaces.",
  "idealBrandProfile": "This 39 sqm room suits a small brand with a 3 to 15 person team, roughly 2 to 8 years of trading, and a wholesale or DTC base that needs appointment-led selling rather than walk-in volume. The footprint holds one collection, a rail wall, a counter and four to six seated guests comfortably, which is the working shape of a Turin buying appointment or a regional press day. Occupancy is capped around 40 and the booking window runs 1 to 7 days, so it reads as a short-term commercial space for a focused calendar rather than a season-long lease. Where we see mismatches is when a scaled label with a 60 person guest list, a runway agenda or a full accessories and RTW split tries to compress into one room. Brands at that size should be looking at multi-room palazzo floors, and we would run a wider venue sourcing brief instead. Equally, a first-season designer with no buyer list will not recoup this rate. Aesthetic Fit A restrained, tailoring-led or quiet luxury visual identity works best here, because the room is a neutral professional envelope inside a historic central Turin palazzo. Adjustable lighting, air conditioning, screen and sound and video equipment mean the space carries clean product photography, knitwear, outerwear, leather goods, eyewear and fine jewellery without fighting the interior. Fitting rooms, garment racks, counters and a stock room let you dress it as a working furniture rental build in a day. What does not work is a maximalist streetwear or club-culture concept that needs raw industrial volume, high ceilings, graffiti-scale wall graphics or loud sound. This is a private meeting-format room, not a spectacle box, and heavy scenography reads as forced. Beauty brands needing plumbing and wet stations should also look elsewhere. Best Use Cases First choice is the wholesale appointment showroom, because fitting rooms, garment racks, counters, a stock room and a private layout give buyers a quiet room to work a rail properly. Second is a press day venue and collection preview, since the screen, adjustable lighting and central location within walking distance of MAO and Via Garibaldi make editor and stylist attendance easy on a tight day. Third is a compact content studio session, where controllable lighting, climate control and secure storage support a one or two day shoot with product changeovers. Fourth is an invite-only sample sale, workable given the counters, payment setup and elevator access. Fifth is a buyer or stockist networking event or team offsite, supported by the kitchen and 38 cafés and restaurants inside a few minutes walk. Sixth is a walk-in pop-up shop, which we rank last because this is not a street-level shopfront. Budget Signal This sits at the upper-mid tier for a room of this size in central Turin, and the price reflects the palazzo address and the retail fit-out rather than the square metres. Compared with a hotel meeting room at similar money, you get fitting rooms, garment racks, counters and a stock room already in place, which removes a layer of build cost. Compared with a co-working meeting suite, you get a credible fashion address, CCTV and security, parking and a kitchen. Compared with a prime Via Roma or Via Garibaldi ground-floor shopfront, you pay materially less but forfeit street footfall, so the value case only holds for appointment-led formats. In our experience the profile that gets the most from this space is a brand converting a known buyer or press list, and we suggest modelling that with the budget calculator before enquiring.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, this 39 sqm room at Palazzo Saluzzo di Paesana is available for pop-up shops, though it performs best as an appointment-led pop-up rather than a walk-in one. It is an upper-room space inside a historic central Turin palazzo, so you will not get street-level shopfront visibility, and in our experience handling bookings at palazzo addresses like this the brands that do best invite a known local list rather than relying on passing traffic. The fitting rooms, garment racks, counters and stock room are already installed, which means a temporary retail setup can be dressed and trading inside a day. If your priority is walk-in volume instead, tell us in your brief and we will show you ground-floor alternatives across spaces in Milan"
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from enquiry to keys, including landlord negotiation, contract, insurance checks, fit-out coordination and on-site production for this Turin address. What we manage on your behalf at this space specifically is the timed vehicle access for load-in on the pedestrianised approach, the elevator booking for rail and crate movement, and the reset of the room between formats such as a morning of buyer appointments and an afternoon content shoot. Concierge included means you get one point of contact rather than chasing a building manager in a second language. Furniture, retail staffing, point of sale and analytics can all be layered on through all services"
    },
    {
      "question": "How much does it cost to rent Sala Valeria per day?",
      "answer": "The day rate is 960 EUR for the 39 sqm room, and there is no charge until your booking is confirmed. That figure covers the base space with its existing installed equipment, so wifi, screen, adjustable lighting, air conditioning, heating, sound and video equipment, fitting rooms, garment racks and counters are part of what you are renting rather than add-ons. Fit-out, staffing, catering, furniture beyond what is in place and any extended access hours are quoted separately on a brief-based pricing model once we know your format. Brands running a two to five day wholesale appointment block in Turin typically find total spend lands well below a comparable Milan showroom week, and the budget calculator"
    },
    {
      "question": "What is the minimum and maximum rental period?",
      "answer": "You can book by the day with a one day minimum and a seven day maximum at this address. That short-term rental window matches how a Turin buying calendar actually runs, where brands hold a room for a focused three to five day appointment block rather than a full month. If your collection preview needs longer than a week, we can look at consecutive bookings subject to the building calendar or source a longer-lease alternative in the same district. In practice the most common pattern we see here is a one day press day followed by three days of wholesale appointments, with a build day held in front of it."
    },
    {
      "question": "How many people does the room hold?",
      "answer": "Occupancy is estimated at 40 people, which makes this a compact brand presentation and networking space rather than a large-format venue. Across the 39 sqm the working shape for a fashion booking is one rail wall, a counter, a fitting room area and four to six seated guests at a time, which is why it suits buyer appointments and small press moments so well. For a standing drinks reception or a stockist networking event you can push toward the 40 cap, though we would recommend using the kitchen for service rather than a bar build inside the room. Tell us your guest count when you request availability and we will confirm whether the layout works before you commit."
    },
    {
      "question": "Is the space suitable for a wholesale showroom or buyer appointments?",
      "answer": "Yes, this is the format the space handles best, because the fitting rooms, garment racks, counters and adjacent stock room are already installed. A private single room on an upper floor gives buyers the quiet they need to work a rail properly, and the discretion of a palazzo address reads correctly for a fashion showroom rather than a hotel meeting suite. Brands running wholesale appointments in this type of space typically find they can keep next season's samples in the stock room and rotate them onto the rail between appointments without resetting the whole room. The building is also secured with a security system and CCTV, which matters when samples stay overnight across a multi-day booking."
    },
    {
      "question": "Can I use it as a content studio or shoot location?",
      "answer": "Yes, the adjustable lighting, screen, sound and video equipment and climate control make this workable as a compact content studio for product and lookbook stills. Within the 39 sqm you can light one wall for buyer appointments in the morning and reset the same wall for shooting in the afternoon without bringing in an additional rig, which is why we often see hybrid bookings here. The fitting rooms and garment racks keep changeovers fast, and the stock room gives your stylist somewhere to stage looks out of frame. For anything requiring a larger crew, high ceilings or raw industrial volume, our production and build"
    },
    {
      "question": "What amenities and equipment are already in the room?",
      "answer": "The room comes move-in ready with high-speed wifi and wired internet, a screen, adjustable lighting, air conditioning, heating, electricity, sound and video equipment and furniture. On the retail side you also get counters, garment racks, fitting rooms and a stock room, which is unusual for a 39 sqm meeting-format space and removes a full layer of build cost from your budget. Building services include a kitchen, parking, elevator access, a security system and CCTV. If you need bespoke rails, plinths, seating or a branded counter wrap on top of what is installed, we arrange that through furniture rental"
    },
    {
      "question": "How does load-in and delivery access work?",
      "answer": "Load-in runs through the palazzo entrance with elevator access to the room, and on-site parking is available for your delivery vehicle. Because the approach is a pedestrianised street, vehicles need timed access rather than open kerbside loading, so we book your delivery window with the building and the city in advance. In our experience handling load-ins at central Turin palazzo addresses, a single van of rails, crates and samples moves comfortably inside a two hour window when the elevator is reserved. Send us your crate dimensions and delivery times with your enquiry and we will confirm the access plan before contracting."
    },
    {
      "question": "Is the space accessible for guests with reduced mobility?",
      "answer": "Yes, the room is reached by elevator rather than stairs only, which makes it accessible for guests and crew with reduced mobility. Because this is a historic Turin palazzo, the entrance threshold and courtyard approach vary from a modern building, so if you are hosting press or buyers with specific access needs we will walk the route and confirm details before you book. Parking on site shortens the distance from vehicle to elevator considerably compared with a street-parked arrival. Flag accessibility requirements in your brief and we will document the full arrival path for your guest communications."
    },
    {
      "question": "What permit or contract do I need for a short activation here?",
      "answer": "For a booking of one to seven days you will normally operate under a temporary use agreement or licence to occupy rather than a commercial lease, which is standard for short-term commercial space in Italy. If you are selling stock rather than taking wholesale orders, Italian rules on temporary retail activity and receipts apply, and we confirm what your specific format requires before contracting. Signage and any external branding on a historic palazzo facade in central Turin is separately controlled, so plan on internal branding as your primary visual and treat facade dressing as a request rather than an assumption. Our permit guide"
    },
    {
      "question": "What is the neighbourhood like and how busy is it?",
      "answer": "You are in the Santa Maria di Piazza area of central Turin, a pedestrianised quarter near Via Garibaldi with high footfall signals: around 20 places within 200 metres, 17 stores and 38 cafés and restaurants close by. Immediate neighbours include Roberto Caffè 41 metres away, Carrefour Express, Pam, Kasanova and Sephora within a short walk, plus the MAO Museum of Oriental Art at 155 metres and San Dalmazzo church at 51 metres. That density is genuinely useful for a press day or buyer preview because guests can meet, eat and continue their day without leaving the district. If you want to weigh this against other markets before committing, the city compare tool"
    },
    {
      "question": "How do guests get here on public transport?",
      "answer": "Trams are the fastest route in, with Corte d'Appello four minutes walk at 328 metres, Monte di Pietà five minutes and Siccardi five minutes, plus Bertola at six minutes. XVIII Dicembre metro station is 746 metres away, roughly nine minutes on foot, which connects buyers arriving by rail into Torino Porta Susa. On-site parking means anyone driving in from the Piedmont region or down from Milan can arrive directly rather than circling the historic centre. When you hire this room we include these directions in the guest-facing invitation copy so your buyer and press list has one clear arrival instruction."
    },
    {
      "question": "How far ahead should I book, especially around fashion week?",
      "answer": "Four to six weeks is usually enough lead time in Turin outside the main fashion windows, which is later than you could get away with in Milan or Paris. If you are piggybacking the Milan calendar and want this room in the days immediately following Milano Moda Donna in September or February, hold it around eight weeks ahead because those specific dates fill fastest. Add a build day in front of your first appointment day when you check availability, since a one to seven day window fills quickly if you forget it. Send your dates and we reply within 24h with a hold and a costed outline."
    },
    {
      "question": "What happens after I enquire?",
      "answer": "You send your dates, format and guest numbers, we reply within 24h with availability on this Turin room, a costed outline and any access or permit points that affect your plan. If the fit is right we place a hold, issue the temporary use agreement and confirm the deposit terms with the building, and there is no charge until confirmed. From there we schedule the load-in window, elevator reservation and fit-out, and layer in retail staffing, point of sale or influencer support if your brief calls for it. If this 39 sqm footprint turns out to be the wrong shape for your collection, we will put two or three alternatives in front of you in the same reply."
    },
    {
      "question": "What is the day rate?",
      "answer": "€960 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 15,
  "city": "Torino",
  "country": "IT",
  "lat": 45.07414096,
  "lon": 7.677465057,
  "areaSqm": 39,
  "areaSqft": 420,
  "priceLabel": "€960 / day",
  "priceEur": 960,
  "coverImage": "https://fashionweekvenues.com/i/sala-valeria-spazio-riunioni-di-39-m2-a2b87ef4-1.jpg",
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    {
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      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino"
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    {
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      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino, interior view"
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      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino, second interior view"
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      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino, third interior view"
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      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino, additional interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "corporate event",
    "team offsite",
    "networking event"
  ],
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}