{
  "source": "Fashion Week Venues",
  "title": "Salle Marcel Showroom on Rue d'Hauteville, Paris",
  "description": "Salle Marcel is a 40-square-meter commercial space located on Rue d'Hauteville in the 10th arrondissement of Paris. This unique property functions as an ancient custom tailor workshop situated in the center of the historic textile district. The interior layout is designed to be rented in its entirety and is suitable for use as an event space, gallery, or showroom.\n\nThe property is positioned at street level on the ground floor and features natural daylight. Functional amenities include a water closet and wireless internet access. The space is situated near various fashion boutiques and jewelry stores. Please note that a minimum rental period of three days is required for logistical purposes. This professional environment offers a versatile setting for various commercial activities within a 431-square-foot area. All details provided are based on the original workshop structure and existing facility features.",
  "editorialTake": "Book Salle Marcel as a wholesale showroom and press day venue for Paris market week, because 40 square metres let exclusively as a single ground floor room hands you full control of the appointment diary with no shared entrance, no neighbouring label bleeding into your rails and no ambiguity about who sees the collection and when. What makes this address work for buyer appointments is the former custom tailor workshop structure itself, a street level room with daylight and original workshop bones sitting inside the historic textile district of the 10th, four minutes on foot from Poissonnière and roughly a hundred metres from Studio Berçot, so buyers and editors reach you between existing stops rather than treating your fashion presentation as a detour across town. The fit is independent and small-house labels, broadly two to eight years trading, working in tailoring, knitwear, leather goods, demi-couture or fine jewellery where craft and provenance carry the narrative; established maisons needing seamless walls, lighting grids and hundred-guest capacity will find 431 square feet genuinely restrictive and are better served by larger spaces in Paris. Enquire eight to ten weeks ahead for the late February and late September womenswear windows, which fill first and hardest in this pocket, treat the three day minimum as logistical rather than negotiable, and allow an extra half day for rail, lighting and stock build because the room arrives as a workshop shell rather than a fitted temporary retail unit, a sequencing detail our venue sourcing team builds into every brief here as standard.",
  "idealBrandProfile": "This 40 sqm workshop suits independent and small-house brands with a 3 to 15 person team, roughly 2 to 8 years of trading, and an existing wholesale book or a DTC audience they can invite by appointment. The single-room layout rented in its entirety means one host, one rail plan, and one point of control, which is exactly how a founder-led label or a two-person sales agency runs Paris market week. In our experience the profile that gets the most from this space is the brand carrying one or two seasonal collections and booking 15 to 30 buyer or press appointments across the minimum three-day hire. Where we see mismatches is when a larger house with a 60 person guest list and a full production crew tries to compress into 431 square feet, or when a very young brand with no appointment pipeline pays for three days it cannot fill. Brands needing multi-zone retail theatre or 100 plus guest capacity should be looking at larger spaces in Paris instead. Aesthetic Fit An ancient custom tailor workshop rewards brands built on craft, material and provenance. Tailoring, knitwear, leather goods, demi-couture, fine jewellery, ceramics and slow-made ready to wear all read correctly here, as does an archival or upcycled proposition that benefits from a room with visible history in the heart of the textile district. Natural daylight at ground floor street level flatters natural fibres, undyed and tonal palettes, and close-up product photography. What does not work is a high-gloss, tech-forward or hyper-saturated identity that needs seamless white walls, ceiling grids and heavy LED washes. Streetwear drops built on volume and queue energy will also feel wrongly positioned, because the room is intimate rather than a stage. If your concept needs the architecture to disappear behind a full set, factor in production and build from the outset rather than treating it as a finish. Best Use Cases First choice is a wholesale showroom for Paris market week, because the exclusive-use layout, WC, wifi and four minute walk from Poissonnière let you run back to back wholesale appointments without sharing the room. Second is a press day and collection preview, since the historic tailoring interior gives editors a story beyond the garments and the address sits beside Studio Berçot and MOD'SPE in a district buyers already walk. Third is a content studio or lookbook shoot, where consistent daylight and full private access across three days makes a compact but controllable set. Fourth is a small brand activation or product launch for 20 to 30 guests at a time, with street level entry easing arrivals. Fifth is a gallery or pop up exhibition of objects, prints or accessories. Sixth is a sample sale or short pop-up shop, workable but tight on till, fitting and stock space. Seventh is a creative workshop or intimate private event for a seated group. Budget Signal Priced on request and positioned in the mid tier for Paris short-term commercial space, below Marais, Saint-Honoré and 6th arrondissement showroom rental and well below a comparable temporary retail space on a prime commercial artery. What you buy at this level is credibility of address and full private use rather than raw square metres. Against a hotel event space you gain a room with character and no per-head food and beverage minimum. Against a co-working venue or shared showroom you gain exclusivity, branding freedom and a room that photographs as your own. Against shared pop-up formats you gain control of the appointment calendar, which is the whole point during market week. The three day minimum means brands at this stage typically find the cost per productive appointment lands lower than expected once the diary is full, and it is worth modelling that in our budget calculator before you enquire.",
  "faq": [
    {
      "question": "Is this space available for pop-up shops?",
      "answer": "Yes, Salle Marcel is available for pop-up shops, and its ground floor street level position on Rue d'Hauteville in the 10th arrondissement gives you a direct shopfront presence. At 40 square metres you are working with a compact single room, so brands running temporary retail here typically plan for one till point, one or two rails and a tight edit of stock rather than a full multi-zone store. The three day minimum rental works in your favour for a pop-up shop, since you have time to build, trade and strike without rushing. In our experience with pop-ups at addresses like this in the 10th, an accessory, jewellery or knitwear edit converts better than a broad ready to wear offer because the room rewards focus."
    },
    {
      "question": "What does Fashion Week Venues handle on my behalf for this booking?",
      "answer": "We handle the full path from enquiry to keys, and at this address specifically that means negotiating your dates with the owner, confirming the correct short-term occupation paperwork for a 40 square metre commercial unit, and coordinating your build, staffing and strike within the three day minimum. Because Salle Marcel is let in its entirety, we also brief you on what the room does and does not include so you are not discovering on move-in day that you need rails, lighting or a stock area. Concierge included means one point of contact for the landlord, your production crew and your suppliers across the whole hire. You can see the full scope of what we cover across all services"
    },
    {
      "question": "What is the day rate for Salle Marcel?",
      "answer": "The day rate here is available on request rather than published, which is standard for showroom rental in the 10th arrondissement where pricing moves with the calendar. Send us your dates, your format and your build requirements and we come back with brief-based pricing, usually within 24h. Rates for this address rise sharply across the late February and late September Paris market weeks and sit lower for mid-season content shoots or private events. Because the minimum hire is three days, ask us for the three day figure rather than a single day number so you are comparing the real cost, and model your wider budget with our budget calculator"
    },
    {
      "question": "Is there a minimum rental period?",
      "answer": "Yes, Salle Marcel requires a minimum rental of three days for logistical reasons, so you cannot book this space by the day as a single day hire. Practically this suits your brand well, because you can use half a day for fit-out, two full days for buyer appointments or trading, and the balance for strike. Brands using this room as a Paris market week showroom generally extend beyond the minimum and book by the week to cover the full appointment window. Tell us your preferred start date and we will confirm what consecutive blocks are available."
    },
    {
      "question": "How far in advance should I book for Paris Fashion Week?",
      "answer": "Enquire eight to ten weeks ahead for the late February and late September womenswear windows, because ground floor showroom space in the textile district books out earlier than most brands expect. Menswear and couture windows move slightly faster on shorter notice, but we still advise six weeks minimum for this address. Outside fashion week you can often secure Salle Marcel with two to three weeks notice for a press day, shoot or brand presentation. Our activation timeline"
    },
    {
      "question": "Do I get exclusive use of the whole space?",
      "answer": "Yes, Salle Marcel is rented in its entirety, so your brand has the full 40 square metres and its own entrance with no shared lobby and no neighbouring brand in the room. That exclusivity is the main reason brands hire this space for wholesale appointments, since you control who sees the collection and when without another label's rails in the frame. It also means you can brand the interior for the length of your rental rather than working around a shared house style. In our experience handling market week bookings in the 10th, exclusive single-room use is what separates a workable appointment diary from a compromised one."
    },
    {
      "question": "Is the space suitable for a wholesale showroom and buyer appointments?",
      "answer": "Yes, this is the strongest use for Salle Marcel and the format we most often place here. The former custom tailor workshop layout, exclusive use, wifi and WC give you everything needed to run back to back wholesale appointments, and 40 square metres comfortably holds a rail wall, a seating corner and a small desk for order writing. Brands running a fashion showroom in this room typically schedule 15 to 30 buyer appointments across the minimum three day hire. The location four minutes from Poissonnière means buyers reach you on foot between other stops rather than treating your collection preview as a detour."
    },
    {
      "question": "Can I use Salle Marcel for a photo shoot or video production?",
      "answer": "Yes, the space is available for content creation, photo shoots and video production, and the natural daylight at street level is the main draw. The original workshop structure gives you texture and history in frame without needing to build a set, which suits lookbooks, product stills and short-form social content. With a compact crew you can work in the room comfortably, though a full production with a large team and lighting grid will find 431 square feet restrictive. Because you have private access across the three day minimum, you can hold a set overnight rather than rebuilding each morning."
    },
    {
      "question": "What amenities are included?",
      "answer": "Included at Salle Marcel are wireless internet, a WC, natural daylight and ground floor street level access, with the space let to you in its entirety. There is no kitchen, no sound system and no built-in retail furniture, so treat the room as a well-located shell rather than a move-in ready store. Most brands we place here bring in rails, seating, lighting and a till setup for the duration, and our furniture rental"
    },
    {
      "question": "What is the access and loading situation?",
      "answer": "Access is at street level on the ground floor, which means no lift, no stairs and no freight elevator to schedule when you load in. For a 40 square metre space this is the practical advantage that matters most, because rails, crates and furniture come straight off the pavement into the room. Rue d'Hauteville is a working street in the 10th, so we advise arranging your delivery window outside peak traffic and confirming any temporary stopping arrangements in advance. Brands hiring this address typically complete a full load-in within a few hours."
    },
    {
      "question": "What permit or contract do I need to run an activation here?",
      "answer": "For a short-term commercial occupation of this kind in Paris you will normally be working under a temporary use agreement or a bail dérogatoire rather than a standard commercial lease, and we prepare the correct instrument for your dates. Interior use as a showroom, gallery or pop-up shop does not usually require a separate City of Paris permit, but exterior signage, window vinyl and any pavement presence on Rue d'Hauteville are regulated and need clearance ahead of time. We confirm what applies to your specific format before you commit, and there is no charge until confirmed. Our permit guide"
    },
    {
      "question": "Can I brand the interior and install a fit-out?",
      "answer": "Yes, non-permanent fit-out is generally accepted at Salle Marcel provided the original workshop features are protected and the room is returned as found. That means freestanding structures, hung graphics, vinyl and portable lighting rather than drilling into historic surfaces or altering the shopfront. In our experience with heritage workshop interiors in the 10th, the strongest results come from working with the existing texture rather than covering it, which also cuts your build cost and install time. We agree the scope with the owner in writing before your rental starts so nothing is contested on strike day."
    },
    {
      "question": "How many guests can the space hold?",
      "answer": "Plan for around 40 people at capacity across the 40 square metres, and roughly 20 to 30 at a time for a comfortable press event or influencer evening where guests need to move and see product. For seated formats such as a creative workshop or a small brand presentation, a group of 15 to 20 works well. If your guest list runs past 50 you should be looking at a larger venue, and we can show you alternative spaces in Paris"
    },
    {
      "question": "What is the neighbourhood like and how do guests get there?",
      "answer": "Salle Marcel sits in the historic textile district of the 10th arrondissement, surrounded by fashion boutiques and jewellery stores and about a hundred metres from Studio Berçot, with MOD'SPE Paris also nearby. Transit is strong: Poissonnière is four minutes on foot, with Cadet, Bonne Nouvelle and Château d'Eau all around six minutes and Gare de l'Est seven. That mix of fashion schools, trade suppliers and independent retail means buyers and editors already have reasons to be on these streets during market week. Brands hiring in this pocket rather than the Marais typically find appointment attendance holds up better because the address is central without being congested."
    },
    {
      "question": "Can you provide staff for a pop-up or press day here?",
      "answer": "Yes, we supply retail staffing for bookings at this address, from a single host managing your appointment diary to a small sales team for a sample sale or pop-up shop. For 40 square metres we usually recommend one or two people on the floor at any time, plus a dedicated greeter if you are running a press day with staggered arrivals. Staff are briefed on your collection, your pricing and your capture process before doors open. You can add retail staffing"
    },
    {
      "question": "How do I enquire and what happens next?",
      "answer": "Send us your dates, format and rough budget through the enquiry form on this listing and we reply within 24h with availability and pricing for Salle Marcel. From there we confirm the three day minimum block, issue the temporary occupation paperwork and set out a build schedule for your fit-out and strike. Nothing is charged until your dates are confirmed in writing, and the deposit terms are set out at that point rather than at enquiry stage. If this room does not fit your brief once we have talked it through, we will put two or three alternatives in front of you in the same reply."
    },
    {
      "question": "What is the day rate?",
      "answer": "Rates are quoted on request — send your dates and use case through the inquiry card."
    },
    {
      "question": "Is staging, branding and fit-out permitted?",
      "answer": "Yes. Fashion Week Venues runs the full production build — signage, fixtures, lighting, sound, catering and staffing — subject to venue rules. Include your fit-out brief in the inquiry."
    },
    {
      "question": "What is included?",
      "answer": "Included on-site: daylight, entire, wc, wifi, ground floor street."
    },
    {
      "question": "How far in advance should we book?",
      "answer": "Fashion week windows book 6–10 weeks out. Off-season activations can be secured in 2–3 weeks."
    }
  ],
  "editorialFaqCount": 16,
  "city": "Paris",
  "country": "FR",
  "postalCode": "75010",
  "lat": 48.8744793,
  "lon": 2.3503882,
  "areaSqm": 40,
  "areaSqft": 431,
  "priceLabel": "on request",
  "priceEur": null,
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      "caption": "Salle Marcel Showroom on Rue d'Hauteville, Paris, 40 sqm, gallery showing, pop-up rental"
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    {
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      "caption": "Salle Marcel Showroom on Rue d'Hauteville, Paris, 40 sqm, gallery showing, pop-up rental, interior view"
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      "caption": "Salle Marcel Showroom on Rue d'Hauteville, Paris, 40 sqm, gallery showing, pop-up rental, third interior view"
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      "caption": "Salle Marcel Showroom on Rue d'Hauteville, Paris, 40 sqm, gallery showing, pop-up rental, additional interior view"
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      "caption": "Salle Marcel Showroom on Rue d'Hauteville, Paris, 40 sqm, gallery showing, pop-up rental, further interior view"
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      "caption": "Salle Marcel Showroom on Rue d'Hauteville, Paris, 40 sqm, gallery showing, pop-up rental, detail view"
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      "url": "https://fashionweekvenues.com/i/salle-marcel-showroom-on-rue-d-hauteville-paris-a11def6c-9.jpg",
      "caption": "Salle Marcel Showroom on Rue d'Hauteville, Paris, 40 sqm, gallery showing, pop-up rental, further detail view"
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      "caption": "Salle Marcel Showroom on Rue d'Hauteville, Paris, 40 sqm, gallery showing, pop-up rental, interior view 2"
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  ],
  "amenities": [
    "daylight",
    "entire",
    "wc",
    "wifi",
    "ground floor street"
  ],
  "useCases": [
    "gallery showing",
    "showroom presentation",
    "art exhibition",
    "pop up exhibition",
    "product launch",
    "brand activation",
    "press event",
    "influencer event",
    "content creation",
    "photo shoot",
    "video production",
    "retail experience",
    "workshop",
    "creative workshop",
    "private event"
  ],
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