{
  "source": "Fashion Week Venues",
  "title": "Sala Valeria - Spazio Riunioni di 39 m²",
  "description": "Questo spazio di 39 m², situato al piano superiore, è progettato per meeting aziendali, briefing e incontri di lavoro. Riservato e funzionale, è l'ideale per riunioni operative e attività di gruppo. La sala dispone di connessione Wi-Fi ad alta velocità, schermo, illuminazione regolabile e climatizzazione, rendendola versatile per eventi professionali di piccole e medie dimensioni, offrendo comfort e praticità. Inoltre, è disponibile un sistema di sicurezza, cucina e parcheggio per garantire una preparazione adeguata. Lo spazio si trova a Torino ed è adatto per utilizzi professionali di breve durata.",
  "idealBrandProfile": "This 39 sqm room suits a small brand with a 3 to 15 person team, roughly 2 to 8 years of trading, and a wholesale or DTC base that needs appointment-led selling rather than walk-in volume. The footprint holds one collection, a rail wall, a counter and four to six seated guests comfortably, which is the working shape of a Turin buying appointment or a regional press day. Occupancy is capped around 40 and the booking window runs 1 to 7 days, so it reads as a short-term commercial space for a focused calendar rather than a season-long lease. Where we see mismatches is when a scaled label with a 60 person guest list, a runway agenda or a full accessories and RTW split tries to compress into one room. Brands at that size should be looking at multi-room palazzo floors, and we would run a wider venue sourcing brief instead. Equally, a first-season designer with no buyer list will not recoup this rate. Aesthetic Fit A restrained, tailoring-led or quiet luxury visual identity works best here, because the room is a neutral professional envelope inside a historic central Turin palazzo. Adjustable lighting, air conditioning, screen and sound and video equipment mean the space carries clean product photography, knitwear, outerwear, leather goods, eyewear and fine jewellery without fighting the interior. Fitting rooms, garment racks, counters and a stock room let you dress it as a working furniture rental build in a day. What does not work is a maximalist streetwear or club-culture concept that needs raw industrial volume, high ceilings, graffiti-scale wall graphics or loud sound. This is a private meeting-format room, not a spectacle box, and heavy scenography reads as forced. Beauty brands needing plumbing and wet stations should also look elsewhere. Best Use Cases First choice is the wholesale appointment showroom, because fitting rooms, garment racks, counters, a stock room and a private layout give buyers a quiet room to work a rail properly. Second is a press day venue and collection preview, since the screen, adjustable lighting and central location within walking distance of MAO and Via Garibaldi make editor and stylist attendance easy on a tight day. Third is a compact content studio session, where controllable lighting, climate control and secure storage support a one or two day shoot with product changeovers. Fourth is an invite-only sample sale, workable given the counters, payment setup and elevator access. Fifth is a buyer or stockist networking event or team offsite, supported by the kitchen and 38 cafés and restaurants inside a few minutes walk. Sixth is a walk-in pop-up shop, which we rank last because this is not a street-level shopfront. Budget Signal This sits at the upper-mid tier for a room of this size in central Turin, and the price reflects the palazzo address and the retail fit-out rather than the square metres. Compared with a hotel meeting room at similar money, you get fitting rooms, garment racks, counters and a stock room already in place, which removes a layer of build cost. Compared with a co-working meeting suite, you get a credible fashion address, CCTV and security, parking and a kitchen. Compared with a prime Via Roma or Via Garibaldi ground-floor shopfront, you pay materially less but forfeit street footfall, so the value case only holds for appointment-led formats. In our experience the profile that gets the most from this space is a brand converting a known buyer or press list, and we suggest modelling that with the budget calculator before enquiring.",
  "faq": [
    {
      "question": "Is Sala Valeria - Spazio Riunioni di 39 m² available for pop-up shops?",
      "answer": "Yes — Sala Valeria - Spazio Riunioni di 39 m² is a vetted pop-up ready space in Torino, 39 sqm. Request availability and dates through the inquiry card on the listing."
    },
    {
      "question": "What is the day rate?",
      "answer": "€960 / day. Weekly and press-preview rates are quoted on request."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: Internet, Air Conditioning, Security System, Stock Room, Counters, Fitting Rooms, Garment Rack, Lighting."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 0,
  "city": "Torino",
  "country": "IT",
  "lat": 45.07414096,
  "lon": 7.677465057,
  "areaSqm": 39,
  "areaSqft": 420,
  "priceLabel": "€960 / day",
  "priceEur": 960,
  "coverImage": "https://fashionweekvenues.com/i/sala-valeria-spazio-riunioni-di-39-m2-a2b87ef4-1.jpg",
  "gallery": [
    {
      "url": "https://fashionweekvenues.com/i/sala-valeria-spazio-riunioni-di-39-m2-a2b87ef4-2.jpg",
      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino"
    },
    {
      "url": "https://fashionweekvenues.com/i/sala-valeria-spazio-riunioni-di-39-m2-a2b87ef4-3.jpg",
      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino, interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/sala-valeria-spazio-riunioni-di-39-m2-a2b87ef4-4.jpg",
      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino, second interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/sala-valeria-spazio-riunioni-di-39-m2-a2b87ef4-5.jpg",
      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino, third interior view"
    },
    {
      "url": "https://fashionweekvenues.com/i/sala-valeria-spazio-riunioni-di-39-m2-a2b87ef4-6.jpg",
      "caption": "Sala Valeria - Spazio Riunioni di 39 m², corporate event, pop-up rental in Torino, additional interior view"
    }
  ],
  "amenities": [
    "Internet",
    "Air Conditioning",
    "Security System",
    "Stock Room",
    "Counters",
    "Fitting Rooms",
    "Garment Rack",
    "Lighting",
    "Furniture",
    "Sound & Video Equipment",
    "Electricity",
    "Heating",
    "Parking",
    "Elevator",
    "Kitchen",
    "Wifi",
    "CCTV"
  ],
  "useCases": [
    "corporate event",
    "team offsite",
    "networking event"
  ],
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}